Business plan - Management
PLEASE check the files uploaded so you know what my business idea (online sex shop) is, and respond to the questions below with the info on the files.Here is the link for the book: https://b123i2nxe-mp03-y-https-library-books24x7-com.proxy.lirn.net/toc.aspx
CHAPTER 16(Pic uploaded)
Provide details of any firm orders on hand.
Provide details of all customers you expect to sell to over the forecast period, and how much you expect to sell to each.
Give market research data that support or verify these forecasts. This is particularly important for ventures in the retail field, for example, when names of customers are not necessarily known in advance.
Prepare a sales forecast by value and volume for each major product group (eg for a hotel: bedrooms, restaurant, off-licence) throughout the whole period of the business plan – eg up to five years (monthly for years one and two and quarterly thereafter).
Support your forecast with examples from other similar ventures started recently, and drawing from company accounts and other sources.
Give an estimate of the likely market share that these forecasts imply.
CHAPTER 17(Pic uploaded)Using the cash-flow spreadsheet given above:
Construct a cash-flow statement for the pre-trading period leading up to ‘opening’ day.
Construct a cash-flow statement for years 1, 2, 3, 4 and 5 assuming that you achieve the level of sales in your sales forecast.
Remember you should produce years 1 and 2 monthly and years 3, 4 and 5 quarterly. Do not forget to state the key assumptions that you have made in arriving at your figures.
CHAPTER 18(Pic uploaded)Using the spreadsheet given above:
Construct a profit and loss account for years 1, 2, 3, 4 and 5, assuming you achieve the level of sales in your sales forecast. Include a statement of key assumptions made.
Construct a four-line summary (sales, gross profit, operating profit and profit before tax) of your profit and loss accounts for the full five years (annually).
Carry out a sensitivity analysis, noting by how much each of the following must change seriously to affect the apparent viability of your business plan:
Sales lower by x per cent
Fixed costs higher by x per cent
Cost of goods sold higher by x per cent.Business Plan Idea
Giulia Seabra
Southern states University
BUS 480
07/16/2022
1- I would like to explain how I came up with my business idea first. As a child, I grew up with my mom and grandmother, who were both very open minded, and they taught me everything related to sex, especially how to protect and respect my body. My girlfriends used to come to my house to ask my mom about sex because they didnt feel comfortable talking to their parents about it, and some would sadly learn on the streets.
In addition, I discovered that everyone is interested in talking about sex (in a respectful way), even those who pretend not to be interested. I remember my first job which was in a clothing store. There was a girl that used to come to the store to sell us some sexual products and all my co workers would get all excited and buy almost everything. It is also important to note that the sex industry is very powerful, but does little to teach us about our sexuality. The majority of people have a misconception about what sex is.
The business Im starting is going to be an online sex shop where were going to sell sex education exploring sensorial and tantric sex. A platform where we can explore the best of ourselves and improve the quality of life of a person, in its sexual dimension. We have to highlight that sexuality is a constitutive part of the human being and as such crosses the dynamics of social relationships.
A portal where you can find the best about sexual wellness that will also support your body’s overall wellbeing. The body itself offers a range of possibilities and the opportunity for an expansion of the experience of sexuality in a reflective and criticism. The goal is to redefine the creation of sexuality, rediscover sex and empower lovers to achieve sexual harmony. Even with all the exciting new toys and props available to help people improve their sex lives, communication between partners and a lack of intimacy remain the biggest challenges to maintaining healthy relationships over time.
2-
a) There are tons of sexy shops, but none are focused on education. Our goal is to help any human who would like to enhance their sexual experiences in a positive and healthy way.
b) No.
c) There is an innovative product I have in mind that should remain a secret. In spite of that, one of our main ideas is to offer a membership service in which the client receives a box with a variety of products every month.
d) Not sure.
e) Yes, it’s not happening.Giulia Seabra
Southern States University
Assignment 7-8-9
07/31/22
1- Describe your product or service, as if explaining it to a novice.
The business Im starting is an online sexshop, selling sex toys and lingeries. Aside from that, I would like to focus on sex education. Ill have a business Instagram account where I will work with a sexologist and we will post videos and pictures about issues that most people have related to sex. Our goal is to make people feel secure, explore, and love their bodies.
2- Is it currently available for sale? If not, what needs to be done, how much will that work cost and how long will it take?
At the moment, me and my partner are still deciding which toys we will sell and which manufacturer we will use. The lingeries will be designed by a friend of mine and made by my vegan leader. Our plan is to invest $3,000 to start the business and launch it in July 2023.
3- Do you have, or plan to have, any legal protection such as patents? If so, explain what you have done so far to establish your rights.
We probably wont have a patent, since I dont think its necessary, at least not in the beginning. If we decide to create a new product that doesnt exist on the market, then maybe yes.
4- How is your product or service different from those already on the market?
Initially, I will sell the same products that other companies sell; however, it will be my marketing strategy that will make the difference. We will use Instagram and our website to communicate with our clients, teaching them about their bodies and sex wellnes . In addition to talking with our sexologist, clients will have the opportunity to ask her questions. My brand will be the first to combine sex education with the sales of sex products.
