HOMEWORK - Marketing
Module 1 - Case
BUYER BEHAVIOR, MARKET ANALYSIS, AND PUBLIC RELATIONS
Assignment Overview
Marketing, Pricing, and Selling to Customers
Companies large and small create marketing strategies and make pricing decisions that affect the success of products or services. Before a product is introduced, the business must research who is most likely to buy it, at what price, and how they can communicate with that group.
Case 1 Resources
The Marketing Concept
(2021)
Creating a Marketing Strategy
(2021)
What Is a Product?
(2021)
Developing a Marketing Mix
(2021)
Market Segmentation
(2021)
Creating Products That Deliver Value
(2021)
Pricing Strategies and Future Trends
(2021)
Trends in Developing Products and Pricing
(2021)
Case Assignment
After completing case readings, head to IBISWorld (Click Additional Library Resources on the Library Portal Page) and select an industry that interests you; one that an entrepreneur or small business can enter.
Industry Background
Write a background of the industry. Include key figures and information about the industry, its performance, and outlook. Report the most important information.
Cite and reference
IBISWorld. (1/2 page)
The Players
Next, write about the competitiveness of the industry and a COVID-19 (Coronavirus) Impact. Complete this section with an overview of its two largest players: their target markets and how they differentiate themselves.
Cite and reference
IBISWorld. (1 page)
Marketing Assessment
Do an internet and social media search on the industry’s two largest competitors and provide an analysis of how they market their products, deliver value, and talk about price. It is important to provide citations for your research. (1 page)
Entrepreneurial Application
Based on the research above, provide advice for an entrepreneur who wants to enter the industry. How can the new business differentiate itself? What is its target market? How can it compete on price or value? (1/2 page)
No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text
citation
.
Since you are engaging in research, be sure to
cite
and
reference the sources in APA format
. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.
Assignment Expectations
Use the attached APA-formatted template (
MKT301 Case1
) to create your submission.
· The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.
Your submission will include:
· Trident University International’s cover page
· A paper with APA citations (2- to 3-sentence introduction, 3-page body, 2- to 3-sentence conclusion)
· The refeBUYER BEHAVIOR, MARKET ANALYSIS, AND PUBLIC RELATIONS
Assignment Overview
Marketing Public Relations
Connections between marketing and public relations have grown stronger over the last decade. Some experts have coined Marketing Public Relations (MPR) as an area of expertise in the field. MPR is another way to communicate messages to the market, specifically the internet which is already highly saturated with all sorts of ads and promotions.
Session Long Project 1 Resources
What is Marketing Public Relations?
(2021)
Public Relations Marketing: 5 Ways Not To Fail
(2021)
Public Relations Helps Build Goodwill
(2021)
Why The Most Memorable — And Powerful — PR Is Personal
(2021)
13 Tactics To Counter Negative Publicity When Internal Issues Become PR Crises
(2021)
How To Rebrand After A PR Crisis: Nine Experts Weigh In
(2021)
How PR & Marketing Work Better Together
(2019)
SLP Assignment
Small Business MPR Communication
For this project, select a small business. It can be a store from your hometown, a favorite family-owned restaurant, or an online business. You may even use a small club, charity, group, or house of worship for the assignment. While large corporations use MPR, it can be successful in a local market because a few extra sales or one or two new customers can make a large difference for a small business.
An MPR communication combines a press release with blog writing. You want to make something about your chosen business interesting and newsworthy. It could be a story about the owners, the company helping the community, an event, or an innovative product or service it offers.
Headline
While you are writing, think about a great title that will make people want to read.
The Lead (50 words)
· Start with an introduction that grabs the reader’s attention and make them want to find out more.
· Includes who, what, where, when, and why plus subject, verb, and object.
The Body (200-300 words)
· Focus on a single topic. Follow up with supporting information (the most important content first).
· Divided into 3- to 5-line paragraphs.
Boilerplate Information
· The organization’s name, address, etc. A little about the company (2-3 sentences).
· EXAMPLE: Click on a
News Release
to see what Trident uses. Your version will be shorter.
SLP Assignment Expectations
Use the attached template (
MKT301 SLP1
) to create your submission.
Your submission will include:
· A 1-page, single-spaced MPR communication for your chosen small organization or business.1
3
MKT301 Case 1
MKT301 Case 1
Your Name
Trident University International
MKT301 Principles of Marketing
Due Date
MKT301 Case 1
Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10).
