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What is considered marketing? © iS to ck ph ot o. co m / B ill N ol l / © iS to ck ph ot o. co m /O ST IL L Case study Chapter 2 Disney The Happiest Brand on Earth In 2006, Disney’s Pixar released the hit movie Cars, which grossed $462 million worldwide. Since then, Cars mer- chandise has generated over $2 billion in sales each year. Pixar has since created a series of Cars shorts to be aired on the Disney Channel with a subsequent DVD release. A Cars sequel was released in 2011 along with an online vir- tual gaming world on its Web site to help build hype. In 2012, Disney’s California Adventure theme park opened its 12-acre Cars Land attraction. At Disney, the brand is the name of the game, and the cross-platform success of the Cars franchise is by no means an exception to the rule. Disney also has the Jonas Brothers, Hannah Montana, High School Musical, the Disney Princesses, Pirates of the Caribbean, and the list goes on and on. The man behind the magic is Disney’s CEO, Bob Iger, who has lead a dramatic revitalization of the Disney brand since succeeding longtime head Michael Eisner in 2005. When he first took the post, his strategy shifted Disney’s focus to its stable of “franchises.” These franchises are distributed across Disney’s multiple company plat- forms and divisions, such as Disney’s various television broadcast platforms (the Disney Channel, ABC, ESPN), its consumer products business, theme parks, Disney’s Hollywood Records music label, and Disney’s publishing arm in Hyperion, just to name a few. Iger’s franchise strategy has been supported by the other major move he made upon first becoming CEO. On his first day on the job, Iger told the board that revitaliz- ing Disney’s animation business was a top priority, which would be improved through the purchase of Pixar. As part of Iger’s franchise strategy the deal made perfect sense, as many of Disney’s latest television shows, theme park rides, and merchandise were based on Pixar characters. Finding a new market to push the Disney franchise into became a priority as well. With the Walt Disney Company experiencing flat growth, it was becoming evident that Disney had missed some opportunities for broader success due to a narrowing of its target market, which was at the time largely associated with younger children. Iger’s first move was to broaden Disney’s viewership by moving the Disney Channel from premium to basic cable and launching local versions in key global markets. Then, Disney began pushing franchises to capture the rapidly growing tween market. Putting its support be- hind the Disney Channel’s High School Musical, Hannah Montana, and the Jonas Brothers (who were emerging out of Disney’s music label), Disney quickly generated a series of franchise juggernauts in the tween-girl market. Though Disney’s focus has remained on family- friendly fare, Iger has shown a new willingness to look to even broader markets, if it fits with the Disney brand. Disney’s Pirates of the Caribbean, the first Disney film with a PG-13 rating, played a major role in refocusing the brand, being based on the classic theme park ride, and it also helped expand the Disney appeal to older kids and even adults. The Pirates and Cars franchises also provided pre- liminary steps for Disney’s latest endeavors to crack the tween-boy (age 6 to 14) market, one traditionally difficult for media companies to sustainably capture. Their efforts focus around the new Disney XD channel, with a broad range of offerings, such as potential new franchises like the science fiction action-adventure show Aaron Stone and showcases of new musical talent. Disney will also be able to leverage ESPN to create original sports-based program- ming. The recent acquisition of Marvel Entertainment also provided Disney with a broad stable of material to create content for that platform. The channel is accompanied by a Disney XD Web site, which will promote the channel’s programs, as well as offer games and original videos, social networking, and online community opportunities. As it continues to expand and provide new franchise offerings, Disney looks to have relatively strong momen- tum. The success of its cross-platform franchise strategy has certainly helped it weather the economic downturn as the CASE STUDIES 1 effects of the recession continue to recede. Disney plans to continue that strategy with the release of many film fran- chise sequels, including new Cars, Pirates, and Monsters, Inc. films. As the late Steve Jobs, former Apple CEO and Pixar stakeholder, commented, “Family is a renewable resource,” and right now, Disney is making the most of it. Sources: Richard Siklos, “Bob Iger Rocks Disney,” Fortune, January 19, 2009, 80–86; Peter Sanders, “Disney Focuses on Boys,” Wall Street Journal, January 8, 2009, http://online.wsj.com/article /SB123137513996262627.html (Accessed November 8, 2012); Ethan Smith, “‘Alice’ Boosts Disney; Theme Parks Disappoint,” Wall Street Journal, May 12, 2010, http://online.wsj.com/article/SB100014240527487042 50104575238640 019592022.html (Accessed November 8, 2012). Q u e s t i o n s 1. Do a brief market opportunity analysis for Disney, identifying the major markets that Disney has expanded into. 2. How does Disney’s cross-platform franchising help create sustainable competitive advantage? 