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2 E-Commerce Business Student Name Institution Name Course Number Due Date Faculty Name Executive Summary The project majors on the creation of ecommerce business known as the Realtors Ltd. The company majors on selling sports equipment online with a concentration on the United States and the European markets. It will be a consumer form business which majors on the supply of sports equipment to clients. The company may also develop an online site in which customers can the product and choose that which they want to buy from manufacturers at consumer’s request. The sports equipment include the severalballs used, flying discs, nets, tacquets, rods as well as tackle, bars, bats, wickets as well as protective attires in all brands, types and sizes. The company will solve the supply chain issues. The world has been experiencing issues associated with the supply chain. Whenever we think that we have things in stock as well as under control then other new issues tend to arise. This is similar to what Vietnam is currently experiencing. The firm has majors on using its supply chain expertise in order to assist its brand partners. The firm made use of teamwork as well as collaboration to aid in overcoming supply chain issues. They tend to efficiently solve issues through the use of innovation as well as measurable methods. The firm’s main issue was communication. For every shipment, the management provided an ID code. The shipment identifier tends to follow the order through the whole supply chain. When it picks up goods for delivery, Estes Express lines would find the missing as well as inappropriate shipment IDs in the supply chain, thus forcing the shipping process to stop. Upon developing a project team, Realtors Ltd and Estes representatives met regularly to deal with certain issues. These regular high level meetings tend to be important for a collaborative association. The firm will allow its clients to order their sports equipment at the comfort of their homes with better products, design, safe payment as well as effective delivery. The promotion tactics that the firm will use will enable it to be more effective through its ability to advertise its products. This may aid in increasing their number of clients. Key words Keywords refers to the ideas as well as topics which aid in defining the type of content in the site. There are the words that are most unusually frequent in the web search. They mainly provide an appropriate clue to what the site is about. The key words to our site will be Phrase Search volume SEO difficulty Realtors Ltd 0 10 Best sports equipment 145 31 Affordable sports attires 33 44 Sports.com 121 99 Quality sports equipment 1100 32 Introduction The project mainly involves creating an ecommerce business referred to as the Realtors Ltd. The company aims at selling sports equipment online with a concentration on the United States as well as the European markets. It will be a consumer type business where it majors on the supply of sports equipment to customers. The firm will as well develop an online site in which clients can the product and choose that which they want to buy from manufacturers at consumer’s request. The sports equipment to be handled involves the several balls used, flying discs, nets, tacquets, rods as well as tackle, bars, bats, wickets as well as protective attires in all brands, types and sizes. Our clients will have to buy the items online, following which the delivery expenses and time will be assigned in regard to the location. The business will as well have a call center as well as telephone number for interaction with clients. The business majors on providing the items, based on the product requested as well as the location through car, train, airplane as well as ship. The items will be offered as soon as possible following payment, based in the client’s location. Delivery trucks will be contracted when providing the products. Situation Analysis and Opportunities Realtors Ltd main aim is to sell sporting goods to clients through a multi-channel network of outlets with an aim of developing the retailer of choice among the sports enthusiasts. Realtors Ltd will major on providing extensive assortment of effective as well as reliable sports equipment, apparel, footwear as well as accessories using a blend of associates, in store services as well unique specialty shop in shops. Our firm will be solving the supply chain issues. The world has been experiencing issues with the supply chain. Whenever we think that we have things in stock as well as under control then other new issues tend to arise. This is similar to what Vietnam is currently experiencing. The firm has majors on using its supply chain expertise in order to assist its brand partners. The firm made use of teamwork as well as collaboration to aid in overcoming supply chain issues. They tend to effectively solve challenges through the use of innovation as well as measurable methods. The firm’s main issue was communication. For every shipment, the management provided an ID code. The shipment identifier tends to follow the order through the whole supply chain. When it picks up goods for delivery, Estes Express lines would find the missing as well as inappropriate shipment IDs in the supply chain, thus forcing the shipping process to stop. Upon developing a project team, Realtors Ltd and Estes representatives met regularly to deal with certain issues. These regular high level meetings tend to be essential for a collaborative connection. There