Case Study - Engineering
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The case study link is provided below for the Case Study 2. Read and study the case and complete the questions at the end of the study. Use the case study outline below to assist you with your analysis. Questions should be answered using case study format. Ensure that you adequately explain the problem, describe alternative solutions and justify your recommendation. This exercise should be able to be completed in approximately 3-6 doubled space pages. Attached completed Case Study #2 as a MS Word document in the assignment area of the classroom – Case Study #2.
Case Study 2
Case Study Outline (See OUTLINE FOR CASE ANALYSIS below)
OUTLINE FOR CASE ANALYSIS
Title Page (APA formatted)
Case Name:
I. Major Facts
(State here the major facts as you see them. Make statements clear and concise for your own understanding as well as for the understanding of the other students and the instructor.)
II. Major Problem
(State here the major problem as you see it. Emphasize the present major problem. You may wish to phrase your statement in the form of a question. In a few cases, there may be more than one major problem. A good problem statement will be concise, usually only one sentence.)
III. Possible Solutions
A. (List here the possible solutions to the major problem. Let your imagination come up with alternative ways to solve the problem.
B. Do not limit yourself to only one or two possible solutions. These solutions should be distinct from each other.
C. However, you may wish to include portions of one solution in another solution, as long as each solution stands alone. Only in this manner will your subsequent choice be definitive.
D. Briefly note advantages and disadvantages of each possible solution.)
etc.
IV. Choice and Rationale
(State here your choice, A or B or ___ and the detailed reasons for your choice. You may also state your reasons for not choosing the other alternative solutions.)
V. Implementation
(Prepare a plan to implement your choice)
Appendix (Answer case study questions)
Reference Page (APA formatted)22 Reading the Tea Leaves at
Tea and More: Resolving
Complex Supply Chain
Issues1
Abstract
Tea and More is facing growing pains from its rapid expansion over the last decade.
The case provides a summary of the challenges faced by the company in the areas of
supply chain management, marketing plans, the creation of economic value and the
development of a long-term strategy for profitable growth.
Introduction
Jack Reynolds hadn’t panicked often since he and two business partners bought Tea
and More (TAM) from its founders almost sixteen years ago. As a purveyor of fine teas
and assorted food specialties to upscale restaurants and gourmet shops, TAM had
achieved a steady growth in market share and profitability since those early days when
gross revenues were less than U.S. $1 million and Jack knew most of his customers on a
first-name basis. Jack had bought out his partners along the way, making decisions eas-
ier. He had grown used to calling the shots on even the most insignificant aspects of
operations and sales.
But by early 2009, revenues had grown to almost U.S. $25 million. Jack was putting in
killer days and had earned a reputation within the company as a temperamental “time
bomb” isolated in his corner office, where he regularly dispatched scorching e-mails
and voicemails about his latest discontents. There was no denying that the company
ached with growing pains. Jack snapped another pencil in half. Why did he always
have to come up with the next good idea? TAM employees from top to bottom were
privately feeling the weight of Jack’s heavy hand on the tiller. Turnover was beginning
to be a major problem, with valuable management time seemingly being wasted on try-
ing to train yet another new hire.
Jack dashed off an e-mail to his senior staff announcing a summit conference of sorts—
a weekend retreat where they (or he) would get to the bottom of the problems facing the
company: competitors fighting hard for more of TAM’s market share; maddening delays
1. Barry Doyle and Arthur H. Bell, School of Business and Professional Studies, University of San Francisco
([email protected]) and ([email protected]). Copyright © 2009 by Operations and Supply Chain Management:
An International Journal and the authors. This case was prepared solely to provide material for classroom
discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial sit-
uation. The authors have disguised some names and other identifying information to protect confidentiality.
The views presented here are those of the case authors only. Used with permission.
165
and mixups in production; constant grousing from salespeople about too much travel for
too little reward; and Jack’s other laundry list of how his vendors, customers, employees
and office janitor were letting him down. Every aspect of the business, he told his people,
was “going under the microscope” to “make this company run like it used to.”
History of Tea and M
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