Business Marketing Assignment - Marketing
You can choose from one of the two options: the individual creation of a PowerPoint Presentation or an Infographic and examine the organisations current competitive environment as well as the current marketing mix.
Based upon the organisation selected, the infographic/PowerPoint slides will include: • An introduction to the organisation – background history, markets etc. • An analysis and audit of the organisation’s current market and competitive environment – via key tools such as SWOT/TOWS analysis, PESTEL analysis and Porters Five Forces. • An analysis of the organisation’s current Marketing Mix via the Marketing Mix Framework (4Ps/7Ps). It is suggested that a minimum of five PowerPoint slides will be needed to meet the requirements of part 1 of the assignment. Alternatively, the equivalent amount of content can be submitted as an infographic.
The organisation selection should be between small-sized and medium-sized businesses. Small sized are considered to have less than 100 employees and revenue of less than $5M per year. Medium sized business is considered to have less than 300 employees and year revenue less than $25M.
Could you choose a company that can meet the assignment requirements in detail, and complete all of the requirements for the assignment.
I have uploaded all the requirements, examples and grading sheet to help you understand the context of the assignment better.1
Sensitivity: Internal
Assignment Brief Marketing Fundamentals Spring 2021
It is important that students recognise that the core outcome for any module assessment is the
development of academic knowledge relevant to the subject area (hence the clearly laid out
learning outcomes in the module handbook).
However, it must be said that the subject area of marketing is primarily concerned with the
communication of ideas and justified actions to the target market in order to meet the
organisation’s strategic aims and the needs of that target market. The module assignment seeks
to meet both these goals.
Your module is assessed by 100\% Coursework with two component parts:
Part 1 (40\%) Individual Presentation
You can choose from one of the two options: the individual creation of a PowerPoint Presentation
or an Infographic and examine the organisations current competitive environment as well as the
current marketing mix.
The submission deadline for Part 1 is Wednesday 17th March 2021 at 5 PM
Part 1: Detailed content for the Infographic/PowerPoint slides:
Based upon the organisation selected, the infographic/PowerPoint slides will include:
• An introduction to the organisation – background history, markets etc.
• An analysis and audit of the organisation’s current market and competitive environment –
via key tools such as SWOT/TOWS analysis, PESTEL analysis and Porters Five Forces.
• An analysis of the organisation’s current Marketing Mix via the Marketing Mix Framework
(4Ps/7Ps).
It is suggested that a minimum of five PowerPoint slides will be needed to meet the requirements
of part 1 of the assignment. Alternatively, the equivalent amount of content can be submitted as
an infographic.
Part 2 (60\%) Individual report
You are required to write a 2000-word (+/- 10\%) marketing plan based on assignment 1. The
marketing plan should explore the future marketing strategies.
The submission deadline for Part 2 is Wednesday 12th May 2021 at 5 PM
2
Sensitivity: Internal
Part 2: Detailed content for the individual written report:
The report will include:
a) An overview on assessment of the current marketing environment based on part 1
b) An analysis of the organisation’s positioning and targeting strategy using perception
maps, segmentation techniques and the principles of the 4Cs of effective positioning.
c) Based on a and b, you will be required to offer two recommendations for the future
marketing plan of your chosen organisation
d) Justification of one of the two recommendation (given in c) reinforced by the
application of key strategic marketing models, i.e. the BCG Matrix and the Ansoff
Matrix.1
Sensitivity: Internal
Marketing Fundamentals Marking Scheme 2018-19 (Coursework 1 Infographic/PowerPoint)
Criteria 90-100\%
Excellent (First)
80-89\%
Excellent (First)
70-79\%
Excellent (First)
60-69\% Very Good
(2nd Div.1)
50-59\% Good
(2nd Div.2)
40-49\% Satisfactory
(3rd)
35-39\% (Fail)
Unsatisfactory
5-34\% (Fail)
Very Poor
0-4\% (Fail)
Nothing of Merit
Slide 1 (10\%)
Introduction.
Introduce the
organisation,
background, history,
markets. Introduce
the assignment and
its objectives.
Key objectives:
Visualisation Skills
Contextualisation
and application of
key concepts
Communication of
key ideas
Outstanding; an
exceptional
standard of skills
relating to
communication,
contextualisation,
and application of
key concepts.
Trivial or very
minor errors
Outstanding; an
excellent standard
of skills relating to
communication,
contextualisation,
and application of
key concepts.
Trivial or very minor
errors
Outstanding; an
extremely good
standard of skills
relating to
communication,
contextualisation,
and application of
key concepts.
Trivial or very
minor errors
A very good
standard of skills
relating to
communication,
contextualisation,
and application of
key concepts.
Minor errors only.
A good standard.
Fairly good level of
skills relating to
communication,
contextualisation,
and application of
key concepts.
Some evidence of
misunderstandings.
A sound standard.
Fairly good level of
skills relating to
communication,
contextualisation,
and application of
key concepts.
Some significant
misunderstandings
and errors but
satisfactory overall.
Overall marginally
unsatisfactory. An
inadequate level of
skills relating to
communication,
contextualisation, and
application of key
concepts.
Not well researched.
Ideas unclear and
incoherent. Some
significant
misunderstandings
and errors. Marginal
fail.
