This assignment focuses on demand, supply, and equilibrium. Let’s start with the basics. Begin your essay by providing the following information. - Management
This assignment focuses on demand, supply, and equilibrium. Let’s start with the basics. Begin your essay by providing the following information.
Explain the difference between a movement along demand and supply curves and a shift of demand and supply curves.
What can cause the above situations? Provide an example for each.
Describe how equilibrium is found.
Describe how a shift of the demand or supply curve can affect equilibrium.
Now, select an industry with which you are familiar or one you would like to study. This industry will also be used in future assignments for this course.
After selecting your industry, identify a product or service that your chosen industry produces. Add the following information.
Define the current status of supply and demand for the product or service you identified.
Identify at least one factor that has caused the supply curve to shift for that product or service.
Identify at least one factor that has caused the demand curve to shift for that product or service.
Your essay must be a minimum of two pages, not counting the reference page. Be sure to include an introduction. Use a minimum of three peer-reviewed scholarly sources; at least one of these must come from the CSU Online Library. Information regarding peer-reviewed articles can be found in the tutorial Peer-Reviewed Articles.
Attachments area
BBA 2401, Principles of Macroeconomics 1
Course Learning Outcomes for Unit II
Upon completion of this unit, students should be able to:
2. Define the role of supply and demand in determining prices and quantities of goods and services.
2.1 State the difference between a movement along the demand and supply curves and a shift of
the demand and supply curves and what can cause each.
2.2 Tell how equilibrium is found.
2.3 Tell how a shift of the demand or supply curve can affect equilibrium.
Course/Unit
Learning Outcomes
Learning Activity
2.1
Unit Lesson
Chapter 3
Chapter 4
Article: “A Behavioral Economic Analysis of Demand for Texting While Driving”
Unit II Essay
2.2
Unit Lesson
Chapter 4
Unit II Essay
2.3
Unit Lesson
Chapter 4
Article: “A Behavioral Economic Analysis of Demand for Texting While Driving”
Unit II Essay
Required Unit Resources
Chapter 3: Economic Decision Makers
Chapter 4: Demand, Supply, and Markets
In order to access the following resource, click the link below.
Hayashi, Y., Friedel, J. E., Foreman, A. M., & Wirth, O. (2019, March 18). A behavioral economic analysis of
demand for texting while driving. The Psychological Record, 69(2), 225–237.
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t=true&db=bsu&AN=136586128&site=ehost-live&scope=site
Unit Lesson
In Unit II, we dive straight in to demand, supply, and equilibrium, which are fundament al concepts in
economics. As you move through this unit, thinking about your own reactions to your environment and how
you make decisions will help you understand this material. Pay special attention to the terminology used in
this unit, as the terms used are very specific. As mentioned in the first unit lesson, you intuitively understand
the material being addressed in this unit as you encounter these concepts on a daily basis. What you may not
have been exposed to are the terms that are used.
UNIT II STUDY GUIDE
Supply, Demand, and Equilibrium
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BBA 2401, Principles of Macroeconomics 2
UNIT x STUDY GUIDE
Title
We begin our discussion with demand. In economics, demand refers to how much consumers are both willing
and able to purchase at each price over a specific period of time (McEachern, 2019). Every element of this
definition is important when discussing demand. First, take a look at the words “willing and able to purchase.”
You may be willing to purchase a new car; however, you may not be able to purchase a new car because you
do not have enough funds in your bank account. Likewise, you may be able to purchase the newest cell
phone, but you may not be willing to purchase the newest cell phone because your current cell phone is
working just fine. Demand in macroeconomics shows us how much all consumers are both willing and able to
purchase an item.
Next, we have the words, “at each price.” The demand curve shows us how much of an item all consumers
are willing and able to purchase over a range of prices. For instance, the demand curve for a new cell phone
will show us how many will be purchased at various prices. Specifically, a demand curve might show us that
1,000 new cell phones will be purchased per month in a community if the price is $199.99 per cell phone.
However, if the price equals $999.99 per cell phone, only 200 new cell phones will be purchased.