3. Describe the marketing mix for one of Disney’s franchises. 4. Describe the major components of Bob Iger’s strategic plan. Essay Course: 2021-FA-MKTG-3700-WEB Principles of Marketing Section WEB Fall 2021 CO Criteria Level 5 Exceeds the standard 20 points Level 4: Meets the standard 16 points Level 3: Attempted, but does not meet the standard 12 points Level 2: Attempted but does not meet the standard 10 points Level 1: Not attempted 0 points Criterion Score Introductory Organizatio n / 20There is a well-focused Thesis Statement that introduces the essay and clearly addresses all elements of the writing prompt. Introduction clearly states the main topic, adequately addressing the writing prompt. Introduction is somewhat clear, but only partially addresses the writing prompt Introduction does not address the writing prompt. No introduction is present Criteria Level 5 Exceeds the standard 20 points Level 4: Meets the standard 16 points Level 3: Attempted, but does not meet the standard 12 points Level 2: Attempted but does not meet the standard 10 points Level 1: Not attempted 0 points Criterion Score Support for Thesis (Concrete Details) / 20Each body paragraph contains a topic sentence and relevant, telling, quality concrete details that give the reader important information that goes beyond the obvious or predictable. All supporting details serve to substantiate the thesis statement. Each body paragraph contains a topic sentence that is adequately supported by relevant concrete details. Most supporting detailsserve to substantiate the thesis statement. Topic sentence is stated in some body paragraphs. Supporting details are relevant, but some key issues are unsupported. Support for the thesis statement is weak. Topic sentence is weak. Supporting details and information are typically unclear or not related to the topic. There is a seemingly random collection of information Thesis statement lacks proof. No topic sentence is present OR no concrete details are present. The paragraph contains no facts, details, or examples. Total / 100 Criteria Level 5 Exceeds the standard 20 points Level 4: Meets the standard 16 points Level 3: Attempted, but does not meet the standard 12 points Level 2: Attempted but does not meet the standard 10 points Level 1: Not attempted 0 points Criterion Score Commentar y / 20 Conclusion (Organizatio n) / 20 Conventions Grammar, Usage & Sentence Structure / 20 Essay contains explanation, analysis, discussion, comparison and/or contrast that demonstrate mastery and depth of understanding. Essay contains explanation, Analysis, discussion, comparison and/or contrast that logically supports the concrete details Essay contains explanation, analysis, discussion, comparison and/or contrast that is weak, incomplete, or partially illogical Essay contains explanation, analysis, discussion, comparison and/or contrast that is off topic illogical. No commentary is present. The paragraph contains no attempt to explain, discuss, analyze, evaluate, compare and/or contrast the factual information (concrete details) it presents. The conclusion is strong and logical; provides a clear answer to the question, “So what?” The conclusion is logical and adequately answers the question, “So what?” The conclusion is logical, but does not answer the question, “So what?” Conclusion is illogical. There is no clear conclusion, the paper just ends. The essay contains no errors in grammar, word usage or sentence structure. The essay contains 1 or 2 errors in grammar, word usage or sentence structure. The essay contains 3 or 4 errors in grammar, word usage or sentence structure. The essay is readable, but contains 5 or more errors in grammar, word usage or sentence structure. The essay is unreadable because of errors in grammar, word usage or sentence structure. Overall Score Level 5 24 points minimum Level 4 19 points minimum Level 3 14 points minimum Level 2 9 points minimum Level 1 0 points minimum