After completing case readings, head to IBISWorld (Click Additional Library Resources on the Library Portal Page) and select an industry that interests you; one that an entrepreneur or small business can enter.
No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.
Industry Background
Write a background of the industry. Include key figures and information about the industry, its performance, and outlook. Report the most important information.
Cite and reference
IBISWorld. (1/2 page)
The Players
Next, write about the competitiveness of the industry and a COVID-19 (Coronavirus) Impact. Complete this section with an overview of its two largest players: their target markets and how they differentiate themselves. Cite and reference IBISWorld. (1 page)
Marketing Assessment
Do an internet and social media search on the industry’s two largest competitors and provide an analysis of how they market their products, deliver value, and talk about price. It is important to provide citations for your research. (1 page)
Entrepreneurial Application
Based on the research above, provide advice for an entrepreneur who wants to enter the industry. How can the new business differentiate itself? What is its target market? How can it compete on price or value? (1/2 page)
Conclusion
Add some concluding remarks: 2 to 3-sentence conclusion.
References
Below are some basic rules to follow when creating a reference list:
· Begin your reference list on a new page.
· The word References should be centered and bold at the top of the page.
· Double-space your reference list.
· For each author, list the last name first followed by the initials for their first and middle names.
· Arrange your reference list alphabetically by the last name of the author.
· Use a hanging indent after the first line of your citation (Word does COVID-19 (Coronavirus) Impact Update
IBISWorlds analysts constantly monitor the industry impacts of current events in real-time – here is an update of how this industry is likely to be impacted as a result of the global COVID-19 pandemic:
· Revenue for the Online Mortgage Brokers industry increased in 2020 due to surging demand from businesses conducted online. Industry revenue is expected to continue increasing, albeit at a slowe rate. For more detail, please see the Current Performance chapter.
· Due to a decline in the 30-year conventional mortgage rate, demand for online brokers has increased during COVID-19 (coronavirus) pandemic. For more detail, please see the Current Performance chapter.
· Demand for residential mortgages has increased over the five years to 2021, especially during the coronavirus pandemic as more consumers sought out newer and larger homes. For more detail, please see the Products and Service chapter.
Industry Definition
Closing time: Rising mortgage rates are expected to subdue refinancing activity
This industry includes companies that broker home mortgages online and companies that provide online mortgage marketplaces. It excludes banking and nonbanking institutions that originate home mortgages through online channels, but does include revenue from brokers that earn commissions on online home mortgages originated by these institutions.
Supply Chain
Key External Drivers
Percentage of business conducted online
30-year conventional mortgage rate
House price index
OD - External competition
Housing starts
2nd Tier Suppliers
Office Furniture Manufacturing in the US
1st Tier Suppliers
Computer & Packaged Software Wholesaling in the US
Paper Wholesaling in the US
Copier & Office Equipment Wholesaling in the US
Data Processing & Hosting Services in the US
Internet Service Providers in the US
Online Mortgage Brokers
1st Tier Buyers
Consumers in the US
Commercial Banking in the US
2nd Tier Buyers
Construction in the US
Real Estate and Rental and Leasing in the US
Related Industries
·
Commercial BanHeadline:
While you are writing, think about a great title that will make people want to read.
The Lead
Start with an introduction that will grab the reader’s attention and make them want to find out more. Includes who, what, where, when, and why plus subject, verb and object. (50 words)
The Body
Focus on a single topic. Follow up with supporting information (the most important content first). Divided into 3-to-5-line paragraphs. (200-300 words)
Boilerplate Information
The organization’s name, address, etc. A little about the company (2-3 sentences). EXAMPLE: Click on a News Release to see what Trident uses. Your version will be shorter.
##
Add Your Name HereDiscussion: Marketing, Social Media Trends, and TikTok
Previous
Next
Social Media and Marketing
Social Media is more than catching up with friends, sharing one’s life or food choices, talking politics, or creating videos and memes that can entertain. When used properly, social media is a powerful tool for marketers. With so many channels to choose from, professionals need to make good choices communicating with consumers.
