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Reflection and Discussion Forum Week 10 Reflection and Discussion Forum Week 10Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.  Also, provide a graduate-level response to each of the following questions: Go online and compare three franchises (e.g., franchise.org, americasbestfranchises.com, or whichfranchise.com). Choose two franchises in the same industry (e.g., fast food) and the third franchise from another industry (e.g., hair cutting). Make a table to report the fee structures (upfront, continued licensing), as well as benefits touted for franchisees of each franchise system. What would tempt you to pitch in with some friends and buy a franchise when you finish your degree?  If you were to take your company global, which 3 countries would be your first targets and why? What kinds of strategies and products fit with those countries’ segments of customers?   Research Paper - Individual Submission Attached Files:  Week 10 Research Paper - Research Topic List_.pdf Week 10 Research Paper - Research Topic List_.pdf - Alternative Formats (224.354 KB) Research Paper: This is a graduate course and students will be expected to research and write papers summarizing in their own words what they have found on current topics from the weekly readings. Research is a theoretical review of relevant literature and application of findings in the literature to a topic related to a specific industry, field, or business problem. The research must be conducted using peer-reviewed trade or academic journals. While Blogs, Wikipedia, encyclopedias, course textbooks, popular magazines, newspaper articles, online websites, etc. are helpful for providing background information, these resources are NOT suitable resources for this research assignment. Please Note: The UC Library staff are very helpful with assisting students in using the UC Online Library journal database. Please contact them if you have issues. In addition, the instructor has provided additional resources, including a research tutorial, in the “Course Resources” folder in the “Content” area of the course.   Grading Criteria: Content Knowledge & Structure (15 points): All of the requested components are completed as assigned; content is on topic and related to management marketing, critical thinking is clearly demonstrated (few, if any, direct quotations from the source in the paper); scholarly research is demonstrated; topics and concepts gained from the assigned reading and/or from research is evident. Critical Thinking (8 points): Demonstrates substantial critical thinking about topics and solid interpretation of materials and reflection. Clarity & Effective Communication (8 points): Communication is clear, concise, and well presented; scholarly writing is demonstrated; grammar, sentence structure, writing in third person, and word choice is used correctly. Integration of Knowledge & Articles (8 points): Articles used are current and relevant (preferably published within last five (5) years and MUST be from peer-reviewed journal article publications. At least four (4) peer-reviewed journal articles are examined and analyzed in the paper. Presentation & Writing Mechanics (16 points): Cover page, headings, in-text citations, page citations (page number citations required for specific information such as dates, years, list of items from article, names, numbers, statistics, and other specific information), and references are properly formatted.Week Ten: Research Paper – List of potential research topics To complete the Article Research Paper due in Week 10, please select a topic from the list provided below or from the chapter readings.  Marketing an Exchange Relationship  Importance of Marketing  The “Marketing Framework”: 5Cs, STP, and the 4Ps  The role of sensation and perception; learning, memory, and emotions; motivation; and attitudes and decision making in the purchase process.  The Marketing Science of Customer Behavior  Market Segmentation  Information as Bases for Segmentation?  Targeting  Sizing Markets  Concept of positioning and its importance.  Factors affecting product line breadth and depth.  Brand associations.  Branding strategies.  Brand equity.  New product development.  Product life cycle.  Diffusion of innovation and its implications.  The relationship between new products and marketing strategy.  Trends in the global marketplace and their potential impact.  The impact of supply, demand, and elasticity on pricing.  The psychological aspects of pricing.  Price discrimination.  The concept of non-linear pricing.  “Channels of distribution” and “supply chain logistics.”  The impact of channel power on channel behavior.  Designing Advertising Messages to Meet Marketing and Corporate Goals  Non-advertising components of integrated marketing communication.  Integrated Marketing Communications across Media  Social media.  Social networks  Return on investment, key performance indicators, and Web analytics associated with social media.  Perceptions of quality and customer satisfaction.  Customer loyalty and customer relationship management.  Research in marketing decision making.  Marketing research techniques and their importance.  Surveys for Assessing Customer Satisfaction  What marketers can do to increase profitability?  Significance of SWOT analysis.  Significance of marketing metrics in strategy.  Marketing Strategy  Key Marketing Metrics to Facilitate Marketing Strategy  Marketing framework in developing a marketing plan. Research Paper: This is a graduate course and students will be expected to research and write papers summarizing in their own words what they have found on current topics from the weekly readings. Research is a theoretical review of relevant literature and application of findings in the literature to a topic related to a specific industry, field, or business problem. The research must be conducted using peer-reviewed trade or academic journals. While Blogs, Wikipedia, encyclopedias, course textbooks, popular magazines, newspaper articles, online websites, etc. are helpful for providing background information, these resources are NOT suitable resources for this research assignment. Please Note: The UC Library staff are very helpful with assisting students in using the UC Online Library journa© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.  © 2018 Cengage Learning.® May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.  ‹#› 10. 1 10 Channels of Distribution © 2018 Cengage Learning.® May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.  10. 2 © 2018 Cengage Learning.® May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.  ‹#› 10. 2 Marketing Framework © 2018 Cengage Learning.® May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.  ‹#› 10. Discussion Questions #1 Apple introduced the Apple retail store in 2001 when it had less than 3\% of the computer market—prior to its introduction of the iPod. Previously, Apple computers were sold through local computer retailers. What do you think prompted the idea for Apple’s new retail strategy? What were the risks associated with this strategy? © 2018 Cengage Learning.® May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.  ‹#› 10. Place The market realigns discrepancies between buyers and sellers Sellers have large quantities; Buyers want a few Breaking bulk Making goods available in smaller batches © 2018 Cengage Learning.® May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.  ‹#› 10. Distribution Channels Distribution channel A network of firms that are interconnected in their quest to provide sellers a means of infusing the marketplace with their goods, and buyers a means of purchasing those goods The goal is to do this efficiently and profitably Channel members include Manufacturers, wholesalers, retailers, consumers, etc. © 2018 Cengage Learning.® May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.  ‹#› 10. Functions of a Channel Activities that are Customer-oriented (e.g., ordering) Product-oriented (e.g., storage) Marketing-centric (e.g., promotion) Logistics Coordinating flow of goods, services, and information throughout channel © 2018 Cengage Learning.® May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.  ‹#› 10. Channel Tension All channel functions must be done by someone, the question is … What is the most effective and efficient way to distribute the product? Tension in channels can be created by each channel member Does member provide more benefit than cost? The make-or-buy decision © 2018 Cengage Learning.® May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.  ‹#› 10. Channel Questions #1 Which of these is more efficient? Why? © 2018 Cengage Learning.® May not be s