Fluent Essays

Problem Diagnosis: Topics Is mainly Uber (taxi service) and also Uber (eats)   A SWOT analysis: identify strengths and weaknesses of the business in light of its opportunities and threats, and then assess how these strengths and weaknesses have contributed to the firm’s problems. Only part needs to be done is weaknesses and threats.  Strengths: (example) Uber (Rides): One of Uber’s main revenue stream is through its ridesharing services that contains Uber transit, Uber health, Uber freight and Uber business. It has lower competition as it targets a “selective taxi market to a wider range of willing participants” (Martin et. al., 2019, p.159). Aside from the company’s rider range of participants, it also allows flexible work times for employees. One of its service, UberPOP “enabled non-professionals to drive customers in their free time (e.g. after theirregular working hours or during weekends) to boost their personal finances” (Martin et. al., 2019, p.159). Uber’s delivery services are more competitive in its service prices than taxi services. In 2015, the estimated UberX, a ride service, “created $6.8 billion of consumer surplus” (Hall & Price, 2018) while the estimated NY taxi industry only generated $257 million is annual consumer surplus (Beales, 2016). The consumer surplus for Uber is much higher than the taxi industry which is a strong indicator that majority of the consumers that choose to use ride services prefer Uber over taxi. The incentive is also better for the Uber drivers because of the surge pricing as it indirectly encourages the drivers to be in the market “for the possibility of gaining higher fares than regular ones”(Martin et. al., 2019, p.159). The cashless payment method is an advantage to Uber as it is very convenient for the company, drivers and consumers. The fare fees that Uber withholds is around “20–25\% where the remainder is then transferred to the driver’s bank account” (Martin et. al., 2019, p.159). Weaknesses (needs to be done): Mainly focus on Uber (rides) also talk about Uber (eats) https://www.businessinsider.com/uber-earnings-q4-2020-revenue-eps-profit-analysis-2021-02#:~:text=After\%20reporting\%20revenue\%20\%244.07\%20billion,\%243.13\%20billion\%20in\%20Q3\%202020. Mention the labor cost cuts  Threats: (needs to be done): Mainly focus on Uber (rides) also talk about Uber (eats)81. SWOT analysis SWOT ISAN acronym which stands for strengths, weaknesses, opportunitiesand threats (Chapman, 2015). ‘SWOT analyses are commonly used in business and are an effort to aid with organizational evaluation when strategizing’ (Feldmann, Level and Liu, 2013, 100). As a manager, you can use this simple tool to assess both internal factors (strengths and weaknesses) and external factors (opportunities and threats) within your service or organization. You can also use the SWOT analysis framework to assess specific aspects of your service such as promotion and marketing and use your findings to shape future strategies and action plans. This framework is largely subjective and subsequently has been adapted by new professionals to plan their approaches to personal development (Woods, 2011) and to address specific challenging situations (Ruddock, 2010). It is a really simple framework, which can help an individual to capture some ideas quickly and easily, using this as a basis to develop a more detailed action plan. The completed SWOT analysis can be discussed with the individual at appraisal and can also be included in any personal portfolios either within the organization, or for professional registrations such as Chartership (CILIP, 2014). It could also be used to problem-solve a single issue, or to plan for a specific project. The Table 81.1 demonstrates how the SWOT framework can be used to SECTION 3 ACTIVITIES AND TOOLS 211 Table 81.1 Personal SWOT Analysis by Tracey Pratchett STRENGTHS (Internal factors – skills, knowledge and attributes which I can draw upon to improve success) • Ability to build and maintain strong working relationships (LIHNN, Neonatal Outreach service). • Quick to learn new resources (Dialog databases). • Innovative approach to work and keen to improve services (Clinical Librarian Systematic Review, MAP Toolkit). WEAKNESSES (Internal factors – attributes which can hinder my career success if unchecked) • Tendency to take on too much work due to over-enthusiasm. Must learn how to say no! • Find it difficult to delegate due to perfectionism. • Limited understanding of critical appraisal and statistics. • Limited experience of carrying out complex searches. OPPORTUNITIES (External factors – things outside my personal sphere which I can use to achieve my goals) • LIHNN and HCLU networks provide a range of opportunities to learn from others and become involved in regional projects. • Opportunities within the organization to collaborate with clinical and non-clinical staff (Neonatal Outreach, Commercial and Service Development). THREATS (External factors – things outside my personal sphere which could be a barrier to my success) • Cutbacks in NHS may result in reduced resources, which could reduce the opportunities available for professional development. • Increasing workload due to staff leaving and not being replaced makes it difficult to extend outreach service. Pratchett & Y_Practical tips_TEXT PROWeaknesses additions: 1. Multiple Scandals & Driver Backlash: Uber’s brand has received negative coverage over numerous scandals and controversies. Cases such as sexual harassment and targeted attacks have defamed the company. It came to the point that its co-founder Travis Kalanick had to resign. Public outcry over these allegations resulted in #DeleteUber campaign where about 500K users deleted their accounts in 2017. 2. Substantial Losses: Although it has increased its revenues, Uber has been facing significant losses since 2009. In order to beat out its growing competition, the company began providing bonuses to its drivers and discounts to its customers. This investment has only resulted in Uber’s net losses to exceed $2.75 billion in 2016. 3. Dependency on the workforce (basically unpredictabilty of untrained gig workers): Uber’s heavy dependence on its workforce and internet has not been advantageous for the company. The behavior of its drivers has been unpredictable and has damaged the image of the company. Over 103 Uber drivers in the US were accused of sexual harassment and abuse which paints a poor picture of the company culture. Uber has several weaknesses that face the company. The business model and idea implemented by Uber is not protected by any form of patents because it does not contain any proprietary information. This means that it can easily be imitated by other people intending to engage in the same business as there is nothing that prevents them from imitating the same idea. Another weakness is that the business model is unpredictable, and this may affect the organizational revenues. An example is that the revenues declined with an increased number of people staying at home because of the Covid pandemic, and the revenues were boosted only by sales on the Uber Eats platform (Sonnemaker, 2021). Additionally, the relationship that exists between the company management and their drivers is ethically questionable. This is because there is no real connection between the management and drivers, and this makes the loyalty levels between the two groups very low as well as driver supply can fluctuate based on different times in the years and that can hurt revenue as they dont have a stable number of drivers.  There are privacy concerns among the clients because Uber can locate their movements based on where they pick up their rides and their destinations. Another serious weakness is that Postmates, the food delivery service owned by Uber, charge high delivery fees for suburban areas that are far from merchants. This leads to loss of revenue because of reduced numbers of people from such areas using the service. Careem is a subsidiary company to Uber, and it offers vehicle hire services. The main threat that Uber faces from this subsidiary company is that it suffers from low vehicle volumes over the weekends. This leads to loss of potential revenue as they are not maximizing their potential business because of shortness of vehi