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The purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing strategies that have been employed based upon the consumer and market research, and to communicate these findings to organizational stakeholders. Review: Review the following topic materials. Topic 6: Types of Distribution Channels Topic 7: Advertising, Sales Promotion, and Public Relations and Planning a Promotional Campaign Part 1: Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research and the Topic 5 Part 2: Product or Service and Price assignments. Conduct additional research related to place and promotion and use it to complete the Marketing Plan Analysis and Presentation: Part 3 – Research Template. Part 2: Add to the PowerPoint presentation you created in the Topic 5 assignment by creating five to eight additional slides that summarize your marketing plan analysis based on the research you have conducted about place and promotion. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the companys marketing objectives and business needs. When creating the presentation, provide links to specific YouTube and social media site examples that illustrate the current company messaging and promotional techniques. The final presentation should provide a comprehensive look at how the brand promotes their products to customers. Based upon what you learned from your research and strategy assessment, recommend a strategy the company could employ to increase profits and sales to the target market. Include two or three final slides that summarize and justify your strategy recommendation. For the presentation of your PowerPoint, use Loom to create a video. Include an additional slide for the Loom link at the beginning of the presentation, and an additional slide for references at the end of the presentation. Place: Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels). Discuss possible channel conflicts. Promotion: What forms of advertising and promotion does the company use? What forms of media does the company use? Describe the media mix. Illustrate the messages the company currently uses. Strategy Recommendation: Based upon your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market. Cite your specific research findings to justify your strategy assessment and recommendations. Part 3: Part of being a successful marketer is being able to develop marketing strategies based on consumer and market research and then communicate those ideas to stakeholders. Imagine that you have been asked to present your research findings and recommendation to your peers. Practice presenting the PowerPoint presentation you have created. Using Loom, record yourself giving the presentation. There is a 10-minute time limit for sharing your presentation. Your Loom presentation will be graded on the following elements. Professional physical appearance, including business casual attire. Eye contract with audience (not reading slides or speaker notes) and clear articulation. Evidence of practice (not reading slides or speaker notes, but using them as a guide to explain presentation content). Adherence to 10-minute time limit. General Requirements: Refer to the resource, Creating Effective PowerPoint Presentations, located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style. Refer to the resource, Loom, located in the Student Success Center, for additional guidance on recording your presentation. Submit the Marketing Plan Analysis and Presentation: Part 3 – Research Template and the PowerPoint presentation that includes speaker notes and an introductory slide that includes a link to your Loom video. While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.Name: Guerline P. Joseph Course: MKT-315 Date: 1/25/2021 Instructor: Ms. Blair Marketing Plan Analysis and Presentation: Part 1 – Research Template Directions: Visit the website for the company you have selected and obtain a copy of the annual report. Locate three to five additional resources that will provide data and information related to the brand story; the company vision, mission, and marketing objectives; and strategies and tactics the company is currently using to meet the marketing objectives. You will also use this information to complete a SWOT analysis. Apply your research findings when completing each item below. Company Name: Toyota Brand Story: Founded in 1917, Toyota Motor Corporation is a Japanese Company in the design, manufacture, and assembly. When the machine that changed the world was first published in 1990, Toyota was half the size of General Motors. Twenty years later Toyota passed GM as the world’s largest auto maker. This management classic was the first book to reveal Toyota’s lean production system that is the basis for its enduring success. Toyota Motor corporation is the leading auto manufacturer and the eighth largest company in the world. It has reached the heights of success as a dynamic automotive and energy solutions organizations. Toyota believes in having as little space as possible so that face-to-face communication among workers is easier. James P Womack, Daniel T Jones, Daniel Roos Simon and Schuster, 2007 Company Vision: To be the most successful and respected car company in America. Company Mission: To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America. Company Marketing Objectives: Toyota to launch New companies for marketing and for creating mobility businesses. Company Marketing Strategies and Tactics: Marketing strategy defines priority markets, audiences and products. This is where segmentation, targeting and positioning fits. Tactics will involve devising the best way to communicate these to audiences by typically will not involve a strategic review of which are the best audiences or product/market fit. SWOT Analysis: This Toyota SWOT analysis reveals how one of the most innovative automotive companies used its competitive advantages to become the dominant player in the automotive industry. It defines all the key strengths, weaknesses, opportunities, and threats that affects the company the most. SWOT is a framework that allows managers to synthesize insights obtained from an eternal analysis of the company’s strengths and weaknesses with those from an analysis of external opportunities and threats. Strengths · Strong focus on R&D. · Strong market position and brand recognition. · Extensive production and distribution network. Weaknesses · Products recalls could affect brand image. · Declining sales in key geographic