Fluent Essays

Hello everyone, I have an Assignment for you today. This assignment must be DONE by Wednesday, March 24, 2021, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:   Unit V PowerPoint Presentation  Congratulations! You are a marketing research consultant and have just won a contract with a client. Your client is facing an issue, and your job is to explain to the organization the advantages and disadvantages of a focus group and questionnaire as part of the research process for this issue. To do this, you have been asked to create a PowerPoint to present to the stakeholders of the organization. It is not your job to decide whether to use a questionnaire or focus group; you are only expected to present the information so that the stakeholders can select a method. Your presentation should include the components below.  a description of the issue the client is facing (this issue will be created by you);  a discussion of the different data collection methods including focus groups and surveys;  a description of the questionnaire development process;  a sample of five good questions for a questionnaire (you should include different types of questions such as close-dended, open-ended, scale, ranking, or other types of questions);  a sample of five good questions for a focus group; and  an analysis of the value of questionnaires and focus groups in marketing research (how would each help in the research process for this issue?).  Your PowerPoint must be a minimum of 10 to 12 slides. Each slide should have three to five bullet points and slide notes that you would use as if you were actually presenting the presentation. The total length for all slide notes should be at least 300 words. Your introduction slide and speakers notes should detail the issue the client is facing. At least two academic sources must be used, and they should be cited and referenced in APA format.  If you have never created a PowerPoint, or if you need to brush up on your skills, view this example created by the CSU Writing Center to learn tips and best practices for creating a PowerPoint (which will be last attachment). By the way, I have a attachment below which is a study guide. Second attachment, below is a CSU article from the study guide for this assignment. Lastly, is an example power point (optional for review). Any additional information must be cited & referenced. You are welcome to using other educational sites as long its pertaining to the topic. Be sure to use the resources below & be sure utilize the Required Unit Resources from the study guide for further information on this assignment. Remember NO PLAGIARISM & I need will need a PLAGIARISM REPORT upon completion.MAR 3231, Marketing Research 1 Course Learning Outcomes for Unit V Upon completion of this unit, students should be able to: 8. Examine the marketing research process as an information-gathering process. 8.1 Discuss different types of data collection methods including focus groups and questionnaires. 8.2 Describe the questionnaire development process. 8.3 Analyze the value of questionnaires and focus groups in marketing research. Course/Unit Learning Outcomes Learning Activity 8.1 Unit Lesson Presentation; “Good Practice in the Conduct and Reporting of Survey Research;” “Data Collection Methods: Pros and Cons;” PowerPoint Presentation 8.2 “Intelligent Questionnaire Design for Effective Participant Evaluations;” “Tips for Developing and Testing Questionnaires/Instruments;” PowerPoint Presentation 8.3 “Data Collection Methods: Pros and Cons;” “Advantages and Disadvantages of a Focus Group;” PowerPoint Presentation Required Unit Resources In order to access the following resources, click the links below: Elias, L. (2015). Intelligent questionnaire design for effective participant evaluations. Training & Development, 42(2), 8–10. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=buh&AN=102165801&site=ehost-live&scope=site Kelley, K., Clark, B., Brown, V., & Sitzia, J. (2003). Good practice in the conduct and reporting of survey research. International Journal for Quality in Health Care, 15(3), 261–266. Retrieved from https://academic.oup.com/intqhc/article/15/3/261/1856193/Good-practice-in-the-conduct-and- reporting-of Radhakrishna, R. B. (2007). Tips for developing and testing questionnaires/instruments. Journal of Extension, 45(1). Retrieved from https://www.joe.org/joe/2007february/tt2.php Substance Abuse and Mental Health Services Administration. (2017). Data collection methods: Pros and cons. Retrieved from https://www.samhsa.gov/capt/tools-learning-resources/data-collection-methods- pros-cons Writing, A. (n.d.). Advantages & disadvantages of a focus group. Retrieved from http://smallbusiness.chron.com/advantages-disadvantages-focus-group-784.html UNIT V STUDY GUIDE Data Collection Methods: Marketing Research Instruments https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=102165801&site=ehost-live&scope=site https://academic.oup.com/intqhc/article/15/3/261/1856193/Good-practice-in-the-conduct-and-reporting-of https://academic.oup.com/intqhc/article/15/3/261/1856193/Good-practice-in-the-conduct-and-reporting-of https://www.joe.org/joe/2007february/tt2.php https://www.samhsa.gov/capt/tools-learning-resources/data-collection-methods-pros-cons https://www.samhsa.gov/capt/tools-learning-resources/data-collection-methods-pros-cons http://smallbusiness.chron.com/advantages-disadvantages-focus-group-784.html MAR8 | FEBRUARY 2015 | TRAINING & DEVELOPMENT WWW.AITD.COM.AU INTELLIGENT QUESTIONNAIRE DESIGN FOR EFFECTIVE PARTICIPANT EVALUATIONS BY LISA ELIAS E valuating learning and