Assignment: Stereotyping - Psychology
Television and film producers have editorial control over their media products; they control all aspects of the TV program and/or movie with the intent to impart a specific set of values to the viewing audience. This is especially true for character development. Certain characters are made to look attractive, smart, kind, generous, and altogether likeable. Others, less so. The characters, likeable or not, are automatically associated with their lifestyle choices and, importantly, the outcomes those choices produce. People tend to like the characters whose decisions lead to desirable outcomes. TV and film producers can develop characters whose appearance and lifestyle choices reinforce familiar stereotypes (e.g., the careerist female who, having forsaken marriage and children, seems destined to live a lonely life). In this way, TV and film producers convey messages about what kind of people we should aspire to be and what sort of lives we should aspire to live.
For this Assignment, you will closely examine stereotypical portrayals in TV or film.
To Prepare
Review the Learning Resources for this week and think about how TV and film can function as a vehicle for delivering stereotypical messages (e.g., powerful women who sacrificed family for career and lamented their unmarried, childless status).
Reflect on television shows or films you have seen that employ stereotypical portrayals used by producers to condemn or endorse specific lifestyle choices.
Submit 3–5 pages, not including title page or reference page:
Your task is to choose a current (e.g., in the last 12 months) television program or a film and conduct a content analysis that identifies the stereotypical portrayals used by the producers to condemn or endorse specific lifestyle choices.
Choose one of the major characters in the movie or TV program you’ve selected.
Describe their physical appearance; are they made to look attractive?
What role does this person play in the story? Is it stereotypical? Are they effective in that role?
What is this person’s job? Is it stereotypical? Are they successful in their job?
Describe two or three specific actions taken by this person.
What was the outcome of each action? Was it positive or negative?
Do the actions/outcomes reinforce a stereotype?
Is the stereotype positive or negative?
How likable and/or intelligent is this person?
How desirable is this person’s lifestyle?
What are ways to mitigate the stereotyping portrayal you identified in your content analysis?
Be sure your analysis is informed by social psychology theory and research.
In addition to the Learning Resources, search the Walden Library and/or Internet for peer-reviewed articles to support your Assignment. Use proper APA format and citations, including those in the Learning Resources.https://doi.org/10.1177/1350508416689095
Organization
2017, Vol. 24(3) 397 –417
© The Author(s) 2017
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DOI: 10.1177/1350508416689095
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‘It’s a man’s man’s man’s world’:
Music groupies and the othering of
women in the world of rock
Gretchen Larsen
Durham University, UK
Abstract
Groupies are understood as a particular type of fan that are most commonly associated with
rock music. The ‘groupie’ identity is almost exclusively applied to female fans but sometimes also
to female music producers and is largely used in a derogatory manner both by the popular media
and by fans themselves. This article argues that the ‘groupie’ identity is used to ‘other’ and exclude
women from creative production in rock music. This study draws on a rhetorical analysis of five
published biographical accounts of groupies to examine how the labeling of certain people as ‘groupies’
works as an othering practice that serves to support and maintain the gendered norms of rock and
identifies three underlying discursive processes. First, popular and music media played a significant
role in stereotyping groupie as female right from the emergence of the label. Second, the notions of
‘credibility’ and ‘authenticity’, which are central to serious music journalism, are constructed in such
a way as to stigmatize and therefore exclude women from rock, primarily by reframing ‘groupies’ as
inauthentic consumers rather than proper fans. Finally, the intertwining of femininity with fandom, as
occurs in groupiedom, serves to magnify cultural assumptions about women as sex objects and as
passive consumers of mass culture. In elucidating both the gender and marketplace role politics at play
in the ‘groupie’ identity and the mechanisms involved in othering women, space is opened in which
alternative possibilities for understanding and enacting the role of women in rock can be imagined.
Keywords
Consumer, creative industries, fans, gender, groupies, music, patriarchy
Introduction
The figure of the groupie looms large in the discourses and social imaginary surrounding rock
music, playing an integral role in the mythology of ‘sex, drugs and rock n’ roll’. Groupies can be
Corresponding author:
Gretchen Larsen, Department of Management and Marketing, Durham University Business School, Durham University,
Queen’s Campus, University Boulevard, Thornaby, Stockton-on-Tees TS17 6BH, UK.
Email: [email protected]
Article
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398 Organization 24(3)
found across a range of culture, leisure, and sports activities (Forsyth and Thompson, 2007;
Gauthier and Forsyth, 2000; Gmelch and San AntonioORIGINAL ARTICLE
Gender Representation on Gender-Targeted Television Channels:
A Comparison of Female- and Male-Targeted TV
Channels in the Netherlands
Serena Daalmans1 & Mariska Kleemans1 & Anne Sadza1
Published online: 5 January 2017
# The Author(s) 2017. This article is published with open access at Springerlink.com
Abstract The current study investigated the differences in the
representation of gender on male- and female-targeted channels
with regard to recognition (i.e., the actual presence of men and
women) and respect (i.e., the nature of that representation or
portrayal). To this end, the presence of men and women on two
female- and two male-targeted Dutch channels (N = 115 pro-
grams, N = 1091 persons) were compared via content analysis.
