Fluent Essays

Use your selected company from Weeks 1-2 for this week’s assessment. A primary technique of deeper analysis of an organization is the Porter’s Five Forces Model. This technique is often used when looking at your competitive advantage. Looking at your competitive advantage is important to aligning your operational needs with your business strategies. Review sources on your company. Write a 900 word proposal to the company of your plan to align the operational needs with business strategies based on your analysis. Include the following in your proposal: An analysis of the company based on Porter’s Five Forces An analysis on the effectiveness of the leadership model the company is currently using Consider the current leadership style or styles in place at the company. Determine the effectiveness of the leadership style/s and whether an alternative style/s would be more impactful. Assess how to determine effective leadership. What makes a leader effective or ineffective? Consider sources of managerial power when leaders are effective. Recommendation for the following actions: Leadership model changes 2- to 3- actions needed to align operational needs with business strategies identified in Week 1 Include and cite 1 other resource besides the text. Please I need you to do a good job on this one because I have not been getting good grades on the other two. I am going to post the assignment with the Professor comments for you to refer to Running Head: COMPANY PROFILE 1 COMPANY PROFILE 5 Assignment Company Profile Debra Saunders MGT/526 10/12/2020 Jeff D. Gordon Assignment Company Profile The identified company for this project is Pepsi.Co. It is a Multinational corporation in the industry of food and beverages. Among its most recognized products in the world is Pepsi Cola that airs in commercials in almost all marketing channels. The estimated market share for Pepsi.Co in the U.S is 24.1% and 8.4% in the global market (Wiener-Bronner, 2018). Although its close competitor, Coke, is the market leader, Pepsi has a market cap of $188.6 billion compared to $185.8billion of Coke. Increasing consumer awareness of healthy foods has been shaping Pepsi's strategic objectives. Brief History Caleb Bradham, a North Carolinian pharmacist, invented the original cola formula in 1893. He was running a soda fountain in a drugstore selling Brad's drink, later known as Pepsi-Cola. In 1903, Bradham started to sell soda concoctions to vendors across the state and was already franchising in 24 states under Pepsi's brand name. The product was marketed as a digestive aid, and as the small company grew, it decided to use celebrities in marketing. In 1923, the founder gambled on the changes in sugar prices during World War I, and the results were disastrous, leading to Pepsi's bankruptcy in 1923 (Pepsi.Co, n.d). Several investors bought and resold the company until it no longer attracted investors. One of them, Charles G. Guth, tried to resell the brand to the executives by were not willing missing comma, spelling error, and missing word (, but THEY were not willing) to risk their resources. Guth reinvented the ailing Pepsi by repackaging the drinks in 12-ounce bottles for in five cents, twice the prices for a 6-ounce bottle offered by Coke (Pepsi.Co, n.d). He also embarked on a vigorous marketing campaign that results in the Nickel Nickel campaign accredited as the most effective ad of the 20th century. Apart from packaging and marketing strategies, the company refined its supply chain and ensured it had enough sugar inventories in the Second World War. The drink was familiar to the U.S. troops across the world and remained popular after the war (Bellis, 2019). The company aligned its marketing, presented itself as the choice for Baby Boomers, and expanded its product line to include the first diet soda in 1964. In the same year, it acquired the Mountain Dew and later the Frito-Lay that makes snacks. Today, Pepsi is significantly diversified with numerous product lines of snacks and drinks with different flavors targeting global consumers. Milestones from the History Pepsi has made significant strides in the industry. The first one is rising from bankruptcy to top the industry as among the global leaders in the food and beverage industry. Pepsi has significantly grown from a simple drink sold in a pharmacy to a globally renowned brand. The company has grown substantially by franchising, acquisition, and merging. Apart from that, Pepsi has also diversified its products' portfolio according to different customer needs. Pepsi has made another significant stride by presenting its brand as a trendy and ideal choice for young people. This achievement has enabled the company to build loyalty from young consumers all over the world. Opportunity for Competitiveness Pepsi has an opportunity to reinvent its business strategy by producing organic products that meet consumers' health needs. The specific topis was UNIQUE BUSINESS OPPORTUNITY and not a generic Opportunity for Competitiveness. It is from your evaluation of the SWOT ANALYSIS that you would determine a UNIQUE BUSINESS OPPORTUNITY. I am providing details from the SWOT ANALYSIS (8/5/2020) to demonstrate what you should have been using; those details are below: · Weaknesses · Trade Receivables · Liquidity Concern · Opportunities · Global Soft Drinks Consumption · Strategic Initiatives · Global Savory Snacks Market · Threats · Foreign Exchange Risks · Water Scarcity Could Impact Profitability · Environmental Concerns Related with Plastic Bottle · Obesity Concerns · Competitive Pressures · Volatile Raw Material Prices Function of Management Pepsi's management is responsible for laying the foundation and implementing the diversification plan. It has a role of acquiring, mobilizing, and allocating resources towards implementing the diversification plan. This does not specify WHICH of the Four Functions of Management would be needed. References Bellis, M. (2019). The history of Pepsi Cola. Retrieved from https://www.thoughtco.com/history-of-pepsi-cola-1991656 Pepsi.Co. (n.d) Our history. Retrieved from https://www.pepsico.com/about/about-the-company Wiener-Bronner, D. (2018). Why Coke is winning the cola wars. CNN Business. Retrieved from https://money.cnn.com/2018/02/20/news/companies/cola-wars-coke-pepsi/index.html#:~:text=But%20when%20it%20comes%20to,Beverage% I am providing the assignment instructions below: Create a chart or outline that