development programs is about much more than just putting together random questionnaires, distributing and collecting them at the end of a workshop. Surveys are a form of social research and, conducted effectively as a holistic process, can provide a powerful opportunity to elicit valuable data from a captive, immediate audience. When analysed and reported, the results can be used to celebrate and communicate successes and/or to facilitate continuous improvement on a range of levels. The vast majority of learning and development programs, courses and workshops are “evaluated” using traditional participant feedback forms. These are usually (although not always) paper-based, and are variously called questionnaires, surveys, reactionnaires or happy sheets. They are often mistakenly understood to be meeting “Level 1” requirements with reference to the Kirkpatrick model. Designing a questionnaire So how can we do this better? A well- designed questionnaire is a key element of the evaluation process. Here are four common steps to good design: 1 Identify the objectives Before designing your survey it is essential that you first identify your objectives – the reason why you are conducting the survey. The following questions will help you to clarify these: • What are you trying to learn from the survey results? • Who is the target population - who will you be surveying and why? • Who is your audience - who will use the information from your survey? • How will the information be used? 2 Write well constructed questions based on the objectives The questions you include in your survey should always be guided by your objectives. This will help to ensure that you gather quality data and can address both your needs and YES NO TRAINING & DEVELOPMENT | FEBRUARY 2015 | 9WWW.AITD.COM.AU those of your audience. Asking a set of standard questions is one thing, but to truly evaluate participants’ reactions to any program, their responses must eventually be collated and analysed. This may include identifying themes or patterns in qualitative responses, calculating means, medians and averages, categorising open-ended questions, comparing and contrasting different states, facilitators or courses, looking at changes in satisfaction levels over time and more. Gathering quality data is dependent upon the quality of the questions that you have constructed. Ensure your questions have the following characteristics: • Clear and unambiguous – Use simple language. Not all respondents will be familiar with complex terminology. – Be specific. Your questions should be precise enough that the respondent is able to identify what the question is referring to without being overly wordy. – AvoidPowerPoint Best Practices is a tutorial that will help you learn to build a presentation using techniques that make your PowerPoint easy to view and understand. 1 PowerPoint is frequently used as a presentation aid when information is being delivered to an audience. The objective of this tutorial is to demonstrate how to create appropriate presentations in an academic setting. Aspects that we will cover in this tutorial are Content, Backgrounds, Text, Fonts, Colors, Graphics, and APA referencing. 2 Before you begin developing the PowerPoint, it is good to remember a few basic things that will help your presentation be visually pleasing. In regard to the overall look or content, the elements placed on each slide should be balanced. In your text, be sure to leave some space between lines. The style and formatting should be consistent from slide to slide. Be sure also to organize your slides in a logical sequence. 3 Backgrounds are the bedrock to the presentations. They set the theme and the mood. As you choose a background, try to match it in some way to the information you will be presenting. The Design tab is a good place to pick a theme that parallels your information. Keep the background simple, and stick with one background for the majority of the slides. Also avoid using patterns or bold prints and colors. 4 Overpowering patterns make it difficult to read the text. Viewers will probably not even pay attention to the information because they can’t see it on top of the bold background. 5 Text is obviously a very important component of your slides. But it must be presented in such a way that the audience can absorb it quickly and easily without it being too confusing and complicated. If using bullets, don’t center them because this makes the information jagged and difficult to follow. Left-justification within a textbox is easier to read because your eye knows where to go next. 6 Avoid having too much text on a slide. Remember that PowerPoint presentations are meant to be presented to a room full of people. Even if the room is not very large, it can be difficult for the eyes to read this much information at a distance. Also, if you put all of your information on a screen, then it is not necessary for you to read it – your audience can do that themselves. As you can see, there is too much information squeezed into this slide which is not ideal for presenting your information. Remember – the professor asked for a PowerPoint presentation – not a paper, so be succinct. Show that you understand the main points by keeping it brief. 7 Your text boxes will have to be formatted with fonts, so you will need to decide what specific size and style of typeface you want in the presentation. The size of the titles and the size of the content should be consistent from slide to slide. And the size should be large enough to read easily. This font, for instance, is Myriad Pro, size 36. Typically, the