BUSINESS MARKETING ASSIGNMENT

Business Marketing Assignment - Marketing
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You can choose from one of the two options: the individual creation of a PowerPoint Presentation or an Infographic and examine the organisations current competitive environment as well as the current marketing mix.   Based upon the organisation selected, the infographic/PowerPoint slides will include: • An introduction to the organisation – background history, markets etc. • An analysis and audit of the organisation’s current market and competitive environment – via key tools such as SWOT/TOWS analysis, PESTEL analysis and Porters Five Forces. • An analysis of the organisation’s current Marketing Mix via the Marketing Mix Framework (4Ps/7Ps). It is suggested that a minimum of five PowerPoint slides will be needed to meet the requirements of part 1 of the assignment. Alternatively, the equivalent amount of content can be submitted as an infographic.  The organisation selection should be between small-sized and medium-sized businesses. Small sized are considered to have less than 100 employees and revenue of less than $5M per year. Medium sized business is considered to have less than 300 employees and year revenue less than $25M.  Could you choose a company that can meet the assignment requirements in detail, and complete all of the requirements for the assignment.  I have uploaded all the requirements, examples and grading sheet to help you understand the context of the assignment better.1 Sensitivity: Internal Assignment Brief Marketing Fundamentals Spring 2021 It is important that students recognise that the core outcome for any module assessment is the development of academic knowledge relevant to the subject area (hence the clearly laid out learning outcomes in the module handbook). However, it must be said that the subject area of marketing is primarily concerned with the communication of ideas and justified actions to the target market in order to meet the organisation’s strategic aims and the needs of that target market. The module assignment seeks to meet both these goals. Your module is assessed by 100\% Coursework with two component parts: Part 1 (40\%) Individual Presentation You can choose from one of the two options: the individual creation of a PowerPoint Presentation or an Infographic and examine the organisations current competitive environment as well as the current marketing mix. The submission deadline for Part 1 is Wednesday 17th March 2021 at 5 PM Part 1: Detailed content for the Infographic/PowerPoint slides: Based upon the organisation selected, the infographic/PowerPoint slides will include: • An introduction to the organisation – background history, markets etc. • An analysis and audit of the organisation’s current market and competitive environment – via key tools such as SWOT/TOWS analysis, PESTEL analysis and Porters Five Forces. • An analysis of the organisation’s current Marketing Mix via the Marketing Mix Framework (4Ps/7Ps). It is suggested that a minimum of five PowerPoint slides will be needed to meet the requirements of part 1 of the assignment. Alternatively, the equivalent amount of content can be submitted as an infographic. Part 2 (60\%) Individual report You are required to write a 2000-word (+/- 10\%) marketing plan based on assignment 1. The marketing plan should explore the future marketing strategies. The submission deadline for Part 2 is Wednesday 12th May 2021 at 5 PM 2 Sensitivity: Internal Part 2: Detailed content for the individual written report: The report will include: a) An overview on assessment of the current marketing environment based on part 1 b) An analysis of the organisation’s positioning and targeting strategy using perception maps, segmentation techniques and the principles of the 4Cs of effective positioning. c) Based on a and b, you will be required to offer two recommendations for the future marketing plan of your chosen organisation d) Justification of one of the two recommendation (given in c) reinforced by the application of key strategic marketing models, i.e. the BCG Matrix and the Ansoff Matrix.1 Sensitivity: Internal Marketing Fundamentals Marking Scheme 2018-19 (Coursework 1 Infographic/PowerPoint) Criteria 90-100\% Excellent (First) 80-89\% Excellent (First) 70-79\% Excellent (First) 60-69\% Very Good (2nd Div.1) 50-59\% Good (2nd Div.2) 40-49\% Satisfactory (3rd) 35-39\% (Fail) Unsatisfactory 5-34\% (Fail) Very Poor 0-4\% (Fail) Nothing of Merit Slide 1 (10\%) Introduction. Introduce the organisation, background, history, markets. Introduce the assignment and its objectives. Key objectives: Visualisation Skills Contextualisation and application of key concepts Communication of key ideas Outstanding; an exceptional standard of skills relating to communication, contextualisation, and application of key concepts. Trivial or very minor errors Outstanding; an excellent standard of skills relating to communication, contextualisation, and application of key concepts. Trivial or very minor errors Outstanding; an extremely good standard of skills relating to communication, contextualisation, and application of key concepts. Trivial or very minor errors A very good standard of skills relating to communication, contextualisation, and application of key concepts. Minor errors only. A good standard. Fairly good level of skills relating to communication, contextualisation, and application of key concepts. Some evidence of misunderstandings. A sound standard. Fairly good level of skills relating to communication, contextualisation, and application of key concepts. Some significant misunderstandings and errors but satisfactory overall. Overall marginally unsatisfactory. An inadequate level of skills relating to communication, contextualisation, and application of key concepts. Not well researched. Ideas unclear and