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Create a 2-3 page proposal that analyzes your business topic, defines the scope and strategy for how you will go about your capstone project, incorporates your BetterUp assessment and coaching, and explains how your proposed project allows you to demonstrate the MBA program outcomes.IntroductionBased on the feedback you received from faculty on your capstone summary in Assessment 1, you should now have a firm grasp on the scope of your project. In fact, if someone asks you what your project is about, you should have an “elevator speech” prepared. That is, you should have memorized 1–3 sentences that explain the topic, problem, and scope in a clear and concise way. With just these few sentences, explaining your project to someone while on a short elevator ride would be no trouble at all! Additionally, having such a clear vision will help you with this assessment and the project overall.For this assessment, you will formally propose your capstone project and include a discussion on how you will apply your leadership skills and where they are relevant in your project. As part of this thought process, you will take a BetterUp leadership assessment and have a one-on-one session with a BetterUp coach. This will give you the ability to discuss how your identified strengths will help you to create a capstone project that is valuable to you, effectively demonstrates the program outcomes, and provides a meaningful learning experience.PreparationRead the information in the BetterUp Assessment and Coaching resources in this assessment.Take the BetterUp assessment, and access your results.Complete at least one BetterUp coaching session.Review the MBA Capstone Project Description [PDF].Assessment DescriptionWrite a business proposal that formally proposes your capstone project and ends by asking for permission to continue, just as you might propose a project to a supervisor or client.Include, at minimum, the following information:Analyze a business challenge or opportunity.Include an introduction about your proposal.Summarize the capstone project topic, scope, and components; saying that your capstone will comprise a paper and presentation is not enough.Establish the premise of your paper; for example, if your plan is to talk about how Dillard's department store can come back after a huge financial loss, you should include citations that establish its dramatic financial loss. Define the strategy, scope, and action plan that you will use to complete the capstone project.Provide a general action plan on how you will research, analyze, and identify recommendations or solutions to this business challenge or opportunity. Discuss the general type of data sources you will be using to inform your analysis. Provide at least two specific sources that you are considering. These resources should be from credible sources such as the Wall Street Journal, IBIS, et cetera. Use the excellent Research Guide – MBA for locating credible resources from the Capella library's business databases and article collections. Include the process or steps on how you will access the data necessary for analysis of a business topic or challenge.Explain how you will apply your leadership strengths (as identified in your BetterUp assessment results) and BetterUp coaching experience to support the various aspects of your project.Discuss how you will leverage your strengths, as uncovered in the BetterUp leadership strengths assessment, to the various aspects of your project, such as recommendations or business solutions. Also identify how you will address your leadership gaps that could impact or weaken your recommendations and solutions.Discuss how you can use the leadership coaching to assist you in completing a capstone project that you feel proud of and that allows you to effectively demonstrate your leadership skills and achievement of all program outcomes.Address how you can use coaching as a development tool to enable you to grow and develop as a leader.Write a conclusion. Include a wrap-up that ensures your supervisor/client that your project will meet all requirements, be valuable to them, and be completed on time. Be sure to conclude by asking for permission to continue to the next step. Your proposal should be organized using these sections:Introduction.Summary.Discussion of the Proposal.Strategy and Scope.Action Plan.Application of BetterUp Assessment Results and Coaching.Conclusion. _mba_capstone_project.docx cf_mba_capstone_project_description__1_.pdf Unformatted Attachment Preview Running Head: MBA CAPSTONE PROJECT 1 MBA Capstone Project Name Institution Date MBA CAPSTONE PROJECT 2 MBA Capstone Project Introduction Organizations are continually facing various challenges, especially in today's agile world. The company chosen for this project is Southwest airlines, which has been a low-cost carrier for the past few decades. The headquarters of the company are in Dallas, Texas. The company has been operating for over 40 years since its establishment in 1967 (Chishty-Mujahid, 2017). The organization currently has more than 60,000 workers and operates flights to 101 destinations around the world. The advantage of the airline over others is its low cost and no-frills strategy, which has made them a market leader over the years (Chishty-Mujahid, 2017). Statement of Scope For the past two years, the company has been in the spotlight over several issues. At the beginning of 2019, the company canceled a considerable number of its flights, citing maintenance issues with their planes. This led to the angering of some of its clientele, who felt that the company should have had better ways to deal with such a problem instead of inconveniencing hundreds of travelers. The company took on the blame game and blamed the situation on the mechanics (Josephs, 2019). It stated that the mechanics were attempting to sabotage the operations of the company so that they could get leverage on the