segments. · Poor allocation of resources as compared tName: Guerline P. Joseph Course: MKT-315 Date: 2/16/2021 Instructor: Ms. Blair Marketing Plan Analysis and Presentation: Part 2 – Research Template Directions: Using the company and research sources from the Topic 2 assignment as a starting point, conduct additional research to acquire information related to consumer behavior, product or service, and price associated with the company you selected. In the “Research Summary” section, discuss how the company could use these types of research findings to develop a marketing plan in order to meet the company marketing objectives and business needs. Information to be Researched Research Findings Resource Citation Information Describe the customer segments and target markets. Segmentation is used as a tool for dividing the market into homogeneous groups. Market segmentation may be done through various customer demographics such as gender, income, age, and education. Toyotas market segmentation is based on the customers’ level of income. The company produces products for low-income earners, middle-income earners, and high-income earners. That ensures that all the market segments are satisfied effectively. The target market indicates the market that is more profitable in a company. Toyota’s target market is the younger adults aged between 25 and 40. Most of such people are in the stage of buying a car for the first time in their life. Since Toyota charges low prices for their vehicles, such people constitute the largest market of the company. Andaleeb, S. S. (2016). Market segmentation, targeting, and positioning. In Strategic Marketing Management in Asia. Emerald Group Publishing Limited. Describe characteristics of the target markets that will affect product/service and pricing decisions. The target market of a company affects the company’s pricing decisions and its products and services. One of the characteristics of the target market that should be considered includes the customer demographics. That includes the age, level of income, age, and amount of education. Toyota’s target market is the younger adults. Such people are more likely to be in the low or middle-income categories. Therefore, the pricing of the product should be low. That will make the products affordable to the target market. The target market Psychographics also determine the product pricing and the products and services that are provided by a company. That entails the people’s lifestyle choices. That had ensured that Toyota has produced vehicles that are cheaper, and they have various capacities to appeal to a person’s lifestyle. They have big cars for families and small cars for individual people who just want a means of transport. The target market’s need for a product is also considered when Toyota is coming up with the pricing strategies and innovation of its products and services TARGET, D., MORE, M. I., & EVER, T. Defining your target market. Describe how the company differentiatMarketing Plan Analysis and Presentation: Part 3 – Research Template Directions: Using the company and research sources from the Topic 2 and Topic 5 assignments as a starting point, conduct additional research to acquire information related to place and promotion associated with the company you selected. In the “Strategy Recommendation” section, recommend a strategy that you believe will increase profits and sales to the target market. Cite your specific research findings to justify your strategy assessment and recommendations. Information to be Researched Research Findings Resource Citation Information Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels). Discuss possible channel conflicts. What forms of advertising and promotion does the company use? What role does personal selling fulfill for the company? What forms of media does the company use? Describe the media mix. Illustrate the messages the company currently uses. Note: Include links to specific YouTube and social media site examples. Strategy Recommendation: In 250 words, recommend a strategy that you believe will increase profits and sales to the target market. Cite your specific research findings to justify your strategy assessment and recommendations. © 2019. Grand Canyon University. All Rights Reserved. 2Presentation on Marketing Plan Analysis By GUERLINE P. JOSEPH 1 PRESENTATION Summary The presentation recognizes the importance of marketing in organizations It is based on marketing plan research It essentially highlights the findings of the research The areas researched are: Customer segments and target markets Characteristics of the target markets product differentiation and positioning consumer buying behavior model product mix The presentation is based on the market plan research that was conducted. The research was justified because of the importance of marketing in the organization’s success. Marketing focuses on convincing, persuading, educating and informing potential consumers about a specific product so that they may continue using it or may begin using it. The marketing plan presentation will focus on customer segments, targets, consumer behavior, price, product and product differentiation among others 2 PRESENTATION Summary- continued The presentation will also focus on: Product lines Service processes Physical evidence of service Roles of company employees in service delivery. In order to gain an in-depth understanding of the organization’s marketing plan, information on product mix, product differentiation, service processes and product line among others was gathered. The information helps to understand why an organization adopts specific marketing strategy. 3 Company Background The organization under focus is Toyota Inc It is in automotive industry It is headquartered in Japan It has subsidiaries in different regions such as America, and Europe . It makes vehicles for all market segments, from low income to high income The market is segmented regionally and social economically The organization is an automotive company that makes vehicles for all social classes. The organization, which is headquartered in Japan has branches in different continents where it produces vehicles for the regional markets. The organization makes vehicles for the low income, the middle income and the high income. As such, the market is segmented both regionally and social economically. 