Fluent Essays

Urgent 1--7 hoursMKT/574 v1 Strategic Marketing Plan MKT/574 v1 Page 2 of 2 Strategic Marketing Plan Part A: Environmental Analysis and SWOT Analysis (Due in Wk 2) Company Description Describe the company you are designing the plan for. Include: · Mission Statement · Vision Statement · Product line description · Company information, such as the size of the company Environmental Analysis Analyze the forces that affect the company and marketing efforts. Competitive Forces Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors. Economic Forces Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers. Political Forces Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county. Legal, Regulatory, and Ethical Issues Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail. Technological Forces Analyze whether your company will be affected by emerging technologies or trends in hardware and software industries Social Forces Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values. Current Target Markets Define the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets. Review Current Marketing Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing. SWOT Analysis Assess your company’s strengths, weaknesses, threats, opportunities, and then evaluate how to address these in your marketing plan. Strengths Assess your company’s competitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers. Weaknesses Assess what limits the company may have in its current marketing strategy. Consider if there is a company weakness that needs to be addressed through Public Relations or Marketing. Opportunities Assess the opportunities you see based on trends or environmental conditions. Threats AssessPHIL 1100 Assignment 3, due August 9 before 11:59 pm Late penalty is 5\% per day unless there is a documented medical excuse. Do not use any sources for this assignment except the assigned readings, my lecture notes, and my video recordings on Moodle. Your answers should be stated in your own words and supported by brief quotations from the readings. Cite the readings in text (Author’s last name, and page number). You may also quote from lecture notes or video recording. Once again, references should be in text (Smolkin, lecture notes) or (Smolkin, Video Recording). Remember, do not use the internet or other external sources for this assignment. I want you to answer the questions by doing the assigned readings, and use my lecture materials for extra help. I, Name:_________________Student #________________, certify that the answers to this assignment are my own. I certify that I did not share my answers with others, or take help from anyone else. I also certify that I did not use any other sources other than the assigned reading, the lecture notes, and video recordings provided in this course. I affirm that I did not use the internet to help answer any of these questions. I acknowledge that violating any of the above will result in an automatic score of “0” and that there will be no chance to redo the assignment or replace it with some other assignment. Answer one of the following questions. Answer the questions directly. Do not provide an introduction or conclusion. Each question should be answered in approximately, 10 - 12 paragraphs. 1. According to Kagan, what makes death bad for the one who dies? Consider two major objections to this view that Kagan discusses. Explain how he responds to each of these objections. Raise one other challenge to his view of what makes death bad for the one who dies. According to Kagan, would immortality be desirable? Explain his argument for his view? Explain the memory loss/evolving personality argument for how immortality could be desirable. Explain Kagan’s response to that argument. Discuss one important problem for Kagan’s response. In the final analysis, do you think an immortal life under ideal conditions could be desirable? Why or why not? 2. What is Kagan’s view on whether it is appropriate to fear death? Explain his argument for his view. Discuss an important problem for Kagan’s argument? How might Kagan best reply to that problem? What emotions does Kagan think are appropriate when thinking about one’s death? Explain. According to Kagan, how should the fact that you will die affect how you should lead your life? Do you agree with Kagan, if not, why not, and if so, how might you hope to implement those insights into your own life?