ongoing talks regarding their terms of work. From this brief background, the research interests in Southwest Airlines would be in the area of operations and strategic management, which is allencompassing. The reason for declaring these two fields as all-encompassing is that they will investigate the entire production process at the company from the input stage through to transformation and finally the output to identify the shortcomings of the organization and where they could make changes. MBA CAPSTONE PROJECT 3 Accessibility of data for this research may be a hard tackle, but that does not mean it is impossible. The researcher will have to get data from the staff at the organization. These are the mechanics who are the subject of accusation by the company of sabotaging the operations. For this group of people, they may be unwilling to speak up to an outsider for fear of reproach from the company and the union officials. Thus, the easiest method to get around this is to directly approach the union and gather insights on the situation from them. The other group of people necessary to obtain data from is the employees who handle the cancellation of flights, only the customer care department. These will provide the details of how the organization dealt with that incident earlier this year and how they have always handled these incidents. There is then the human resource officers of the company who will give their side of the story concerning the mechanic talks and the accusation that they are sabotaging operations. To obtain data from these two parties, it will be necessary to get the relevant documentation from the school, such as an introduction letter. Due to the sensitivity of the matter, there will also be measures to sign confidentiality agreements with the respondents. Demonstration of Outcomes One of the outcomes is to understand the importance of ethics in business. The project will achieve this through the data collection phase. The researcher will have to uphold strong ethics by maintaining high levels of confidentiality. The confidentiality agreement letter is also a part of achieving this objective. There is also the outcome of developing strong leadership skills. A strong leader can identify underlying problems and drawing up strategies to solve them. The project presents an undistilled situation at the company. Through an in-depth analysis, the researcher will identify the underlying problems and resolutions. MBA CAPSTONE PROJECT 4 Conclusion The problem at Southwest is a strategy and operational issue. The strategy and operations team must have a sit-down and analyze the root cause of the problem. The sit-down outcomes should include a strategy such as research into all departments involved in the incidences threatening the viability and reputation of this renowned airline. This is the central goal of this project. MBA CAPSTONE PROJECT 5 References Chishty-Mujahid, N. (2017). Southwest Airlines’ successful economistic, cost-leadership strategy examined considering Paul Lawrence’s renewed Darwinian theory: An analysis. International Interdisciplinary Business Economics Advancement Journal, 2(2), 115-123. Josephs, L. (2019). Southwest’s maintenance problems are costing it millions a week, CEO says. Retrieved from https://www.cnbc.com/2019/03/05/southwests-maintenance-problemscosting-it-millions-a-week-ceo-says.html MBA Capstone Project Description MBA Capstone Project Description Throughout your MBA program, you have worked to develop as a business professional and prepare to meet future challenges as a business leader. Your program culminates in the capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take in the program. The capstone project is intended to provide you the opportunity to demonstrate your MBA program outcomes by: • Planning and executing the strategic and tactical elements of a comprehensive project. • Integrating and demonstrating the business leadership skills and techniques you have learned throughout the MBA program. • Communicating your analysis and recommendations for a real organization both in written form and in a formal presentation. • Completing your MBA program with an experience that reinforces and integrates what you have learned throughout your MBA program. The following information outlines the requirements and work associated with the capstone project for MBA-FPX5910. Capstone Project Examples You have a wide variety of choice when it comes to choosing a capstone project that is personally interesting and rewarding to you. It is your responsibility to propose a capstone topic and scope that will allow you to demonstrate all of the MBA program outcomes. Examples of project types that might be proposed to meet these requirements include, but are not limited to: • A strategic plan developed for an organization to use that helps them solve a problem or take advantage of an opportunity. • A strategic analysis conducted on a selected part or area of an organization. • A case study developed on a selected part of or situation within an organization. • An intervention developed to address an organizational issue; for example, a workshop or training activity. The intervention should be broad-based enough to demonstrate the program-level outcomes. • A consulting report developed to analyze a problematic issue within an organization; the issue and analysis should be broad-based enough to demonstrate program-level outcomes. You may propose other project types for the capstone project so long as you are able to identify how the proposed project satisfies the requirement of demonstrating the program-level outcomes. When choosing your project type and/or topic, keep in mind that it must result in recommendations, next steps, or some other type of actionable, evidence-based takeaways for your intended audience, user, or subject of the project. 