2.What steps could an organizational leader take to integrate a multigenerational, diverse workforce into the corporate culture? - Management
After reading the material in the textbook on the five generations in today’s workforce;
1.Determine which generation you most identify with and state your reasons. What has been your experience (e.g., advantages, challenges, and differences in point of view or approaching a task) in working with members of the other generations identified in the textbook? This experience can be professional, personal, or academic.
2.What steps could an organizational leader take to integrate a multigenerational, diverse workforce into the corporate culture?
3.Discuss three best practices to enhance the employee stakeholder experience.
Use citations and references in APA style to support your response.
424
O P E N I N G CA S E
Two Profi les
Profi le of the New (Younger) Workforce
“Stand back all bosses! A new breed of American worker is about to
attack everything you hold sacred: from giving orders, to your starched
white shirt and tie. They are called, among other things, ‘Millennials.’
There are about 80 million of them, born between 1980 and 1995 [others
say between 1982 and 2003], and they’re rapidly taking over from the
Baby Boomers who are now pushing 60.”1 “We are beginning to see in-
creasingly younger people come in and ask long-term questions; fi ve
years down the road, where can I grow in this company? This was not
necessarily the case with Gen X [people born between 1964 and
1981]. There is also a greater emphasis on bonding within an institu-
tion. Some companies are actually having camps and retreats where
7.6 Whistle- Blowing versus
Or gan i za tion al Loyalty
Chapter Summary
Questions
Exercises
Real- Time Ethical Dilemma
Cases
19. Preemployment Screening and
Facebook: Ethical
Considerations
20. Women on Wall Street: Fighting
for Equality in a Male- Dominated
Industry
Notes
7.1 Employee Stakeholders in the
Changing Workforce
Ethical Insight 7.1
Point/CounterPoint
7.2 The Changing Social Contract
between Corporations and
Employees
7.3 Employee and Employer Rights
and Responsibilities
Ethical Insight 7.2
7.4 Discrimination, Equal Employment
Opportunity, and Affi rmative Action
Ethical Insight 7.3
7.5 Sexual Harassment in the
Workplace
7
E M P L O Y E E S TA K E H O L D E R S
A N D T H E C O R P O R AT I O N
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7 Employee Stakeholders and the Corporation 425
they immerse people into living with one another 24/7 (like Accenture),
learning the lore of the company. This would not have gone well with
Gen X. This would have caused a riot with the Boomers, and Gen X sim-
ply wouldn’t have been interested. . . . Employers hate the parental pres-
ence, but it is now extending into the workforce. . . . Excessive parental
involvement was originally the single biggest complaint among teachers
several years ago, then it predictably moved into colleges, and now it is
becoming a pervasive issue in HR [human resource] departments with
parents doing everything from helping fi ll out applications to actually com-
ing to their children’s interviews. . . . Many employers are working with
this trend . . . employers are now working on co- marketing to parents.”2
Second Profi le of the New (Older) Workforce
“Shirley Serey is the community college student of the future: 59 years
old, MBA, corporate manager, breast cancer survivor— and new teacher
of special education, helping fourth and fi fth graders with disabilities
learn to read. . . . Serey is at the leading edge of tens of millions of Baby
Boomers who are beginning to shift into a new phase of life and work.