incoherent. Some significant misunderstandings and errors. Marginal fail. Well below the pass standard. Poor level of skills relating to communication, contextualisation, and application of key concepts. Poorly researched. Ideas confused and incoherent. Serious misunderstandings and errors. A clear fail well short of the pass standard. Nothing or hardly anything of merit submitted. When no work is submitted the NS notation will apply 2 Sensitivity: Internal Criteria 90-100\% Excellent (First) 80-89\% Excellent (First) 70-79\% Excellent (First) 60-69\% Very Good (2nd Div.1) 50-59\% Good (2nd Div.2) 40-49\% Satisfactory (3rd) 35-39\% (Fail) Unsatisfactory 5-34\% (Fail) Very Poor 0-4\% (Fail) Nothing of Merit Slide 2 (15\%) Analysis/Audit: SWOT or TOWS Analysis. Conduct your SWOT or TOWS analysis on the organisation – much of this will be based upon your own observations but also can and should relate to your research into the organisation’s activities. Key objectives: Visualisation Skills Contextualisation and appL E C T U R E – W E E K 1 P R E S E N T A T I O N I N T R O D U C T I O N A T T E N D A N C E 1 0 0 \% F A C E - T O - F A C E S T R U C T U R E O F T H E C L A S S E S E A C H C L A S S ( 2 . 5 H O U R S ) W E E K L Y ( L E C T U R E + S E M I N A R ) Learning objectives What is marketing? Understand the contribution marketing makes as a business function Understanding assessment The student role - your role as a student is to: 1) Attend! Past experience proves emphatically that students with a good lecture and seminar/tutorial attendance record achieve better grades – by far! We can only support you if you are here! 2) Participate – bring your experiences, views, ideas, aspirations and so on – and let them add value to what we are doing here 3) Finally: enjoy! I believe that if you attend and participate in the module, and take advantage of the module team support available, you will thoroughly enjoy Marketing Fundamentals – and this in turn plays a significant part in your success with this module. Module Delivery Overview Week Lecture Topic Seminar Activities 1 (25th Jan) The Fundamentals of Marketing Assignment Launch Further discussion on assessment (Q/As) Activity (Infographics) Assignment research activity 2 (1st Feb) Analysis of the Marketing Environment Assessment (Q/As) Activity – Greggs on a roll 3 (8th Feb) Situational Analysis Internal Assessment (Q/As) How to make your infographic KFC situational analysis and SWOT 4 (15th Feb) The Marketing Mix Product, Price and Place Assignment support How to create a Infographic 5 (22nd Feb) The Marketing Mix Marketing Communications and Service Marketing (Lauterborns 4Cs) Assessment Q/A’s Activity – Mcdonalds Marketing Mix – 4 P’s analysis 6 (1st March) Consumer Behaviour Marketing trends and factors that affect consumer purchase decision Assessment Q/A’s Activity - Customer journey mapping 7 (8th March) Market Segmentation Targeting and Positioning Assessment Q/A’s Activity - Market segmentation profiles 8 (15th March) Business to Business Marketing Assignment 2 Q/A’s Assessment 1 Submission 9 (22nd March) Brand and brand strategy Assignment 2 support (Q/As) Case study activity (Social media - (individual) 10 (12th April) Role of Strategic Marketing (Ansoff Matrix/BCG) Assignment 2 support (BCG / Ansoff) Assignment Q/A’s 11 (19th April) Assignment 2 (1-2-1 support Assignment 2 (1-2-1 support) 12 (26th April) Assignment 2 (1-2-1) Support 13 (3rd May) Assignment 2 (1-2-1) Support and CW2 submission Module introduction What is marketing? Analysis of the Marketing Environment Role of Situational Analysis in Marketing The Marketing Mix Product, Price & Place The Marketing Mix Marketing Communications & Service Marketing (Lauterborns 4Cs) Consumer Behaviour Market Segmentation Targeting Customers and Positioning Products Role of Strategic Marketing (Ansoff Matrix/BCG) Service M
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Your assignment may be more than 5 paragraphs but not less. INSTRUCTIONS:  To access the FNU Online Library for journals and articles you can go the FNU library link here:  https://www.fnu.edu/library/ In order to n that draws upon the theoretical reading to explain and contextualize the design choices. Be sure to directly quote or paraphrase the reading ce to the vaccine. Your campaign must educate and inform the audience on the benefits but also create for safe and open dialogue. A key metric of your campaign will be the direct increase in numbers.  Key outcomes: The approach that you take must be clear Mechanical Engineering Organic chemistry Geometry nment Topic You will need to pick one topic for your project (5 pts) Literature search You will need to perform a literature search for your topic Geophysics you been involved with a company doing a redesign of business processes Communication on Customer Relations. 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Develop a community-wide intervention to reduce elevated blood pressure and hypertension in the State of Alabama that in in body of the report Conclusions References (8 References Minimum) *** Words count = 2000 words. *** In-Text Citations and References using Harvard style. *** In Task section I’ve chose (Economic issues in overseas contracting)" Electromagnetism w or quality improvement; it was just all part of good nursing care.  The goal for quality improvement is to monitor patient outcomes using statistics for comparison to standards of care for different diseases e a 1 to 2 slide Microsoft PowerPoint presentation on the different models of case management.  