Marketing Research III - Marketing
Hello everyone, I have an Assignment for you today. This assignment must be DONE by Tuesday, March 9, 2021, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:
Instructions
For this assignment, you will be using what you have learned about different research designs and applying them to a company of your choice. Follow the steps below to complete this assignment.
1. Using the CSU Online Library or other scholarly sources (or educational websites), select and research a publicly traded company.
2. Next, click here to access a template for this assignment (the template will be the first attachment down below). Using this template, complete the SWOT analysis for your chosen company. Provide at least five bullet listings for each section of the SWOT analysis.
3. Include a short company overview before the SWOT analysis. This should only be one to two paragraphs.
4. Provide a brief summary of each section with recommendations as to how the company can capitalize on its strengths, improve its weaknesses, take advantage of opportunities, and minimize threats. Discuss how the SWOT analysis can contribute to marketing and management decision-making within the company.
5. Discuss which research designs the company might use to carry out your recommendations. In this discussion, be sure to compare and contrast exploratory, descriptive, and causal research designs.
Your completed assignment must be at least three pages, not counting the title and reference pages. You must use at least three scholarly sources in your assignment. Any information from these sources must be cited and referenced in APA format. Information about accessing the grading rubric for this assignment is provided below.
By the way, I have a attachment below which is the Template you must use for this assignment so make sure you download it and complete it, according to the steps above. And lastly, is the Unit study for this assignment and some additional CSU articles you can use (or reference) from the study guide. Please make sure you follow the instructions above when completing the template. Any additional information must be cited & referenced. Remember NO PLAGIARISM & I need will need a PLAGIARISM REPORT upon completion.Running head: INSERT TITLE
Title of Paper
Student name
Columbia Southern University
Overview
This is where you will write a brief overview of the company. This section does not need to be more than one or two paragraphs.
SWOT Analysis
STRENGTHS
· Insert strengths in a bulleted list. Provide at least 5 bullet listings.
WEAKNESSES
· Insert weaknesses in a bulleted list. Provide at least 5 bullet listings.
OPPORTUNITIES
· Insert opportunities in a bulleted list. Provide at least 5 bullet listings.
THREATS
· Insert threats in a bulleted list. Provide at least 5 bullet listings.
Summary and Recommendations
You will begin your discussion of the SWOT analysis here. The length of your paper should be at least three pages not including the title and reference page. Be sure to address the items listed in the instructions as part of your response. Include references on a separate reference page.
ReferencesMAR 3231, Marketing Research 1
Course Learning Outcomes for Unit III
Upon completion of this unit, students should be able to:
2. Discuss basic research designs as applied to research in marketing.
2.1 Discuss how the SWOT analysis contributes to marketing and management decision-making.
3. Differentiate between exploratory, descriptive, and causal research designs.
3.1 Explore the differences between exploratory, descriptive, and causal research designs.
3.2 Discuss which research designs would benefit a specific company.
Course/Unit
Learning Outcomes
Learning Activity
2.1
Unit Lesson Presentation; ”Benefits of SWOT Analysis;” “SWOT Analysis:
What it is and When to Use it;” Scholarly Activity
3.1
Unit Lesson Presentation; “The Research Design is the Methodology and
Procedure a Researcher Follows to Answer Their Sociological Question;”
“Demystifying the Research Process: Understanding a Descriptive
Comparative Research Design;” “A Study on Occupational Stress and Quality
of Work Life (QWL) in Private Colleges of Oman (Muscat);” “1.3 Exploratory,
Descriptive and Explanatory Nature of Research;” “Exploratory Research;”
Scholarly Activity
3.2 Scholarly Activity
Required Unit Resources
In order to access the following resources, click the links below:
Cantrell, M. A. (2011). Demystifying the research process: Understanding a descriptive comparative research
design. Pediatric Nursing, 37(4), 188–189. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=a9h&AN=64448031&site=ehost-live&scope=site
Hans, A., Mubeen, S. A., Mishra, N., & Al-Badi, A. H. H. (2015). A study on occupational stress and quality of
work life (QWL) in private colleges of Oman (Muscat). Global Business & Management Research,
7(3), 55-68. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113006185&site=ehost-live&scope=site
MeanThat. (2016, March 17). 1.3 Exploratory, descriptive and explanatory nature of research [Video file].
Retrieved from https://www.youtube.com/watch?v=FlBFdEgrTBM
Click here to access a transcript for this video.
Pestleanalysis Contributor. (2016). Benefits of SWOT analysis. Retrieved from
http://pestleanalysis.com/benefits-of-swot-analysis/
The research design is the methodology and procedure a researcher follows to answer their sociological
question. (n.d.). Retrieved from
https://online.columbiasouthern.edu/CSU_Content/courses/Business/MAR/MAR3231/17G/UnitIII_Det
erminingTheResearchDesign.pdf
UNIT III STUDY GUIDE
The Research Design
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=64448031&site=ehost-live&scope=site
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=64448031&site=eh188 PEDIATRIC NURSING/July-August 2011/Vol. 37/No. 4
D
emystifying the research process often involves
understanding research terminology, the rationale
for the selection of a research design, and the
known benefits and consequences in the selection
of a design. This commentary discusses the major aspects of
a well-known and used quantitative research design in
nursing research used by Tourigny, Clendinneng,
Chartrand, and Gaboury (2011) to evaluate the utility of a
virtual education tool for pediatric patients undergoing
same-day surgery. The rationale for why this design was
chosen by these nurse researchers and its advantages and
disadvantages are discussed.