Suppose that we have two points, A and B, representing the demand situations mentioned above: Point A
corresponds to 1,000 cell phones being purchased at a price of $199.99 per phone, while Point B
corresponds to 200 cell phones being purchased at a price of $999.99 per cell phone. We can now plot these
two points on a graph with the price of a new cell phone on the vertical axis and the number of new cell
phones purchased on the horizontal axis. This is a drawing of the demand curve for cell phones in the
community. Usually a demand curve will slope downward and to the right like the one on our graph below
(because of the law of demand).
The drawing of the demand curve shows us not only the two end points but every amount that will be
purchased at prices in between those end points. For instance, from the graph above, we could say that if the
price was equal to $499.99 per phone, 500 cell phones would be purchased. Likewise, if the price was
$399.99 per phone, 400 cell phones would be purchased. All price and quantity combinations are represented
along this demand curve for cell phones.
This also brings us to a very important point. When we move from Point A to Point B, we say we have a
movement along the demand curve. This is also called a change in quantity demanded. This same
terminology applies for any change in price and quantity. What this means is that only a change in the price of
a good can cause a movement along the demand curve (change in quantity demanded) for that good. For an
explanation of the demand curve, watch this brief video Demand. A transcript and closed captioning are
available once you access the video.
https://c24.page/vxxrjrjvj9ya33advjas96atkn
BBA 2401, Principles of Macroeconomics 3
UNIT x STUDY GUIDE
Title
The last important piece of information in the definition of demand is “over a specific period of time.” The
demand curve we have drawn for new cell phone purchases in a community will only be for a specific period
of time (a year, a month, etc.). Our demand curve will only be valid during that time period. Once the defined
period of time has passed, the demand curve will not be valid anymore. For instance, 20 years ago, a
demand curve for cell phones in a community probably looked a lot different from the demand curve today.
Thus, the demand curve is only valid for a specific period of time.
The next concept addressed is the law of demand. The law of demand suggests that quantity demanded is
inversely (or negatively) related to price as long as nothing else changes (McEachern, 2019). What this
means is that more will be purchased at lower prices, and less will be purchased at higher prices as long as
the only thing that changes is price. The graphic above of the demand curve for new cell phones shows the
law of demand at work. The only thing changing in this graph is the price of new cell phones. When the price
was high ($999.99), quantity purchased was low (200 new cell phones). When the price was low ($199.99),
the quantity of new cell phones purchased was higher (1,000 new cell phon es).
You may have noticed that the words “as long as nothing else changes” was added to the law of demand.
Remember, in economics, we try to keep things simple. Here, we are assuming that price and quantity are the
only two things changing. However, we know that everything does not remain constant. If any factor other
than the price and quantity changes, the demand curve that has been drawn will no longer be valid. When
another factor changes, the demand curve will move to another location. This is called a shift of the demand
curve. We can also say demand has changed. When the demand curve shifts to the right, we say demand
has increased. When the demand curve shifts to the left, we say demand has decreased. See below for an
illustration of these two situations.
There are only five factors that can cause the demand curve to shift. These factors include changes in
consumer incomes, the price of other goods, consumer expectations, the number of consumers, and
consumer tastes. For example, a city that sees a 50% increase in population of adults will see the demand
curve for housing in the city shift to the right (demand has increased).
BBA 2401, Principles of Macroeconomics 4
UNIT x STUDY GUIDE
Title
Pay special attention to these factors that can
cause the demand curve to shift as you read
through the chapter. Also, the video Shifts of the
Demand Curve explains this concept. A
transcript and closed captioning are available
once you access the video.
Supply is another cornerstone economic term.
From McEachern (2019), we find that supply
refers to how much producers are willing and
able to offer for sale over a specific period of
time. Like demand, each word in this definition
matters, as producers might be able to provide a
good but might not be willing to provide the good
(and vice versa). Similar to demand, supply is
for a specified period of time.
The law of supply is just the opposite of the law
of demand. The law of supply suggests that the quantity supplied is usually directly related to price as long as
other things do not change (McEachern, 2019). What this means is that producers will supply more of a good
at higher prices and less of a good at lower prices.