are several opportunities that Realtors Ltd has considered during its establishment. It is effective in entering new markets. Realtors Ltd will major on entering new markets as well as making success of them. The expansion may assist the firm in establishing new revenue stream as well as diversify the economic cycle risk in the markets that it works on. The firm will as well invest on establishing a strong bran portfolio. This will be very essential if the firm is required to expand into new products. Well skilled employees using effective training as well as learning initiatives. The firm will invest its resources in training as well as development of its works that producing a workforce which is very skilled as well as motivated to attain more. The national authority’s green drive as well created an opportunity for procurement of the firm’s products by state and also the federal government contractors. The firm as well has decreased cost of transportation due to low shipping fees which may aid in reducing the cost of products therefore this tends to provide an opportunity to the firm. This may improve its profitability as well as pass on the benefits of the clients to get market share. The new taxation policy can greatly affect the method used to do business and can create new opportunity for the established payers to maximize profitability. From the online channel there is an opportunity for new customers, the firm will invest its money on online platforms. This will aid in opening more and more sales for the firm. In the next few years, the firm will as well leverage this gap by identifying its customer better and as well serve their needs through the use of big data analytics. Basically new technology may provide opportunity to the firm to practice differentiated pricing technique in the firm. It will allow the firm to maintain its loyal clients with major services and entice new clients using the value based propositions. Objective and Strategic decisions Realtors Ltd will remain committed in enhancing the environment, supporting the youth sports and establishing an inclusive workplace for the workers. In regard to ecofriendly approaches, the firm tends to phase out single use plastic bags in its stores by 2025. It is as well committed in minimizing greenhouse gas emission by 20% by 2030. The firm as well major on maintaining as well as enhancing racial equality. The firm will remain committed to equal pay for equal work despite the gender, race as well as ethnicity. The firm has developed new goals for the black, indigenous, people of color representation in the firm’s leadership roles by 20 percent and maximize the representation of women in store leaderships to 40% by 2030. Realtors Ltd as well prioritizes on supporting the youth sports. The firm has used more than $189 million in supporting the youth athletes using its sports matter initiative. It aims at meeting its aim of offering about 1 million young individual with the change to play sports by 2030. The management aims at implementing several strategic plan which will aid in developing the firm. Realtors Ltd is mainly investing in e-commerce to aid in providing the most appropriate shopping experience to its clients. Enhancing convenience to the athletes is the main aim and the firm goes on with its rapid data driven testing technique to offer key improvement through the Omni channel shopping experience. The firm as well aims at improving productivity. The management aims at identifying ways of reducing costs as well as inappropriate spending to aid in improving investment in its strategic growth techniques. The firm has minimized expenses in the stores as well as in their support center by enhancing efficiency through workforce productivity initiatives. The firm will continue making major investment in the customer experience, the store environment as well as the supply chain. The firm majors on being effective in its services as well as productivity. In order to leverage its expertise, in order to maximize the customer based as it drives sales and profits. Sales strategy is one of the technique that the firm will consider using. The firm will consider approaching retail sales from salesperson-customer relationship basis. The sales associates will be trained and motivated to help clients in a personal way making use of their first names as well as asking the questions required to offer the clients with the services they require. Collecting key customer information and identifying performance feedback on the products as well as services provides will assist the firm in targeting the marketing efforts more efficiently; providing products and merchandising formats which will rise sales; training and developing sales so as to efficiently service the client; and establish sales opportunities which maintain more growth of the firm (Cravens, Meunier, & Piercy, 2011). Tactics TOWS Threats: one of the threats that Realtors Ltd may be facing is that the demand of profitable items tends to be seasonal and an unlikely event in the peak season can affect the profitability of the firm in the short as well as medium terms. The firm is as well at a risk of facing law suits in several markets due to different laws as well as fluctuations based on product standard in the markets. Given that the firm will be operating in several nations it might be exposed to currency issues due to the volatile political nature in some markets in the world. Opportunities: the free cash flow will offer opportunities for investing in adjacent product