Fluent Essays

Dear Sir/ Madam, I need 2 professional timelines:  (project timeline) and also (advertising timeline) for a real marketing project. You can see the details below In the attachments Specially for advertising timeline.   Please make tables for both  timelines and for (project timeline) use this list of contents that I put below, also this Is important to know we started this project from January 11 and it is finished by March 20 in 2021. Consider This period of time for PROJECT TIMELINE, along with the list of contents below.  Executive summary Situation Analysis Purpose Statement Target Market and Target audience Brand Name Features of the Brand name  Logo  Slogan  Outcome message and sustainability of the slogan “Let’s Have Fun”  Graphic design  Timeline  Budget  Conclusion  Appendix  References For ADVERTISING TIMELINE, based on the activities we suggest for this company, they Need to know how long it takes to get better results from the advertising. So the timeline for ADVERTISING, should be different from the timeline for project. Advertising Timeline: In this section, we want to show the company that, for example, in a certain period of time, if they have relevant ads on Instagram (using influencer), the number of followers is expected to increase in a month. And things like that. For information on the type of ads, please refer to the attached files. Due date is 24 hours from now. Due: March 17, 2021   7:00 AM (PST)  Please make it professional. Thank you61\% OF THE 14,900 PARENTS SURVEYED KNOW PARTLY ACTIVITIES OFFERED TO FAMILIES sports activities parties or organized outings for families parent-child activities childrens activities workshops, classes or conferences for parents Enquête québécoise sur l’expérience des parents d’enfants de 0 à 5 ans, Institut de la statistique du Québec 2015 PROBLEM: ACCESSIBILITY 1 Participation from 29\% among those who do not know the activities offer to 66\% among those who know it very well PROBLEM 2 KNOWLEDGE  = ACCESSIBILITY  More parents KNOW the activities offered the more they PARTICIPATE SOLVING PROBLEM Support physical, mental, emotional and social development Promote socialization Contribute to wellness and full potential Make parenting a positive experience And above all ... Enjoy LIFE! 3 MULTIPLE BENEFITS WEB SOLUTION CUSTOM FAMILY PROFILE 4 ACTIVITÉS FAMILLES TOP 3 ACTIVITIES delivered through SOCIAL MEDIA + Share activities with FRIENDS + Receive internet users OPINION Never seen ! BUY ONLINE WEB SOLUTION ADVANTAGE Activity search Missing or limited customization Participating friends discretionary Opinions published or not Non-automated reservation Manual transfer to the agenda 5 TURNKEY No activity search Receiving personalized activities Informed of participating friends Publication of opinions Online booking Agenda transfer BEFORE Wasting time AFTER Win time THE MOST PERSONALIZED, USER-FRIENDLY AND VARIED WEB ACTIVITY SOLUTION IN TOWN! WEB SITES - FAMILY WEB SITES – FOR ALL Quoi faire en famille Quoi faire Sortie de famille / Ta tribu So Montréal / La Marelle La joyeuse famille urbaine La Vitrine / Atuvu / Quoi faire aujourdhui Oaklees Family Guide, Pearachute, Kids Pass (US) Eventbrite MAGAZINES, FAMILY ORGANIZATIONS ORGANIZATIONS – FOR ALL MAGAZINES: Centres sportifs, centres damusement, cinémas, Montréal pour enfants cirques, festivals, théâtres, attractions et Montreal families événements, ville de Montréal, centres de loisirs, Maman pour la vie bibliothèques, parcs, musées, Tourisme Montréal ORGANIZATIONS: Organismes communautaires, théâtres, festivals WEB SITES MAGAZINES- ORGANIZATIONS F A M IL Y A C T IV I T IE S A C T IV IT IE S F O R A L L 6 TARGET MARKET 7 189 600 FAMILIES MARKET DEMANDS Web Solution = Canadian Consumer Trends (BDC) 84\% connected to the internet 24/7 2/3 connect to Facebook every day Word of mouth + Comments = Biggest Influencers Buy often online Searching for more and more personalized solutions and affordable to meet their specific needs 8 CONSUMERS DEMANDS FOUNDING PRESIDENT Proud mother of Montreal Passionate about activities and determined 15 years of management experience Trained in Business, Digital Marketing and Sales EXPERT COLLABORATORS Computer Science: Programming MACTIVITÉS FAMILLES S PROJECT: Activités Familles is a new web initiative dedicated to improve the quality of life of families through greater accessibility to local services. Activités