Fluent Essays

Week 4: Draft Marketing Plan Draft Marketing Plan will be evaluated as follows.        Category                              Points      \%       Description Documentation and Formatting     5          5\%     Quality work includes a cover page, table of                                                                              contents, proper in-text citations, and a reference                                                                              page. The draft should be substantial, about 75\%                                                                              of the final draft, and follow APA guidelines. Organization and Cohesiveness                              20         20\%    Quality work is properly subdivided into sections                                                                                with headings. Editing                                          5            5\%    Quality work is free of any spelling, punctuation,                                                                             or grammatical errors. Sentences and paragraphs                                                                             are clear, concise, and factually correct. Content                                     70          70\%     Quality work includes a significant scope and                                                                             depth of research to support any statements.                                                                            Quality work covers all the sections included in                                                                             the marketing plan outline (except the executive                                                                             summary, which is usually the last part of the                                                                             plan that is written because it summarizes the                                                                            entire plan). The content presented demonstrates                                                                             an understanding of the material. Total                                   100         100\%        A quality submission will meet or exceed all of                                                                            the above requirements. This is the information from week one to get an ideal of what I started on. My product that I came up with is Kitchen stove thats battery operated. Below is directions of what needs to be included in the paper. The attachment is what I already started writing. This week, you must select a topic for the marketing plan, and thereafter, all related assignments (the draft in Week 4 and the final marketing plan in Week 8) must be on that same topic. You may not change your marketing plan topic without approval from your instructor. Your topic must be for a new product (a good or service). Because this is an applied project and not a research paper, please be creative and do not select a new product for a large brand, such as Starbucks, Apple, etc. If you are interested in coffee, for example, consider your own bistro as your topic and then use information from companies like Starbucks or Seattles Best Coffee for ideas and competitive research as you work on your project. The deliverable for Week 1 is to write a two-page description of your product, including the following. Information about ownership and company structure A description of product A mission statement Marketing goals Who a typical customer might be Submit a copy of the Topic Proposal to the Week 1: Course Project Topic Proposal Upload module in Canvas for grading by your instructor.My project is going to be about battery operated stoves. The name of my company is going to be Madison Battery Operated Stove (MBOS). This stove will mainly come in handy for families who have children and have to cook on a daily basis. My goal is to encourage he families who have families and in areas that have storms on a regular basis. I will encourage them to buy this stove because it will come in handy whenever they lose electrical power and can save money. This stove will look like average stoves with 4- 6 burners on top and at the back will have where you can put your battery in. The set up of the battery will be like the batteries you use in a vehicle. All you have to do is attach the two battery wires to the battery for it to run properly and the battery will last for at least 3-5 years. This stove will be affordable for any family that will love to buy the stove to have for daily or emergency use. I will advertise this in areas that are known for having storms. This stove will be something that they can have for emergency use or to use whenever they desire to use it. I will make the product available to sell at variety of stores such as Walmart, Sears, Lowes, and rent to own stores to make it affordable and for customers that are not able to just buy the product straight out the store. The customers will be able to finance their stove and eventually pay it off. My mission is to reach out and encourage all families to buy this product. The marketing goals is to reach out to big companies like Walmart to see if they will allow the product to be brought for them to sell the product. I will also focus on the areas that are steady and have great production rates in selling new products to the customers. Areas that are not too small, drive more sales and market stats are good. Hoping that this product be advertised and reached out to all states. My main focus is to reach out to the families with children to get them to buy this and encourage the families that this is something that they should have in their homes. Make the family see that this is something that’s a must to buy. We have families that work on a daily basis thats not really home to cook their children meals throughout the days and week. This can be something that the children can learn how to cook on. Making this product much safer for children to use to cook on. I’m a mother of four children and I work crazy hours where sometimes I’m not home to fix my children and warm meal and if I am home I sometimes am too tired to do anything but rest up for the next work day. This stove will be just right for children to use and cook their meals on. This stove doesn’t have to be inside the home you can keep on the outside like how you keep your outside grills, covered up under the car porch or shed. Think of it all a big grill with burners and you do not have to use any lighter fluid or matches to get it started. All you need is a