Busniess Plan - Marketing
1-2 page writting. Please follow the requirement and example I attached below.Personal Business Plan Assignment
SAMPLES: (courtesy of Prof. Sorah Seong)
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The entrepreneurial process is at its core concerned with “the pursuit of opportunity
without regard to the resources already under control.” This process is as applicable
to your career as it is to starting a company. The goal of this assignment is to identify
where you want to be and how you will get there. Do not worry about your current
resources. Think entrepreneurially!
Your personal business plan should include a long-term vision statement, the
“external” opportunities that exist, your “internal” (personal) strengths, and a strategy
for yourself and your life over the next two to three years. In addition, please share
one “failure” from your past and what you learned from it in terms of maximizing your
potential for the future.
Deliverables: The assignment should consist of a 1-2 page write-up that
summarizes EACH of the areas discussed below, as well as the one “failure” (and
what you learned from it) wherever you feel it best fits. This assignment constitutes
10\% of your grade.
Vision and Opportunity
● What are your goals (career and/or educational) after you leave UW?
● What is your purpose, your values and your mission? List the 3 key questions
that guide your choices. These should be essential questions that serve as
touchstones to direct your life and work. For instance, how can I have impact?
What do I love? What do I fear? What engages my passions? How do I want
to be remembered? The answers to these questions may well change over
time, but when the questions themselves are fundamental they tend to last a
lifetime.
● What is the market and opportunity that align with your goals? Dont restrict
yourself to matters of career or work; think more broadly about your
opportunities to make a difference.
Marketing and Implementation Strategy
● Create your market positioning statement. This may be directed at a
hypothetical employer, industry, organization, or the world at large.
● What compelling value will you offer to your employers and society?
● How will you differentiate from other UW students? How about from the
broader populace?
Risks and Mitigation
https://www.dropbox.com/sh/rfv7rhbijoa2dls/AAC2ngHv-ZClkZaCN5MjT63Pa?dl=0
● What are the key milestones and checkpoints in your plan?
● How will you measure/determine if you have successfully attained these
milestones? How do you define success?
● What external factors might affect (positively or adversely) attaining your
success?
● Develop contingency and risk mitigation strategies.
Personal “Board of Directors”
● If you could assemble any 3 people to advise and mentor you, who would
they be? They may be alive or dead, family or world leaders, friends or
strangers.
● Why would you choose each? Is it their wisdom, their accomplishments, their
words, their creativity, their character, their heroic deeds…?What can I do to help? I gain satisfaction from helping the people
around me. My mom has worked her entire career as a hair stylist and her
mom (my grandma) has spent her life as a postal worker. They have both built
their careers around service and helping others, and I have learned from
them the value of giving, serving and providing for others.
Where am I going…? I live by my planner and have a very forward
thinking mind set. I am consistently planning, organizing, researching and
scheduling. I have an organized, systematic outlook on life.
Am I happy? Like I said earlier, I am a very forward thinking person,
and because of this mentality I forget how to live in the moment. I
have a tendency to get caught up in the future, chalking my days full
of activities that I forget to listen to myself and my needs. I want to find
what truly makes me happy because I value my personal happiness
above money or fame.
CAREER GOALS: For my career, I want to mix my
entrepreneurial business skills with my love for fashion. I
have a list of potential careers that I am very
interested in within the fashion industry:
Buyer/merchandiser
Personal stylist
Start a clothing/accessories line
Open a small clothing retailer/beauty shop.
EDUCATION GOALS: I am very intrigued by
technology and I love to design things, so one of my
goals is to learn how to build websites, basic coding,
and become fluent in Photoshop (and other programs
for design.)
SERVICE GOALS: I want to balance my educational
and career goals with service because I strongly
believe that giving back and being involved with my
community is important. I would love to start my own
non-profit, possibly creating a start-up that involves
working with children.
COURTNEY MCGONEGLE
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VALUES: Service, Planning & Organization, Family,
Compassion
PURPOSE:
Personally- my purpose is to lead a successful and
happy life while helping my friends and family
achieve their goals.
Career- my purpose is to share with the world my
unique perspective on fearless fashion and innovative
ideas.
Education- my purpose is to share what I learn
because I am very fortunate to have the learning
opportunity that I have.
MISSION: Make a difference in my family, community
and world through my love of fashion, service, and
individuality.
Personal Life Plan
Rachel Zoe- she is my style icon and I admire how she built
a clothing brand from her entrepreneurial styling business.
My Great-Great-Grandma- As a teenager she came on a
ship from Poland to the United States to be married to a man
she had never met before. I would love to taDerek Knies wrote a note Marketing & Implementation Strategy
Derek Knies Home
Derek Knies
Studies at the University of Washington Major in Business Focus in
Marketing & Entrepreneurship Hoping to change the world
Personal Business Plan
Vision and Opportunity
Derek Knies wrote a note
Desired Employers
Goals after UW
• I want to work for a company that is incredibly innovative. My future employer will not only do they listen to their customers, but they build
things that change the way we think and the way that we see the world.
• Eventually I want to start a company that will help people. I believe that I am here on this earth to help bring people together to do powerful
things. I want to utilize the power of technology to organize people, creativity, and ideas to help others around the world.
Purpose of Life & Guiding Questions
• I believe that my purpose in life is to help others.
• What will I be remembered for?
• How will this idea help organize and/or help people?
• Do my actions help others or do they help myself?
Market Opportunity
• I think that there is a huge opportunity, especially in our modern day society, for my goals and desires. In American culture, it is becoming
hugely popular for businesses to become philanthropic and help those less fortunate in society and around the world.For example, TOMS is
hugely successful. I believe that I can organize my generation to change the world through technology.
