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Hello everyone, I have an Assignment for you today. This assignment must be DONE by Tuesday, March 30, 2021, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below: Instructions After completing this unit, you should now have a better understanding of the ethical issues that can occur in every step of the research process, from identifying the problem to analyzing the data and presenting the information.  Below are several research case studies, one of which you will choose to review. Analyze the possible ethical implication of your chosen study. Based upon the details of your chosen case study, discuss the possible ethical implications to both the client and the researchers. Follow the instruction listed below. Choose one of the following case studies:  Decision Analyst. (n.d.). A decision analyst proprietary panel of users. Retrieved from https://www.decisionanalyst.com/media/downloads/proprietarypaneltanningproducts.pdf (will be the 2nd attachment below) Decision Analyst. (n.d.). A qualitative approach to understanding the path-to-purchase. Retrieved from https://www.decisionanalyst.com/media/downloads/QualitativePathtoPurchase.pdf  (will be the 3rd attachment below) Decision Analyst. (n.d.). A rose of any other color. Retrieved from https://www.decisionanalyst.com/media/downloads/RoseOfAnyOtherColor.pdf (will be the 4th attachment below) Decision Analyst. (n.d.). China: A new world of possibilities. Retrieved from https://www.decisionanalyst.com/media/downloads/China-ANewWorldofPossibilities.pdf (will be the 5th attachment below) After reviewing the case study, provide a summary of the case in your own words. Then, analyze the ethical implications involved in the study. In your analysis, be sure to answer the following questions:  How does ethics play a role in marketing research?  What are possible ethical implications for the client?  What are possible ethical implications for the researcher?  What should be included in the client/contract agreement to counteract ethical issues?  Your case study must be at least two pages in length, and at least one academic source should be used in addition to the case study itself. Any information from the sources must be cited and referenced in APA format, and your paper should be formatted in APA style. By the way, the first attachment below which is a study guide. The 2nd through 5th attachments are the Case Studies (You must pick one to choose from). And lastly, below are several CSU articles from the study guide for this assignment. Any additional information must be cited & referenced. You are welcome to using other educational sites as long its pertaining to the topic. Be sure to use the resources below & be sure utilize the Required Unit Resources from the study guide for further information on this assignment. Remember NO PLAGIARISM & I need will need a PLAGIARISM REPORT upon completion.MAR 3231, Marketing Research 1 Course Learning Outcomes for Unit VII Upon completion of this unit, students should be able to: 1. Discuss marketing research’s primary business functions. 1.1 Describe how ethics play a role in marketing research. 8. Examine the marketing research process as an information-gathering process. 8.1 Analyze ethical implications when gathering information. Course/Unit Learning Outcomes Learning Activity 1.1 Unit Lesson Presentation; “Ethical Considerations of Marketing Research;” “The Ethics of Marketing Research: Can I? Should I? Would I?;”Case Study 8.1 Unit Lesson Presentation; “Ethical Issues Encountered by Marketing Researchers in India;” “Forewarning & Debriefing as Remedies to Deception in Consumer Research: An Empirical Study;” Case Study Required Unit Resources In order to access the following resources, click the links below: Fodness, D. (2005). The ethics of marketing research: Can I? Should I? Would I? Retrieved from http://www.marketingprofs.com/5/fodness1.asp Handa, M., & Vohra, A. (2010). Ethical issues encountered by marketing researchers in India. Journal of Management Research, 10(3), 135–150. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=60203587&site=ehost-live&scope=site Klein, J. G., & Smith, N. C. (2004). Forewarning and debriefing as remedies to deception in consumer research: An empirical study. Advances in consumer research, 31(1), 759–765. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=35923723&site=ehost-live&scope=site Masters, T. (n.d.). Ethical considerations of marketing research. Retrieved from http://smallbusiness.chron.com/ethical-considerations-marketing-research-43621.html Unit Lesson The unit lessons for this course are presented through interactive presentations. UNIT VII STUDY GUIDE Ethics in Marketing Research http://www.marketingprofs.com/5/fodness1.asp https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=60203587&site=ehost-live&scope=site https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=35923723&site=ehost-live&scope=site https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=35923723&site=ehost-live&scope=site http://smallbusiness.chron.com/ethical-considerations-marketing-research-43621.html MAR 3231, Marketing Research 2 UNIT x STUDY GUIDE Title Unit VII Lesson Unit VII Lesson PDF Suggested Unit Resources In order to access the following resource, click the link below: The following article is a great example of ethical implications in research. Kimmel, A. J., Smith, Case History Copyright © 2016 Decision Analyst. All rights reserved. Category: Cosmetic Methods: In-Person Focus Groups, Virtual-Ethnography (Remote Desktop Viewing), Path-to-Purchase, Time-Extended™ Qualitative Summary Decision Analyst’s client, a cosmetic manufacturer, was interested in gaining a better understanding consumer