As many as four out of fi ve people in their 50s and 60s say they expect
to continue to work, some because they have to for fi nancial reasons,
but many more because they want to, for the social connections, intel-
lectual engagement, and fulfi llment of making a difference. Neither old
nor young, many are seeking ‘encore careers’ that combine a renewed
commitment with continued income and increased fl exibility. . . . Shirley
Serey is typical of the target market for such encore colleges. Her story
weaves several themes common to boomers managing transitions to
this new stage of life— the need for fl exibility, the unexpected obstacles
in the search for meaning, an impulse to give something back, to help
other people, and to make a direct and noticeable impact.”3
Employers and employees are experiencing a different mix of values,
styles, and dilemmas in the changing workplace, as the above scenarios
indicate. A review of workforce trends also indicates signifi cant changes
at the societal level, for example, “the Department of Labor must work
with a wide spectrum of job seekers, including those with special needs
such as the disadvantaged, people with disabilities, veterans, disad-
vantaged youth, and those who have lost their jobs due to foreign com-
petition. Addressing the job seekers’ needs is further complicated by
the dynamics of the changing workplace. New technologies, increased
competition, and changing labor markets have prompted employers to
downsize, change employment patterns, and seek alternative labor
sources such as qualifi ed foreign workers.”4 A 2011 policy summit on
America’s “workforce mosaic” revealed that “America’s workforce is
currently being shaped by three converging trends: rapid growth in the
non- white population, baby boomers who are staying in the workforce
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426 Business Ethics
longer, and veterans returning from the ongoing wars in Iraq and Af-
ghan i stan.” UNC research shows that “79 million baby boomers will exit
the U.S. workforce over the next 20 years.” This graying workforce will
result in some signifi cant losses of experienced and top- level employ-
ees of large companies and a potential shortage of American workers.5
This chapter addresses the following questions: What is different
about today’s workforce, and how does this affect the corporation’s
ethical responsibilities? What, if anything, binds employees to their
companies these days? What is the changing nature of the employer–
employee social and psychological contract? How has this contract
changed historically? What are the boundaries of employee loyalty?
When do employees have the right or obligation to “blow the whistle” on
a company?
A number of issues that employees and employers face are also
presented, such as dating in the workplace, same- sex marriage rights,
types of discrimination, drug testing, Internet use, privacy, and sexual
harassment. The rights and responsibilities of both employers and em-
ployees are discussed with the aim of offering perspectives on what
stakeholders can expect and how ethical dilemmas can be prevented
and solved, beginning with an awareness of these issues. Creating a
legal and ethical working environment where mutual respect and con-
cern create conditions for productivity and human development is a
worthy goal.
7.1 Employee Stakeholders in the Changing Workforce
The forces of globalization, deregulation, shareholder activism, and informa-
tion technology continue to infl uence business practices and pro cesses, as
discussed in the previous chapters. Industries and companies are downsizing,
restructuring, merging, and reinventing their businesses. Mid- level manage-
ment layers are being pressured, many diminishing. Functions are being out-
sourced, off shored, eliminated, and replaced by online automation, cheaper
international labor, and networked infrastructures. Knowledge workers with
technological and people skills must manage pro cesses and themselves in cyber-
space with speed, effi ciency, and accuracy.
Within the context of the “digital economy,” the following changes with
employees and professional stakeholders continue to occur:6
• An increasing shift to knowledge work, which increases the potential for
satisfying work but heightens stress.
• The concept of “a job and career for life” is dead or dying. An employee
holds nine jobs by the age of 30. Professionals are changing careers fi ve
to eight times on average during their working lives. Compensation,
income, and the social distribution of benefi ts, including health care, are
pressured by changing national and global economic conditions. Decreases
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7 Employee Stakeholders and the Corporation 427
in income are occurring among middle- and low- level professionals, and
the gap between upper- and mid- to- low- level income holders is widening.
• Quality of work life is not inherent or guaranteed in the workplace. In
one worst- case scenario, Thomas Malone of MIT stated that all work
relationships could possibly be mediated by the market, with every
employee functioning as a company in shifting alliances and ventures.7
Change in the workforce and workplace presents ethical tensions and issues
that are addressed in this chapter.
The Aging Workforce
According to the Bureau of Labor Statistics, “the baby- boom generation
moves entirely into the 55- years- and- older age group by 2020, increasing that
age group’s share of the labor force from 19.5 percent in 2010 to 25.2 percent
in 2020. The ‘prime- age’ working group (ages 25 to 54) is projected to drop
to 63.7 percent of the 2020 labor force.”8 In 2001, for the fi rst time, the num-
ber of workers aged 40 and older surpassed the number of those younger than
40. At the same time, those aged 16 to 24— the “Baby Busters” (who were
born after the Boomers)— made up 16% of the workforce, a proportion that
continues to decrease. The se niors, older than age 55, represented about 13%
of the workforce. Se niors are now projected to represent 25.2% of the 2020
workforce, with the “Baby Busters” representing only 11.2% in 2020. “Over
the 2010– 2020 de cade, 54.8 million total job openings are expected. While
growth will lead to many openings, more then half— 61.6 percent— will come
from the need to replace workers who retire or otherwise permanently leave
an occupation.” Japan was the fi rst nation ever with a population in which
the average age is 40. By 2020, 6 out of 10 Japa nese workers will be retired.9
Combined with generational diff erences, age diff erences can aggravate values
and work ethic clashes as this chapter’s Real- Time Dilemma exemplifi es. Does
age play a role in that dilemma?