Familless mission is to give families access to a wide variety of personalized activities and events in order to save them time and money and to grow rich physically, emotionally, socially and mentally. PROBLEM: 61\% of the 14,900 parents surveyed are partially aware of the local services offered to families, including activities aimed at parents, children and families, one of the essential conditions for their use. The proportion of parents participating in activities increases as the level of knowledge of the services offered increases, going from 29\% among those not familiar with the service offer to 66\% among those who know it very well. SOLUTION: The web solution proposed by Activités Familles to improve the quality of life of families is the result of both opinion polls, focus groups carried out with families and, moreover, corresponds to the trends of Canadian consumers observed by the BDC. The web solution proposed by Activités Familles comes in four stages: · The creation of a personalized family profile based on the needs of families · The automation of the combination of the supply of activities and the demand resulting from personalized family profile · Sending via digital media the top 3 activities based on automation results. Families will be able to share the activities with their Facebook friends and therefore know the opinion of Internet users · The online purchase of paid activities HELP: Activités Familles was admitted to District 3 of Concordia University in 2020 and has so far been able to count on the financial support of Members of Parliament and Ministers. Activities Families is asking for your help in accessing the technical, financial and marketing resources needed to succeed. More specifically, we need the technical expertise to realize the web solution including the automation and integration of messenger and mobile identifiers and the chatbot. We also need resources for validation with target customers as well as the development and implementation of strategies for the commercialization of our digital solution.FAMILY PROCESS ❸ Offer + Request Match ❶ Request Personalised Family Profile: · Place (x km from house) · Client (age of children) · Interest (type of activities) ⇨ ❷ Offer Organisations Activities (private, public, communal) ⇨ ⇩ 1. Send automated list via Facebook messenger, texto 2. Choice of answers (Interested, Not interested, I go) 3. Number of participants and interested and the participant’s first name 4. Embed choice of answers for next top 3 choice? / If clicks not interested take it into account 5. Integrate the childs evolving age 6. Invite friends to share and to join the list 7. Embed ex 4.6 star reviews* ❹ Top 3 Activities target: When click on Interested or I go: 1. Recall the day before and the morning of the activity 2. All info: Friends go there + Notes / Comments + Advantages purchase online 3. Transfer activity to his agenda but reserve with us 4. Sending a messenger to rate the activity after ❺ Activities Reservation: · Save · Reserve · Share1) Concordia University District 3 Presentation 2) Project summary https://docs.google.com/document/d/1I8f9wmhwtLTsdqrqQOX4KcaiF7EN9u0G8Dhb46T5gVY/edit?usp=sharing 3) Web solution families process https://docs.google.com/document/d/1X3InoY4waPtxFD_2v75FLm8dyQ9hI9voylf7Um5bomc/edit?usp=sharing 4) Facebook page https://www.facebook.com/activitesfamilles/ My expectations: 1) Simple, meaningful and efficient brand name (ideally bilingual). Mobile friendly 2) Simple, design, recognizable  and meaningful logo 3) Graphic design for selected activities shown in Facebookpage and other social media, texto, email 4) Slogan perhaps 5) Open to suggestion 1- Regarding my target audience you will find a description at page 8 of the attach presentation 2- My competitors are summarized at page 7 of the attach presentation. You can also add Facebook event, Sortu.ca Please find below a list of examples 1) PUBLIC SECTOR: CITY OF MONTREAL · Sports: https://loisirs.montreal.ca/IC3/#/U2010 · Organisation Sports + Culture + Education: https://www.culturepourtous.ca/evenements/ · https://montreal.ca/evenements · Culture- Culture house: https://www.accesculture.com/calendrier Culture paper version: http://ville.montreal.qc.ca/pls/portal/docs/PAGE/ARROND_SOU_FR/MEDIA/DOCUMENTS/17770-VILLE_MTL-SO-AGENDA_HIVER-PRINTEMPS_2019-05-FINAL-LR.PDF · Culture- Library: http://calendrier.bibliomontreal.com/ · Sports, Education - Park: http://ville.montreal.qc.ca/portal/page?