perceptions and usage of Amazon.com. Management wanted to identify and understand why cosmetics’ users read reviews, shop and buy online vs. in store and how they might stop or reverse this trend to online, or possibly take better advantage of the online channel. To this end, the client asked Decision Analyst to propose an approach to address these needs and find solutions. Strategic Issues The client wanted to better understand the customer’s path-to-purchase and make improvements to their website, as well as other websites which they controlled. Of specific importance to the client was the appeal of Amazon.com to consumers versus other websites consumers access in the category, and leverage findings to drive online sales. Additionally, they desired to find ways to improve consumers’ in-store experience. Research Objectives The research objectives were to: � Obtain a holistic assessment of the customer’s shopping experiences and requirements in the context of shopper types, values, expectations, buying circumstances (missions), etc. between various online retailers and stores. � Identify linkages between the shopping experience and product experiences, and loyalty to the place of purchase and brand/product. � Explore shoppers’ desired online and in-store beauty shopping experiences. � Uncover strengths and weaknesses of Amazon, as well as other competitive websites that the client company can capitalize on, and areas of opportunity for client company websites. � Understand how and why shoppers are using Amazon.com, and what missions it fulfills. A Qualitative Approach to Understanding the Path-to-Purchase 604 Avenue H East • Arlington, TX 76011-3100, USA 1.817.640.6166 or 1.800.ANALYSIS • www.decisionanalyst.com A Qualitative Approach to Understanding the Path-to-Purchase (Continued) Copyright © 2016 Decision Analyst. All rights reserved. Research Design and Methods The research design required two different groups of females 25 – 52 years of age who purchased prestige makeup and/or facial skincare products in the past three months. � Group 1: All Amazon and retail partner store shoppers; some of which happen to also buy at other websites. Purchased prestige makeup and/or facial skincare products at a high-end store at least once in the past year; also purchased from Amazon at least once in the past year and plan to do so again within the next year. � Group 2: All Amazon and other websites beauty shoppers; some of which happen to also buy at retail partner stores. Purchased beauty from Amazon.com at least once in the past year, at least once from other cosmetic branCase History Copyright © 2017 Decision Analyst. All rights reserved. Category: Children’s Toys Methods: Package Testing, Virtual Shopping, Advanced Analytics, Quantitative Research, Shopper Insights Summary Recently a major toy manufacturer was challenged by its management team to grow sales of its top brand. The brand, a long-established market leader, had weathered many economic ups and downs and was beloved by children and parents all over the world. The brand’s marketers faced a big challenge and were considering a bold (and potentially risky) change to help shift the brand’s growth trend upward. Consumer research was carefully crafted to understand shoppers’ reactions to the revised packages, and ultimately revealed that the proposed changes would benefit the brand. It also led to some unexpected and very informative discoveries. Strategic Issues and Objectives As the U.S. and world economies strengthened after World War II, many parents had comfortable disposable incomes and could indulge their children’s dreams and desires. Like most youngsters, American children loved playing with toys; in fact, for over a half-century, kids had been enjoying imaginative play with our client’s top toy brand. As with many product categories, development and production of toys had greatly accelerated as consumers’ appetites for new and better “things” seemed unquenchable. Manufacturers were continuously pressured to keep up with consumer desires. Product lines were extended, and then extended even further. Consequently, innovation became a major focus for our toy manufacturer client. The retail landscape also grew and adapted to this demand. Toward the end of the twentieth century, big- box retailers entered the marketplace, and endless aisles of “things” were available for shoppers to admire and purchase. Exponential growth in the number of “things” being marketed led to clutter and confusion on the retail aisles. In turn, manufacturers struggled for share of shoppers’ attention at the “moment of truth” in stores. Packaging was forced to play an ever-more-important role in the marketing mix. A Rose of Any Other Color... 604 Avenue H East • Arlington, TX 76011-3100, USA 1.817.640.6166 or 1.800.ANALYSIS • www.decisionanalyst.com A Rose of Any Other Color... (Continued) Copyright © 2017 Decision Analyst. All rights reserved. Although our client’s long-established and beloved brand was holding steady and maintaining its sales and market share, its desire was to improve sales and grow market share–even in this crowded, challenging market. The company asked us to help assess the impact of minor changes to package messaging, along with a radical change it was also considering: a complete change of the brand’s color scheme. Research Objectives The objective was to determine what impact, if any, the proposed package-design changes would have on brand impressions and sales. The impact on multiple product Case History Copyright © 2016 Decision Analyst. All rights reserved. Category: Tanning Products Methods: Proprietary Panel; Custom Research Panel; Tracking Research; Qualitative Research; Quantitative Research; Attitude, Usage, & Behavior Research