One result of the population growth slowdown is that the number of
managerial leadership positions will outstrip available talent. “While the im-
pact will vary in diff erent countries, the aging workforce coupled with declin-
ing birth rates in some countries will result in a shrinking talent pool that will
require organizations to review and modify their human resource policies
to adjust to the changing environment.”10 Older workers will be needed for their
skills and experience, and also because of the shortage of younger workers to
replace them.11
Generational Differences in the Workplace
As this chapter’s opening case suggests, generational diff erences off er chal-
lenges to coworkers and managers. Generational analysis looks at diff erences
among worldviews, attitudes, and values of generations of Americans. Large
diff erences in the generations from World War II to the present in the U.S.
population have had a substantial infl uence on government, corporate, and
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Approach
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428 Business Ethics
workplace policies. This information, although subjective, is used to develop
workplace strategies and to evaluate ethical principles and beliefs of diff erent
groups in the workforce.12 The following brief summary of fi ve generations’
dominant value orientations highlights some of these diff erences. As you read
the descriptions of generational profi les, turn again to this chapter’s Real-
Time Dilemma to help explain possible sources of the confl ict and potential
or gan i za tion al issues and dilemmas that are about to erupt.
• GI Generation (born 1901– 1925). This generation survived the Great Depres-
sion and served in World War II. Members of this generation are churchgo-
ers and belong to clubs and professional organizations. They express rugged
individualism but are members of many groups. They tend to believe in
upward mobility, civic virtue, and the American Dream.
• Silent Generation (born 1926– 1945). This generation was too young to fi ght
in World War II. They were infl uenced by the patriotism and self- sacrifi ce
of the GI generation, from whom they did not wish to diff erentiate them-
selves. Their dominant principles are allegiance to law and order, patriotism,
and faith. The Silent Generation likes memorabilia such as plaques, trophies,
and pictures of themselves with important people. Most members are already
in some form of retirement (i.e., fully retired or working part time, occa-
sionally or seasonally to bring in some additional income).13 If nothing else,
the title promised a look at an era long gone: the 1950s; that is, the object of
knowing derision today buried in clichés about a time when America was
the land of happy automatons— a people unthinking, accepting, and re-
pressed. The 1950s were characterized by serious, non- revolutionaries, and
jobs- and marriage- focused young, in stark contrast to the more colorful
de cades to come— years of riots, bomb- throwing, seizure of the universi-
ties and the reign of the Weathermen.14 This generation is characterized by
“giving back and contributing to the collective good.”15
• Baby Boomers (born 1945– 1964). This is currently the most powerful demo-
graphic generation, with approximately 77 million members. They have
led and set trends in society. They distinguish themselves from the former
generations by assuming debt. Their “buy now, pay later” belief characterizes
their instant gratifi cation practices. They can be moralistic, but they ques-
tion authority and the moral and ethical principles of institutions. They do
not “ join” or sacrifi ce personal plea sure for the good of the group or collec-
tive. They mix and match religious traditions and avoid the dogma and
teachings of single religions. Baby boomers value health and wellness, per-
sonal growth, involvement, public recognition, status symbols, fi rst- class
travel upgrades, visible roles such as speaking at an industry trade show,
and any type of resort or retreat. As employees, they are “process- oriented
and relationship- focused.”16 Baby Boomers (who represented 44% of the
working population in 2012) have the lowest level of engagement, and
they have the highest level of active disengagement— nearly one in four
are actively disengaged. Because this generation makes up such a large part
of the working population, and many may be in the workforce long past
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AN: 667095 ; Weiss, Joseph W..; Business Ethics : A Stakeholder and Issues Management
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Account: shapiro
7 Employee Stakeholders and the Corporation 429
the traditional retirement age, a targeted eff ort to raise these workers’ en-
gagement levels could have important ramifi cations for companies and
the overall U.S. economy.17 More so than other generations, Baby Boom-
ers respond to managers who make an extra eff ort to show that they care.
