Fluent Essays

During week 2 (module 2) of the course you will submit one proposed research question that could be created from the Social Responsibility and Sustainability in the Wine Industry survey (available as a PDF in the Assignment Tab). These research questions must be created from items that are included on the survey. You will need to interpret and identify the “variable” based on available question items. For example, if a question asks respondents “How long have you been employed in your current field?” you may decide to classify this item as the variable “years of experience.” Describe the variables you have included in your research questions and the level of measurement (nominal, ordinal, interval/ratio) used to measure the variables on the survey. Specify which variable is being treated as the independent variable and which variable is the dependent variable in your research question. Identify possible null and research hypotheses that could be created from the instrument and your research question. Explain whether your research hypothesis is directional or non-directional. This assignment should be no more than 2 pages and must include definitions of key concepts and course citations. Be sure to explain how you know what you know about statistical terminology (i.e.-How do you know your hypothesis is directional (or non-directional)? What is an independent variable? Why have you selected the level of measurement?). The assignment must be written in paragraph form using APA format. Social Responsibility and Sustainability in the Wine Industry Hello and thank you for taking the time to complete this survey! This research aims at helping professionals and scholars in better understanding consumer preferences for sustainable practices and social responsibility in the wine industry. Your help in this research paves the way for future studies and helps provide important insights for sustainability and socially responsible practices. This survey is completely voluntary and anonymous. No personal information is collected or shared in this process. Q1 Indicate your Gender: * ○ Male ○ Female ○ I do not identify male or female ○ Prefer not to answer Q2 Select your age range: * ○ Under 21 ○ 21-30 ○ 31-40 ○ 41-50 ○ 51-60 ○ Over 60 Q3 Select your highest level of education: * ○ High School/GED ○ Some College ○ Associate's Degree or Trade School Completion ○ Bachelor's Degree ○ Master's Degree ○ Doctorate Degree ○ Professional Degree (JD, CPA, RN, etc) ○ Other Q4 Current Residence: * ○ US West Coast States or Alaska ○ US Midwest States ○ US Southern States ○ US East Coast States ○ US Territory ○ Outside of US Q5 Select your closest annual personal income range: * ○ Under $25,000 ○ $25,000-$49,999 ○ $50,000-$74,999 ○ $75,000-$99,999 ○ $100,000-$149,999 ○ $150,000 and greater ○ Prefer not to answer Q6 Do you now or have you previously worked in the wine industry? ○ Yes ○ No Q7 How often do you purchase wine? ○ 0 times per month ○ 1-4 times per month ○ 5-9 times per month ○ 10-14 times per month ○ more than 14 times per month Q8 I intend to purchase wine in the future * ○ Strongly disagree ○ Disagree ○ Neither agree nor disagree ○ Agree ○ Strongly Agree Q9 I am interested in an environmentally friendly wine brand * ○ Strongly disagree ○ Disagree ○ Neither agree nor disagree ○ Agree ○ Strongly Agree Q10 I am interested in a wine company that supports the community through volunteering, donation or other help? * ○ Strongly disagree ○ Disagree ○ Neither agree nor disagree ○ Agree ○ Strongly agree Q11 Please rate the following in by importance when making a purchase decision from a company. 1=low importance, 5=high importance * 1 2 3 4 5 Energy efficient process ○ ○ ○ ○ ○ Location (distance to travel) ○ ○ ○ ○ ○ Environmentally friendly material usage ○ ○ ○ ○ ○ Recycling/waste management ○ ○ ○ ○ ○ Eco-friendly innovations (recycled bottles, sustainable water systems, solar power usage, etc.) ○ ○ ○ ○ ○ Sustainable growing process (for wine grapes) ○ ○ ○ ○ ○ Q12 I feel that wine makers and wine supply companies SHOULD * Strongly disagree Strongly agree 1 2 3 4 5 Be concerned about the environment ○ ○ ○ ○ ○ Do what they can to protect the environment ○ ○ ○ ○ ○ Be concerned about clean water and air ○ ○ ○ ○ ○ Invest in sustainable wine practices and sustainable product ○ ○ ○ ○ ○ Create wine using energy saving practices and products ○ ○ ○ ○ ○ Use waste-reducing practices and processes ○ ○ ○ ○ ○ Use energy-efficient machinery, appliances and practices ○ ○ ○ ○ ○ Recycle and compost ○ ○ ○ ○ ○ Strongly disagree Strongly agree 1 2 3 4 5 Purchase environmentally friendly supplies ○ ○ ○ ○ ○ Use soil and fertilizer compounds that are organic or free of environmentally harmful toxins ○ ○ ○ ○ ○ Q13 I feel that wine makers and wine supply companies SHOULD * Strongly disagree Strongly agree 1 2 3 4 5 Give back to the local community through volunteering, donations and helping improve community conditions ○ ○ ○ ○ ○ Practice business in a way that is helpful to the community ○ ○ ○ ○ ○ Help restore parks, give to local schools and help raise money for community needs ○ ○ ○ ○ ○ Allow and encourage employees to donate their time for a good cause ○ ○ ○ ○ ○ Q14 It is important to protect natural resources for future generations * ○ Strongly disagree ○ Disagree ○ Neither agree nor disagree ○ Agree ○ Strongly Agree Q15 Wine companies that use sustainable practices are trustworthy * ○ Strongly disagree ○ Disagree ○ Neither agree nor disagree ○ Agree ○ Strongly Agree Q16 Wine companies that donate and give back to the community or volunteer to help others are trustworthy * ○ Strongly disagree ○ Disagree ○ Neither agree nor disagree ○ Agree ○ Strongly agree Q17 I have positive feelings and trust wine companies that support sustainable practices and use sustainable products * ○ Strongly Disagree ○ Disagree ○ Neither agree nor disagree ○ Agree ○ Strongly agree Q18 I have positive feelings towards wine companies that use innovation to find new ways of building up the community and reducing harm to the environment * ○ Strongly disagree ○ Disagree ○ Neither agree nor disagree ○ Agree ○ Strongly agree Q19 I plan to purchase wine from a company that supports the local community * ○ Strongly disagree ○ Disagree ○ Neither agree nor disagree ○ Agree ○ Strongly agree Q20 I plan to purchase wine from a company that uses energy efficient practices, waste management systems and uses environmentally friendly materials * ○ Strongly disagree ○ Disagree ○ Neither agree nor disagree ○ Agree ○ Strongly agree Q21 I plan to purchase wine from a company that supports a good cause, helps reduce environmental harm and cares about the community * ○ Strongly disagree ○ Disagree ○ Neither agree nor disagree ○ Agree ○ Strongly agree Q22 I would pay extra to purchase from a company that supports the community and practices being environmentally friendly over a cheaper company that does not practices social responsibility. ○ Strongly Disagree ○ Disagree ○ Neither agree nor disagree ○ Agree ○ Strongly Agree Q23 I am more likely to purchase from a brand or company that I trust ○ Strongly disagree ○ Disagree ○ Neither agree nor disagree ○ Agree ○ Strongly agree Thank you for your contribution to this important research! Cheers!