Module 1 Discussion Week 1 Resources
Buyer Behavior
(2021)
Trends in Social Media
(2021)
Nine Effective Ways Marketers Can Avoid Social Media Gaffes
(2021)
Five Essential Digital Marketing Tips for Beginners
(2021)
Chief Meme Officer: Possibly marketings best force multiplier right now
(2021)
Introduction to Social Media and Digital Marketing
(2019)
Social Media and Technology Trends
(2019)
Week 1 Discussion Post
Based on this week’s readings or other research, share at least two trends in social media marketing that organizations need to know about. (Research Support Required)
This post should be 1-2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to
cite
in the body of the post and
add a reference list in APA format
. NOTE: failure to use research with
accompanying in-text citations
to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
CATEGORIES
Economics
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Accounting
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English
Anatomy
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Marketing
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Reading
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e. Embedded Entrepreneurship
f. Three Social Entrepreneurship Models
g. Social-Founder Identity
h. Micros-enterprise Development
Outcomes
Subset 2. Indigenous Entrepreneurship Approaches (Outside of Canada)
a. Indigenous Australian Entrepreneurs Exami
Calculus
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others) processes that you perceived occurs in this specific Institution Select one of the forms of stratification highlighted (focus on inter the intersectionalities
of these three) to reflect and analyze the potential ways these (
American history
Pharmacology
Ancient history
. Also
Numerical analysis
Environmental science
Electrical Engineering
Precalculus
Physiology
Civil Engineering
Electronic Engineering
ness Horizons
Algebra
Geology
Physical chemistry
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When considering both O
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Civil
Probability
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Identify a specific consumer product that you or your family have used for quite some time. This might be a branded smartphone (if you have used several versions over the years)
or the court to consider in its deliberations. Locard’s exchange principle argues that during the commission of a crime
Chemical Engineering
Ecology
aragraphs (meaning 25 sentences or more). Your assignment may be more than 5 paragraphs but not less.
INSTRUCTIONS:
To access the FNU Online Library for journals and articles you can go the FNU library link here:
https://www.fnu.edu/library/
In order to
n that draws upon the theoretical reading to explain and contextualize the design choices. Be sure to directly quote or paraphrase the reading
ce to the vaccine. Your campaign must educate and inform the audience on the benefits but also create for safe and open dialogue. A key metric of your campaign will be the direct increase in numbers.
Key outcomes: The approach that you take must be clear
Mechanical Engineering
Organic chemistry
Geometry
nment
Topic
You will need to pick one topic for your project (5 pts)
Literature search
You will need to perform a literature search for your topic
Geophysics
you been involved with a company doing a redesign of business processes
Communication on Customer Relations. Discuss how two-way communication on social media channels impacts businesses both positively and negatively. Provide any personal examples from your experience
od pressure and hypertension via a community-wide intervention that targets the problem across the lifespan (i.e. includes all ages).
Develop a community-wide intervention to reduce elevated blood pressure and hypertension in the State of Alabama that in
in body of the report
Conclusions
References (8 References Minimum)
*** Words count = 2000 words.
*** In-Text Citations and References using Harvard style.
*** In Task section I’ve chose (Economic issues in overseas contracting)"
Electromagnetism
w or quality improvement; it was just all part of good nursing care. The goal for quality improvement is to monitor patient outcomes using statistics for comparison to standards of care for different diseases
e a 1 to 2 slide Microsoft PowerPoint presentation on the different models of case management. Include speaker notes... .....Describe three different models of case management.
visual representations of information. They can include numbers
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ame workbook for all 3 milestones. You do not need to download a new copy for Milestones 2 or 3. When you submit Milestone 3
pages):
Provide a description of an existing intervention in Canada
making the appropriate buying decisions in an ethical and professional manner.
Topic: Purchasing and Technology
You read about blockchain ledger technology. Now do some additional research out on the Internet and share your URL with the rest of the class
be aware of which features their competitors are opting to include so the product development teams can design similar or enhanced features to attract more of the market. The more unique
low (The Top Health Industry Trends to Watch in 2015) to assist you with this discussion.
https://youtu.be/fRym_jyuBc0
Next year the $2.8 trillion U.S. healthcare industry will finally begin to look and feel more like the rest of the business wo
evidence-based primary care curriculum. Throughout your nurse practitioner program
Vignette
Understanding Gender Fluidity
Providing Inclusive Quality Care
Affirming Clinical Encounters
Conclusion
References
Nurse Practitioner Knowledge
Mechanics
and word limit is unit as a guide only.
