ASSIGNMENT 6: SALES AND MARKETING - BRAND PERSONAS

Assignment 6: Sales and Marketing - Brand Personas - Marketing
PLACE ORDER
around 2 pages total. No Plagiarism. Due in 12 hours. Review the Brand Personas descriptions (link below).  As the sales leader in your community, describe your strategy to sell your product to each of the three prospects. What are the common features you can sell to each? What are the unique features you can sell to each? What might be your biggest challenges in selling to each?| 4 Brand Personas #1 Senior: “I know I can’t live on my own anymore, but I don’t want anyone telling me what I can or can’t do.” Betty is an 83-year-old grandmother who has lived alone since her husband died three years ago. After two major falls in the last year, and some difficult conversations with her daughter about the future, she has made the tough, emotional decision that she can no longer live by herself in her current home, and needs to start seriously looking into alternative options. Her daughter has done some online research and given her a list of senior living communities in their area that they are both going to look at. This is the hardest decision Betty’s ever had to make, and it is filled with a lot of emotion. She’s leaving behind a home where decades of memories were made. She is afraid that she’ll be giving up her independence and having to live her life on someone else’s terms. She feels tension with her daughter, who Betty thinks is driving the process a little too fast. And she’s concerned about the cost of a senior living community – what if she can’t get that type of money in the sale of her home? Worst of all, she’s worried she will end up somewhere that doesn’t ever really feel like home to her. Barriers · Doesn’t want to “admit defeat” of not being able to live on her own · Doesn’t want others to make choices for her · Doesn’t know how to truly evaluate the different senior living option · Needs to sell her house prior to moving Top Selection Criteria 1. Location 2. Staff/Resident Interactions 3. Environment/Accommodations/Amenities 4. Activities/Lifestyle 5. Value for Money Wants/Needs in Decision Making Process: · The ability to talk to someone on the phone, and review printed materials · A focus on the choices she will be able to make/control – choice of accommodations, activities, dining, etc. · Attentive and engaging staff who interact directly with her (not just her daughter) · An environment that feels comfortable and inviting · Residents she feels she can connect with Associated Emotions · Fear of losing independence · Lack of control · Sadness/Loss · Frustration · Excitement #2 Adult Child: “I want to be confident that my mom is safe and happy.” Amy is a busy working mother of two high school-aged children. While her parents live halfway across the country, she has always made spending time with them a priority. Amy’s dad passed away recently, and Amy is becoming worried about her mom. Amy’s mom is relatively active and still has a couple friends in her neighborhood, but she seems to be spending a lot of time alone in her house and is not getting out as often. Amy’s concerned she’s becoming isolated and that the full life she has always live is becoming small and lonely. As an only child, Amy’s feeling a lot of stress and responsibility to help make her mom’s life more enjoyable. Amy has begun exploring senior living communities that are in close proximity to her home. She’3/2/2021 Assignment 6: Sales and Marketing - Brand Personas https://wsu.instructure.com/courses/1444797/assignments/5866048?module_item_id=11938727 1/3 Assignment 6: Sales and Marketing - Brand Personas Due Feb 28 by 11:59pm Points 25 Submitting a text entry box or a file upload Available after Feb 22 at 12am Assignment Rubric Re-submit Assignment Review the Brand Personas descriptions (link below). As the sales leader in your community, describe your strategy to sell your product to each of the three prospects. What are the common features you can sell to each? What are the unique features you can sell to each? What might be your biggest challenges in selling to each? Attachments Brand Personas - Merrill Gardens.docx https://wsu.instructure.com/courses/1444797/files/70694404/preview 3/2/2021 Assignment 6: Sales and Marketing - Brand Personas https://wsu.instructure.com/courses/1444797/assignments/5866048?module_item_id=11938727 2/3 Criteria Ratings Pts 10 pts 10 pts Coverage of all assignment elements/prompts 10 to >8.0 pts Exemplary Your response is tailored to the assignment prompts and organized in the clearest way possible. 8 to >4.0 pts Adequate Your response is tailored to the prompts, but expansion and/or organization could be improved. 4 to >0.0 pts Incomplete Several requirements of the prompts have not been met, or your lack of organization is distracting. 0 pts No Marks Personal reflection and critical thinking 10 to >8.0 pts Exemplary Your response answers the question fully and demonstrates reflective effort and critical thinking. 8 to >4.0 pts Adequate Your response generally answers the question and/or demonstrates some reflective effort and critical thinking. 