Fluent Essays

Managers at each level of the organization use a type of SWOT analysis to identify strategies that will best position the company to achieve its mission and goals. The first step in a SWOT analysis is to identify an organization’s strengths and weaknesses that characterize the present state of the company. The next step requires managers to identify potential opportunities and threats in the environment that affect the organization in the present or possibly in the future. When the SWOT analysis is complete, managers begin developing strategies. These strategies should allow the company to attain its goals by taking advantage of opportunities, countering threats, building strengths, and correcting organizational weaknesses. Use the company and SWOT analysis you selected in Week 1 for this assignment. Congratulations! You’ve been hired as a manager and have been asked to analyze the current status of your new company. Review your company’s SWOT analysis and other available sources to evaluate the strategic needs of the organization within a changing global environment. Use the Wk 2 Apply Worksheet for your evaluation. Note: This type of information is often found in the company’s annual report. Hey there here is the assignment from last week Attachments area Running Head: COMPANY PROFILE 1 COMPANY PROFILE 5 Assignment Company Profile Debra Saunders MGT/526 10/12/2020 Jeff D. Gordon Assignment Company Profile The identified company for this project is Pepsi.Co. It is a Multinational corporation in the industry of food and beverages. Among its most recognized products in the world is Pepsi Cola that airs in commercials in almost all marketing channels. The estimated market share for Pepsi.Co in the U.S is 24.1% and 8.4% in the global market (Wiener-Bronner, 2018). Although its close competitor, Coke, is the market leader, Pepsi has a market cap of $188.6 billion compared to $185.8billion of Coke. Increasing consumer awareness of healthy foods has been shaping Pepsi's strategic objectives. Brief History Caleb Bradham, a North Carolinian pharmacist, invented the original cola formula in 1893. He was running a soda fountain in a drugstore selling Brad's drink, later known as Pepsi-Cola. In 1903, Bradham started to sell soda concoctions to vendors across the state and was already franchising in 24 states under Pepsi's brand name. The product was marketed as a digestive aid, and as the small company grew, it decided to use celebrities in marketing. In 1923, the founder gambled on the changes in sugar prices during World War I, and the results were disastrous, leading to Pepsi's bankruptcy in 1923 (Pepsi.Co, n.d). Several investors bought and resold the company until it no longer attracted investors. One of them, Charles G. Guth, tried to resell the brand to the executives by were not willing to risk their resources. Guth reinvented the ailing Pepsi by repackaging the drinks in 12-ounce bottles for in five cents, twice the prices for a 6-ounce bottle offered by Coke (Pepsi.Co, n.d). He also embarked on a vigorous marketing campaign that results in the Nickel Nickel campaign accredited as the most effective ad of the 20th century. Apart from packaging and marketing strategies, the company refined its supply chain and ensured it had enough sugar inventories in the Second World War. The drink was familiar to the U.S. troops across the world and remained popular after the war (Bellis, 2019). The company aligned its marketing, presented itself as the choice for Baby Boomers, and expanded its product line to include the first diet soda in 1964. In the same year, it acquired the Mountain Dew and later the Frito-Lay that makes snacks. Today, Pepsi is significantly diversified with numerous product lines of snacks and drinks with different flavors targeting global consumers. Milestones from the History Pepsi has made significant strides in the industry. The first one is rising from bankruptcy to top the industry as among the global leaders in the food and beverage industry. Pepsi has significantly grown from a simple drink sold in a pharmacy to a globally renowned brand. The company has grown substantially by franchising, acquisition, and merging. Apart from that, Pepsi has also diversified its products' portfolio according to different customer needs. Pepsi has made another significant stride by presenting its brand as a trendy and ideal choice for young people. This achievement has enabled the company to build loyalty from young consumers all over the world. Opportunity for Competitiveness Pepsi has an opportunity to reinvent its business strategy by producing organic products that meet consumers' health needs. Function of Management Pepsi's management is responsible for laying the foundation and implementing the diversification plan. It has a role of acquiring, mobilizing, and allocating resources towards implementing the diversification plan. References Bellis, M. (2019). The history of Pepsi Cola. Retrieved from https://www.thoughtco.com/history-of-pepsi-cola-1991656 Pepsi.Co. (n.d) Our history. Retrieved from https://www.pepsico.com/about/about-the-company Wiener-Bronner, D. (2018). Why Coke is winning the cola wars. CNN Business. Retrieved from https://money.cnn.com/2018/02/20/news/companies/cola-wars-coke-pepsi/index.html#:~:text=But%20when%20it%20comes%20to,Beverage%