4 Company Background continued Vision Achieving long-term, stable growth in harmony with the environment, the global economy, the local communities it serves, and its stakeholders Mission Seeks to create a more prosperous society through automotive manufacturing Toyota is one of the leading organization’s in the automotive industry, It has market across the word. The strategy adopted by the organization such as lean manufacturing which focuses on increasing efficiency and eliminating wastage and cost is based on its vision of which focuses on sustainable growth, serving communities and stakeholders. The organization’s vision is to be achieved by following the mission of creating a prosperous society through automotive engineering. In this case, the organization makes its pRubic_Print_Format Course Code Class Code Assignment Title Total Points MKT-315 MKT-315-O502 Marketing Plan Analysis and Presentation: Part 3 – Place and Advertising Promotion 130.0 Criteria Percentage 1: Unsatisfactory (0.00\%) 2: Less than Satisfactory (65.00\%) 3: Satisfactory (75.00\%) 4: Good (85.00\%) 5: Excellent (100.00\%) Comments Points Earned Group 1 100.0\% Research Findings 20.0\% Research findings are not included. Research findings are incomplete or incorrect. Research findings are partially complete and correct. Research findings are mostly complete and correct. Research findings are complete and correct. Strategy Recommendations and Speaker Notes 35.0\% Strategy recommendation and speaker notes discussing the strategy to increase profits and sales to the target market and associated research justification for recommendation are not included. Strategy recommendation and speaker notes discussing the strategy to increase profits and sales to the target market and associated research justification for recommendation are incomplete or incorrect Strategy recommendation and speaker notes discussing the strategy to increase profits and sales to the target market and associated research justification for recommendation are included but lack explanation and relevant supporting evidence. Strategy recommendation and speaker notes discussing the strategy to increase profits and sales to the target market and associated research justification for recommendation are complete and include explanation and relevant supporting evidence. Strategy recommendation and speaker notes discussing the strategy to increase profits and sales to the target market and associated research justification for recommendation are extremely thorough and include substantial explanation and relevant supporting details. Loom Presentation 20.0\% Loom presentation is not included. Loom presentation is incomplete or less than 6 minutes in length, or presenter is unprofessional in appearance, eye contact, articulation, or evidence of practice. Loom presentation is included and meets 10-minute time limit, but professional appearance, eye contact, articulation could be improved. There is evidence of some practice, but speaker still relies heavily on speaker notes and slides when presenting. Loom presentation is complete and delivered within the 10-minue time limit. Speaker demonstrates professional appearance, eye contact, and clear articulation, and relies little on speaker notes and slides when presenting. Loom presentation is expertly delivered and demonstrates professionalism in appearance, eye contract, articulation, and evidence of practice. Speaker concisely and precisely delivers the presentation within the 10-minute time limit. Presentation of Content 5.0\% The content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear. The content is vague in conveying a point of view and does MARKET PLANNNING 2 Market planning Student’s name Professor Institution Date How a company utilizes information related to place and promotion. Marketing is the bridge that is between the product and the customers. A marketer uses the product, price, place, and promotion to communicate to the consumers of their products. Promotion is usually a combination of all forms of communication to the customers that mainly include advertising and public relations. A marketing plan is where a business should have a marketing plan in order to produce, communicate and also sell products and services. A company uses a marketing plan. They use this so that they can communicate to produce and also to sell products and services. Through the use of research-based on the segments of the targeting audience, a marketing plan is written. When a plan is written, then a budget is usually drafted in order to promote the campaigns. Plans will help in making sure that all the needs that are being required by the business have been met. These plans will include the marketing procedures that are going to help in effecting the business plans of the company. A company uses promotion so that they can provide better communication to the consumers about their products. Research is done, and it mainly gives details about marketing research segmentation as well as budgeting (Sadibekova, et al., 2020). Segmentation is essential for an organization, and it should be carried out to make sure that products and services reach the specified people. This helps promote mak9ing more sales since the targeted segment will enable the company to use direct selling. The company will hence have less budget for advertising when they have segmented the market. This helps in ensuring that there are more profits earned. The marker is also able to meet the consumer needs and also to increase positive response. Segmentation will help to meet all the customer needs once products are going to be taken to the final consumers; hence there will also be an increase of a positive response (Zhang, Zhou, & Liu, 2020). During the promotion process, the marketing teams mainly decide on the segments that they are going to target and the reason for doing so. To make sure that all the information is well ascertained, the marketing team looks for all the available information to know the needs and the wants of their target market. Once the target audience has been identified, segmentation is done. The marketing team identities the available market in terms of their age, gender as well as the buying patterns, and income as well. This information is usually ascertained during the time of the research period. Sales analysis and buying patterns are some of the methods that are used in order to promote the companys products and services. Buying patterns help ensure that the company can tell how often the consumers will require the products. Methods such as interviews are also used so that the marketers will t