4 to >0.0 pts Incomplete Your response does not answer the question and/or demonstrates little or no reflective effort or critical thinking. 0 pts No Marks 3/2/2021 Assignment 6: Sales and Marketing - Brand Personas https://wsu.instructure.com/courses/1444797/assignments/5866048?module_item_id=11938727 3/3 Total Points: 25 Criteria Ratings Pts 5 pts Formatting, grammar, and mechanics 5 to >4.0 pts Exemplary Your sentence structure is complete, with correct spelling, punctuation, and capitalization and varied diction and word choice. Your assignment length is correct, with sources correctly cited. 4 to >2.0 pts Adequate Your sentence structure has minor errors (fragments, run- ons), with correct spelling, punctuation, and capitalization but limited diction and word choice. Your assignment length is correct, with sources correctly cited. 2 to >0.0 pts Incomplete Your sentence structure has serious and persistent errors in sentence fluency, spelling, punctuation, and/or word choice. Your assignment length is inadequate, with several citation errors, or lack of citations. 0 pts No Marks1 Product: Soft drink Common features The common features that I will sell to each brand persona are price and flavor. Price and flavor serve as the two top differentiation strategies of my product. I will convince the three brand personas on why my soft drink is pocket-friendly (Gomez, 2015). On the other hand, talking about my products flavor will inspire the three brand personas to purchase my product. I will emphasize sweetness and different flavors to reduce monotony when consuming my products (Gomez, 2015). The three brand personas exhibit a thirst for low prices. The senior depicts a high value for money. That way, they are price-sensitive. The adult child likes evaluating options. Therefore, talking about price will help them make decisions because they will compare my product prices with competitors. Just like the senior, the younger senior has a high value of money. They will make purchasing decisions based on product prices. Flavor serves the three brand personas because they depict concern for quality. Unique features Senior I will talk about exciting product features, such as product distribution strategy and online delivery for online customers. I will explain how the products distribution strategy ensures that customers get our organizations products regardless of their location. I will explain how the online platform provides customers with a friendly user-interface to allow convenience when purchasing products online. Adult child I will talk about how my product is health-conscious. The reason is that adult-child are sensitive people who get stressed by negative circumstances. Therefore, talking about how my product is health-conscious, such as having low-calorie content, will reassure them that their health will be okay after consuming my product. Younger seniors I will talk about my products variety of flavors for younger seniors to choose from. The reason is that younger seniors exhibit a good ability to make accurate decisions. Therefore, offering more flavors will allow them to choose a flavor of their choice. Additionally, it will inspire them to remain loyal to my products. Challenges Senior I will find it hard to convince the senior to purchase my product. The reason is that it will be hard to talk to them, especially when they exhibit a lack of control. If they suspect something negative about my product, they may get frustrated easily, making it hard for me to convince them. Adult child The adult child may have a hard time comprehending my products common and unique features. The reason is that they depict a high state of confusion. That is to say; their minds may be elsewhere during my presentation. Younger seniors Younger seniors may be inquisitive during my presentation. Therefore, they may depict skepticism, especially if I fail to answer questions clearly. Their skepticism may undermine the presentation process because they may doubt true product features if they fail to get a deep
71233
CATEGORIES
Economics Nursing Applied Sciences Psychology Science Management Computer Science Human Resource Management Accounting Information Systems English Anatomy Operations Management Sociology Literature Education Business & Finance Marketing Engineering Statistics Biology Political Science Reading History Financial markets Philosophy Mathematics Law Criminal Architecture and Design Government Social Science World history Chemistry Humanities Business Finance Writing Programming Telecommunications Engineering Geography Physics Spanish ach e. Embedded Entrepreneurship f. Three Social Entrepreneurship Models g. Social-Founder Identity h. Micros-enterprise Development Outcomes Subset 2. Indigenous Entrepreneurship Approaches (Outside of Canada) a. Indigenous Australian Entrepreneurs Exami Calculus (people influence of  others) processes that you perceived occurs in this specific Institution Select one of the forms of stratification highlighted (focus on inter the intersectionalities  of these three) to reflect and analyze the potential ways these ( American history Pharmacology Ancient history . Also Numerical analysis Environmental science