BUSA 4126 - Marketing
Hi,
thank you for starting this assignment for me. Instructions are listed below:
Open the PDF attachment labeled ‘Project Overview’ there you will scroll down to page 3 ‘Written Audit Analysis& Oral Presentation (Team of Five)
Review the Green part and complete the necessary information in the form of an APA style paper
The green part has to be 7-8 pages long NO- LESS!!
Please be sure to thoroughly go into details to explain your findings
Have 3-5 Cited sources as well as in-text citations(& please include a work cited page)
Be sure to construct an ACTUAL External Factor Matrix & COMPETITIVE Profile Matrix and like I mentioned before please explain in detail each factor!!
For the EFE do 5 threats and 5 opportunities
This Paper will be submitted to www.Turnitin.com so please do not plagiarize!! This should be authentic work!!
If you have any questions please message me!! I want this paper perfect! and if I need to message you to add on something I will let you know!
And please use updated information, the link below is a 2019 10-K Report for JetBlue
Ive also included some work that Ive done so far if you want to include some of that information (attachment name: Project Module 1
The company:
JetBlue Airlines
Helpful Links (but you may use other Credible Sources):
http://blueir.investproductions.com/~/media/Files/J/Jetblue-IR-V2/Annual-Reports/jblu015-ar-2019-10k-web.pdfTeam Strategic Audit - Instructions Brief Overview #1 – More detailed instructions will
be given in week two.
Quality project papers are usually no shorter than 35 pages and averages approximately 38
pages. This is TEAM project, thus it is only about seven pages per student with
charts/tables. Additionally, your group will do a 15 minute oral presentation with a 5-8
minute Q&A session.
Students will participate in a learning team comprehensive project. The learning teams will
be assigned companies early in the semester to analyze. Each learning team will turn in a
written analysis on the company assigned. The learning teams will be provided a major
company to research and audit by Dr. Torrance. On average, the audit is usually around 38
pages with five to six team members.
Strategic Planning Audit
The strategic planning audit is a learning team assignment, NOT a collection of individual
papers combined to form one big paper. Learning team members are responsible for
contributing to reading, editing, checking citations, and proofreading the entire paper, not
just a portion of it. If portions of the learning team paper contain plagiarized sources or
material, the entire learning team will receive a grade of “F” for the course. You will turn in
throughout the semester elements of YOUR portion of the project. If you fail to turn in
these periodic individual progress assignments or do a poor job on them your individual
portion of the team project grade will be negatively affected. Additionally, an individual
student’s grade could be negatively impacted by the monthly peer evaluations or lack of
correspondence per Dr. Torrances discretion.
Dr. Torrance WILL NOT ACCEPT HANDWRITTEN OR POORLY PREPARED assignments.
Since no team projects will be accepted late, the learning team leader (or a member on
the team) must submit one copy of the assignment on the due date. The assignment
must have a cover page with the following information: the assignment and
company’s name, all students’ name in the learning team, date, and course number. If
the assignment does not have a cover page as requested by Dr. Torrance, 10\% of the
grade will be deducted. Also, the student should include reference pages and all
assignments must follow APA guidelines. Search Purdue APA OWL for APA style guideline
on Google.com.
See next page for details.
Written Audit Analysis and Oral Presentation (Team of Six)
Each team member will choose a color based on a collective agreement of the team and those bullet points
will each member’s responsibility.
In preparing a written case analysis and oral presentation, provide answers to the following answers:
• Give a brief overview of the company and discuss the company’s industry
• Identify the firm’s existing vision, mission, overall objective, and strategies.
• Evaluate the mission statements for the organization and its competitors according to the nine
mission statementTori Aklin
Dr. Torrance
BUSA 4126
12 March 2021
Project Module #1
PM1: List three opportunities and three threats and provide details on why.
Opportunities
1. Jet Blue can expand into new and existing markets. With the adoption of new technology and the governments free trade agreement there is plenty room for growth in the market. Under the free trade policy different good and services can be sold internationally with little to no government tariffs. Therefore, Jet Blue services will be used to transport these items.
2.Increasing the number of flights. By expanding Jet Blue can increase the amount of travel nationally and internationally, because more planes will be available. This will minimize the competition from competitors like Delta and Southwest because Jet Blue will be more available.
3. Free cash flow will provide the company opportunities to invest in nearby products. With all this income coming in Jet Blue will be able to invest in newer and more competitive technology and products. Along with purchasing things the company will need to improve flights and speed, they will also a lot more disposable income to invest in simple things such as entertainment for customers to enjoy while flying. Also, improving the comfort their travelers.
Threats
1. Due to Covid-19 people now are less likely to travel and if another shutdown were to take place the company would take huge loss. This pandemic is still very unpredictable so depending on the numbers of people getting sick from it the government may decide to do another shutdown until numbers are lowered. Which means all travels locally and internationally will be suspended until further notice, this will result in unemployment and bankruptcy.
2. Strong competition amongst competitors like Southwest and Delta. In the case Jet Blue decides to expand, their competitors may decide to do the same. They can also lower their prices to create a competitive advantage over Jet Blue. For instance, giving their customers cheaper flights to maximize their clientele because people are likely go where the best price is at.
3. There may not be a regular supply of innovative products. Over some time, Jet Blue has developed numerous products in which they are responses to the development of other competitors. Being that the supply of new products being developed is not regular this can lead to high and low shifts in sales number over a period.
Tori Aklin
Dr. Torrance
BUSA 4126
12 March 2021
Project Module
#
1
PM1
:
List three opportunities and three threats and provide details on why
.
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ith
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.
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