Fluent Essays

around 2 pages total. No Plagiarism. Due in 12 hours. Review the Brand Personas descriptions (link below).  As the sales leader in your community, describe your strategy to sell your product to each of the three prospects. What are the common features you can sell to each? What are the unique features you can sell to each? What might be your biggest challenges in selling to each?| 4 Brand Personas #1 Senior: “I know I can’t live on my own anymore, but I don’t want anyone telling me what I can or can’t do.” Betty is an 83-year-old grandmother who has lived alone since her husband died three years ago. After two major falls in the last year, and some difficult conversations with her daughter about the future, she has made the tough, emotional decision that she can no longer live by herself in her current home, and needs to start seriously looking into alternative options. Her daughter has done some online research and given her a list of senior living communities in their area that they are both going to look at. This is the hardest decision Betty’s ever had to make, and it is filled with a lot of emotion. She’s leaving behind a home where decades of memories were made. She is afraid that she’ll be giving up her independence and having to live her life on someone else’s terms. She feels tension with her daughter, who Betty thinks is driving the process a little too fast. And she’s concerned about the cost of a senior living community – what if she can’t get that type of money in the sale of her home? Worst of all, she’s worried she will end up somewhere that doesn’t ever really feel like home to her. Barriers · Doesn’t want to “admit defeat” of not being able to live on her own · Doesn’t want others to make choices for her · Doesn’t know how to truly evaluate the different senior living option · Needs to sell her house prior to moving Top Selection Criteria 1. Location 2. Staff/Resident Interactions 3. Environment/Accommodations/Amenities 4. Activities/Lifestyle 5. Value for Money Wants/Needs in Decision Making Process: · The ability to talk to someone on the phone, and review printed materials · A focus on the choices she will be able to make/control – choice of accommodations, activities, dining, etc. · Attentive and engaging staff who interact directly with her (not just her daughter) · An environment that feels comfortable and inviting · Residents she feels she can connect with Associated Emotions · Fear of losing independence · Lack of control · Sadness/Loss · Frustration · Excitement #2 Adult Child: “I want to be confident that my mom is safe and happy.” Amy is a busy working mother of two high school-aged children. While her parents live halfway across the country, she has always made spending time with them a priority. Amy’s dad passed away recently, and Amy is becoming worried about her mom. Amy’s mom is relatively active and still has a couple friends in her neighborhood, but she seems to be spending a lot of time alone in her house and is not getting out as often. Amy’s concerned she’s becoming isolated and that the full life she has always live is becoming small and lonely. As an only child, Amy’s feeling a lot of stress and responsibility to help make her mom’s life more enjoyable. Amy has begun exploring senior living communities that are in close proximity to her home. She’3/2/2021 Assignment 6: Sales and Marketing - Brand Personas https://wsu.instructure.com/courses/1444797/assignments/5866048?module_item_id=11938727 1/3 Assignment 6: Sales and Marketing - Brand Personas Due Feb 28 by 11:59pm Points 25 Submitting a text entry box or a file upload Available after Feb 22 at 12am Assignment Rubric Re-submit Assignment Review the Brand Personas descriptions (link below). As the sales leader in your community, describe your strategy to sell your product to each of the three prospects. What are the common features you can sell to each? What are the unique features you can sell to each? What might be your biggest challenges in selling to each? Attachments Brand Personas - Merrill Gardens.docx https://wsu.instructure.com/courses/1444797/files/70694404/preview 3/2/2021 Assignment 6: Sales and Marketing - Brand Personas https://wsu.instructure.com/courses/1444797/assignments/5866048?module_item_id=11938727 2/3 Criteria Ratings Pts 10 pts 10 pts Coverage of all assignment elements/prompts 10 to >8.0 pts Exemplary Your response is tailored to the assignment prompts and organized in the clearest way possible. 8 to >4.0 pts Adequate Your response is tailored to the prompts, but expansion and/or organization could be improved. 4 to >0.0 pts Incomplete Several requirements of the prompts have not been met, or your lack of organization is distracting. 0 pts No Marks Personal reflection and critical thinking 10 to >8.0 pts Exemplary Your response answers the question fully and demonstrates reflective effort and critical thinking. 8 to >4.0 pts Adequate Your response generally answers the question and/or demonstrates some reflective effort and critical thinking. 4 to >0.0 pts Incomplete Your response does not answer the question and/or demonstrates little or no reflective effort or critical thinking. 0 pts No Marks 3/2/2021 Assignment 6: Sales and Marketing - Brand Personas https://wsu.instructure.com/courses/1444797/assignments/5866048?module_item_id=11938727 3/3 Total Points: 25 Criteria Ratings Pts 5 pts Formatting, grammar, and mechanics 5 to >4.0 pts Exemplary Your sentence structure is complete, with correct spelling, punctuation, and capitalization and varied diction and word choice. Your assignment length is correct, with sources correctly cited. 4 to >2.0 pts Adequate Your sentence structure has minor errors (fragments, run- ons), with correct spelling, punctuation, and capitalization but limited diction and word choice. Your assignment length is correct, with sources correctly cited. 2 to >0.0 pts Incomplete Your sentence structure has serious and persistent errors in sentence fluency, spelling, punctuation, and/or word choice. Your assignment length is inadequate, with several citation errors, or lack of citations. 0 pts No Marks1 Product: Soft drink Common features The common features that I will sell to each brand persona are price and flavor. Price and flavor serve as the two top differentiation strategies of my product. I will convince the three brand personas on why my soft drink is pocket-friendly (Gomez, 2015). On the other hand, talking about my products flavor will inspire the three brand personas to purchase my product. I will emphasize sweetness and different flavors to reduce monotony when consuming my products (Gomez, 2015). The three brand personas exhibit a thirst for low prices. The senior depicts a high value for money. That way, they are price-sensitive. The adult child likes evaluating options. Therefore, talking about price will help them make decisions because they will compare my product prices with competitors. Just like the senior, the younger senior has a high value of money. They will make purchasing decisions based on product prices. Flavor serves the three brand personas because they depict concern for quality. Unique features Senior I will talk about exciting product features, such as product distribution strategy and online delivery for online customers. I will explain how the products distribution strategy ensures that customers get our organizations products regardless of their location. I will explain how the online platform provides customers with a friendly user-interface to allow convenience when purchasing products online. Adult child I will talk about how my product is health-conscious. The reason is that adult-child are sensitive people who get stressed by negative circumstances. Therefore, talking about how my product is health-conscious, such as having low-calorie content, will reassure them that their health will be okay after consuming my product. Younger seniors I will talk about my products variety of flavors for younger seniors to choose from. The reason is that younger seniors exhibit a good ability to make accurate decisions. Therefore, offering more flavors will allow them to choose a flavor of their choice. Additionally, it will inspire them to remain loyal to my products. Challenges Senior I will find it hard to convince the senior to purchase my product. The reason is that it will be hard to talk to them, especially when they exhibit a lack of control. If they suspect something negative about my product, they may get frustrated easily, making it hard for me to convince them. Adult child The adult child may have a hard time comprehending my products common and unique features. The reason is that they depict a high state of confusion. That is to say; their minds may be elsewhere during my presentation. Younger seniors Younger seniors may be inquisitive during my presentation. Therefore, they may depict skepticism, especially if I fail to answer questions clearly. Their skepticism may undermine the presentation process because they may doubt true product features if they fail to get a deep