Marketing Case Analysis - Marketing
How to Analyze a Case
An Introduction to the Case Method
For many of you, this will be the first course using cases that you have ever taken. The fact that
this form of learning is new to you will naturally cause you some concern, and early on, some
difficulty. Your textbook has ten chapters that present aspects of the strategic marketing planning
process, and a large number of “stories” about companies called cases. These cases give you the
chance to look at the present situation facing an organization, and after a systematic analysis,
make recommendations that will produce a change in the results or outcomes. While you cannot
be certain what that outcome will be, through the discussion and critique of your suggestions by
fellow students and your professor, projections can be made about the foundation for the
probable success of your recommendations.
In this course you will have the opportunity, through cases, to see how well you can assess and
address a business issue or problem. The role of the case course is to provide you with the
opportunity to utilize the knowledge you have gained to this point to evaluate and make
recommendations to enhance the performance of real organizations. This is not a substitute for
real world experience in a job with an organization, but it is the type of learning that helps
prepare you to begin using the business knowledge you have acquired.
Analysis Frameworks
Because the process of learning through case analysis may be new to you, we will devote much
of this discussion to providing you with a framework to use in analyzing the cases found in your
textbook. Such a framework is useful not only in analyzing cases in textbooks, but also in
considering business situations described in publications such as The Wall Street Journal,
Business Week, Fortune, and Forbes. In reality, most articles about companies in magazines and
newspapers are mini-cases. The cases in your text tell stories, including facts, opinions,
projections, results, expectations, plans, policies, and programs. As readers, we need some way
to structure the information presented in a way that makes it more useable. Analysis frameworks
provide a means to accomplish this end.
There are several benefits in having a framework to use for analyzing situations. The first is that
a framework provides comprehensive coverage of the topics and issues involved. Without a
framework, the analyst may overlook some issues. For example, a person might not consider the
various effects of the economic environment facing the organization at a given point in time.
Recommendations made without this consideration may not be appropriate, and they may even
lead to the failure of the organization. Another benefit of a framework is ease of communication.
When everyone uses a similar framework to analyze cases, the terms each person uses have
similar meanings. This is a huge advantage in discussing 96519_cvr_ptg01_hires.indd 1 17/05/16 5:43 PM
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Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203
O.C. Ferrell
Belmont University
Michael D. Hartline
Florida State University
Marketing Strategy
TEXT AND CASES
SEVENTH EDITION
Australia • Brazil • Mexico • Singapore • United Kingdom • United States
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203
Marketing Strategy: Text and Cases,
Seventh Edition
O.C. Ferrell and Michael D. Hartline
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To my wife, Linda
O.C. Ferrell
To my girls, Marsha, Meghan, Madison, and Mallory
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be aware of which features their competitors are opting to include so the product development teams can design similar or enhanced features to attract more of the market. The more unique
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1. In 1972 the Furman v. Georgia case resulted in a decision that would put action into motion. Furman was originally sentenced to death because of a murder he committed in Georgia but the court debated whether or not this was a violation of his 8th amend
One of the first conflicts that would need to be investigated would be whether the human service professional followed the responsibility to client ethical standard. While developing a relationship with client it is important to clarify that if danger or
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No matter which type of health care organization
With a direct sale
During the pandemic
Computers are being used to monitor the spread of outbreaks in different areas of the world and with this record
3. Furman v. Georgia is a U.S Supreme Court case that resolves around the Eighth Amendments ban on cruel and unsual punishment in death penalty cases. The Furman v. Georgia case was based on Furman being convicted of murder in Georgia. Furman was caught i
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We can mention at least one example of how the violation of ethical standards can be prevented. Many organizations promote ethical self-regulation by creating moral codes to help direct their business activities
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The inbound logistics for William Instrument refer to purchase components from various electronic firms. During the purchase process William need to consider the quality and price of the components. In this case
4. A U.S. Supreme Court case known as Furman v. Georgia (1972) is a landmark case that involved Eighth Amendment’s ban of unusual and cruel punishment in death penalty cases (Furman v. Georgia (1972)
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The word assimilate is negative to me. I believe everyone should learn about a country that they are going to live in. It doesnt mean that they have to believe that everything in America is better than where they came from. It means that they care enough
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Single Subject Chris is a social worker in a geriatric case management program located in a midsize Northeastern town. She has an MSW and is part of a team of case managers that likes to continuously improve on its practice. The team is currently using an
I would start off with Linda on repeating her options for the child and going over what she is feeling with each option. I would want to find out what she is afraid of. I would avoid asking her any “why” questions because I want her to be in the here an
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3 The first thing I would do in the family’s first session is develop a genogram of the family to get an idea of all the individuals who play a major role in Linda’s life. After establishing where each member is in relation to the family
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