Fluent Essays

Case Study Development Written assignment (case, essay) Final Activity brief BCO324 Cases in Marketing Online campus Professor: Dr. Angelos Vouldis | [email protected] Description Student must develop a case study analyzing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation; We have in total 1500 words. You must develop a real company but the problem could be imagined by you. It is not necessary to be a real. The company must be real but the case could be developed by you. the problem has to be imaginary , but the company which is really existing in market First step must be decided for the specific theory and approach which will be examined in this case study. For example, digital marketing, price position, sales pitch, advertising, branding, 7ps, market share, price positioning etc Use the structure as it is described bellow. With the balance of total words 1500. Take each statement bellow at the bullet points and work on this. Synopsis/Executive Summary 300 words • Outline the purpose of the case study. Explain why this project is important and what is the specific aim of the project. Answering the question what will be the benefit for reading this case study • Describe the field of research. Here you have to describe the field like marketing like sales and the industry that this specific company its develop. • Outline the issues and findings of the case study without the specific details. This must be developed when you will finalize your case study • Identify the theory that will be used Clear present the specific theory and its factors that will be connected with this specific case study. For example, if you develop the price positioning and you are using the 7ps model explain what is this model Findings 400 words Format This activity must meet the following formatting requirements: • Font size 12 • Double-spaced • 1500 words • Harvard Referencing System • pdf only • Identify the problems found in the case by: analyzing the problem, supporting your findings the problem must be related with the results of applying the specific theory. For example the theory is launching the new iPhone 13 in the covid 19 and the theory is related of how we launching a product. Develop the specific theory of the problem with facts given in the case, the relevant theory and course concepts. searching for the underlying problems Discussion 400 words • Summarize the major problem/s. Develop the specific major problem which has been identified in the findings with a briefly discussion • Identify alternative solutions to this/these major problem/s. Based on the theory which has been developed give solutions that could be applied for solving the specific problem. For example launching the iphone due to the covid suggested from theory that the digital marketing approach channels are the suitable solutions such as youtube live, facebook live etc • Briefly outline each alternative solution and evaluate its advantages and disadvantages Make a critical evaluation showing the advantages and disadvantages for the specific solutions Recommendations 400 words • Choose which of the alternative solutions should be adopted. Based on the analysis decide which specific solutions could be work and give some details might be step by step approach of how this could be developed for solving the problem • Briefly justify your choice explaining how it will solve the major problem/s. Continue your explanation for give additional details and recommendations for the future development References Make sure all references are cited correctly. Use some references with the Harvard Reference system this is a must Goal(s) • Explain modern management principles that embrace a marketing- oriented view of business; • Improve analytical capabilities of students in true real-world, on-the- job settings through case studies; • Learn the case writing methodology Due date Date: 18th September 2021 at 14.00h CEST Weight towards final grade This activity has a weight of 60% towards the final grade. Learning outcomes 1. analyze the principles, theories, concepts and dynamics of marketing; 2. apply these principles and tools in case study analysis; 3. devel op planning, research, analytical and problem-solving skills through case studies of real business situation; 4. integrate the concepts &techniques learned through application in the preparation of case study analysis. Assessment criteria Rubric: written assignment see below Rubric: written assignment Criteria Accomplished (A) Proficient (B) Partially proficient (C) Borderline (D) Fail (F) Problem identification The business issue has been correctly identified, with a competent and comprehensive explanation of key driving forces and considerations. Impact on company operations has been correctly identified. Thorough analysis of the issue is presented. The student correctly identified the issue(s), taking into account a variety of environmental and contextual drivers. Key case information has been identified and analyzed. The student correctly identified the case (issues), considering obvious environmental/contextual drivers. There is evidence of analysis, but it lacks depth. The student correctly identified the issue(s) but analysis was weak. An absence of context – the work is basically descriptive with little analysis. The student failed to correctly identify the issue(s); analysis was incorrect or too superficial to be of use; information was misinterpreted. Information gathering The student showed skill in gathering information and analyzing it for the purposes of filling the information gaps identified. Comprehensive and relevant. Relevant information gaps were identified and additional relevant information was found to fill them. At least two different types of sources were used. The student demonstrates coherent criteria for selecting information but needs greater depth. The student correctly identified at least one information gap and found relevant information, but which was limited in scope. Some evidence of sound criteria for selecting information but not consistent throughout. Needs expansion. An information gap was identified and the student found additional information to fill it. However, this was limited in scope. Weak criteria for the selection of necessary information. Information was taken at face value with no questioning of its relevance or value. Gaps in the information were not identified or were incorrect. Conclusions The student evaluated, analyzed, synthesized all information provided to create a perceptive set of conclusions to support the decisions and solutions. The student evaluated, analyzed and synthesized to create a conclusion(s) which support decisions and solutions. The student reached conclusions, but they were limited and provided minimal direction for decision-making and solutions. The conclusion was reasonable but lacked depth and would not be a basis for suitable strategy development. The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand. Solutions The student used problem solving techniques to make thoughtful, justified decisions about difficult and conflicting issues. A realistic solution was chosen which would provide maximum benefit to the company. Alternative solutions were explored and ruled out. The student used problem solving techniques to make appropriate decisions about complex issues. Relevant questions were asked and answered. A realistic solution was chosen. Alternatives were identified, explored and ruled out. The student used problem- solving techniques to make appropriate decisions about simpler issues. The solution has limited benefit but does show understanding of implications of the decision. Alternatives were mentioned but not explored. The student used problem solving techniques to make decisions about simpler issues but disregarded more complex issues. Implications of the decision were not considered. Alternatives were not offered. The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand.