business plan assignment - Management
Assignment 5: Business Plan – Putting it
all Together
Length: 60 - 130 double-spaced pages. (Does not include cover page and reference page(s))*
*Students may find that they need to use more pages to cover the assignment.
Due: Week 7 Sunday Midnight (PST)
Post: Week 7 Assignment Folders
Points:
It is critical that as you write the Business Plan to incorporate citations from the text books
used in the BBA program. Do not copy and paste from your (or others) assignments from
previous classes (that is an Academic Integrity Violation). But do apply and cite the concepts
from what you have learned.
A good first line for a business plan is, “There is a need” and then spend the next 40 to 75 pages
showing that there is indeed a need and how you will (not plan on but actually will) fill that need.
The purpose of this assignment is for you to put your Part 1 and Part 2 assignments together and
to do your best to make this an excellent Business Plan; then receive corrections and ideas from
your instructor to make your plan even better. Your instructor is not an editor and at this point all
of your APA should be perfect. Your instructor will be looking for ways to increase the flow and
recommendations for your Business Plan with an eye to help you to add sections or additional
research to make you plan as complete and fluent as it can be.
At this point, incorporate all of the instructor’s suggestions from the first and second part of the
Business Plan. In addition, follow the subsequent steps:
1. Create the transitions between the first and second assignment to be sure there is a flow
and it looks like one concise Business Plan.
2. Review all of your ideas in your Marketing and Operations sections and be sure they are
accounted for in your Financials. For example, if you mention a marketing campaign in
the Marketing section, be sure that all of the costs associated with that campaign are clearly
outlined and accounted for in the financial section.
3. Create all of the sections below (Mission Statement, Table of Contents, Abstract and
Appendices, References).
4. Review Part 1 and Part 2 and be sure that your headings are consistent throughout the whole
paper. For example, Marketing should be the same level heading as Financials. In
addition, ensure that the numbering of the sections and figures (this covers all visual aids,
tables, etc.) is continuous and logic. (see APA sample paper
https://owl.english.purdue.edu/owl/resource/560/18/)
5. Once this assignment is submitted, your instructor will provide feedback to help you
improve your Business Plan before the final submission. The more complete this
assignment is the better input you can get from your instructor. Make sure you include all
of the following using APA and business writing skills:
https://owl.english.purdue.edu/owl/resource/560/18/
• Mission Statement
• Table of Contents
• Execute Summary (Abstract)
• Appendices
• C**Signature Assignment**
Assignment 7: Final Paper Handout and
Rubric
Length: 35 – 70 double-spaced pages*
*Students may find that they need to use more pages to cover the assignment.
Due: Week 8 Saturday Midnight (PST)
Post: Week 8 Assignments Folder
Points:
This is the final Business Plan that is to show mastery of the course learning objectives for this
course and the entire BBA program. The Business Plan is to show business research, analysis,
writing, and mastery of APA. Be sure that you have incorporated all of the suggestions from your
instructor (Assignments 1 – 6) in this final document. Look carefully over the instructor comments
from “Putting it all Together”.
This is your Signature Assignment for this course and will be turned in through
TurnItIn/Grademark. Remember this is the one document that you will show your current and
future bosses. You want your bosses to look at this document and instantly promote you!
Be sure to follow APA for your Table of Contents and Reference page (many students trip upon
those). Show mastery in each of the following sections, with APA references from your research,
analysis and your text book.
1. Executive Summary
You will include this section in the Outline – but you will not be able to write this section
until you have completed all of the research and written all of the other sections.
However, it is good for you to know that:
The purpose of an Executive Summary is to write a brief description of your plan that
allows the reader to gain the essence of the entire plan in less than two pages. It is
intended to give a busy executive the key information and lead the reader to the sections
that will answer the executive’s primary questions. It is not an introduction to the plan,
as you may have written in typical papers. This Executive Summary, although
positioned first in the project, should actually be written last. That way you know what
you are summarizing. Writing it earlier will cause it to tend towards a traditional
introduction. The elements of an Executive Summary are:
● Usually starts with “There is a need” back up with data. This includes a description
of the unsatisfied need that creates the business opportunity/innovation
● Purpose of the plan (attract investors, bring a new innovation to a specific and
identified and cited market, etc.)
● Introduction to market opportunity – what is the innovation, what is the industry,
what is the value that it brings
● Brief description of the connection to the Fortune 500 Company
2. Mission and Vision Statement & Innovation Description
The Mission and Vision should be carefully crafted. You should see evidence of how
operational, financial, management and marketing plans are executed in light of the
innovations mission and vision. You are writing about the Innovation not about the Fortune
500 company, and yet you have to show the connections.
Company Description (proposed neAssignment 3: Business Plan – Part 1
Length: 20 – 30 Pages (does not include the cover page and reference page(s))*
*Some students find that it takes more pages to complete this assignment
Due: Week 4 Sunday Midnight (PST)
Post: Week 4 Assignments Folder
Points:
It is critical that as you write the Business Plan to incorporate citations from the text books
used in the BBA program. Do not copy and paste from your (or others) assignments from
previous classes (that is an Academic Integrity Violation). But do apply and cite the concepts
from what you have learned.
In this assignment you are to review your Outline (Assignment 2) and then fill in and actually write
the first half of the Business Plan. You will combine this with the second half of the Business Plan
(due Week 6) and then after incorporating instructor feedback you will combine the first half of
the Business Plan with the second half of the Business Plan for your final Signature Assignment
for this class.
SWOT
Also, please remember an important part of this assignment is to prepare your preliminary SWOT.