segments. With income in the bank, the firm has the ability to major on new technologies and also in new product segments. New technology provides the firm with the chance to major on differentiated pricing technique in the new market. It will allow the firm to maintain its loyal clients as well as entice new clients using value based propositions. Weaknesses: the firm will require more investment in new technologies. Due to the scale of expansion as well various geographies, the firm should plan on how to expand. Realtors Ltd is required to put more income in technology to incorporate the processes in the board. The firm may not have the ability to handle the issues presented by new entrants in the segments and may loose small market share in the niche categories. The firm is required to bring up internal response approach from the sales team to handle these issues. Strengths: Realtors Ltd tends to have highly skilled workforce using successful training as well as learning programs. The firm will invest much on training as well as developing its workers leading to a workforce which is motivated. The firm as well has the ability to establish a reliable distribution network that can contribute in reaching the main market. SEO Plan and SEO tables After the first month, google analytics and google search console will be used to to give one the information that is needed, SEO audit of website for SEO planning in order for all essential data to be pulled in order to easen the identification of that which is happening. With the fourth and sixth moth, the firm should have the basic level of content and links should be established and thus it is time to move on and begin being aggressive. In the sixth month, it is a good chance to assess the role which has been attained as well as adjusting the plan for the next six months. SEO Phrase Quality Sports equipment shop URL https://www. realtorsltd.com/Sports-Toys/Sports-Fitness/17/dept.html Suggested Changes Title page Best sports Equipment from realtors ltd Description meta tag Choose the best sports equipment from realtors ltd URL change https://www. realtorsltd.com/Sports-Toys/Sports-Fitness/affordable-equipments/dept.html Heading Realtors Ltd Sports Equipment paragraph Realtors Ltd most reliable online sports shop SEO Phrase Sports equipment shop URL https://www. realtorsltd.com/Sports-equipment-shop /dept.html Suggested Changes Title page sports Equipment Shop Description meta tag Choose the best sports equipment from realtors ltd URL change https://www. realtorsltd.com/Sports-equipment-shop /dept.html Heading Realtors Ltd Sports Equipment paragraph Realtors the most effective and reliable online sports. PPC Plan PPC marketing is an essential part of the basic digital marketing plan mostly if the firm is in a very competitive market. Paid capture is a good way of capturing new audience for the service as well as product. PPC tends to highly profitable and it tends to get you immediate traffic to the site and also enhance the sales. It can as well maximize the overall market share as well as reach the target market. Given that it is a new firm, they do not have brand knowledge which the paid search is effective in improving (Radd Interactive, 2021). This plan as well works well with any form of budget. The main purpose of the PPC promotion is to sell sport equipment thus we are using PPC to make the prospects to take from awareness to becoming clients. The firm mainly majors sports equipment. The key products will be flying discs, nets, racquets, rod and tackle, bars, bats, shocs and protective gears of all forms. Campaigns will be used for promoting sports equipment. The firm will deliver the ordered products to the clients on their doorsteps. Social Media Content Calendar Social media content calendar are effective ways of planning as well as organizing upcoming content. It can be organized in the form of a spreadsheet, Google calendar as well as interactive dashboard (Lee, 2021). SOCIAL NETWORK DATE TIME CONTENT TYPE WEEK 1: MONDAY 04/09/2021 9.00AM-11.00PM FACEBOOK NEW BLOG POST CURRENT CONTENT LIVE VIDEO PROMOTIONS INSTAGRAM STORY ORIGINAL IMAGE CURATED CONTENT TWITTER NEW BLOG POST CHAT VIDEO LINKEDIN NEW BLOG POST CURATED CONTENT VIDEO Promotional Tactics Realtors Ltd will major on promotional strategy. The main aim of this promotional technique is to promote the brand and put the logo as well as the name in front of the public instead of making money through a hard sell campaign. Social media promotion which mainly involves Facebook and google provides firms with a way to promote products as well as services in a relaxed environment. Social networks tend to connect with the world of potential clients which can view the firm win a different perspective. The social network will bring out the network as one that is in touch with individuals on a personal level. This can id in reducing the divide between the firm and the buyer which aids in presenting an appealing as well as familiar image of the firm. The firm can as well consider point of sale as well as end cap marketing as ways of selling product as well enhancing items in stores. The promotional technique tends to be convenient as well as impulse. The products of these firm tends to be positioned and thus it is easily accessible to the clients. This is a way of promoting new products as well as products a store requires to move. The items are places close to the checkout in the store and they are mostly bought by clients on impulse (Morgan, Whitler & Feng, 2019). After sale customer