The assessment may be re-attempted on two further occasions (maximum three attempts in total). All assessments must be resubmitted 3 days within receiving your unsatisfactory grade. You must clearly indicate “Re-su
Trigonometry
Article writing
Other
5. June 29
After the components sending to the manufacturing house
1. In 1972 the Furman v. Georgia case resulted in a decision that would put action into motion. Furman was originally sentenced to death because of a murder he committed in Georgia but the court debated whether or not this was a violation of his 8th amend
One of the first conflicts that would need to be investigated would be whether the human service professional followed the responsibility to client ethical standard. While developing a relationship with client it is important to clarify that if danger or
Ethical behavior is a critical topic in the workplace because the impact of it can make or break a business
No matter which type of health care organization
With a direct sale
During the pandemic
Computers are being used to monitor the spread of outbreaks in different areas of the world and with this record
3. Furman v. Georgia is a U.S Supreme Court case that resolves around the Eighth Amendments ban on cruel and unsual punishment in death penalty cases. The Furman v. Georgia case was based on Furman being convicted of murder in Georgia. Furman was caught i
One major ethical conflict that may arise in my investigation is the Responsibility to Client in both Standard 3 and Standard 4 of the Ethical Standards for Human Service Professionals (2015). Making sure we do not disclose information without consent ev
4. Identify two examples of real world problems that you have observed in your personal
Summary & Evaluation: Reference & 188. Academic Search Ultimate
Ethics
We can mention at least one example of how the violation of ethical standards can be prevented. Many organizations promote ethical self-regulation by creating moral codes to help direct their business activities
*DDB is used for the first three years
For example
The inbound logistics for William Instrument refer to purchase components from various electronic firms. During the purchase process William need to consider the quality and price of the components. In this case
4. A U.S. Supreme Court case known as Furman v. Georgia (1972) is a landmark case that involved Eighth Amendment’s ban of unusual and cruel punishment in death penalty cases (Furman v. Georgia (1972)
With covid coming into place
In my opinion
with
Not necessarily all home buyers are the same! When you choose to work with we buy ugly houses Baltimore & nationwide USA
The ability to view ourselves from an unbiased perspective allows us to critically assess our personal strengths and weaknesses. This is an important step in the process of finding the right resources for our personal learning style. Ego and pride can be
· By Day 1 of this week
While you must form your answers to the questions below from our assigned reading material
CliftonLarsonAllen LLP (2013)
5 The family dynamic is awkward at first since the most outgoing and straight forward person in the family in Linda
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The most important benefit of my statistical analysis would be the accuracy with which I interpret the data. The greatest obstacle
From a similar but larger point of view
4 In order to get the entire family to come back for another session I would suggest coming in on a day the restaurant is not open
When seeking to identify a patient’s health condition
After viewing the you tube videos on prayer
Your paper must be at least two pages in length (not counting the title and reference pages)
The word assimilate is negative to me. I believe everyone should learn about a country that they are going to live in. It doesnt mean that they have to believe that everything in America is better than where they came from. It means that they care enough
Data collection
Single Subject Chris is a social worker in a geriatric case management program located in a midsize Northeastern town. She has an MSW and is part of a team of case managers that likes to continuously improve on its practice. The team is currently using an
I would start off with Linda on repeating her options for the child and going over what she is feeling with each option. I would want to find out what she is afraid of. I would avoid asking her any “why” questions because I want her to be in the here an
Summarize the advantages and disadvantages of using an Internet site as means of collecting data for psychological research (Comp 2.1) 25.0\% Summarization of the advantages and disadvantages of using an Internet site as means of collecting data for psych
Identify the type of research used in a chosen study
Compose a 1
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I think knowing more about you will allow you to be able to choose the right resources
Be 4 pages in length
soft MB-920 dumps review and documentation and high-quality listing pdf MB-920 braindumps also recommended and approved by Microsoft experts. The practical test
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One thing you will need to do in college is learn how to find and use references. References support your ideas. College-level work must be supported by research. You are expected to do that for this paper. You will research
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3 The first thing I would do in the family’s first session is develop a genogram of the family to get an idea of all the individuals who play a major role in Linda’s life. After establishing where each member is in relation to the family
A Health in All Policies approach
Note: The requirements outlined below correspond to the grading criteria in the scoring guide. At a minimum
Chen
Read Connecting Communities and Complexity: A Case Study in Creating the Conditions for Transformational Change
Read Reflections on Cultural Humility
Read A Basic Guide to ABCD Community Organizing
Use the bolded black section and sub-section titles below to organize your paper. For each section
Losinski forwarded the article on a priority basis to Mary Scott
Losinksi wanted details on use of the ED at CGH. He asked the administrative resident