Fluent Essays

I need your help for writing essay (4 pages not including the cover page and references page)   The topic as below:   Critical Thinking: The Nature of Change (105 points) In this module, we learned that everything is in a state of constant  change. This is a challenge of strategic management, as the industry  environment is driven by technology, consumer needs, politics, economic  conditions, and many other influences. Consider these influences as you  analyze the following cases. Eastman Kodak’s (Kodak) Quest for a Digital Future (R. M. Grant, Contemporary Strategy Analysis: Text and Cases, 10th ed., Wiley, 2019) To support the case analysis read Chapter 8 and the assigned reading. In addition, view the following video: Company Man. (2018, June 13). The decline of Kodak…What happened? [Video file]. Retrieved from https://youtu.be/eVrmFgvEnAA Remember that a case study is a puzzle to be solved, so before  reading and answering the specific case questions, develop your proposed  solution by following these five steps: Read the case study to identify the key issues and underlying  issues. These issues are the principles and concepts of the course area  which apply to the situation described in the case study. Record the facts from the case study which are relevant to the  principles and concepts of the course area issues. The case may have  extraneous information not relevant to the current course area. Your  ability to differentiate between relevant and irrelevant information is  an important aspect of case analysis, as it will inform the focus of  your answers. Describe in some detail the actions that would address or correct the situation. Consider how you would support your solution with examples from  experience or current real-life examples or cases from textbooks. Complete this initial analysis and then read the discussion  questions. Typically, you will already have the answers to the questions  but with a broader consideration. At this point, you can add the  details and/or analytical tools required to solve the case. Case Study Questions: What were the challenges of technological change for Kodak given “disruptive” digital technologies? What were Kodak’s competencies? Was the idea to ‘brand’ the company an imaging company versus a chemical company a mistake? Evaluate Kodak’s approaches to managing strategic change including  organizational ambidexterity, scenarios, crisis management, capability  development, dynamic capabilities, and knowledge management. Was Kodak’s failure inevitable? What could Kodak have done differently? Directions:- - Write an essay that includes an introduction paragraph, the essay’s   body, and a conclusion paragraph to address the assignment’s   guide questions.  - Do not address the questions using a  question-and-answer format.    -  Charts/diagrams should be labeled and can be added within the body of your paper.   - APA style should be used   - Font will be: Times roman 12, and double space should be between  lines   -At least 3-4 scholarly, peer-reviewed journal articles will be  used as references (including the below two).      Recommended Reference:     Cuc, J. E., & Miina, A. (2018). Classifying the business model from a strategic and innovation perspective. Journal of Business Models, 6(2), 15–18.Case 10 Eastman Kodak’s Quest for a Digital Future On January 19, 2012, the Eastman Kodak Company declared bankruptcy—it entered “voluntary Chapter  11 business reorganization.” Its two-decade journey of transition from traditional photography into digital imaging was effectively over. In 1990, Kodak had launched its Photo CD system for storing photographic images; in 1991, it had intro- duced its rst digital camera and, in 1994, its new CEO, George Fisher, had declared: “We are not in the photographic business . . . we are in the picture business.” With senior executives recruited from Motorola, Apple, General Electric, Silicon Graphics, and Hewlett-Packard, Kodak’s digital imaging efforts had established some notable successes. In digital cameras, Kodak was US market leader for most of 2004–10; globally, it ranked third after Canon and Sony. It was a technological leader in mega- pixel image sensors. It was global leader in retail printing kiosks and digital minilabs. Financial performance was a different story. In 1991, Eastman Kodak was America’s 18th-biggest company by revenues; by 2011, it had fallen to 334th: over the same period its employment had shrunk from 133,200 to 17,100. During 2000–11, its operating losses totaled $5.2 billion. As Antonio Perez prepared for his new role under the supervision of Kodak’s chief restructuring of cer, James Mesterharm, he re ected on Kodak’s two decades of decline. How could a company that had been a pioneer of digital imaging and had invested so heavily in building digital capabilities and launching new digital imaging products have failed so miserably to pro t from its efforts? And what could he have done differently to have avoided this fate? These same questions haunted the CEOs of other companies: if one of America’s most successful companies could be destroyed by new technology, what did the future hold for their own businesses? Kodak’s History, 1901–93 George Eastman transformed photography from a professional, studio-based activity into an everyday consumer hobby. His key innovations were silver halide roll lm and the rst fully portable camera. The Eastman Kodak Company established in Roches- ter, New York, in 1901 offered a full range of products and services for the amateur photographer: “You push the button, we do the rest” was its rst advertising slogan. By the time George Eastman died in 1932, Eastman Kodak was one of the world’s leading multinational corporations with production, distribution, and processing facil- ities throughout the world and with one of the world’s most recognizable brand names. This case was prepared by Robert M. Grant. ©2019 Robert M. Grant. 476 CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS After the Second World War, Kodak entered a new growth phase with an expand- ing core business and diversi cation into chemicals (its subsidiary, Eastman Chemical, exploited its polymer technology) and healthcare (Eastman Pharmaceutical