LYFT CASE

lyft case - Management
PLACE ORDER
Instructions You’ve just started in your new role as a marketing strategist after successfully completing your Master’s program and the team is very excited to have you on-board. As part of your new role, the CEO would like to have you evaluate the company’s results and provide recommendations for their marketing strategy. They appreciate the unbiased knowledge that new hires offer and the perspectives they bring. They want you to review the company as though you were an outside marketing consultant. The period is short to complete this work and they are expecting a 7- 8-page analysis that includes an executive summary, a SWOT or PESTLE, and strong analysis and recommendations as to what they should do with their marketing strategy.  They are really looking forward to seeing your analysis and reading your recommendations. This time has been challenging, causing opportunities and threats to the company, as the world lives in a pandemic state, which is expected to continue into next year. Given the current environment, they would like you to complete your analysis and include recommendations and insights for both a normal state and a pandemic state. Below is the analysis, information, and format they are looking for you to provide:  Summarize what you believe is Lyft’s current brand strategy and briefly describe how it relates to their values and company mission.  Explain their brand equity, including their major competitors and market share, and describe the future predictions for growth that you’ve researched for the future state of the rideshare market (IBIS World will be a good resource for this).  Provide a SWOT or PESTLE analysis and explain the highlights that you think are most relevant for Lyft’s future market strategy.  Given your previous reading on future trends and predictions in the world of marketing, as well as your understanding of consumer behavior, which one of the trends would you recommend Lyft focus on to increase future revenues and remain current with their consumer’s needs. (Please support your choice with why).  Lastly, provide a detailed recommendation of what you think Lyft should do to increase sales in their main consumer groups. Please consider and include demographics and consumer behaviors of these groups, and the future trends that you have learned about determine what should be focused on when marketing to these customers. What should be emphasized in the marketing- ease of use of the app, fair treatment of drivers, cause marketing, lifestyle imagery versus the competition, new markets, etc.? It can be more than one thing but looking for your insights and knowledge of trends to make these recommendations. Should they focus on driverless technology or new forms of transportation?  Included in your recommendations should be a highlight of opportunities that you think Lyft has because of the current pandemic situation as well.  Layout:  · Cover Page- 1 page  · Executive Summary – 1 page  · Introduction and Body that includes the information above-4-5 pages  · Conclusion-1 page  · References Grading  Your case will be graded based on the quality, depth of thought, and completeness of the required sections. The rubric below will be used to grade your submission:The company was started in 2012 by John Zimmer and Logan Green as a sub-service of their original ridesharing business Zimride. Zimride actually started in 2007, when the two were on a trip in Africa and observed people using crowd-sourced carpool services to get from place to place. Lyft is considered a follower in marketing terms as a second to market player in the rideshare market. They were however, able to carve out significant market share from UBER and arguably have helped grow the market. UBER and Lyft have both had their share of growing pains as an emerging market each with their share of controversy. You’ve just started in your new role as a marketing strategist after successfully completing your Master’s program and the team is very excited to have you on-board. As part of your new role, the CEO would like to have you evaluate the company’s results and provide recommendations into their marketing strategy. They appreciate the unbiased knowledge that new hires offer and the perspectives they bring. They want you to review the company as though you were an outside marketing consultant. The period is short to complete this work and they are expecting a 7- 8-page analysis that includes an executive summary, a SWOT or PESTLE, and strong analysis and recommendations as to what they should do with their marketing strategy. They are really looking forward to seeing your analysis and reading your recommendations. This time has been challenging, causing opportunities and threats to the company, as the world lives in a pandemic state, which is expected to continue into next year. Given the current environment, they would like you to complete your analysis and include recommendations and insights for both a normal state and a pandemic state. Lyft is recently publicly owned having issued an IPO in 2019. They have some heavy investors in their business over the years and they have appeared to invest in the business. The company is hoping to create consistent, and continued growth and is looking for your insights as to how marketing can help deliver consistent revenue growth year over year. In order to provide you with enough information to be able to deliver a well-written, clear and concise, analysis on the items required below, Management has asked that you review the following items first: 1. https://www.bostondigital.com/insights/uber-vs-lyft-battle-marketing-minds 2. https://www.cnn.com/interactive/2019/03/business/lyft-history/index.html 3. https://investor.lyft.com/financial-information/annual-reports Next, they want you to review the PDF that you’ve been provided on their financial results for 2019. While there are many details in the report that aren’t related to your work in marketing, Management thinks you should have an overview of the financials of the company and you’ll need to pay close attention to the sales and revenue categories. They have had an influx of investment in the business but they continue to operate at a l
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Your assignment may be more than 5 paragraphs but not less. INSTRUCTIONS:  To access the FNU Online Library for journals and articles you can go the FNU library link here:  https://www.fnu.edu/library/ In order to n that draws upon the theoretical reading to explain and contextualize the design choices. Be sure to directly quote or paraphrase the reading ce to the vaccine. Your campaign must educate and inform the audience on the benefits but also create for safe and open dialogue. A key metric of your campaign will be the direct increase in numbers.  Key outcomes: The approach that you take must be clear Mechanical Engineering Organic chemistry Geometry nment Topic You will need to pick one topic for your project (5 pts) Literature search You will need to perform a literature search for your topic Geophysics you been involved with a company doing a redesign of business processes Communication on Customer Relations. 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Furman was originally sentenced to death because of a murder he committed in Georgia but the court debated whether or not this was a violation of his 8th amend One of the first conflicts that would need to be investigated would be whether the human service professional followed the responsibility to client ethical standard.  While developing a relationship with client it is important to clarify that if danger or Ethical behavior is a critical topic in the workplace because the impact of it can make or break a business No matter which type of health care organization With a direct sale During the pandemic Computers are being used to monitor the spread of outbreaks in different areas of the world and with this record 3. Furman v. Georgia is a U.S Supreme Court case that resolves around the Eighth Amendments ban on cruel and unsual punishment in death penalty cases. The Furman v. Georgia case was based on Furman being convicted of murder in Georgia. Furman was caught i One major ethical conflict that may arise in my investigation is the Responsibility to Client in both Standard 3 and Standard 4 of the Ethical Standards for Human Service Professionals (2015).  Making sure we do not disclose information without consent ev 4. Identify two examples of real world problems that you have observed in your personal Summary & Evaluation: Reference & 188. Academic Search Ultimate Ethics We can mention at least one example of how the violation of ethical standards can be prevented. Many organizations promote ethical self-regulation by creating moral codes to help direct their business activities *DDB is used for the first three years For example The inbound logistics for William Instrument refer to purchase components from various electronic firms. During the purchase process William need to consider the quality and price of the components. In this case 4. A U.S. Supreme Court case known as Furman v. Georgia (1972) is a landmark case that involved Eighth Amendment’s ban of unusual and cruel punishment in death penalty cases (Furman v. Georgia (1972) With covid coming into place In my opinion with Not necessarily all home buyers are the same! When you choose to work with we buy ugly houses Baltimore & nationwide USA The ability to view ourselves from an unbiased perspective allows us to critically assess our personal strengths and weaknesses. This is an important step in the process of finding the right resources for our personal learning style. Ego and pride can be · By Day 1 of this week While you must form your answers to the questions below from our assigned reading material CliftonLarsonAllen LLP (2013) 5 The family dynamic is awkward at first since the most outgoing and straight forward person in the family in Linda Urien The most important benefit of my statistical analysis would be the accuracy with which I interpret the data. 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