conveys the following information: · Name of company (met) · Industry (met) · Brief history of company (met) · At least 3 milestones from the company’s history (met) · 3 resources (in addition to Business Source Complete) where you can locate company information in future weeks. This may include company websites, current employees, journals, etc. (met) · Define 1 new unique business opportunity the company can do to increase their competitive advantage. (partially met, but not a UNIQUE business opportunity) · Identify a function of management that is needed for this opportunity. (not met) MGT/526 v1 Wk 2 – Apply: Organizational Analysis MGT/526 v1 Page 5 of 5 Wk 2 – Apply: Organizational Analysis Instructions Complete the worksheet based on your chosen organization. Use Business Source Complete and your selected company’s website, annual report, and other available sources. Part 1: Organization Information Organization Define your chosen company and its industry. The identified company for this project is PepsiCo. It is a Multinational corporation in the industry of food and beverages. The company operates in the food and beverage industry. Mission and Vision Identify the mission and vision of the organization. Mission “To provide consumers around the world with delicious, affordable, convenient, and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats.” Vision Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose Organizational Initiatives Outline 1-2 major initiative for this organization. What are they currently doing to support these initiatives? · One of the major initiatives of the company is to help combat climate change. The company is doing this by reducing greenhouse gas emissions across its supply chain system · It is advancing human rights. The company is the capabilities, scale, and influence to advocate for respect for human rights across the world. Organizational Plans Describe the plans employed by the organization. Determine which types of managers create each type of plan. Type of Plan Description Type of Manager Strategic These are the specific results or goals provided to all departments for their achievement in a particular period. Line Managers Tactical This concerns what each of the lowest units of the organization needs to do to achieve the goals of the organization and how to achieve them. Supervisors Operational These are plans used by mid-level managers or heads of departments to determine how they would achieve the goals. Heads of departments SWOT Analysis There are various factors within the external environment of an organization that impacts its strategy. Analyze the organization’s SWOT analysis. Identify the internal and external factors. Include a link to the SWOT analysis in the Reference section of this worksheet. Internal Factors STRENGTHS · Strong brand · Significant global presence · A highly diversified portfolio WEAKNESSES · Overreliance on food and beverages · Some products are seen as unhealthy Some products have failed External Factors OPPORTUNITIES · Expanding e-commerce · Increased alliances and partnerships · Possibility of developing more healthy food options for THREATS · Consumers are continually running away from foods that they feel to be unhealthy · Stiff competition Changing government laws and regulations Part 2: Evaluation Evaluate if the mission, vision, planning process, and SWOT analysis meets the current needs of the organization. Include the following in your evaluation: · Describe the unmet need, (not limited to product or service, can be new demographic, new mode of delivery, etc.). · Analyze your competitive advantages. · Based upon the SWOT analysis, is there another business that is doing something similar that can be referred to? Provide examples. · If there is not another business, describe how what you’re doing is a unique product or service offering. · Propose a competitive business initiative to address the unmet need. · Create a high-level timeline and operational steps necessary to implement your solution. I did not see where any of the above four aspects were discussed in the paper. One of the strengths of the company is that its brand is strong and has an international presence. It is difficult to find a part of the globe that is not penetrated by this product. Additionally, the company has a highly diversified product portfolio. The diversification of the company's product portfolio allows it to fit in many markets. However, one of the weaknesses of the company is that it relies on food products. Besides, there are some of the company's is seen by many people to be unhealthy. It is also important to note that there are some products of the company that have failed to have the desired impacts on the market. Many opportunities are open to the company, and it can use them to advance its commercial agenda—one of the opportunities in e-commerce. The expansion of e-commerce platforms provides the company with an opportunity to expand its market. Secondly, there is an opportunity for the company for partnerships and alliances to enhance the company's visibility across the world. However, there are also threats that the company faces. One of the most significant threats is the reality that many consumers are continually avoiding the products of the company out of the feeling that they are not healthy. The company also faces stiff competition from many companies in the market. The strategic needs of the organization within a changing global environment From the SWOT analysis above, it is evident that the environment in which the company operates keeps changing and it necessary to adopt certain measures to align the company to the changes. One of the strategic needs of the company is to find a way of figuring out how to develop products that align with the health needs of consumers. Many consumers believe the products of the company are not healthy, and they are seeking better options. Secondly, the company needs to make sure that it develops strategies that will help it to exploit the expanding opportunities in the e-commerce sector. The company's presence in the e-commerce platforms would allow it to increase its interactions with its clients while at the same time expanding its supply chain systems. References PepsiCo SWOT Analysis https://bstrategyhub.com/pepsico-swot-analysis/ Copyright 2020 by University of Phoenix. All rights reserved. Copyright 2020 by University of Phoenix. All rights reserved.