Well below the pass
standard. Poor level of
skills relating to
communication,
contextualisation, and
application of key
concepts.
Poorly researched.
Ideas confused and
incoherent. Serious
misunderstandings
and errors. A clear fail
well short of the pass
standard.
Nothing or hardly
anything of merit
submitted. When
no work is
submitted the NS
notation will
apply
2
Sensitivity: Internal
Criteria 90-100\%
Excellent (First)
80-89\%
Excellent (First)
70-79\% Excellent
(First)
60-69\% Very
Good (2nd Div.1)
50-59\% Good
(2nd Div.2)
40-49\% Satisfactory
(3rd)
35-39\% (Fail)
Unsatisfactory
5-34\% (Fail)
Very Poor
0-4\% (Fail)
Nothing of
Merit
Slide 2 (15\%)
Analysis/Audit:
SWOT or TOWS
Analysis.
Conduct your
SWOT or TOWS
analysis on the
organisation –
much of this will
be based upon
your own
observations but
also can and
should relate to
your research into
the organisation’s
activities.
Key objectives:
Visualisation
Skills
Contextualisation
and appL E C T U R E – W E E K 1
P R E S E N T A T I O N
I N T R O D U C T I O N
A T T E N D A N C E
1 0 0 \% F A C E - T O - F A C E
S T R U C T U R E O F
T H E C L A S S E S
E A C H C L A S S ( 2 . 5 H O U R S )
W E E K L Y ( L E C T U R E + S E M I N A R )
Learning
objectives
What is marketing?
Understand the contribution
marketing makes as a business
function
Understanding assessment
The student role - your role as a student is to:
1) Attend! Past experience proves emphatically that students with a
good lecture and seminar/tutorial attendance record achieve better
grades – by far! We can only support you if you are here!
2) Participate – bring your experiences, views, ideas, aspirations and so
on – and let them add value to what we are doing here
3) Finally: enjoy! I believe that if you attend and participate in the
module, and take advantage of the module team support available,
you will thoroughly enjoy Marketing Fundamentals – and this in turn
plays a significant part in your success with this module.
Module Delivery Overview
Week Lecture Topic Seminar Activities
1 (25th
Jan)
The Fundamentals of Marketing
Assignment Launch
Further discussion on assessment (Q/As)
Activity (Infographics)
Assignment research activity
2 (1st
Feb)
Analysis of the Marketing
Environment
Assessment (Q/As)
Activity – Greggs on a roll
3 (8th
Feb)
Situational Analysis
Internal
Assessment (Q/As)
How to make your infographic
KFC situational analysis and SWOT
4 (15th
Feb)
The Marketing Mix
Product, Price and Place
Assignment support
How to create a Infographic
5 (22nd
Feb)
The Marketing Mix
Marketing Communications and Service
Marketing
(Lauterborns 4Cs)
Assessment Q/A’s
Activity – Mcdonalds Marketing Mix – 4 P’s
analysis
6 (1st
March)
Consumer Behaviour
Marketing trends and factors that affect
consumer purchase decision
Assessment Q/A’s
Activity - Customer journey mapping
7 (8th
March)
Market Segmentation
Targeting and Positioning
Assessment Q/A’s
Activity - Market segmentation profiles
8 (15th
March)
Business to Business Marketing Assignment 2 Q/A’s
Assessment 1 Submission
9 (22nd
March)
Brand and brand strategy Assignment 2 support (Q/As)
Case study activity (Social media -
(individual)
10 (12th
April)
Role of Strategic Marketing
(Ansoff Matrix/BCG)
Assignment 2 support (BCG / Ansoff)
Assignment Q/A’s
11 (19th
April)
Assignment 2 (1-2-1 support Assignment 2 (1-2-1 support)
12 (26th
April)
Assignment 2 (1-2-1) Support
13 (3rd
May)
Assignment 2 (1-2-1) Support and CW2 submission
Module
introduction
What is marketing?
Analysis of the Marketing Environment
Role of Situational Analysis in Marketing
The Marketing Mix
Product, Price & Place
The Marketing Mix
Marketing Communications & Service Marketing
(Lauterborns 4Cs)
Consumer Behaviour
Market Segmentation
Targeting Customers and Positioning Products
Role of Strategic Marketing
(Ansoff Matrix/BCG)
Service M
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ach
e. Embedded Entrepreneurship
f. Three Social Entrepreneurship Models
g. Social-Founder Identity
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Outcomes
Subset 2. Indigenous Entrepreneurship Approaches (Outside of Canada)
a. Indigenous Australian Entrepreneurs Exami
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When considering both O
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https://www.fnu.edu/library/
In order to
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Key outcomes: The approach that you take must be clear
Mechanical Engineering
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Literature search
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Geophysics
you been involved with a company doing a redesign of business processes
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Develop a community-wide intervention to reduce elevated blood pressure and hypertension in the State of Alabama that in
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Conclusions
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be aware of which features their competitors are opting to include so the product development teams can design similar or enhanced features to attract more of the market. The more unique
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No matter which type of health care organization
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We can mention at least one example of how the violation of ethical standards can be prevented. Many organizations promote ethical self-regulation by creating moral codes to help direct their business activities
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