Research ppt - Management
The topic of both your written research report and your research proposal has become the basis of your research presentation. Assuming that you have received the necessary funding for the research, the purpose of the research presentation is to verbally present your research findings to the companys manager.
Each student will upload a PowerPoint file and a pre-recorded video. Please note that an audio recording is not accepted. A submission will be graded according to the assignment rubric.
PowerPoint file should have no more than 12 slides:
1. Introduction - First and last names only, no student ID number
2. Background - Product or service
3. Business Opportunities - Export market
4. Research Objectives
5. Methodology - Data collection methods: secondary, primary, quantitative, qualitative, sampling; analysis techniques
6. Data Analysis
7. Data Interpretation
8. Business Implications
9. Conclusion
10 References - At least 10 reliable sources, using APA style
A sample PowerPoint file of a research presentation is provided. To avoid common errors in PowerPoint presentations, please watch the video: Life After Death by PowerPoint. Submitting only the PowerPoint file without a video presentation will result in a grade of 0\%.
Pre-recorded video: Upload to the dropbox at your convenience, Google Drive, OneDrive (see
OneDrive uploading instructions
), or any compatible video format, Zoom MP4 format usually works, but try to avoid embedding videos in a PowerPoint (ppt) file as these files are often quite very large files to upload.
Submitting a video file that cannot be opened by the professor will result in a grade of 0\%. Please make sure that your video file is functional and accessible before uploading it.
An example of a research video presentation (9 minutes) is provided.
Video length: 10 to 12 minutes.Running head: CHOCOLATE 2
CHOCOLATE 2
Chocolate Export
Student’s Name: Soham krupal shah(301206723)
Centennial college
Date: 06.17.2022
Chocolate has been selected as the companys export product.
China has been chosen as the export destination.
Market Intelligence:
Intelligence on the Market Regarding Chinas Chocolate Industry:
Political Stability
The Chinese Communist Party (CCP) has had a solid hold on power, which has contributed to Chinas political climate being largely stable.
The Chinese government maintained its appearance of authority and continued to take part in formal public discussions on both the domestic front (Chinese politics) and the international front (foreign affairs). It is anticipated that the worldwide downturn in sales and the tension in international relations will heighten calls for progress and self-improvement, which will highlight the relevance of the consumer market. Additionally, it is anticipated that the downturn in sales will have a global impact.
Assistance with Various Commercial Activities
For the second year in a row, China has moved up to the category of the worlds top upgrading nations for cross-border commerce owing to the efforts the government has made to modify the fundamental economic structure of the economy. According to the findings of the annual evaluations, China is now ranked 31st out of 190 economies worldwide. In addition to advancements in the ease of doing business, China rocketed up the rankings between 2018 and 2019, moving from 46th position to 31st overall.
The Ease of Doing Business score ranks countries according to the degree to which their economic environments are conducive to the operations of businesses and provide more protections for the ownership of property. The higher a countrys score, the easier it is for businesses to operate in that country. Businesses find it more simpler and more conducive to their success to operate in high-ranking nations (1-20), which also have rules that are easy to comprehend.
Taking Uncertainty with currency
The value of one United States dollar in comparison to one Yuan has, for the most part, remained stable within a very tight range of 6.3-6.4 during the course of the year. This suggests that the value of the Chinese yuan has remained relatively unchanged. The value of the Yuan relative to other currencies, such as the Turkish lira, which has lately reached levels that have never been seen before, seems to be far more stable than the volatility witnessed in the value of other currencies exchange rates.
Relationships with Canada in terms of commercial exchanges.
China has now surpassed the United Kingdom to become the Nations second biggest trade partner, moving China into the position that tMARKET RESEARCH
PROPOSAL FOR
THREE FARMERS
Kevin Smith – Export to Mexico
Background about Camelina Oil
• Camelina is a cooking oil that is extracted from a type of oilseed called
“camelia sativa” (Health Canada, 2019)
• Camelina oil is high in polyunsaturated fats, and low in saturated fats.
This helps control blood cholesterol and avoid heart disease
• Camelina oil is rich in vitamin E, omega-3 and omega-6 fatty acids
(Bitty, 2012)
• Its high vitamin E content provides stability and long shelf life of 12
months without refrigeration (Robertson, 2018)
Business Opportunities
• High butter prices encourage consumers to switch to edible oils in
Mexico (Euromonitor International, 2019)
• Trade Commissioner Service of Canada states that agriculture and
food offer the highest opportunity for Canadian companies when it
comes to exporting into Mexico (2019)
Research Objectives
• To identify the comparative features of the
products currently existing in the Mexican oil
market and areas of use and market shares of
such brands in order to outline the most
effective marketing strategy for camelina oil
• To determine average monthly disposable
income and average monthly spending on edible
oils of Mexicans in order to form the most
suitable pricing and promotion strategy in
Mexico
• To identify and analyse key supply-side and
demand-side trends in Mexico when it comes to
“healthy” cooking oil, and forecasts on market
trends and growth in order to provide clear
anticipations on the sales prospects for camelina
oil
Methodology
• Secondary sources:
• Statistics Canada, Industry Canada, Health Canada
• Governmental regulations on food and oil market
• EuroMonitor International’s reports
• Other reliable sources
• Primary sources:
• Online surveys an questionnaires with consumers and food businesses to find
out consumers’ and restaurant business owners’ preferences and
perceptions.
• In-person interviews with the representatives from the consulates and Trade
Commissioner Service of Canada to collect export advice and information.
Data Analysis
Consumer Preference
Data Analysis
Pricing
Data Analysis
Purchase Frequency
Data Interpretation
• The Mexican society is cost-sensitive when it comes to edible oils.
• The Mexican consumers care about smoke point of oils for barbecue,
thus they might prefer camelina oil to olive oil.
• With CPTPP and CUSMA, this research will be valuable in providing
helpful suggestions for Canadian businesses to take advantage of
Mexico’s culinary camelina oil market.
Business Recommendation
• Three Farmers should launch its camelina oil with the best pricing
strategy, not too high comparing to other oils in the market.
• A campaign highlighting the health benefits and nutritional value of
camelina oil would be beneficial.
• Three Farmers should take advantage of trade pathways being built
by CPTPP and CUSMA.
Conclusion
• We plan to conduct market research and de
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