Summary A large consumer-packaged goods company wanted to gain insights into two consumer groups’ attitudes, usage, and behaviors toward tanning products over a period of 16 months. This time period of research was necessary to understand differences in product usage during peak tanning season as well as off-season. Strategic Issues With rising concern of the health effects of tanning (namely skin cancer), and improvements made in self tanning products, our client wanted to develop a deep understanding of consumers of tanning products, namely thier shopping and usage behaviors through all seasons. Research Objectives The objectives of the research were to: � Understand behaviors and usage habits of consumers over several seasons. � Elicit additional input on usage, such as other products used, as well as record demographic and lifestyle questions. � Gain insights into why consumers enter and leave the category, what products or services they move on to, and what would motivate them to use tanning products in other seasons. Research Design and Methods The proposed methodology for this research was an online diary that participants were be required to keep for 16 months. A proprietary panel of consumers were recruited from Decision Analyst’s American Consumer Opinion® Online panel, screened, A Decision Analyst Proprietary Panel of Users Decision Analyst’s American Consumer Opinion® Online panel has more than 7 million members. 604 Avenue H East • Arlington, TX 76011-3100, USA 1.817.640.6166 or 1.800.ANALYSIS • www.decisionanalyst.com A Decision Analyst Proprietary Panel of Users (Continued) Copyright © 2016 Decision Analyst. All rights reserved. and qualified to fall into one of two user groups, depending on product usage. Screening also required that participants had a digital camera and the ability to upload pictures to the online survey. Once screened, consumers were asked to participate on an ongoing basis. An appropriate incentive was offered to encourage continuous participation. The online survey was programmed so that a survey could not be answered online until the previous week’s or month’s survey responses had been made. This process encouraged consumers to record their survey responses in order and as promptly as possible. The basic survey was 10 minutes in length, and periodically the client team added additional open- or closed-ended questions (typically once a month) to obtain answers to questions they had that were raised from the responses, as well as questions about current market conditions and competitive products. Retention rates remained high, as the survey was of high interest to users. Therefore, no additional recruitinJournal of Management Research Vol. 10, No. 3, December 2010, pp. 135-150 Ethical Issues Encountered by Marketing Researchers in India Meenakshi Handa and Anupma Vohra Abstract With the growth of the marketing research function, the significance of ethical issues in the field is also increasing. The validity of research findings and their utilization, respondent willingness to cooperate, the rights of the various stakeholders in the research process as well as the very credibility of the profession are impacted by research ethics. This paper provides the findings of an empirical investigation into the frequency with which major ethical issues are encountered by marketing researchers-in marketing departments and research agencies in India. The study finds that though the overall reported frequency of encountering unethical practices is on the lower side, there is nevertheless a general acknowledgment of the existence of these practices and that opinions on what constitutes unethical practice is divided with regard to certain issues. Keywords: Ethics, marketing research, respondent abuse, research integrity Meenakshi Handa University School of Management Studies Guru Gobind Singh Indraprastha University Kashmere Gate, Delhi 110006 Anupma Vohra Faculty of Management Studies University of Delhi, Delhi 110007 INTRODUCTION Ethics may be viewed as the study of human conduct with an emphasis on determination of right and wrong (Fraedrich and Ferrell, 1992). According to Hunt, Chocko and Wilcox (1984) ethical problems are essentially relationship problems since ethical problems occur only when an individual interacts with other people and perceives that his/her duties and responsibilities towards one group are inconsistent with those towards some other group including one’s own self. A number of studies on business ethics (Baumhart, 1961; Brenner and Molander, 1977; Murphy and Laczniak, 1981; Vitell and Muncy, 1992) have found that some of the most important ethical problems identified in business are related to marketing activities. According to Murphy and Laczniak (1981) “the function within business firms most often charged with ethical abuse is marketing” and the most extensive concern about ethical problems within the field of marketing has been in the area of marketing research. Ethical concerns are particularly significant to the field of marketing research as not only is the effectiveness of marketing research activities, but the very credibility of the field depends on public readiness to cooperate. Ethical issues related to marketing research have been the subject of several studies and debates (Bogart, 1962: Blakenship, 1964; Crawford 1970; Smith, 1974; Tybout and Zaltman, 1974; Bezilla, Joel, Haynes and Elliot 1976; Day 1975; Coney and Murphy, 1976; Coe and Coe, 1976; Schneider, 1977; Frey and Kinnear 1979; Hunt et al 1984; Ferrell and Skinner, 1988; Skinner, Ferrell and Dubinsky, 1988; McDaniel, Verille and Madden, 1985; AkCopyright © 2016 Decision Analyst. All rights reserved. Case History Category: Skincare System Methods: Time-Extended™ Online Focus