surveys will as well be effective for contacting by telephone or using the mail after a sale is a promotion technique which aids in enhancing customer satisfaction as they leave the opportunities for promotions. The skilled sales persons make survey calls to clients to collect data which can be used for marketing through asking questions associated with how clients feel about the products as well as services. This aids in promoting the firm as one which cares what client think as well as that which majors on providing the most appropriate services as well as products. Website Map Website Framework Website Visual Layout Financial Projections Realtors Ltd will incur expenses in connection to the procurement of products and supplies, the operation as well as maintenances of its physical retails outlets, the establishment of its online and mobile platforms, the maintenance of it IT as well as communications infrastructure, the distribution of its goods including through third parties, the management of its partnerships as well as the retention of its personnel.Realtors Ltd may accrue cost of sales in the amount of $ 5.00 billion, mainly composed of the acquisition of merchandise. The firm may record selling, general as well as administrative expenses involving the payment of salaries and benefits to its employees of about 3,000 full time and 9,000 part time associated which is totaled $1.5 billion. Realtors Ltd may produces revenue using the sale of sporting goods across its flagship Realtors’ Ltd chain and also its field and stream, and Golf Galaxy Chains. The company’s sales are organized into several product categories: hardlines, they involve items for example sporting goods equipment, fitness equipment, golf equipment as well hunting and fishing gear; apparel, for instance clothing as well accessories; and footwear, for example athletic footwear. Realtors Ltd looks forward on recording net sales of $7.57 billion, up on the $8.00 billion produce the company in the next 6 years. About 50% of the firm’s net sales can be attributed to hardlines with 30 percent attributed. Footwear is accounted for 20 percent of net sales. Implementation Plan Realtors Ltd Digital Marketing implementation plan Phases Responsible Start- finish Planning Aug 03-Sep 12 Business description All members Week1 Competitor Analysis All members Week 1 Defining the Keywords All members Week 2 TOWS Analysis All members Week 2 Execute Digital Marketing Plan SEO plan and SEO table All members Week 3 PPC Plan All members Week 3 Social media content calender All members Week 4 Promotional tactics All members Week 4 Website Map All members Week 1 Website wireframe All members Week 1 Website visual layout All members Week 2 Implementation Plan All members Week 2 Plan Presentation All members Week 2 Conclusion The Realtors Ltd is online sports equipment delivery business involves simplifying the process that involves ordering as well as receiving the sports equipment. The firm will allow its clients to order their sports equipment at the comfort of their homes with better products, design, safe payment as well as effective delivery. The promotion tactics that the firm will use will enable it to be more effective through its ability to advertise its products. This may aid in increasing their number of clients. References Cravens, D., Meunier, K., & Piercy, N. (2011). Overview of Strategic Sales and Sales Management. Oxford Handbooks Online. https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199569458.001.0001/oxfordhb-9780199569458-e-1 Lee, K. (2021). The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips, and More. Retrieved from https://buffer.com/library/all-about-content-calendar/ Morgan, N. A., Whitler, K.A., Feng, H. et al. (2019) Research in marketing strategy. Journal of the Academy of Marketing Science, 47 (1), 4-29. https://doi.org/10.1007/s11747-018-0598-1 Radd Interactive. (2021). Why PPC Marketing is Important for Boosting Success. Retrieved from https://raddinteractive.com/why-ppc-marketing-is-important-for-boosting-success/ Realtors LTD Student Name Institution Name Course Number Due Date Faculty Name 1 Introduction Agenda -Existing market :provide high quality sports clothes and equipment -Target market: digital marketing strategies -Realtors mainly aims at providing high quality sports clothes and equipment -The target market are the digital marketing strategies 2 Situation Analysis Aim: sell sporting equipment and clothes to clients It will major of offering reliable assortment of effective and reliable equipment Market: there are limited number of sports clothes and equipment shops. The firm aims at selling sport equipment as well as clothes. There are limited number of sports clothes and equipment's. 3 Ecommerce opportunity Supply chain issues in the market We have stock and under control Aids in establishing new revenue stream as well as diversify -There are several opportunities that Realtors Ltd has considered during its establishment. It is effective in entering new markets. -Realtors Ltd will major on entering new markets as well as making success of them. -The expansion may assist the firm in establishing new revenue stream as well as diversify the economic cycle risk in the markets that it works on. 4 Objectives Improve the reliability and nurture relationships Resolve support issues Sell sports equipment and clothes at an affordable price Increased traffic of customers in our site. Realtor Ltd aids in improving the reliability as well as nurture relationships; resolve support issues; sell