5- Will you be providing any warranties, guarantees or after-sales service?
We will provide warranties in case the product does not function as originally described or intended.
6- Are there any possibilities of developing new products or services complementary to the one(s) described above?
It is one of my goals to create a product that does not exist on the market in the future. I dont know what it will be yet, but I have an idea in mind that involves a vibrator and an egg controlled by an app from anywhere in the world. They both vibrate on the same level, so couples who live far apart can feel a little closer.
Assignment 8
1- List all the costs you are likely to incur in making or marketing your product.
Were going to buy toys and lingerie from manufacturers, packaging, shipping, ads, and influencers to promote our brand.
2- Refer forward to
Assignment 20
and then calculate the fixed and variable costs associated with your product.
To answer this question, I will select only one product, Satisfyer Pro. Fixed: .$3.000 Unit variable cost: $15
3- Using the costs as calculated above and your profit objective, calculate the optimal price you should charge.
The price I Giulia Seabra
Southern States University
BUS 480
08/07/22
Part 1
Marketing strategies
The business will implement the best and latest marketing strategies to create business awareness and also to market the business products. These market techniques show how our business is competitive as they present the uniqueness of our services and our products. The aim of using the strategies is to make my products and services stand out from those of our competitors.
Social media marketing is the first marketing technique that will use to market our business. Our competitors are already using this strategy; however, the strategy has notes effective as it is supposed to be because of lack of creativity and innovation at the same time. Also, our competitors one line of business limit them in ensuring that they satisfy all the customers’ needs.
The first innovation is the creation of a website that will enable clients to observe our services and products. This strategy is not new since our two identified major competitors have theirs; however, our website will differ from their as far as marketing is concerned. There are different techniques that we will use to drive huge traffic to the website and ensure that we got enough clients. First, we will optimize the website so that the clients will not have issues when navigating through the website. Second, we will implement analytics to collects information from the users and use the information to enhance their experience when using the site.
Our second innovation is the social media marketing platform to achieve different social business needs. A study on the use of social media shows that about 60\% of the population has accounts in different social media platforms. This number is high and should be utilized to achieve different needs of the organization. Apart from advertising, we will integrate social media communication channel with the organization website so that we can answer the clients queries in real time. Timely response to the client matters in marketing and since it is not possible to be always online, it is important that we integrate the chat functionality with our website.
Apart from the technological innovation, we will also make use of the traditional marketing methods innovatively. Our business provides both products and services(education); therefore, blending them together will make our strategy stand out from those of our competitors that offer one line of service products.
Part 2
Business premises
Our business will make use of the online presence majorly to do sex education and training. The clients will have to attend an interactive session to be held at specific time. However, we will also have a local premise where our primary operations take place. The premises will also have sex products that will be delivered to the customers when they purchase them. Also, the premises will enable the customers to come and seek firsthand information when they need in our localized premises.
Business Plan
Giulia Seabra
Southern States University
BUS 480
08/13/2022
Business Plan
Question A
1. Who will conduct the selling for your business, and have they been professionally trained to sell?
The business will use personnel to sell the products to the public, and the personnel will have received the best training to handle the clients.
2. What selling methods will they employ?
The personnel will employ the ideology of training to deliver the best to the people.
3. Will you use point-of-sale material – leaflets, brochures, or videos, for example?
I will use point-sale materials such as brochures and leaflets to ensure that the people can easily understand the education.
4. Who will manage, monitor, and control your sales effort, and how will they do so?
The product tracking will be done by properly packaging the products when the customers buy through the identified courier.
5. Describe the selling process, leading from an unaware prospect to a converted client, covering identification of decision makers, overcoming objections, gaining agreement, etc.
The selling process will commence with identifying suitable places where the customers will not struggle. The second ideology for sales will include the identification of the distribution channel where there will be no intermediaries. The operation risks will be identified to ensure they are sorted out during the operation. The other idea is contacting the clients and the last part is after-sales services offered to the clients.
6. What procedures do you have for handling customer complaints?
Various communication channels within the organization enable communication with the customers. The various communication channels will enable the customers to choose the best communication channel depending on the urgency of the complaints.
7. What incentives exist for people to meet sales targets, and how will you motivate them to do so?
The products will have the best quality, motivating the clients to purchase from the business. Additionally, there will be frequent communication to notify the client of any dispatch to encourage them to purchase from us.
8. Who will direct, monitor and control your sales effort and what experience/skills do they have?
The online group will monitor the sales, who will have great skills in dealing with the products and identifying the changes on the products.
9. How long is the process from becoming aware of your product or service to making the buying decision, receiving the product or service and finally paying for it? This will have an important bearing on your cash flow and initial sales forecast.
The creation of awareness will be easily conducted through the online team to ensure that the people can easily access the products.
10. What sales volume and activity targets, such as calls per day, etc, have you set for each salesperson or selling method?
I have set excellent sales volume and activity targets to ensure that most people can access produ
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