A research design is the overall plan for answering
research questions and hypotheses. The design spells out
strategies the researcher adopts to gather accurate, objec-
tive, and interpretable information (Polit & Beck, 2007).
Tourigny et al. (2011) used a non-experimental, quantita-
tive research design known as a descriptive, comparative
design. It is also known as casual comparative research and
pre-experimental research. The basic purpose of these
designs is to determine the relationship among variables.
The most important distinctions between these designs and
experimental designs are no control (manipulation) of the
independent variable (IV) and no random assignment of
study subjects to the intervention or control group. These
designs are frequently used in nursing research studies
because nurse researchers are often faced with these specif-
ic limitations.
In summary, the known properties of descriptive, com-
parative research studies are 1) no manipulation of an inde-
pendent variable, 2) no random assignment to groups, and
3) often inclusion of a control or comparison group. The
paradigm for these studies is diagrammed in Figure 1.
In this diagram (see Figure 1), the researcher hypothe-
sizes that “X” is related to and a determinant (cause) of “Y,”
but the presumed causes are not manipulated, and subjects
are not randomly assigned to groups (LoBiondo-Wood &
Haber, 2010). Rather, a group of subjects who has experi-
enced “X” in a natural situation is located, and a control
group of subjects who has not experienced “X” is chosen.
The behavior performance or condition of the two groups
is compared to determine whether the exposure to “X” had
an effect predicted by the hypothesis (LoBiondo-Wood &
Haber, 2010). Tourigny et al. (2011) hypothesized a deter-
minant of study participants’ level of knowledge about hos-
pital equipment and procedures, and their emotional state
would differ based upon whether or not they viewed the
Surgery Virtual Tour presentation. In this study, the
exposed group resulted from participants choosing to view
the Surgery Virtual Tour. These researchers then compared
this group with a group at the same institution who did not
view the Surgery Virtual Tour presentation.
Tourigny et al. (2011) noted that the Surgery Virtual
Tour was posted on the hospitalGlobal Business and Management Research: An International Journal
Vol. 7, No. 3 (2015)
55
A Study on Occupational Stress and Quality of
Work Life (QWL) in Private Colleges of Oman
(Muscat)
Arvind Hans
PhD, Assistant Professor, Department of Management
Waljat College of Applied Sciences, Muscat, Sultanate of Oman
Email: [email protected]
Soofi Asra Mubeen
PhD, Lecturer, Department of Management
Higher College of Technology, Muscat, Oman
Email: [email protected]
Niraj Mishra
PhD, Assistant Professor, Department of Management
Waljat College of Applied Sciences, Muscat, Sultanate of Oman
Email: [email protected]
Ameera Hamood Humaid Al-Badi
EMBA Student, Department of Management
Waljat College of Applied Sciences, Muscat, Sultanate of Oman
Email: [email protected]
Abstract
Purpose: Study aims to depict the phenomena related to Quality of Work Life (QWL) and
Occupational Stress among business management lecturers in private colleges of Oman. It
also intends to find the predictive validity of the proposed model by using SEM path
analysis.
Design/methodology/approach: A combination of descriptive and conclusive research
design was adopted to describe and report the related phenomena. Private colleges of Oman
were chosen for study. Sample frame consisted of all the management teachers teaching in
seven private higher educational institutions in Oman offering management degree. The
sample size consisted of 44 lecturers.
Findings: Study indicated that occupational stress score among management lecturers
were relatively lesser than the average, whereas perceived QWL was found more than the
average in these institutes. It was inferred that perceived QWL was better in these
institution compare to occupational stress. SEM path analysis was also administered to
validate the proposed framework by using SmartPLS software. A negative relationship was
established between two latent construct. The statistics indicated that occupation stress is
negatively affecting the QWL of teachers in management institutions in Oman. But,
proposed hypothesis was not established because T value was reported as 0.927 with p
value of 0.354.
Originality: Based on the review of literature relatively a very few studies targeted on
management lecturers in private colleges of Oman with related variables.
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
Global Business and Management Research: An International Journal
Vol. 7, No. 3 (2015)
56
Limitations: Sample size was on a lower side due to the teacher’s tight work schedule
and involvement in institutional miscellaneous activities and limited time allocated for
data collection.
Keywords: Occupational stress, Quality of Work Life (QWL), SEM path analysis, Oman
Abbreviations: IT = Information Technology, PLS= Partial Least Square, QOL= Quality
of Life, QWL= Q
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