• As far as being a marketer for a corporation, I believe that there is a huge market of technology companies that want to change the world in
a positive way. For instance, Facebook did not start out as a company that desired social change, but this type of social media is actually
what helped organize civilian revolutions. I believe that technology can unite powerful ideas and people, and I believe that technology will
continue to be an integral part of helping people in the future.
Positioning Statement
• For the people of planet earth who desire to make a positive change in their community, country, and world at large, Derek Knies is a
passionate and technology oriented entrepreneur who will use the internet and his leadership skills to organize people to initiate social
change for underprivileged individuals. Unlike other individuals that hope for change in their society, I will utilize my skills as an organizer and
my love for technology to organize and lead people from all over the world to create change in those places that most need it.
Compelling Value
• The most compelling value that I offer to my employers and society is my passion. When I am knowledgeable and excited about my work,
there is no better person for a job because I will do whatever is needed to accomplish more than what is asked of me.
Differentiation
• I will differentiate myself from other UW students by gaining experience outside of the class room which will entail creating opportunities for
myself, such as internships and reVision and Opportunity
Vision and Opportunity
Vision and Opportunity
• My goals after leaving UW are to get a job with a video game company, turn over
management of my small business to employees (not work there anymore in the store),
found and maintain a Seattle women in gaming networking/charitable group
• My non-career related mission is to launch a Seattle Women in Gaming group meant for
women who are employed or wish to be employed in the video game industry. The group’s
goal is to foster positive relationships between women in the industry, and provide the
confidence and tools needed for young women to break into video game careers. In
building this, I have asked myself 3 mission questions:
-How do I want to be remembered?
-How can I help other women succeed in a male-dominated industry?
-How can I share my knowledge and passion in a positive way with others?
• I define my opportunity as a professional career in the operations/community/marketing
side of video games, and also the chance to help other women succeed in this traditionally
male-dominated industry through personal relationships and guidance.
Marketing & Implementation Strategy
• For the video game industry, Kelsey is a highly knowledgeable woman with a
passion for video games and their history. With experience in game industry PR,
event management, and YouTube entertainment, and owning a used video game
retail store, she is committed to sharing her passion and helping other women
achieve their goals.
• My value is in my ambition and hard work. I have been blessed with many things in
my life including the support of mentors and friends, but I would not be where I
am without long, sleepless nights, prioritizing my work and my dreams before
entertainment. I am also a bit of a video game history buff, and have unique
passions within the industry.
• I am different from others because I have the experience and borderline obsession
that others do not. I am always reading, learning, and sharing with others, which
has led me to become a somewhat recognizable face in game communities.
Risks & Mitigation
• Checkpoint 1: Find support for and launch Seattle Women in Gaming
Checkpoint 2: Graduate from UW
Checkpoint 3: Get a job at a video game studio, and cease working at Pink Gorilla
• I will feel successful after each one of these checkpoints, as all are important steps to
getting where I want to be. I hope to inspire other women, but I also hope that someday
nobody is inspired by me because it won’t be out of the ordinary to see successful women
in the game industry.
• Because it is an entertainment-based industry, the game industry is notoriously difficult to
break into. I also have had some experience of not being taken seriously due to my height
(under 5’) and gender.
• I will continue to gain experiences and develop my skills to make sure I can really stack up
with the competition. I try to carry myself proudly and conVISION AND OPPORTUNITY
PERSONAL BOARD OF DIRECTORS
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Personal Business Plan
Annaëlle Veyrard
► EDUCATIONAL AND CARREER GOALS AFTER LEAVING UW :
> Short-term : After the exchange quarter in UW, I will graduate in my master’s in Management of Cultural Institutions in June 2017. After that, I will
integrate the School of Public Affairs in Sciences, in September 2017 (since I postponed my admission).Doing so, I aim at expanding my skills and
knowledge, in order to broaden the horizons of my professional carreers orientations, having three areas of expertise : Arts History, Arts Administration
and Public Affairs.
> Long-term: I have different options of potencial careers I would like to pursue :
1) Curatorial Carreer: To pursue this path, the next steps would be to intern as a Production Intern (setting up exhibitions and performances),
while launching a cultural webzine, writing articles about Visual and Performing Arts.
2) Public Affairs Career, working towards strenghtening the relationships between the Arts and cities. Working in an Office of Arts and Culture in a
city (in France or abroad) would thus be a long-term objective, while interning in some Consulting agencies specialized in Culture and Public
Affairs, auditing the specificities of various territories and programming cultural offer would be short-terms objectives.
► PURPOSE, VALUES AND MISSIONS:
- Impact : Further the link between Culture, Public Spaces and cities. Broadening the access to the Arts. I believe I would be successful if I enrich
peoples lives, and contribute to civic and global dialogues.
- Personal Development : Being passionate about what I am doing every day and building in a long term perspective, and always dealing with
new intellectual challenges
- Key questions : Am I passionate about what I am doing ? Do I believe in what I am doing as enriching people lives ? Am I challenging and
improving myself, broadening my horizons and learning new things ?
► MARKET AND OPPORTUNITY
As regards Culture in Global city, there is definitely an opportunity to embrace the complexity of the links between culture and equitable urban
development. It is all the more true since culture now plays a key role in urban transformation projects, emphasizing the role of culture as regards
two dimensions: first, arts and culture as a showcase of the city, contributing to enhance its attractiveness. On the other hand, city global
development,economic shift and town planning can now be built around culturaldevelopment, considering Creativity as a lever for the economic
developement and revitalizations of cities.
As for the curatorial career, I do think that there is some opportunities, since at the same time people are more and more interested in discovering
new ideas, and at the same time it is a necessity to present forward-thinking art and ideas. Nevertheless, I must admit that there are only a few
curatorial positions avai
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