Fluent Essays

Assessment 2. Group Project Report # Form of Assessment Size ILO’s Weighting Feedback Submission date 2 Project Report – Project Group 3500 words 1-6 & 8 20\% Written tutor 12/3/21 Assignment 2 for the BEM3033 module requires you, as a group of 4 – 6 students, to choose a company to study and to obtain enough information about it to carry out a detailed analysis. In each seminar session, we will ask you to collect and analyse information relating to the material discussed in that week’s lecture. By completing these seminar activities, you will gain a clearer idea of the overall strategic management process and a detailed understanding of the organisation you have chosen. This, in turn, will help you in producing a quality report on the organisation you choose to investigate. Assessment/Learning Objectives:  Diagnose an organisation’s situation by critically analysing its external and internal environments.  Apply a range of module theories and frameworks for describing and setting an organisational direction.  Evaluate different strategic options using objective criteria to support and justify recommended decisions and use these skills in case study discussions to research real world organisations.  Discuss how strategy is delivered and the implementation tools and techniques which are used in different contexts.  Develop strategic analyses based on case material, desk research and research in the marketplace.  Explain the difference between complex but tractable problems and truly wicked or soft problems.  Demonstrate team working skills.  Manage time efficiently in preparing for learning activities and to work independently within a limited timeframe to complete a specified task. Process. 1. The first step in this process is to pick a company to study. Remember that we will be asking you for information about the corporate and international strategies of your company as well as its structure. So, we strongly recommend that you pick a company for which such information is likely to be available. There are two approaches that can be used to select a company to study (see below). Your seminar tutor will help you decide which one to follow. 2. The second step is to decide on the perspective your project group will adopt. This is important as it helps to provide a context to your research and the underlying discussion throughout your report. It may be that you choose adopt the perspective of an external consultant who will be looking at the suitability of the organisation possible a merger or acquisitions. Alternatively, it could be that you adopt the perspective of an internal project group charged with the responsibility of identifying new growth platforms for the business. Whatever perspective you adopt, please discuss this with your seminar tutor. 3. Once you have decided on the perspective to be taken, apply a range of strategic and aRyanair 0. Executive Summary This report looks to investigate one of Europes largest Low Cost Airline: Ryanair. Throughout this report we will be analising the strengths and weaknesses in Ryanairs strategies, as well as seeking to provide insite into the environemental challenges Ryanair is faced with. Based on this analisis we will be offering recommendations for Ryanair to evolve its strategie in an attempt to give them better strategic sustainbablity, in order to keep thriving in the ever evolving and complex airline industry. We will start by analising Ryanairs competitive positioning in the european airline industry, using porters five forces Model, as well as the PESTEL analisis. This will enable us to understand the external competitive forces in which Ryanair is operating. We will then study Ryanairs internal strategies, using Porters Value Chain Analisis and the VRIO framework in order to understand how Ryanairs is able to offer some of europes lowest airline prices. Additionaly we will analise Ryanairs Corporate social responsibility and how that affects its success. Finally, based on this analysis, further recommendations will be explored with respect to ryanairs future direction, its sustainability and the extention of their strategic position. These recommendations include: 1. Improving their values and making sure to have integrity in order to gain stakeholder respect and loyalty 2. Look at diversification into the air cargo industry in order to mitigate there seasonal differences in earnings, reduce revenue risks (and restart the organisations life cicle) Comment by Gemma HUNT: unless ed adds this in his recommendation we need to take it out Comment by Gemma HUNT: not sure how to say this is pretty words 2. Introduction As we enter a post-pandemic world, the return of international travel is imminent with summer 2021 providing the ideal opportunity for the airline industry to return to pre-Covid-19 operations. This strategic report aims to analyse Ryanair’s position, capabilities and performance within this industry, to better grasp and assess the organisation’s strategic successes as well as its failings as exposed by the pandemic. Based on analysis throughout, further recommendations will be presented concerning Ryanair’s future plan of action - this will specifically target the organisation’s approach to sustainability and the extension of their strategic positioning to limit the impact of unforeseen circumstances. Based in Dublin, Ireland since its formation in 1984, Ryanair is Europe’s largest low-cost airline. Before the Covid-19 pandemic, Ryanair carried 149 million guests on over 2,000 flights, connecting over 240 destinations in 40 countries across Europe and North Africa (Ryanair, 2021). As suggested by the organisation’s mission of ‘offer(ing) low fares that generate increased passenger traffic while maintaining a continuous focus on cost containment and efficiency’, Ryanair striveRyanair 0. Executive Summary This report looks