Electrical Engineering Precalculus Physiology Civil Engineering Electronic Engineering ness Horizons Algebra Geology Physical chemistry nt When considering both O lassrooms Civil Probability ions Identify a specific consumer product that you or your family have used for quite some time. This might be a branded smartphone (if you have used several versions over the years) or the court to consider in its deliberations. Locard’s exchange principle argues that during the commission of a crime Chemical Engineering Ecology aragraphs (meaning 25 sentences or more). Your assignment may be more than 5 paragraphs but not less. INSTRUCTIONS:  To access the FNU Online Library for journals and articles you can go the FNU library link here:  https://www.fnu.edu/library/ In order to n that draws upon the theoretical reading to explain and contextualize the design choices. Be sure to directly quote or paraphrase the reading ce to the vaccine. Your campaign must educate and inform the audience on the benefits but also create for safe and open dialogue. A key metric of your campaign will be the direct increase in numbers.  Key outcomes: The approach that you take must be clear Mechanical Engineering Organic chemistry Geometry nment Topic You will need to pick one topic for your project (5 pts) Literature search You will need to perform a literature search for your topic Geophysics you been involved with a company doing a redesign of business processes Communication on Customer Relations. Discuss how two-way communication on social media channels impacts businesses both positively and negatively. Provide any personal examples from your experience od pressure and hypertension via a community-wide intervention that targets the problem across the lifespan (i.e. includes all ages). Develop a community-wide intervention to reduce elevated blood pressure and hypertension in the State of Alabama that in in body of the report Conclusions References (8 References Minimum) *** Words count = 2000 words. *** In-Text Citations and References using Harvard style. *** In Task section I’ve chose (Economic issues in overseas contracting)" Electromagnetism w or quality improvement; it was just all part of good nursing care.  The goal for quality improvement is to monitor patient outcomes using statistics for comparison to standards of care for different diseases e a 1 to 2 slide Microsoft PowerPoint presentation on the different models of case management.  Include speaker notes... .....Describe three different models of case management. visual representations of information. They can include numbers SSAY ame workbook for all 3 milestones. You do not need to download a new copy for Milestones 2 or 3. When you submit Milestone 3 pages): Provide a description of an existing intervention in Canada making the appropriate buying decisions in an ethical and professional manner. Topic: Purchasing and Technology You read about blockchain ledger technology. Now do some additional research out on the Internet and share your URL with the rest of the class be aware of which features their competitors are opting to include so the product development teams can design similar or enhanced features to attract more of the market. The more unique low (The Top Health Industry Trends to Watch in 2015) to assist you with this discussion.         https://youtu.be/fRym_jyuBc0 Next year the $2.8 trillion U.S. healthcare industry will   finally begin to look and feel more like the rest of the business wo evidence-based primary care curriculum. Throughout your nurse practitioner program Vignette Understanding Gender Fluidity Providing Inclusive Quality Care Affirming Clinical Encounters Conclusion References Nurse Practitioner Knowledge Mechanics and word limit is unit as a guide only. The assessment may be re-attempted on two further occasions (maximum three attempts in total). All assessments must be resubmitted 3 days within receiving your unsatisfactory grade. You must clearly indicate “Re-su Trigonometry Article writing Other 5. June 29 After the components sending to the manufacturing house 1. In 1972 the Furman v. Georgia case resulted in a decision that would put action into motion. Furman was originally sentenced to death because of a murder he committed in Georgia but the court debated whether or not this was a violation of his 8th amend One of the first conflicts that would need to be investigated would be whether the human service professional followed the responsibility to client ethical standard.  While developing a relationship with client it is important to clarify that if danger or Ethical behavior is a critical topic in the workplace because the impact of it can make or break a business No matter which type of health care organization With a direct sale During the pandemic Computers are being used to monitor the spread of outbreaks in different areas of the world and with this record 3. Furman v. Georgia is a U.S Supreme Court case that resolves around the Eighth Amendments ban on cruel and unsual punishment in death penalty cases. The Furman v. Georgia case was based on Furman being convicted of murder in Georgia. Furman was caught i One major ethical conflict that may arise in my investigation is the Responsibility to Client in both Standard 3 and Standard 4 of the Ethical Standards for Human Service Professionals (2015).  