Question - Architecture and Design
OLCU 632
Individual Assignment # 4 & Rubric
Presentation for information learned in completing the Signature Assignment
Due Wednesday of Week 8
Online Students
Blended Students
The presentation [in the format of your choice (PowerPoint, Google Slides, Prezi, Screencast-o-Matic, Kaltura) as long as I can access it) will include a voice over. The presentation will be uploaded into the Discussion Board no later than Midnight on Wednesday of Week 8. Students will also upload the presentation into the gradebook (for points).
The presentation does not need a voice over. Students will present in class the night of the face-to-face class for Week 8. Students will have between ten to fifteen minutes to present following the instructions of the instructor. Students will also upload the presentation into the gradebook (for points).
Description: This presentation is to be from seven to 10 slides long. The presentations are to be a compilation of the key points that were learned in the completion of the Signature Assignment (from Week 7) for this class.
Directions:
Due Week 8:
The presentation will be from seven to 10 slides and will include a Voice Over (for the online students). Below is a list of a possible order for the slides, however each presentation will show the creativity and analysis that best fits the topic to be covered. Each topic below must be covered, but the order may be changed or added to depending upon student preference.
Slide 1 - Title of the work with student name and date
Slide 2 - Describe personal creativity skills and three ways that you are more prepared to engage in creativity from what you have learned in this class
Slide 3 - Describe the industry from your chosen organization
Slide 4 - Information and research of a risk within the industry and the company
Slide 5 - Analysis of competition
Slide 6 - Synopsis of Action Plan
Slide 7 - Specific recommendations to increase creativity and collaboration
Slide 8 - Reference section
Review each of the following Course Learning Outcomes and include something from each of these in your presentation.
1. Examine existing personal creativity skills and cultivate additional personal creativity skills in both personal and professional settings.
2. Analyze the connection between creativity, leadership and bringing value and solving problems within the workplace.
3. Analyze the need for increasing creative thought in a complex global environment including designing strategies to increase cash, profit and growth through understanding competitive dynamics.
4. Identify the various business segments and the different or similar ways that each segment drives for profitability through creativity and resultant innovation.
5. Analyze and apply decision matrices especially Michael Porter’s work for creative opportunities, or to mitigate risk and/or legal considerations in the global marketplace including compliance with Foreign Corrupt Practic16
Increasing Value, Creativity, and Innovation in Tesla Motors
Anthony Bahlman
OLCU/632
UMG
04/24/2022
Introduction
Tesla Motors is an automotive company that is considered a pioneer in innovation through its excellent roll-out of electric vehicles. The company was founded in 2003 and it has been experiencing constant growth over the years. However, with the increased use of technology competition has increased in the automotive industries and other companies are innovating new EVs and selling them at cheaper prices. Tesla is at the risk of losing its competitive advantage. This paper analyzes the risks facing Tesla and three of its main competitors in the automotive industry. The paper further examines how Tesla has utilized collaboration to sharpen its competitive advantage. Lastly, the paper will provide an action plan for Tesla to increase collaboration between stakeholders to promote creativity and innovation.
Analysis
Risks
Tesla is facing the risk of losing its competitive advantage. The motor vehicle industry is experiencing stiff competition and companies are using technology to innovate new and unique products. The competitors of Tesla are automating their systems to achieve flawless operations that will increase customer satisfaction. This implies that any company operating in the automotive industry must innovate constantly to maintain its competitive advantage. Different organizations producing cars are giving a roll-out of exclusive vehicles that are keeping customers glued to their brands. Therefore, Tesla is at the risk of losing its competitive advantage if it does not effectively utilize technology to innovate. It must develop the ability to design electric vehicles that are more superior compared to those of its competitors. In the modern business environment, a competitive advantage is an essential tool for any company that aims at success. Ibrahim and Mahmood (2016) assert that a competitive advantage is the driver of performance and for Tesla to stay at the top, it must sharpen its competitive edge.
Bashir and Verma (2017) believe that innovation is the new competitive advantage without which companies face the risk of failure. Tesla is facing competition from giants such as BMW and Volkswagen. There is also the threat of new entrants who have been motivated by the growth in technology and flexibility in innovating. Clausen and Olteanu (2020) assert that the demand for electric vehicles is high and Tesla has to remain competitive to maintain its customer base. It is also the only tool that will help the company succeed and increase its profits. Tesla needs to be creative and innovate to stay highly competitive in the market, increase its sales, and achieve superior margins compared to its rivals. Every organization is after becoming a giant in the industry and without a strong competitive advantage, this cannot be achieved.
Sozzi (2021) conducted an analysis which indicated that Tesla should not be
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