sports equipment as well as reliable price; and maximized traffic of clients in our site. 5 SWOT analysis . STRENGTHS -Diversified online products -Provide its delivery services -Easy navigation on the website -Good customer relationship -having a payment getaway WEAKNESSES -poor brand recognition -low bid budget OPPORTUNITIES -Spreading of social media engagement tools -High target audience since many clients prefer shopping online THREATS -Government regulators hinders the selling as well as advertisement of certain products. -Well established competitors Strengths: diversified online items; provide its delivery services; easy navigation; good customer relationship and having a payment getaway. Weaknesses: poor brand recognitions and low bid budget Opportunities: Spreading of social media engagement tools; and high target audience since many clients prefer shopping online Threats: Government regulators hinders the selling as well as advertisement of certain products; and Well established competitors thus making it hard for new firms. 6 PPC Plan . Your Name Realtors Ltd The main purpose of the PPC promotion The main purpose of the PPC promotion is to sell sport equipment thus we are using PPC to make the prospects to take from awareness to becoming clients. Information about the business and its target market The main purpose of the PPC promotion is to sell sport equipment thus we are using PPC to make the prospects to take from awareness to becoming clients. Key products The key products will be flying discs, nets, racquets, rod and tackle, bars, bats, shocs and protective gears of all forms Information about campaign The campaigns will be used to promote the sports equipment Device Mobile phones, websites Website URL https://www. realtorsltd.com/Sports-equipment-shop /dept.html 7 Campaigns 8 Social Media Calendar Monday Tuesday Wednesday Thursday Friday Saturday Special occasion Terrific Tuesday Healthy tips Promotions and discounts Videos Quotes Celebration of important date is important since it aids in creating memories with the loved ones Tuesday is meant to attract traffic in our website. The main aim is to attract more followers and let them know about our products We will share tips and advice. Every week one or more suggestions will be prepared for our clients. In order to increase the number of clients that we serve we will major on promotions and giving discounts. The videos will contain the product that we offer and their cost. This will aid in informing clients of the products that we offer Provide quotes in a way that will capture people’s attention 9 Promotion tactics Google search ads There are image based and shown on web pages Digital marketing Involves the use of emails, social media and web based advertising. Google search ads are image based and shown on web pages in the google display network. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers. It involves the use of emails, social media and the multimedia messages. 10 Financial Projections Digital Marketing ROI Calculator GENERAL AND START UP INVESTMENT Estimated Annual Cost Website development $20,000 Mobile App Development   Website Maintenance $5,000 Staff $10,000 Other expenses $5,000 In order to effectively start up the business we will major on website development, mobile application development, website maintenance, staff as well as other expense. This will cost the firm $40, 000 11 DIGITAL MARKETING CAMPAIN INVESTMENT Estimated annual cost Expected traffic Conversion rate Number of orders Average order($) Sales ($) Cost of good Contribution margin per order($) Email marketing 2,000 20000 0.75% 150 200 30,000 40% 18, 000 Social media content marketing 5,000 20000 0.75% 150 200 30,000 40% 18, 000 Display advertising 5,000 5000 0.75% 37.5 200 7,500 40% 4,500 SEO 10,000 15000 0.75% 112.5 200 22,500 40% 13,500 PPC 10,000 10000 2.00% 200 200 40,000 40% 24,000 Social media advertising 10,000 20000 0.75% 150 200 30,000 40% 18,000 Viral marketing 10,000 30000 0.50% 150 200 30,000 40% 18,000 Other campaigns       950         TOTAL CONTRIBUTION MARGIN               114,000 12 TOTAL INVESTMENT $92, 000 TOTAL CONTRIBUTION MARGIN $114, 000 TOTAL PROFIT $22,000 RETURN ON INVESTMENT 23.91% The total investment for this business will be $92,000, the total contribution margin will be $114,000 and the expected profits will be return on investment on 23.91% 13 Implementation plan Realtors Ltd Digital Marketing implementation plan   Phases Responsible Start- finish W4 W1 W2 W3  Planning   Aug01- Aug 31 X   Business description All members Week1 X   Competitor Analysis All members Week 1 X   Defining the Keywords All members Week 2 X   TOWS Analysis All members Week 2 X   Execute Digital Marketing Plan    Sep 01-Sep 12   SEO plan and SEO table All members Week 3 X   PPC Plan All members Week 3 X   Social media content calender All members Week 4 X   Promotional tactics All members Week 4 X   Website Map All members Week 1 X   Website wireframe All members Week 1 X   Website visual layout All members Week 2  X Implementation Plan   All members Week 2  X Plan Presentation All members Week 2  X 14 Recommendations the firm should major on getting more ad clicks and ad extensions. minimize friction duritng check out maintain honesty in the sales copy Conclusion realtors will be an effective online shop. it will major on online sales of sports clothes and equipment digital marketing will aid in ensuring and maintaining customer traffic. the budget that will be used for it's development will be effective and successful.