Managers should keep this in mind during day- to- day interactions and fi nd
ways to communicate interest in these employees by inquiring about their
work and other important aspects of their lives.18
• Generation X (born 1965– 1981). Known as the “Baby Busters,” this genera-
tion has 41 million members. Sandwiched between the two larger genera-
tions, they feel demographically overlooked. They came from a time of
high national debt and bleak job markets, and were labeled as the “McJob”
generation— a phrase referring to holders of low- and entry- level jobs. This
generation generally believes that they will get less materially than the
boomers. Insecurity is a dominant theme for X-ers, who value close friends
and virtual families more than material success. They, like the boomers,
are also suspicious of institutions. They experience their journey through
life as one that changes rapidly and continuously.
• Generation Y (born 1982– 2003). The millennial generation (or “Echo
Boomers”) numbers about 80 million. They spend $170 billion a year of
their parents’ and their own money and comprise one- third of the U.S.
population. They have grown up with tele vi sion, computers, instant mes-
saging, and new technologies, just as the Boomers grew up with the tele-
phone. Y-ers don’t want to be associated with X-ers, whom they believe
are selfi sh and complaining and the least heroic generation— a bunch of
“slackers.” Y-ers started growing up with a strong job market. They are
ambitious, motivated, extremely impatient and demanding, and have a sense
of entitlement.
This group is also extremely practical. They welcome clear rules and
guidelines, and display high levels of trust and optimism. They are keenly
aware of current events and are sensitive to their surroundings. They defi ne
success in terms of team rather than individual achievement.19 Millennials
place a high priority on workplace culture and desire a work environment
that emphasizes teamwork and a sense of community. They also value trans-
parency (especially as it relates to decisions about their careers, compensa-
tion and rewards). They want to provide input on their work assignments
and want and need the support of their supervisors. Millennials also are
particularly attuned to the world around them, and many want the chance
to explore overseas positions. All of the above statements also are true of
non- Millennials, yet not to the same degree as the Millennial generation.
With regard to ethics, members of this generation observe fewer boundar-
ies than previous generations; are more fl exible about when and where
to apply boundaries; are more open, transparent, fl exible; are more likely to
discuss work activity with private and public people; are more likely to en-
gage in and tolerate behavior that is unacceptable; are a more at- risk gen-
eration than the others, and, therefore, are more likely to observe misconduct
and experience retaliation after reporting it; are more likely than older
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430 Business Ethics
generations to use ethics and compliance offi cers; and are more likely to
respond to ethics and compliance programs that include social interaction
and support (training, advice, helplines).20
Generation Y is more positive than other employee groups and is more
likely to agree that “se nior management communicates a clear vision of the
future direction of my or ga ni za tion.” They:
• have more favorable views on workplace issues, from work– life balance
to per for mance reviews, to having access to their immediate supervisor.
• value teamwork and fairness and are more critical than other age
groups on issues of fairness and cooperation.
• want to be challenged at work.
• are motivated less by money and more by opportunities to advance and
have a life outside of the offi ce.
• are concerned about tuition reimbursement and fl exible spending
accounts for dependent care.
Over half of Generation Y-ers would leave their or ga ni za tion to work
for an or ga ni za tion that off ered better benefi ts.21 At this point in their ca-
reers, Millennials are generally more upbeat about all aspects of engagement
than are Baby Boomers or Generation X members, but Millennials are par-
ticularly more positive about growth and development opportunities. De-
spite their higher engagement levels, Millennials are the most likely of all
generations to say they will leave their company in the next 12 months if
the job market improves. More than one in four of these young workers
strongly agreed with this statement when asked in 2012.22
From a manager’s perspective, Generation Y employees require “super-
high maintenance,” since they are “on fast- forward with self- esteem.” They
often expect offi ce cultures to adapt to them. With these attitudes, they
generally require coaching, rigorous feedback, and smaller and more realistic
goal setting, with deadlines and increasing responsibility.
From the employer’s perspective, integrating individual and group diff er-
ences in the workforce requires, as mentioned earlier, leadership, planning,
new policies, and training. In larger, more complex organizations, providing
education and training to integrate the workforce is a necessity.23 With which
of these values do you identify? What other values that are not listed here mo-
tivate you? Underlying individual values combined with other background
factors infl uence perceptions, beliefs, behaviors, and ethical decisions.
