Fluent Essays

read intro belowDevelop an international marketing plan for an existing company (refer to the live case study on “Revamping the business of a telecom multinational in an Eastern Mediterranean market”). You will draw on key concepts from the lectures, assigned readings, and additional academic references to do this task. A comprehensive outline of key components of a marketing plan is provided in Appendix 1. Appendix 2 includes guidance on the word count. Appendix 2: Guidance on the marketing plan word count Section Word Count (approximately) 1. Executive summary 90 2. Table of contents No limit 3. Introduction 100 4. Methodology 100 5. Situational analysis 600 6. SWOT analysis 400 7. Objectives 150 8. Recommended marketing strategy 410 9. Marketing mix strategies and tactics 600 10. Planning budget 250 11. Implementation and control 300 12. References No limit 13. Appendices No limit You need to finish the 6-8 parts (1000words+) references requirement, about 10 resources. Based on what my teammate wrote, continue writing for this paper. Case Revamping the business of a telecom multinational in an Eastern Mediterranean market Vodafone is a telecommunications company providing mobile and fixed network services to consumers and businesses across more than 65 countries in Africa, Asia, Europe, North and South America and Oceania. With global headquarters in the UK, Vodafone manages operating companies in 21 markets. In the rest of its footprint, Vodafone Group does not hold an equity stake and relies on agreements with other network operators which may use Vodafones brand and commercialise some of the products and services of the multinational. As part of their global expansion strategy, by the end of 2005 Vodafone Group entered the Turkish market by acquiring Telsim, the second biggest mobile operator in Turkey. In a matter of months, the company was rebranded as Vodafone Turkey while a comprehensive plan started to facilitate the integration of the new subsidiary into Vodafone Group and exploit the multiple opportunities of commercial and operational synergies. By 2009 the process of integration was mostly concluded, and the Turkish subsidiary was growing faster and performing better than their local competitors. However, this process of integration had overlooked the former business unit that Telsim had been operating in Northern Cyprus for about 15 years and which had been running as an independent company since Vodafone’s takeover. The island of Cyprus, located in the Eastern Mediterranean, south of Turkey, southeast of Greece and west of Syria, is de facto partitioned into two different states: the Republic of Cyprus and the Turkish Republic of Northern Cyprus (TRNC). The Republic of Cyprus, a member of the European Union since 2004, has a population of 1.2m (mostly Greek Cypriots) and controls the southern part of the island. On the other hand, the TRNC is a de facto state, mostly independent from Turkey(The TRNC is only recognized as an Group Report International Marketing Plan for KKTC Telsim in Northern Cyprus, Turkey 1.0 Executive Summary The purpose of this report is to develop the marketing plan for KKTC Telsim, a telecommunication company developed after Vodafone Group acquired Turkey’s Telsim. The report identified the background information of Vodafone Company and describes the proposed methodology aimed at collecting information for the generation of an effective marketing plan. Also, it describes the current situation faced by the organization using the internal environment analysis, market audit, and situational analysis. Table of Contents 1.0 Executive Summary 2 2.0 Introduction 2 3.0 Methodology 2 4.0 Situational Analysis 2 4.1 Internal Environment 2 4.2 Market Audit 3 4.3 Competitor Analysis 3 References 4 2.0 Introduction Vodafone Group is a UK based telecommunications company operating in more than 60 countries spread across Europe, Asia, North and South America, Oceanic, and Africa. The company is the number one provider mobile and fixed network services to customers and businesses in Europe, and the world’s number one provider of Internet of Things (IoT) connectivity (Vodafone Group Plc 2021). Vodafone has been eying Turkish market its main target market.The main entry strategy used to enter the Northern Cyprus Turkish market was through the acquisition of Turkey’s biggest mobile operator, Telsim. According to Vodafone Group PLC (2019), Vodafone aims at deepening their customer engagement by converging different customer needs and bringing out an additional service to customers. The above strategy has been used by the organization to improve lives of people in Cyprus, Turkey. 3.0 Methodology The secondary methodology was used to collect data about Vodafone Group expansion to Turkey. The secondary methodology was selected because it was the easiest, cost-effective, and most convenient method of acquiring data about the Vodafone’s strategic entry to Turkish market. As such, it was possible to acquire large volumes of secondary data with rich information about the topic. The main sources of information used were: Company financial reports, Business reports targeting the company, or the telecommunication firms in Turkey, past studies conducted by students, scholars, and business researchers like Mintel, and newspaper reports. 4.0 Situational Analysis 4.1 Internal Environment The organizations internal capabilities influence its position in the local and international market. Vodafone’s priority has been to extend its competitive advantage and improve returns through innovative and unique positioning strategies. One key area that has led to the growth and expansion of Vodafone market in Europe is its over-reliance on technology development (Vodafone Group PLC 2013). The organization continues achieving high economies of scales through its innovative and updated technology infrastructure that is practiced in