The expectation that men’s channels would portray a less equal
and more traditional image of gender than women’s channels
was generally supported by the results. Regardless of genre as
well as country of origin of the program, women were under-
represented on men’s channels, while gender distribution on
women’s channels was more equal. The representation of wom-
en in terms of age and occupation was more stereotypical on
men’s channels than on women’s channels, whereas men were
represented in more contra-stereotypical ways (e.g., performing
household tasks) on women’s channels. Since television view-
ing contributes to the learning and maintenance of stereotyped
perceptions, the results imply that it is important to strengthen
viewers’ defenses against the effects of gender stereotyping
when watching gendered television channels, for instance
through media literacy programs in schools.
Keywords Gender-targeted channels . Gender stereotyping .
Gender representation . Content analysis . Television
Over the past decades, research has made it abundantly clear
that women are underrepresented in the media and that, when
they are present, they are more often than not represented in
stereotypical roles (Collins 2011; Emons et al. 2010; Furnham
and Paltzer 2010; Lauzen et al. 2008; Signorielli and Bacue
1999). Because the roles of women in society have expanded
tremendously as a result of the ongoing process of emancipa-
tion, these consistent findings are often seen as remarkable
(Collins 2011; Emons et al. 2010; Lauzen et al. 2008;
Signorielli and Bacue 1999). However, recent developments
in the television landscape may provide new insights on the
issue. There are indications that specific gender-targeted
genres (e.g., soaps and teen scene) might actually showcase
both a more equal distribution of men and women as well as
less stereotyping in its gender portrayals (Gerding and
Signorielli 2014; Lauzen et al. 2006). Following on from this
speculation, the emergence of channels that specifically define
men or women as their target group and thus predominantly
broadcast gender-targeted genres (also called narrowcasting,
Kuipers 2012; Smith-Shomade 2004) might be a promising
development with regard to a morePeace Review: A Journal of Social Justice, 28:474–481
Copyright C© Taylor & Francis Group, LLC
ISSN 1040-2659 print; 1469-9982 online
DOI: 10.1080/10402659.2016.1237116
To Laugh or Not to Laugh at Racist Jokes
I Jin Jang and Carlos Cordero-Pedrosa
In times of Brexit, the French ban on the burkini, and the refugee crisis, the
return of openly expressing racism in many parts of Europe increasingly pairs
political correctness in a false dichotomy with freedom of speech. In this light,
humor seems a suitable vehicle to sustain racist discourse in an acceptable
way, and it is even presented as a critique of racism itself. Racist jokes are
employed with the purpose of parodying and exposing racism to challenge
political correctness. In this context, it is not clear if certain racist jokes are
reinforcing or subverting racism. Laughing at the jokes, then, becomes an
increasingly difficult choice. This essay departs from the authors’ shared per-
sonal experiences with racist jokes presented as a parody of racism. Using
two at times different, yet converging perspectives—of a Korean female and
a Spanish male—we try to bring those perspectives into our reflection on the
workings of racism, dynamics of power, and limitations and possibilities for
solidarity. We attempt to analyze our episodes from different angles in order
to present some of the manifold implications that racist jokes can reveal and
hide. We start by discussing a situation in which we were watching a Spanish
sitcom in a familial setting and the dilemma that arises when racism takes the
shape of humor.
After lunch, a ritual begins. In Spain people usually have lunch betweentwo and four in the afternoon. Carlos’ family was not an exception. After
the meal was finished, the family would take yogurt for dessert, and retire into
an adjacent sitting room where they would gather to relax. Sitting or lying
on a sofa to let the food go down, there is nothing better than to watch a
light comedy on a drowsy late afternoon. The TV is on, showing a rerun of
a popular Spanish comedy called La Que Se Avecina (What’s Yet to Come).
The quotidian routine of watching the show together after lunch is almost
sacred, and it is only polite for the guest to join this ritual. Between laughing,
they glance at I Jin to see if she understands the humor and to explain the
background stories of the characters for her to be able to follow.
La Que Se Avecina has been aired for eight years in Spain with immense
success. Set in an upscale suburban housing development around Madrid,
the sitcom revolves around the lives of the neighboring residents who are
474
http://dx.doi.org/10.1080/10402659.2016.1237116
To Laugh or Not to Laugh at Racist Jokes 475
gradually learning to “live worse” in the wake of the economic crisis in
Spain. Gossiping, scheming, backstabbing, and plotting unlawful acts with or
against one another are common devices chosen by the farcically stereotyped
neighbors in their desperate and hysteric
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