Fluent Essays

Please use the report prior to develop the paper and continue using virgin as the focus. has to pass turnitin.  For this assignment you will research the strengths of your organization and provide a detailed paper on your findings. Consider the factors listed below and remember the given outline from Module 1 is there for your use. This outline is a great tool for getting your different sections fully covered and researched. In addition, remember that this paper on the strengths of your organization will become the second section of your overall SWOT paper due at the end of the course. For this activity you will research the strengths of your company and provide a detailed paper on your findings. Factors to consider when you think about your company’s strengths both from an internal and external point of view include: What resources does your organization have? These could include: current human resources (staff, volunteers, board members, target population), physical resources (your location, building, equipment, does your building have a prime location, does it need renovations or updating), financial resources (grants, funding agencies, other sources of income and investments including shareholders). What activities and processes are currently being used to operate the company? These include all programs and procedures used by the company to run systems and other technology. What are some past experiences (both good and bad) used as the building blocks for learning and success? Think about employee programs and the overall company structure. What opportunities exist in your market or the environment that you can benefit from? Is the perception of your business positive? Has there been recent market growth or have there been other changes in the market that create an opportunity? Is the opportunity ongoing, or is there just a window for it? In other words, how critical is your timing? For this assignment, complete the following: Do your research and really get in-depth about the strengths your organization currently has. Thoroughly explain at least TWO major strengths of the organization and discuss why each strength can be considered a distinctive competence for the organization. You should have a minimum of at least one full paragraph for each of the strengths presented. For each strength, be sure you use relevant business theories, concepts, and practices that are aligned to support the statements and findings. Note that bullet points are not acceptable. Each of these strengths must come from a force or forces occurring within a dimension of the general environment within the organization's external environment (keep in mind a strength can stem from more than one dimension within the general environment). Be sure to include in your analysis the relevant dimension of the general environment from which each of these forces is derived. This assignment is due during Module 2 and will be added as the second part of your overall SWOT paper submission (due in Module 8). Use the EC Library guide to conduct your research: Business Research Guide (Links to an external site.) Use the EC Library resources to properly cite your work: APA Format Tip Sheet (Links to an external site.) Citing Sources (Links to an external site.) Plagiarism & Copyright 1 6 Virgin Atlantic SWOT Analysis Michael D. White Excelsior College Introduction Virgin Atlantic is an airline company from Britain owned by a top businessman known as Richard Branson. The parent company for Virgin Atlantic Airline is the Virgin Group that exists in the international market category. Leading unique selling points for the airline company comprise of premium airline, the upper middle class, in addition to the middle class categories. According to the organization background review, it is evident that Virgin Atlantic primarily targets reliability and passengers seeking comfort market segments as part of its target market segment. Preferred target groups comprise of Corporates, the upper middle class category, in addition to the middle class. Looking at the company’s position, it is evident that the airline company concentrates on the premium services that focus on customer experience as well as hospitality. In comparison with other passenger carrier airplanes, Virgin Atlantic is considered to be the seventh largest. Ever since its foundation, the airplane has carried approximately 5.4 million passengers in its different classes. SWOT Analysis Strengths Virgin Atlantic depicts the ability to uphold a strong brand value through propagating the cool image that has been influenced by the owner. The airline maintains a remarkable image by making certain it remains appealing to the contemporary generation as well as exuberate factors such as vigor along with youthfulness. Being an industry trendsetter is an appropriate factor that is essential in airline business that most companies have failed to take into consideration. The ability to concentrate on quality is another ideal strength that is identifiable with the Virgin Atlantic ensures the company is constantly observing music quality despite the availability. Positioning is an important part that is easily identifiable when running operations in the airline industry. The company is stationed as the source of revenue brand despite the tickets being costly when compared to its rival organization (Carter, 2013). Virgin Atlantic ascertains that its service quality along with personalized attention directed towards customers is top notch to make the brand standout from its rivals. The ability to maintain multiple customer clusters is another relevant part of the strengths since it has three clusters that consist of economy, premium, in addition to luxury categories. Through making certain that the airline company ramps up and down its service quality as well as level of personalizing the organization has been the source of providing diverse standards of services for each category. Lastly, customer satisfaction has been another reliable strength aligned with the successful operations of Virgin Atlantic in the global market. Weaknesses Financial challenges have been the main weaknesses affiliated with the Atlantic Airlines in the present day following issues associated with Brexit that are likely to result in financial difficulties considering that the organization is spending more in dollars. Poor differentiation is another relevant weakness aligned with the business operations of the Virgin Atlantic organization. Despite having been a pioneer once in the airline market segment, the organization was incapable of developing solid dissimilarities (Jobber & Ellis-Chadwick, 2019). Most organization in the airline sector has been employing similar strategies that are associated with the strategies employed at Virgin Atlantic. The notion of the airline being expensive among various categories of customers is an alarming weakness that may limit the organization to accomplishing its objects. Opportunities The airline company has multiple opportunities that consist of avenues within its environment surrounding business operations. An alteration in customer preferences is an appealing opportunity that has greater likelihood of changing the airline organizational preferences. With more experts finding their way to the corporate world, then business scopes are likely to continue growing (Antonetti et al., 2017). Various categories of customers are willing to spend an extra dollar on plane seats in case they fall under the category of individuals comfortable with travelling. Threats Competition is the greatest challenge that the Virgin Atlantic has to consider in its business model as it continues to deal with the excess pressure from competitors such as Lufthansa, Fly Emirates, the British Airways, and Air France among others. Through Brexit, it turns out that the conditions of the airline company remain to be crucial (Antonetti et al., 2017). Conditions brought about by Brexit exhibited a sudden dip from the number of customers travelling overseas. Conclusion Since the airline company is an industry trendsetter is an appropriate factor that is essential in airline business that most companies have failed to take into consideration. Virgin Atlantic is stationed as the source of revenue brand despite the tickets being costly when compared to its rival organization. By making certain that the airline company ramps up and down its service quality as well as level of personalizing the organization has been the source of providing diverse standards of services for each category. Multiple organizations in the airline sector has been employing similar strategies that are associated with the strategies employed at Virgin Atlantic. References Carter, S. J. (2013). Marketing Plan Example: Virgin Atlantic Little Red. Germany: GRIN Verlag. Jobber, D., & Ellis-Chadwick, F. (2019). EBOOK: Principles and Practice of Marketing, 9e. Spain: McGraw-Hill Education. Antonetti, P., Baines, P., Fill, C., & Rosengren, S. (2017). Fundamentals of Marketing. United Kingdom: Oxford University Press.