Retail management - Management
Wining Against the Onslaught of the Online Store PR & Marketing Final Assessment – Written assignment (case, essay) Activity brief BBA 324 – Retail Management & Merchandising – 2CH/3ECTS Online campus Professor: Mr. N. Solly MOENG | [email protected] Description The past decade has seen the advent of the Online Store in many parts of the world. While this phenomenon began with the sale of individual products and services, it has fast developed into a plethora of fully fledged Online Retail Stores selling bigger varieties of products to even fill-up whole shopping baskets. Some Online Stores constitute the whole business while others have been positioned to complement existing traditional retail stores to help them meet the needs of new customers for whom a traditional in-store experience is not an attraction. The advent of the Coronavirus, which saw lockdowns and movement restrictions being imposed in many societies, has also created many new opportunities for online retail businesses. For this assignment, you are required to help a traditional retailer establish online presence in order to retain existing customers and gain new ones. Mindful of the kind of customer who would navigate towards online shopping, what would be the key considerations of your plan? Format This activity must meet the following formatting requirements: • Font size 12 • Type-face Ariel and Times New Roman • Double-spaced • 1,200 words • Harvard Referencing System Goal(s) The aim of this assignment is to assess the extent to which you have understood the key differentiators between traditional retailing and online shopping, as well as the lifestyles and needs of the customers who would be drawn to the Online Store. How would you target and retain them in this space? How would you position an already known traditional retail brand in this space? Due date Date: 20th September 2021 Time: 14:00 (CEST) Weight towards final grade 60% towards the final grade. Learning outcomes On successful completion of this course, students will be able to: 1. explore and identify various approaches to positioning retail businesses in the online space while either retaining or gradually moving existing retail businesses to digital platforms at appropriate speeds. 2. analyse the key factors needed to make a success of online retail businesses. 3. apply the theoretical knowledge of Retail Management and Merchandising to embrace new technologies. Assessment criteria The assessment of this assignment will focus on the steps outlined in the rubric found on the next page. Rubric: written assignment Criteria Accomplished (A) Proficient (B) Partially proficient (C) Borderline (D) Fail (F) Problem identification The student has understood the changing retail management and merchandising environment, as well as the importance of adapting to the ever-evolving consumer needs and shopping patterns. Armed with this knowledge, the student has managed to integrate the key elements of retail management into new digital platforms to seamlessly propose an enhanced shopping experience. The student correctly identified the challenges and came up with a well thought out plan, customized to the type of store they’re running, to achieve positive outcomes. Key elements of the strategy have been named and integrated into a winning plan. The student correctly identified the case (issues), considering obvious environmental/contextual drivers. There is evidence of analysis, but it lacks depth. The student correctly identified the issue(s) but analysis was weak. An absence of context – the work is basically descriptive with little analysis. The student failed to correctly identify the issue(s); analysis was incorrect or too superficial to be of use; information was misinterpreted. Information gathering The student showed skill in gathering information and analyzing it for the purposes of filling the information gaps identified. Comprehensive and relevant. Relevant information gaps were identified and additional relevant information was found to fill them. At least two different types of sources were used. The student demonstrates coherent criteria for selecting information but needs greater depth. The student correctly identified at least one information gap and found relevant information, but which was limited in scope. Some evidence of sound criteria for selecting information but not consistent throughout. Needs expansion. An information gap was identified and the student found additional information to fill it. However, this was limited in scope. Weak criteria for the selection of necessary information. Information was taken at face value with no questioning of its relevance or value. Gaps in the information were not identified or were incorrect. Conclusions The student evaluated, analyzed, synthesized all information provided to create a perceptive set of conclusions to support the decisions and solutions in terms of creating winning online shopping solutions. The student evaluated, analyzed and synthesized to create a conclusion(s) which support decisions and solutions. The student reached conclusions, but they were limited and provided minimal direction for decision-making and solutions. The conclusion was reasonable but lacked depth and would not be a basis for suitable strategy development. The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand. Solutions The student used problem solving techniques to come up with well adapted solutions to suit contemporary and future shoppers. The student used problem solving techniques to make appropriate decisions about complex issues. Relevant questions were asked and answered. A realistic solution was chosen. Alternatives were identified, explored and ruled out. The student used problem- solving techniques to make appropriate decisions about simpler issues. The solution has limited benefit but does show understanding of implications of the decision. Alternatives were mentioned but not explored. The student used problem solving techniques to make decisions about simpler issues but disregarded more complex issues. Implications of the decision were not considered. Alternatives were not offered. The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand.
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Your assignment may be more than 5 paragraphs but not less. INSTRUCTIONS:  To access the FNU Online Library for journals and articles you can go the FNU library link here:  https://www.fnu.edu/library/ In order to n that draws upon the theoretical reading to explain and contextualize the design choices. Be sure to directly quote or paraphrase the reading ce to the vaccine. Your campaign must educate and inform the audience on the benefits but also create for safe and open dialogue. A key metric of your campaign will be the direct increase in numbers.  Key outcomes: The approach that you take must be clear Mechanical Engineering Organic chemistry Geometry nment Topic You will need to pick one topic for your project (5 pts) Literature search You will need to perform a literature search for your topic Geophysics you been involved with a company doing a redesign of business processes Communication on Customer Relations. 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Throughout your nurse practitioner program Vignette Understanding Gender Fluidity Providing Inclusive Quality Care Affirming Clinical Encounters Conclusion References Nurse Practitioner Knowledge Mechanics and word limit is unit as a guide only. The assessment may be re-attempted on two further occasions (maximum three attempts in total). All assessments must be resubmitted 3 days within receiving your unsatisfactory grade. You must clearly indicate “Re-su Trigonometry Article writing Other 5. June 29 After the components sending to the manufacturing house 1. In 1972 the Furman v. Georgia case resulted in a decision that would put action into motion. Furman was originally sentenced to death because of a murder he committed in Georgia but the court debated whether or not this was a violation of his 8th amend One of the first conflicts that would need to be investigated would be whether the human service professional followed the responsibility to client ethical standard.  While developing a relationship with client it is important to clarify that if danger or Ethical behavior is a critical topic in the workplace because the impact of it can make or break a business No matter which type of health care organization With a direct sale During the pandemic Computers are being used to monitor the spread of outbreaks in different areas of the world and with this record 3. Furman v. Georgia is a U.S Supreme Court case that resolves around the Eighth Amendments ban on cruel and unsual punishment in death penalty cases. The Furman v. Georgia case was based on Furman being convicted of murder in Georgia. 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