Steps for Integrating a Multigenerational Workforce
Generational diff erences may be only one among several issues that cause
confl ict and ethical dilemmas in the workplace. Using communication skills
and emotional intelligence (managing self, others, and relationships with
awareness and sensitivity) are important. Here are steps that employers can
use to help diagnose, prevent, and resolve misunderstood generational diff er-
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7 Employee Stakeholders and the Corporation 431
ences. If you are not a boss, team leader, or supervisor, read these steps as if you
were one. Taking this perspective can help you see the larger picture outside
of a par tic u lar generational lens.24
Identify the Problem Areas
Where do I see the problems? Where do I expect to see the problems? Is there
resentment about special treatment to se nior or younger members in the
workplace? Are the problems between individuals or groups from diff erent
generations? What are the sources of the problems: value diff erences, rewards,
motivation, work methods, other?
Get To Know the Individuals Inside Their Roles and Positions
For Millennials and Gen X-ers, as well as members of other generations, it is
important to arrange for conversations to discuss broader topics and subjects
that are important to them. Do not wait for employees to come to you; it is
important to plan, arrange, and invite individuals to conversations where
needs and perceptions can be shared in nonthreatening ways. Being able to
listen to the other’s views, opinions, and perceived or experienced issues will
help you understand the person and his or her issues. These are necessary fi rst
steps that lead to problem resolution.
Understand and Anticipate Expectations of Different Generations
“One size (of leadership or management) does not fi t all.” Although indi-
viduals must be recognized and treated as the unique individuals they are, it
is also important for managers to seek balance between the employee and
the company. Knowing generational members’ expectations is important in
negotiating this balance between responsibilities and obligations. “This can
be achieved when a company (1) does not ask too much of its employees and
(2) knows what it’s willing to give employees before they’ve been given too
much.”25
Develop a Personal Growth and Development Plan for Each Employee
Millennials and Gen X-ers value and enjoy learning and benefi t from their
work when they are engaged. Assisting them to develop specifi c future goals
and marketable skills is motivational and will focus their high work ethic and
energy toward positive eff ort and outcomes.
Engage and Communicate
Younger entrants into the workforce are accustomed to being engaged, not
mandated or reprimanded in an authoritarian way. Seek their input and advice.
Confl icts between Gen X-ers and Millennials often occur when the former
try to take charge over the latter. Neither likes to be told unilaterally what to
do. If reprimands or criticisms are necessary, these can best be communicated
one on one, as soon as a wrong action is done, and as objectively as possible.
Reverse mentoring and mutual mentoring are two newer ways that Gen
X-ers and previous generational types can learn from younger professionals.
These more recent forms of mentoring can be eff ective ways of sharing and
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EBSCO Publishing : eBook Collection (EBSCOhost) - printed on 8/3/2020 11:48 AM via SOUTHERN
NEW HAMPSHIRE UNIV
AN: 667095 ; Weiss, Joseph W..; Business Ethics : A Stakeholder and Issues Management
Approach
Account: shapiro
432 Business Ethics
learning diff erent professional values and work ethics. Generation X, Millen-
nials, and Baby Boomers are all most engaged when they have the opportunity
to do what they do best every day. Engagement for Millennials, Generation X,
and Baby Boomers is connected to having a strong sense of what their or ga ni-
za tion stands for. Find ways to help these employees verbalize and internalize
what the company’s mission and purpose means to them.26
Be a Leader, Not a Friend
Gen X-ers and Millennials are looking for role models in organizations, not
buddies in a boss. Both generational members want to be led, since they gen-
erally have friends. This does not mean that they want to be led by authori-
tarian or unreasonable leaders. Character counts. Gen X-ers and Millennials
move toward bosses who have strong character. They know when they see
strong character. For eff ective managers, character means, “Do what you say
and say what you do” in a reliable, trustworthy way and “Do the right thing”—
although it may not always be comfortable.
Ethical Insight 7.1
Bridging Diversity Gaps in the Workplace
Do Companies Use Mentoring Programs and Why Are They Signifi cant?
• 71% of Fortune 500 companies and 76% of Fortune’s top 25 companies
operate a mentoring program.
• Promotion: 75% of executives point to mentoring as playing a key role in
their careers; and 44% of …
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Summary & Evaluation: Reference & 188. Academic Search Ultimate
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