1 Capstone Project Selection and Proposal Guidelines The organization must be real, not fictitious. This may be an organization to which you have direct access for data gathering or one for which you will gather data via published sources. In either case, it must be an organization for which you can gather the data needed to complete the project. If need be, you may be allowed to use a disguised name for the organization in the project report, but you must disclose to faculty what actual organization is being used as the setting for the project. There are certain organizations that we want you to avoid using for your capstone. These organizations have been overly covered in the various business courses and might not be “fresh” enough for you to showcase your MBA outcomes. For that reason, we encourage you to select more low-profile organizations, or ones you can easily access for researching and analyzing. Do not select these organizations for your capstone project: • Proctor & Gamble. • Johnson & Johnson. • Harley-Davidson Motor Company. • PepsiCo. • The Coca-Cola Company. • Amazon.com. • Apple Inc. • Starbucks Coffee Company. • Toyota Motor Corporation. • Walmart. • Google. • Kellogg’s. • Target Corporation. • McDonald’s Corp. • Burger King. • Ford Motor Company. When proposing a capstone project, you will be required to briefly identify how the proposed project ensures the demonstration of all seven program outcomes. The scope of effort required should be such that it is doable in a 15–20 page paper, which is to be submitted in Assessment 4. 2 Capstone Project Requirements The capstone course project must demonstrate your achievement of the MBA program outcomes. The following table is taken from the Capstone Project Scoring Guide, at the Proficient level. It outlines the expectations, at a minimum, for demonstrating each program outcome. (For the best grade possible, strive to meet the grading criteria at the Distinguished level.) MBA Program Outcome Grading Criteria (at the Proficient Level) 1. Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines. Applies foundational knowledge (theories, models, practices) and an understanding of business systems, processes, and technology within and across core disciplines. 2. Integrate information across disciplines and from differing perspectives. Integrates most relevant supportive and conflicting information (data, insights, best practices) across disciplines from differing primary functional perspectives individually and holistically. 3. Think critically and analytically to provide evidence-based solutions to business challenges and opportunities. Develops logical, well-supported, solutions based on relevant, sound, logical, and credible evidence (data, insights, analyses, best practices) to solve business challenges and opportunities. 4. Apply innovative, strategic, and sustainable approaches to business practice and planning. Applies innovative, strategic, and sustainable (longterm) approaches to business practice and planning. 5. Lead and collaborate in virtual, global, and culturally diverse environments. Applies leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments. 6. Integrate principles of ethics and integrity into business decisions. Integrates principles of ethics and integrity into business decisions by assessing ethical implications and resolving ethical conflicts and dilemmas. Capstone Deliverables You will plan, execute, and deliver your capstone project; it should include the components and requirements listed in this table. Assessment Brief Assessment Description Submission Requirements Assessment 1: Capstone Project Summary You will develop a brief summary of your capstone project so that faculty can approve your organization choice and scope and provide appropriate guidance. The project summary will also list out each program outcome and how the topic allows you to demonstrate mastery of each. • • • Double spaced, academic style. Use at least one resource from the Capella library and one from the Wall Street Journal. Length is 2–3 pages. 3 Assessment 2: Capstone Proposal Assessment 3: Annotated Outline Once your topic and scope are approved, you will submit a formal proposal that includes a concise analysis of your business topic. You will also explain how you will leverage your leadership strengths assessment results and coaching experience (provided by BetterUp), as well as your knowledge and experience as a leader, to support your capstone work. To help you stay on track and receive faculty feedback, you will create an annotated outline of your paper. This document will list all of the major sections and sub-sections of your paper and include some resources. • • • • • • • Assessment 4: Capstone Project The final written project report will be a formal document prepared for the key stakeholders of your project. The structure and length of the document will vary according to the type of project being undertaken, but the report is expected to be substantial. • • • Single spaced, professional style. Use at least two resources from the Capella library. Reference your BetterUp leadership strengths assessment results and coaching experience. Length is 2–3 pages. Double spaced, academic style. Use at least four resources from the Capella library, in addition to Internet resources. Length is 2–5 pages. Single spaced, professional style. Use at least six resources from the Capella library, in addition to Internet resources. Length is 15–20 pages. In Appendix A, you can view the Capstone Project Scoring Guide. Be sure to review these criteria often throughout your project to ensure you are fulfilling the expectations of the MBA program outcomes. Assessment 5: Reflection and Goal Setting (Note: this assessment is not part of the Capstone paper) This paper will summarize how your strengths—as identified in the BetterUp leadership assessment and improved through your coaching—helped you to create an effective capstone project. Your paper will include a reflection of your growth, how you have applied your strengths, & how you would apply those