Groups, Global Research, Research in China Summary A multinational personal-care products manufacturer was interested in expanding its skincare business in China and wanted to identify the unique needs and applications to deliver a pipeline of skincare products specially designed for Asian consumers. Strategic Issues As one of the largest emerging markets, China has had rapid economic growth in the past few years, and it has become a very attractive and lucrative market with great potential for new endeavors and foreign investors. Like most modern women from all over the world, Chinese women are becoming more and more interested in personal-care and beauty products and concerned with keeping their skin’s youthful appearance and overall healthy look. Research Objectives The primary objective was to assess the credibility of the concepts that had been developed and the market potential for new skincare products in China. The purpose of the research was to identify key differences and similarities between performing in-home beauty treatments on their own, compared to receiving beauty treatments at a salon with professional staff. Research Design and Methods Decision Analyst had previously conducted a qualitative study for this client. After results had been analyzed, the client asked Decision Analyst to explore and strengthen propositions taken forward from the previous research, to redefine and strengthen those propositions, and to make strong links between identified unmet needs and propositions. In addition, Decision Analyst helped to identify the new products’ benefits and credibility, as well as pinpointed ways to increase the appeal and believability of the concepts. China: A New World of Possibilities 604 Avenue H East • Arlington, TX 76011-3100, USA 1.817.640.6166 or 1.800.ANALYSIS • www.decisionanalyst.com Copyright © 2016 Decision Analyst. All rights reserved. The research was conducted with the Time-Extended™ online methodology, which allowed for the gathering of in-depth reactions from target consumers living throughout the world at the most convenient times for the consumers. Decision Analyst’s experience developing and using online forums, along with its worldwide panel of 8+ million consumers, made this a feasible and effective methodology. Decision Analyst recruited and invited participants living in two major and affluent tier-one cities in China to participate in the forums. The study included a total of six forums divided into three segments based on age, income, and skin type. These written discussions were conducted in Simplified Chinese. Results Overall, the discussions revealed that the concepts were viewed positively and indicated a probability of success. The respondents believed the concepts would help them achieve salon-quality resForewarning & Debriefing as Remedies to Deception in Consumer Research: An Empirical Study Jill Gabrielle Klein, INSEAD N. Craig Smith, London Business School ABSTRACT This research examines the effectiveness of forewarning and debriefing as measures to mitigate the use of deception in consumer research. Findings from an exploratory study suggest that these remedial measures may not only improve practice, but also lower respondent concern and increase the likelihood of research partici- pation. Implications for researchers are discussed. INTRODUCTION Unethical practices have been blamed for reduced consumer willingness to participate in research (e.g., Bearden, Madden and Uscategui 1998). While some of these practices are clearly avoid- able, other practices are arguably unavoidable, particularly some deceptive practices. Forewarning and debriefing have been pro- posed as remedial measures to mitigate the use of deception, but doubts have been raised about the extent and adequacy of their use by consumer researchers (Toy, Wright and Olson 2001) and re- spondent reactions to these measures are largely unexplored. In this paper, we examine the effectiveness of forewarning and debriefing as measures to mitigate the use of deception. First, we look at how deception is addressed in psychology as a basis for proposing appropriate remedial measures. We then report an exploratory study where respondents evaluated four common deceptive prac- tices in a market research context that researchers might consider justifiable (primarily to eliminate demand characteristics). REMEDIAL MEASURES TO MITIGATE DECEPTION Ethical principles governing psychological research origi- nated with the Nuremberg trials of 1947 and the Nuremberg Code can be seen as the basis of all subsequent guidelines governing experimentation with human participants (Schüler 1982). Volun- tary participation and informed consent are fundamental prerequi- sites. The first American Psychological Association (APA) code was approved in 1953 and made substantially more stringent in the 1973 and subsequent revisions, particularly in light of controversy over the Milgram obedience experiments (Baumrind 1964). The guiding principles are perceived to be exacting, though they are to be applied within a cost-benefit framework, resulting in debates about the code s interpretation and implementation (Kimmel 1996). The distinction we have made between avoidable and appar- ently unavoidable but problematic practices in consumer research is consistent with the APA approach to deception. The current version of the code (APA 1992; under revision for 2002) requires that deception not be used if it is avoidable. If an alternative procedure is not feasible, the use of deceptive techniques must be justified by the studys prospective scientific, educational, or ap- plied value. A weakness of this approach is that psychologists might be too quick to anticipate significant scientific output, though Instituti