to investigate one of Europes largest Low Cost Airline: Ryanair. Throughout this report we will be analising the strengths and weaknesses in Ryanairs strategies, as well as seeking to provide insite into the environemental challenges Ryanair is faced with. Based on this analisis we will be offering recommendations for Ryanair to evolve its strategie in an attempt to give them better strategic sustainbablity, in order to keep thriving in the ever evolving and complex airline industry. We will start by analising Ryanairs competitive positioning in the european airline industry, using porters five forces Model, as well as the PESTEL analisis. This will enable us to understand the external competitive forces in which Ryanair is operating. We will then study Ryanairs internal strategies, using Porters Value Chain Analisis and the VRIO framework in order to understand how Ryanairs is able to offer some of europes lowest airline prices. Additionaly we will analise Ryanairs Corporate social responsibility and how that affects its success. Finally, based on this analysis, further recommendations will be explored with respect to ryanairs future direction, its sustainability and the extention of their strategic position. These recommendations include: 1. Improving their values and making sure to have integrity in order to gain stakeholder respect and loyalty 2. Look at diversification into the air cargo industry in order to mitigate there seasonal differences in earnings, reduce revenue risks (and restart the organisations life cicle) Comment by Gemma HUNT: unless ed adds this in his recommendation we need to take it out Comment by Gemma HUNT: not sure how to say this is pretty words 2. Introduction As we enter a post-pandemic world, the return of international travel is imminent with summer 2021 providing the ideal opportunity for the airline industry to return to pre-Covid-19 operations. This strategic report aims to analyse Ryanair’s position, capabilities and performance within this industry, to better grasp and assess the organisation’s strategic successes as well as its failings as exposed by the pandemic. Based on analysis throughout, further recommendations will be presented concerning Ryanair’s future plan of action - this will specifically target the organisation’s approach to sustainability and the extension of their strategic positioning to limit the impact of unforeseen circumstances. Based in Dublin, Ireland since its formation in 1984, Ryanair is Europe’s largest low-cost airline. Before the Covid-19 pandemic, Ryanair carried 149 million guests on over 2,000 flights, connecting over 240 destinations in 40 countries across Europe and North Africa (Ryanair, 2021). As suggested by the organisation’s mission of ‘offer(ing) low fares that generate increased passenger traffic while maintaining a continuous focus on cost containment and efficiency’, Ryanair striveThese days, many educational institutions and organisations require students to work as a group at certain tolerant and coordinative levels. Ideally, working as a team will help to achieve better outcomes and efficiency while improving social and analytical skills.. I used to believe that group works are straightforward and do not require applicable societal skills, however, after having several meetings with my partners my perception has shifted. I had the privilege to work in a group with excellent students for “Cultural audit” presentation/report for our subject which was an enjoyable and valuable experience. In this essay, I will critically reflect on the process of our teamwork, discuss the challenges we faced and how this teamwork impacted us and my contributions to this presentation.Initially, we faced several issues such as punctuality and lack of communication which was quite crucial for this group work. The main issues which concerned me were the lack of communication which I think is the essential characteristic of teamwork. In our first two meetings, whenever someone tackled an issue or shared ideas, they were having trouble to get any feedback or response from some of the partners. Fortunately, we all discussed this matter, and by the time all of the members of the team were fully engaged in discussions and analysis. My main important concern that I had were the small conflicts we were having about our decisions. When you’re working on a group project, tensions are bound to surface. But for many people, it seems wisest to swallow frustrations about your teammates’ decisions and avoid getting into a debate about group decisions. However, I realised that is extremely crucial for partners to give their honest opinions and to contribute to every decision made. This is significant because I realised that the more we challenged each other’s the better outcomes we were getting.My main contributions were managing the slides, fixing grammatical and structural errors and analysing work of my partners. Overall, it was an enjoyable experience, and we all learned new skills from each other.Our team did not perform well immediately of course as teams need to learn to work together. Tuckman and Jensen (1997) developed a theory that groups potentially pass through 5 stages of development which are forming, storming, norming, performing and adjourning. In our forming stage, our teacher decided and told us to form our group and gave her instructions respectively. Storming stage caused conflicts and disruptions in our group because initially, not everyone agreed on the time of the meetings and the structure of the presentation/report. Our norming stage was crucial for us because we had to clarify our roles and responsibilities. At this stage, we were able to decide how we should handle the tasks and how to work effectively. After deciding our responsibilities, everyone in our group was performing at a high level and speed. Finally, after completing our