Making sure we do not disclose information without consent ev 4. Identify two examples of real world problems that you have observed in your personal Summary & Evaluation: Reference & 188. Academic Search Ultimate Ethics We can mention at least one example of how the violation of ethical standards can be prevented. Many organizations promote ethical self-regulation by creating moral codes to help direct their business activities *DDB is used for the first three years For example The inbound logistics for William Instrument refer to purchase components from various electronic firms. During the purchase process William need to consider the quality and price of the components. In this case 4. A U.S. Supreme Court case known as Furman v. Georgia (1972) is a landmark case that involved Eighth Amendment’s ban of unusual and cruel punishment in death penalty cases (Furman v. Georgia (1972) With covid coming into place In my opinion with Not necessarily all home buyers are the same! When you choose to work with we buy ugly houses Baltimore & nationwide USA The ability to view ourselves from an unbiased perspective allows us to critically assess our personal strengths and weaknesses. This is an important step in the process of finding the right resources for our personal learning style. Ego and pride can be · By Day 1 of this week While you must form your answers to the questions below from our assigned reading material CliftonLarsonAllen LLP (2013) 5 The family dynamic is awkward at first since the most outgoing and straight forward person in the family in Linda Urien The most important benefit of my statistical analysis would be the accuracy with which I interpret the data. The greatest obstacle From a similar but larger point of view 4 In order to get the entire family to come back for another session I would suggest coming in on a day the restaurant is not open When seeking to identify a patient’s health condition After viewing the you tube videos on prayer Your paper must be at least two pages in length (not counting the title and reference pages) The word assimilate is negative to me. I believe everyone should learn about a country that they are going to live in. It doesnt mean that they have to believe that everything in America is better than where they came from. It means that they care enough Data collection Single Subject Chris is a social worker in a geriatric case management program located in a midsize Northeastern town. She has an MSW and is part of a team of case managers that likes to continuously improve on its practice. The team is currently using an I would start off with Linda on repeating her options for the child and going over what she is feeling with each option.  I would want to find out what she is afraid of.  I would avoid asking her any “why” questions because I want her to be in the here an Summarize the advantages and disadvantages of using an Internet site as means of collecting data for psychological research (Comp 2.1) 25.0\% Summarization of the advantages and disadvantages of using an Internet site as means of collecting data for psych Identify the type of research used in a chosen study Compose a 1 Optics effect relationship becomes more difficult—as the researcher cannot enact total control of another person even in an experimental environment. Social workers serve clients in highly complex real-world environments. Clients often implement recommended inte I think knowing more about you will allow you to be able to choose the right resources Be 4 pages in length soft MB-920 dumps review and documentation and high-quality listing pdf MB-920 braindumps also recommended and approved by Microsoft experts. The practical test g One thing you will need to do in college is learn how to find and use references. References support your ideas. College-level work must be supported by research. You are expected to do that for this paper. You will research Elaborate on any potential confounds or ethical concerns while participating in the psychological study 20.0\% Elaboration on any potential confounds or ethical concerns while participating in the psychological study is missing. Elaboration on any potenti 3 The first thing I would do in the family’s first session is develop a genogram of the family to get an idea of all the individuals who play a major role in Linda’s life. After establishing where each member is in relation to the family A Health in All Policies approach Note: The requirements outlined below correspond to the grading criteria in the scoring guide. At a minimum Chen Read Connecting Communities and Complexity: A Case Study in Creating the Conditions for Transformational Change Read Reflections on Cultural Humility Read A Basic Guide to ABCD Community Organizing Use the bolded black section and sub-section titles below to organize your paper. For each section Losinski forwarded the article on a priority basis to Mary Scott Losinksi wanted details on use of the ED at CGH. He asked the administrative resident