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Your assignment may be more than 5 paragraphs but not less. INSTRUCTIONS:  To access the FNU Online Library for journals and articles you can go the FNU library link here:  https://www.fnu.edu/library/ In order to n that draws upon the theoretical reading to explain and contextualize the design choices. Be sure to directly quote or paraphrase the reading ce to the vaccine. Your campaign must educate and inform the audience on the benefits but also create for safe and open dialogue. A key metric of your campaign will be the direct increase in numbers.  Key outcomes: The approach that you take must be clear Mechanical Engineering Organic chemistry Geometry nment Topic You will need to pick one topic for your project (5 pts) Literature search You will need to perform a literature search for your topic Geophysics you been involved with a company doing a redesign of business processes Communication on Customer Relations. Discuss how two-way communication on social media channels impacts businesses both positively and negatively. Provide any personal examples from your experience od pressure and hypertension via a community-wide intervention that targets the problem across the lifespan (i.e. includes all ages). Develop a community-wide intervention to reduce elevated blood pressure and hypertension in the State of Alabama that in in body of the report Conclusions References (8 References Minimum) *** Words count = 2000 words. *** In-Text Citations and References using Harvard style. *** In Task section I’ve chose (Economic issues in overseas contracting)" Electromagnetism w or quality improvement; it was just all part of good nursing care.  The goal for quality improvement is to monitor patient outcomes using statistics for comparison to standards of care for different diseases e a 1 to 2 slide Microsoft PowerPoint presentation on the different models of case management.  Include speaker notes... .....Describe three different models of case management. visual representations of information. They can include numbers SSAY ame workbook for all 3 milestones. You do not need to download a new copy for Milestones 2 or 3. When you submit Milestone 3 pages): Provide a description of an existing intervention in Canada making the appropriate buying decisions in an ethical and professional manner. Topic: Purchasing and Technology You read about blockchain ledger technology. Now do some additional research out on the Internet and share your URL with the rest of the class be aware of which features their competitors are opting to include so the product development teams can design similar or enhanced features to attract more of the market. The more unique low (The Top Health Industry Trends to Watch in 2015) to assist you with this discussion.         https://youtu.be/fRym_jyuBc0 Next year the $2.8 trillion U.S. healthcare industry will   finally begin to look and feel more like the rest of the business wo evidence-based primary care curriculum. Throughout your nurse practitioner program Vignette Understanding Gender Fluidity Providing Inclusive Quality Care Affirming Clinical Encounters Conclusion References Nurse Practitioner Knowledge Mechanics and word limit is unit as a guide only. The assessment may be re-attempted on two further occasions (maximum three attempts in total). All assessments must be resubmitted 3 days within receiving your unsatisfactory grade. You must clearly indicate “Re-su Trigonometry Article writing Other 5. June 29 After the components sending to the manufacturing house 1. In 1972 the Furman v. Georgia case resulted in a decision that would put action into motion. Furman was originally sentenced to death because of a murder he committed in Georgia but the court debated whether or not this was a violation of his 8th amend One of the first conflicts that would need to be investigated would be whether the human service professional followed the responsibility to client ethical standard.  While developing a relationship with client it is important to clarify that if danger or Ethical behavior is a critical topic in the workplace because the impact of it can make or break a business No matter which type of health care organization With a direct sale During the pandemic Computers are being used to monitor the spread of outbreaks in different areas of the world and with this record 3. Furman v. Georgia is a U.S Supreme Court case that resolves around the Eighth Amendments ban on cruel and unsual punishment in death penalty cases. The Furman v. Georgia case was based on Furman being convicted of murder in Georgia. Furman was caught i One major ethical conflict that may arise in my investigation is the Responsibility to Client in both Standard 3 and Standard 4 of the Ethical Standards for Human Service Professionals (2015).  