It is best to have your SWOT in two forms. The first is a visual display using the SmartArt in
Word (Insert > SmartArt). See the SSWOT Analysis handout in Week 2 Documents and
Resources for more information and an example. In addition, check out this link for more
information on SWOT: http://www.mindtools.com/pages/article/newTMC_05.htm.
Note: Your SWOT analysis will be included in your Business Plan – Part 1 Assignment (Week
4); however, it is important to do a preliminary SWOT analysis now before you develop the
mission and vision of your company. Prepare words that explain each section of the SWOT and
link those to the data you are gathering this week in your Literature Review. Remember, the
SWOT is an analysis of internal and external factors that will affect your new business. The SWOT
will continue to develop throughout the course and will require updating and you complete Part 2
of the Business Plan.
For this assignment, prepare and write out the following sections of your proposed business. Use
APA and follow APA guidelines for your headings. Each section is to have primary source data
and you should cite the textbook at least three (3) times in this section. Remember to alphabetize
all of your sources for this paper and list them in a reference section at the end.
It is recommended that you only use short citations, up to fifteen words. Trying to fill up your
paper with long citations of five to ten lines long is never appropriate in a Business Plan. If you
quote more than 40 words, follow APA guidelines in doing so:
https://owl.english.purdue.edu/owl/resource/560/02/.
http://www.mindtools.com/pages/article/newTMC_05.htm
https://owl.english.purdue.edu/owl/resource/560/02/
Also remember the “voice” of a Business Plan is never to write that something “must” or “should”
be done. The Business Plan “vAssignment 4: Business Plan – Part 2
Length: 30 - 40 double-spaced pages (does not include cover page and reference page(s))*.
It often takes students twice as many pages to cover this material.
*Some students find that it takes more pages to complete this assignment
Due: Week 6 Sunday Midnight (PST)
Post: Week 6 Assignments Folder
Points:
It is critical that as you write the Business Plan to incorporate citations from the text books
used in the BBA program. Do not copy and paste from your (or others) assignments from
previous classes (that is an Academic Integrity Violation). But do apply and cite the concepts
from what you have learned.
For this assignment you are to review your Outline (Assignment 2) and then fill in and actually
write the second half of the Business Plan. Before you submit this assignment review ALL the
instructor feedback from Assignment 3 and do not continue to make the same mistakes. For
example, if your instructor reminds you that you are not using APA, or APA headings, be sure you
make this second assignment follow those guidelines.
After you receive feedback on this assignment (after Week 6) you will combine the first half of
the Business Plan with the second half of the Business Plan for your final Signature Assignment
for this class.
For this assignment prepare and write out the following sections of your proposed business. Use
APA and follow APA guidelines for your headings. Each section is to have primary source data
and you should cite the text book at least three (3) times in this section. Remember to alphabetize
all of your sources for this paper and list them in a reference section at the end. It is recommended
that you use only short citations, up to fifteen words. Trying to fill up your paper with long
citations of five to ten lines long is never appropriate in a Business Plan. If you quote more than
40 words, follow APA guidelines in doing so:
https://owl.english.purdue.edu/owl/resource/560/02/.
Also remember the “voice” of a Business Plan is never to write that something “must” or “should”
be done. The Business Plan “voice” is to recommend or provide options and opportunities. Also
avoid using any pronouns (we, us, they, them, etc.) as they are always confusing and should be
completely avoided in a Business Plan.
For this paper have at least six (6) pages* for each major section (Operations plan) and to have at
least four to five paragraphs on all of the smaller sections (Key Suppliers). Often students need
twice that amount of pages to successfully complete this assignment. Furthermore, a paragraph is
usually about a third of a page and is never just one sentence:
https://owl.english.purdue.edu/owl/resource/606/02/. Each major section should have a minimum
of two to three citations (not quotes), many will have twice that amount. It is never allowed to
have a single sentence paragraph.
https://owl.english.purdue.edu/owl/resource/56SWOT Analysis 2
RUNNING HEAD: SWOT ANALYSIS
SWOT Analysis
SWOT Analysis
Strengths
· Worldwide network of distributors and that panders in hardware maker of computers
· Strong brand recognition
· Readymade receipt by the users of Microsoft products
· Leading to an increase in customer base
· Profitability and revenues speak about the company’s competitive strength
Weaknesses
· Mobile computing has missed the wave for revolution
· Cut-throat competition
· Omnipresent security mistakes in the software, which turns up ostensible to the windows user, and there remain chances for one to encounter the acquainted bangs (How to Develop a Strategy For Success, 2020).
Opportunities
· Cloud-computing paradigm results in giving a strong presence to the company resulting in gaining leadership position
· An aggressive push towards cloud computing will turn up as a game changer
· Bringing forth revolutionized email product
· Good business prospects
Threats
· Giant size is preventing from reading market signals
· Microsoft has been annoyed with software piracy particularly in Asian region
· Microsoft requires to be both fatigued and distrustful of budding lawsuits specifically in Europe where the regulators are unable enchanting generous to its anticompetitive business practices
The SWOT analysis on Microsoft very much clears the presence and position of the company. The former analysis has made it strong that Microsoft cannot have enough money to misinterpret evolving trends and varying customer preferences. As an alternative, it must come up in a position where it very well senses and perceives market moves and concocts acting accordingly. There is a great necessity to come forth with possible strategic move that would be to emphasis more on the enterprise segment meanwhile most other technology companies give the impression focusing completely on the personal customer segment. In the end, it can be seen how the current leadership changes play themselves out with esteems to the future strategic moves adopted by the company. It is very much clear from the discussion that the company has to make the most of opportunities in order to deal with the weaknesses and threats (How to Develop a Strategy For Success, 2020).
References
How to Develop a Strategy For Success. (2020). Retrieved from
https://www.mindtools.com/pages/article/newTMC_05.htm
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