strengths further to enact the recommendations you made in your Capstone paper. • • • Single spaced, professional style. Reference your BetterUp strength assessment results and coaching Length is 2-4 pages 4 Assessment 6: Capstone Presentation This formal oral presentation will be supported by a PowerPoint presentation including slides with notes. You will record the oral presentation and upload it to the courseroom for formal review by faculty. Your presentation should present all facets of the capstone project. • • • Presentation slides with audio recording of you presenting to your audience. Length is 10–20 slides. Not to exceed 8 minutes of run time. Credible Resources The majority of your resources should be from credible sources such as peer-reviewed, scholarly journals and articles found in the Capella library. Other resources/databases, also available from the Capella library, are the Wall Street Journal, Harvard Business Review, Lexis Nexis, IBIS, et cetera. By now you should have solid skills in navigating the Capella library, but just in case you need a refresher, remember that we have a custom library guide, Research Guide – MBA, which is an excellent place to start your research. 5 You may also use additional Internet resources (such as blogs, websites, white papers, et cetera), but evaluate and vet these sites/resources diligently to ensure you are using information that is credible and evidence based. Use this information to determine whether or not the resource is credible: Sources: What Can You Use for Your Research?; make sure you explore the source types listed on the left. 6 Appendix A – Capstone Project Scoring Guide Criteria Non-performance Basic Proficient Distinguished Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines. References but does not apply fundamental, practical foundational knowledge (theories, models, practices) and a functional understanding of business systems, processes, and technology. Applies fundamental, practical foundational knowledge (theories, models, practices) and a functional understanding of a limited set of business systems, processes, and technology within but not across core disciplines. Applies foundational knowledge (theories, models, practices) and an understanding of business systems, processes, and technology within and across core disciplines. Applies a balance of theoretical and practical foundational knowledge (theories, models, practices) and an indepth understanding of a full range of business systems, processes, and technology within and across core disciplines. Justifies approach to integrating foundational knowledge, business systems, processes, and technology within and across core disciplines. Integrate most relevant supportive and conflicting information (data, insights, best practices) across disciplines from differing primary functional perspectives individually and holistically. Analyzes information from a singular discipline or perspective or poorly analyzes information across disciplines from few differing primary functional perspectives. Analyzes but does not integrate limited information (data, insights, best practices) across disciplines from few differing primary functional perspectives individually but not holistically. Integrates most relevant supportive and conflicting information (data, insights, best practices) across disciplines from differing primary functional perspectives individually and holistically. Evaluates supportive and conflicting information (data, insights, best practices), integrating insights across disciplines from multiple diverse functional and strategic perspectives individually and holistically. Develop logical, wellsupported solutions based on relevant, sound, logical, and credible evidence (data, insights, analyses, best practices) to solve business challenges and opportunities. Develops unsupported (that is, emotional testimonials, anecdotes, or lack of evidence) solutions and solutions that are not logically connected to business challenges and opportunities. Develops unsupported (that is, emotional testimonials, anecdotes, or lack of evidence) solutions or solutions that are not logically connected to business challenges and opportunities. Develops logical, wellsupported solutions based on relevant, sound, logical, and credible evidence (that is, data, insights, analyses, or best practices) to solve business challenges and opportunities. Develops logical, wellsupported solutions based on relevant, sound, logical, and credible evidence (that is, data, insights, analyses, or best practices) to systematically solve business challenges and opportunities relevant to all applicable stakeholders and crossfunctional departments. Apply innovative, strategic, and sustainable (long-term) approaches to business practice and planning. Does not apply or poorly applies elements of innovative, strategic, and sustainable approaches to business practice and planning. Applies some elements of innovative, strategic, and sustainable approaches to business practice and planning. Applies innovative, strategic, and sustainable approaches to business practice and planning. Integrates and justifies innovative, strategic, and sustainable approaches to business practice and planning that appropriately challenge the status quo while recognizing change management implications. Apply leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments. Does not describe or poorly describes leadership or collaboration strategies. Describes leadership and collaboration principles and strategies that may or may not be appropriate to virtual, Applies leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments. Assesses leadership and collaboration principles, strategies, and opportunities in virtual, global, and culturally 7 global, and culturally diverse environments. diverse environments and integrates flexible perspectives and collaborative approaches in business. Inte ... Purchase answer to see full attachment