_pageid=7377,91015651&_dad=portal&_schema=PORTAL#activites http://www.parcjeandrapeau.com 2) COMMUNITY/PRIVATE SECTOR (Examples) · Sports center: the largest organizations manage their registration via Sportsplus or Amilia https://www.ymcaquebec.org/fr/Trouver-une-activite/Questionnaire https://www.complexesportif.bdeb.qc.ca/ · Organisation Sports + Culture + Education: https://www.miltonpark.org/copie-de-activites https://loisirschristroi.com/ https://loisirsdelacadie.ca/ https://www.centrelasallien.org/ https://lcsm.qc.ca/ www.slabrosemont.org http://espacefamille.ca/activites-et-services http://www.patroleprevost.qc.ca/ http://www.maisonnettedesparents.org/activites/ https://tohu.ca/fr/ http://www.coopere.ca/ http://lhotemaison.com/ · Family House/ Parents House: https://www.maifapbn.ca/html/services.html https://www.maifapbn.ca/pdf/calendrier.pdf https://fr-ca.facebook.com/pages/category/Nonprofit-Organization/La-Maison-des-Parents-de-Bordeaux-Cartierville-111191512304163/ · Festival https://www.montrealjoue.ca/ https://fifem.com/ https://www.kidconmtl.com/accueil https://petitsbonheurs.ca/ https://www.chromatic.ca/kids/chromatic-kids/ http://festivaleureka.ca/ http://mtlenarts.com/ http://www.coupsdetheatre.com/ · Culture: https://auxecuries.com/programmation/#tout https://les-ateliers-c.com/ https://www.campdesarts.org/nos-programmes-2/ httpsRunning Head: MARKETING PROMOTION 1 MARKETING PROMOTION 4 Marketing Promotion Name Course Name Institute Name Date ACTIVITÉS FAMILLES - Analysis Demographic: The company works on the specific activities that help in the reunion of the families and helps them in spending their time together by providing local services. So the main target audience of the organization is the family members of all ages, gender, and having different interests and different restrictions to do some physical activities. The organization provides questionnaires and surveys to the families to know their interests and organize activities for them, keeping in mind their preferences. The organization is doing a lot of sub-projects as well in the public sector promoting sports and culture, in the community or private sector promoting festivals and sports clubs to promote the culture of the people of a certain area by organizing different activities which can connect people to each other as well as the culture. So the target audience includes everyone living in the society where the family system is maintained. This might include old age people and children at the same time so the activities that the company organizes are the ones that everyone can take part in, whether it’s a man or women, an old person or a kid, a teenage or a mature person, an old or a pregnant lady. Geographic: Montreal is the largest in terms of families in Quebec. The company is working in Quebec, and Quebec has got plains and plateaus as well as a rocky landscape which can provide a lot of opportunities for recreational purposes. So after building a family profile for the specific family, the company narrows down the options they have got that fit that specific profile. After that, they plan the activities for the family and organize them accordingly. The activities that can be done in that area are camping, rock climbing, any kind of sports, and seminars and festivals as well (Joue, 2021). Quebec is also known for its rivers and lakes, so a lot of activities by the bank or the riverside can be organized. Boating and photography for teens can be organized. Coffee talks are another best way to bring people close to each other as well as dinners, lunch and brunch can be organized as well for families who avoid physical activities. Art conferences and workshops on different topics, dancing workshops, and influential talks about the betterment of society can also be organized for this purpose. Services provided: Activities families is an organization that provides web-based solutions to families for their betterment by providing them access to the local services. The organization provides personalized activities for the betterment of families in emotional, spiritual, and mental states. The main aim and purpose of the organization is to make people aware of the local services in a thorough way because most people do not know about the local services that are available for them. As when they know ab