Include speaker notes... .....Describe three different models of case management. visual representations of information. They can include numbers SSAY ame workbook for all 3 milestones. You do not need to download a new copy for Milestones 2 or 3. When you submit Milestone 3 pages): Provide a description of an existing intervention in Canada making the appropriate buying decisions in an ethical and professional manner. Topic: Purchasing and Technology You read about blockchain ledger technology. Now do some additional research out on the Internet and share your URL with the rest of the class be aware of which features their competitors are opting to include so the product development teams can design similar or enhanced features to attract more of the market. The more unique low (The Top Health Industry Trends to Watch in 2015) to assist you with this discussion.         https://youtu.be/fRym_jyuBc0 Next year the $2.8 trillion U.S. healthcare industry will   finally begin to look and feel more like the rest of the business wo evidence-based primary care curriculum. Throughout your nurse practitioner program Vignette Understanding Gender Fluidity Providing Inclusive Quality Care Affirming Clinical Encounters Conclusion References Nurse Practitioner Knowledge Mechanics and word limit is unit as a guide only. The assessment may be re-attempted on two further occasions (maximum three attempts in total). All assessments must be resubmitted 3 days within receiving your unsatisfactory grade. You must clearly indicate “Re-su Trigonometry Article writing Other 5. June 29 After the components sending to the manufacturing house 1. In 1972 the Furman v. Georgia case resulted in a decision that would put action into motion. Furman was originally sentenced to death because of a murder he committed in Georgia but the court debated whether or not this was a violation of his 8th amend One of the first conflicts that would need to be investigated would be whether the human service professional followed the responsibility to client ethical standard.  While developing a relationship with client it is important to clarify that if danger or Ethical behavior is a critical topic in the workplace because the impact of it can make or break a business No matter which type of health care organization With a direct sale During the pandemic Computers are being used to monitor the spread of outbreaks in different areas of the world and with this record 3. Furman v. Georgia is a U.S Supreme Court case that resolves around the Eighth Amendments ban on cruel and unsual punishment in death penalty cases. The Furman v. Georgia case was based on Furman being convicted of murder in Georgia. Furman was caught i One major ethical conflict that may arise in my investigation is the Responsibility to Client in both Standard 3 and Standard 4 of the Ethical Standards for Human Service Professionals (2015).  Making sure we do not disclose information without consent ev 4. Identify two examples of real world problems that you have observed in your personal Summary & Evaluation: Reference & 188. Academic Search Ultimate Ethics We can mention at least one example of how the violation of ethical standards can be prevented. Many organizations promote ethical self-regulation by creating moral codes to help direct their business activities *DDB is used for the first three years For example The inbound logistics for William Instrument refer to purchase components from various electronic firms. During the purchase process William need to consider the quality and price of the components. In this case 4. A U.S. Supreme Court case known as Furman v. Georgia (1972) is a landmark case that involved Eighth Amendment’s ban of unusual and cruel punishment in death penalty cases (Furman v. Georgia (1972) With covid coming into place In my opinion with Not necessarily all home buyers are the same! When you choose to work with we buy ugly houses Baltimore & nationwide USA The ability to view ourselves from an unbiased perspective allows us to critically assess our personal strengths and weaknesses. This is an important step in the process of finding the right resources for our personal learning style. Ego and pride can be · By Day 1 of this week While you must form your answers to the questions below from our assigned reading material CliftonLarsonAllen LLP (2013) 5 The family dynamic is awkward at first since the most outgoing and straight forward person in the family in Linda Urien The most important benefit of my statistical analysis would be the accuracy with which I interpret the data. 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The team is currently using an I would start off with Linda on repeating her options for the child and going over what she is feeling with each option.  I would want to find out what she is afraid of.  I would avoid asking her any “why” questions because I want her to be in the here an Summarize the advantages and disadvantages of using an Internet site as means of collecting data for psychological research (Comp 2.1) 25.0\% Summarization of the advantages and disadvantages of using an Internet site as means of collecting data for psych Identify the type of research used in a chosen study Compose a 1 Optics effect relationship becomes more difficult—as the researcher cannot enact total control of another person even in an experimental environment. Social workers serve clients in highly complex real-world environments. 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After establishing where each member is in relation to the family A Health in All Policies approach Note: The requirements outlined below correspond to the grading criteria in the scoring guide. At a minimum Chen Read Connecting Communities and Complexity: A Case Study in Creating the Conditions for Transformational Change Read Reflections on Cultural Humility Read A Basic Guide to ABCD Community Organizing Use the bolded black section and sub-section titles below to organize your paper. For each section Losinski forwarded the article on a priority basis to Mary Scott Losinksi wanted details on use of the ED at CGH. He asked the administrative resident