Think back to our cell phone example above. When the price of a cell phone is $999.99, producers would be
more willing to sell more than if the price were $199.99. This is because producers have the potential to earn
more profit when prices are higher. For example, let’s say when the price of cell phones is $999.99, producers
are willing and able to supply 1,000 cell phones (Point A). When the price is equal to $199.99, however,
producers are willing and able to supply 200 cell phones (Point B). A drawing of the supply curve can be
made similar to what we did above with the demand curve. Unlike the demand curve, which slopes downward
and to the right, the supply curve will slope upward and to the right (because of the law of supply).
https://c24.page/c4jbd8fhewkvpkdkcfp72gz6ve
https://c24.page/c4jbd8fhewkvpkdkcfp72gz6ve
BBA 2401, Principles of Macroeconomics 5
UNIT x STUDY GUIDE
Title
When we move from one point to another on the supply curve, economists say we have a change in quantity
supplied. A movement along the curve to the right means that there is an increase in quantity supplied. A
movement along the supply curve to the left means there is a decrease in quantity supplied. Notice that price
and quantity are the only two factors being examined here. This means that the price of a good is the only
thing that can cause a movement along the supply curve (a change in quantity supplied). Again, we are
assuming that nothing changes other than the price of the good. More information that helps exp lain the
supply curve is provided in the video Supply. A transcript and closed captioning are available once you
access the video.
There are factors, though, that can cause the supply curve to move to a new location. When the supply curve
moves to a new location, economists say the supply curve has shifted. When the supply curve shifts to the
left, economists say supply has decreased. When the supply curve shifts to the right, economists say supply
has increased.
There are five factors that can cause
the supply curve to shift. These
factors are changes in technology,
resource (or input) prices, the price of
other goods, producer expectations,
and the number of producers. For
example, if the price of wheat
increases, the supply curve for bread
would shift to the left (decrease)
because wheat is used as an
ingredient (input) in the production of
bread. Since the price of an input has
increased, producers will make less
money making bread. That means
producers will supply less bread to
the market.
All the factors that can cause the
supply curve to shift are explained in
the textbook as well as in the video
Shifts of the Supply Curve. A
transcript and closed captioning are
available once you access the video.
https://c24.page/2hdw5kmsumjktr8c7vfgv2rxdm
https://c24.page/24bwjs49qzuz7z559zmgwzaewj
https://c24.page/24bwjs49qzuz7z559zmgwzaewj
BBA 2401, Principles of Macroeconomics 6
UNIT x STUDY GUIDE
Title
Make sure you go over the examples in the textbook as well as in the videos as it is very important to
understand the differences between a change in quantity demanded and a change in demand as well as the
differences between a change in quantity supplied and a change in supply. Also, remember that a change in
the price of a good is the only thing that can cause a movement along the demand and supply curves.
Additionally, review and put to memory those factors that can cause the demand and supply curves to shift.
Equilibrium is probably the easiest concept to learn here. Equilibrium is where the supply and demand curves
cross. When at equilibrium, the quantity supplied is exactly equal to the quantity demanded, and prices are
stable. Pay special attention to the reading regarding shortages and surpluses and how those are created, as
they tie back to the concept of equilibrium. You can find further help with understanding equilibrium by viewing
the video Equilibrium. A transcript and closed captioning are available once you access the video.
As we know, the demand and supply curves can shift. When a shift of the supply or demand curve occurs,
equilibrium moves to a new location. If the supply curve shifts to the right (and the demand curve does not
shift), the equilibrium price will be lower and the equilibrium quantity will be higher. If the demand curve shifts
to the left, the new equilibrium price will be lower and the equilibrium quantity will be lower as well. Review
how shifts of the supply and demand curve affect equilibrium in the textbook as well as in the video Shifts in
Supply and Demand on Equilibrium. A transcript and closed captioning are available once you access the
video.
As you go through this unit, look at goods around you, and think about the supply and demand of those
goods. Has the demand and or supply curve of that good shifted over time? How has equilibrium price and
quantity changed?
Reference
McEachern, W. A. (2019). Macro ECON6: Principles of macroeconomics (6th ed.). 4LTR Press.
https://c24.page/gstcry3cpef7jcqtq2x7ehma2r
https://c24.page/9yb4gubezac34fx5pbhd275bep
https://c24.page/9yb4gubezac34fx5pbhd275bep
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