Making sure we do not disclose information without consent ev 4. Identify two examples of real world problems that you have observed in your personal Summary & Evaluation: Reference & 188. Academic Search Ultimate Ethics We can mention at least one example of how the violation of ethical standards can be prevented. Many organizations promote ethical self-regulation by creating moral codes to help direct their business activities *DDB is used for the first three years For example The inbound logistics for William Instrument refer to purchase components from various electronic firms. During the purchase process William need to consider the quality and price of the components. In this case 4. A U.S. Supreme Court case known as Furman v. Georgia (1972) is a landmark case that involved Eighth Amendment’s ban of unusual and cruel punishment in death penalty cases (Furman v. Georgia (1972) With covid coming into place In my opinion with Not necessarily all home buyers are the same! When you choose to work with we buy ugly houses Baltimore & nationwide USA The ability to view ourselves from an unbiased perspective allows us to critically assess our personal strengths and weaknesses. This is an important step in the process of finding the right resources for our personal learning style. Ego and pride can be · By Day 1 of this week While you must form your answers to the questions below from our assigned reading material CliftonLarsonAllen LLP (2013) 5 The family dynamic is awkward at first since the most outgoing and straight forward person in the family in Linda Urien The most important benefit of my statistical analysis would be the accuracy with which I interpret the data. The greatest obstacle From a similar but larger point of view 4 In order to get the entire family to come back for another session I would suggest coming in on a day the restaurant is not open When seeking to identify a patient’s health condition After viewing the you tube videos on prayer Your paper must be at least two pages in length (not counting the title and reference pages) The word assimilate is negative to me. I believe everyone should learn about a country that they are going to live in. It doesnt mean that they have to believe that everything in America is better than where they came from. It means that they care enough Data collection Single Subject Chris is a social worker in a geriatric case management program located in a midsize Northeastern town. She has an MSW and is part of a team of case managers that likes to continuously improve on its practice. The team is currently using an I would start off with Linda on repeating her options for the child and going over what she is feeling with each option.  I would want to find out what she is afraid of.  I would avoid asking her any “why” questions because I want her to be in the here an Summarize the advantages and disadvantages of using an Internet site as means of collecting data for psychological research (Comp 2.1) 25.0\% Summarization of the advantages and disadvantages of using an Internet site as means of collecting data for psych Identify the type of research used in a chosen study Compose a 1 Optics effect relationship becomes more difficult—as the researcher cannot enact total control of another person even in an experimental environment. Social workers serve clients in highly complex real-world environments. Clients often implement recommended inte I think knowing more about you will allow you to be able to choose the right resources Be 4 pages in length soft MB-920 dumps review and documentation and high-quality listing pdf MB-920 braindumps also recommended and approved by Microsoft experts. The practical test g One thing you will need to do in college is learn how to find and use references. References support your ideas. College-level work must be supported by research. You are expected to do that for this paper. You will research Elaborate on any potential confounds or ethical concerns while participating in the psychological study 20.0\% Elaboration on any potential confounds or ethical concerns while participating in the psychological study is missing. Elaboration on any potenti 3 The first thing I would do in the family’s first session is develop a genogram of the family to get an idea of all the individuals who play a major role in Linda’s life. After establishing where each member is in relation to the family A Health in All Policies approach Note: The requirements outlined below correspond to the grading criteria in the scoring guide. At a minimum Chen Read Connecting Communities and Complexity: A Case Study in Creating the Conditions for Transformational Change Read Reflections on Cultural Humility Read A Basic Guide to ABCD Community Organizing Use the bolded black section and sub-section titles below to organize your paper. For each section Losinski forwarded the article on a priority basis to Mary Scott Losinksi wanted details on use of the ED at CGH. He asked the administrative resident