Sustainability Discussion Question - Marketing
Take a look at The World is Not Enough link. It shows how much land would be needed if all of the people in the world consumed like the average person in Indonesia or the average person in the US. Bottom line, if everyone in the world consumed like Americans, we would need 5 Earths! Given that we only have one Earth, and that Globalization is a rising tide that lifts all boats what are your thoughts on what needs to happen next? What would happen if every country was as rich as the US and consumed resources like people in the US? How does this related to the Sustainability topic youve read about?
https://www.statista.com/chart/10569/number-of-earths-needed-if-the-worlds-population-lived-like-following-countries/
https://sustainabledevelopment.un.org/content/documents/211617\%20Goals\%2017\%20Partnerships.pdf
https://learn-us-east-1-prod-fleet02-xythos.content.blackboardcdn.com/5fcef915a349e/441084?X-Blackboard-Expiration=1634536800000&X-Blackboard-Signature=FMCzTLNL0ssWKedai16xgqRvj6L0Kpn7\%2BWKVneEtQeY\%3D&X-Blackboard-Client-Id=147419&response-cache-control=private\%2C\%20max-age\%3D21600&response-content-disposition=inline\%3B\%20filename\%2A\%3DUTF-8\%27\%27Global\%2520Sustainability\%2520Survey\%2520-Leaders-Report-2020.pdf&response-content-type=application\%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20211018T000000Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21600&X-Amz-Credential=AKIAZH6WM4PL5SJBSTP6\%2F20211018\%2Fus-east-1\%2Fs3\%2Faws4_request&X-Amz-Signature=d035341a5be8e8dbce4e78cf88f74bb543e07505a60acdb3720f73873782c146
Sustainability and Global Business
What is Sustainability?
Most commonly accepted definition of sustainability:
“Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
United Nation’s Brundtland Commission
2
Max-Neff
Human Needs:
subsistence,
protection,
affection,
understanding,
participation,
creation,
identity and
freedom.
Global Drivers of Sustainability
Increasing Industrialization
Proliferation & Interconnection of Civil Stakeholders
Emerging Technology
Effects of Globalization- poverty, inequity, population explosion
There is a Hierarchy of Outcomes related to Sustainability
Environment
Economy
Society
Social
Economic
Environmental
4
Why discuss this? To give you a comfort with the language and ability to negotiate with it.
Security
Oceans
Urban
Growth
Industry
Energy
Species &
Ecosystems
Population &
Human
Resources
Food
Scarcity
Economy
Sustainable
Development
Areas of focus in Our Common Future, UN World Commission on Environment and Development (1987)
Sustainability = Opportunity
“Welcome to the new world of sustainability. As resource supplies fail to keep up with burgeoning demand, companies will start treating sustainability as a central part of management rather than relegate it to a vaguely defined office of social responsibility. The world as a whole is on the verge of a new wave of innovation in resource management. And as with all innovation, this will create opportunities for companies that can help their customers address these concerns.” ..BCG
Katsuaki Watanabe, CEO of Toyota
For us to become the genuine number one - in quality - we have to realize the dream vehicle, which makes the air cleaner, never injures people, makes people healthier and can run on a single tank of fuel between London and Istanbul.
For Discussion
(possible essay question):
How is the notion of Innovation (tied to Sustainability) relevant to Freidman’s ideas about competing in a Flat World?
Business Benefits of Sustainability
License to Operate
Cost Reduction or Avoidance
Market Opportunity or Advantage
Employee Engagement
Ability to Seize the Innovation High Ground
Access to Investment Capital
Sustainability and Corporate Social Responsibility (CSR)
Strategies by which businesses and communities seek economic development approaches that also benefit the global and local environment and quality of life
Economy
Jobs, Prosperity, Wealth creation
Environment
Natural Resources Biodiversity
Society
Social Equity
Sense of community
Healthy Ecosystems
Thriving Local Economy
SUSTAINABLE
DEVELOPMENT
Sustainable Development Venn Diagram
Triple Bottom Line
TBL“ or 3BL,
What is TBL?
An expanded spectrum of values and criteria for measuring organizational and societal success – economic, environmental, social.
In the private sector, a commitment to CSR implies a commitment to some form of TBL reporting.
Novo Nordisk TBL
The Triple Bottom Line is made up of Social, Economic and Environmental
People, Planet, Profit
People, Planet, Profit
Community
Natural and Built Environment
Individuals
Equity
Economy
Ecology
People
Profit
Planet
SYNERGY
15
Why discuss this? To give you a comfort with the language and ability to negotiate with it.
Triple Bottom Line Accounting
Expanding the traditional reporting framework
Take into account environmental and social performance in addition to financial performance.
Companys responsibility to stakeholders rather than shareholders.
Legislation
Legislation permitting corporations to adopt a Triple Bottom Line is under consideration in some jurisdictions.
The triple bottom line has been adopted as a part of many companies’ Sustainability Strategy
What is triple bottom line reporting?
“At its narrowest TBL reporting is a framework
for measuring and reporting corporate
(organizational) performance against economic,
social and environmental parameters”
www.sustainability.com
A move from one dimensional economic
reporting to three dimensional economic, social
and environmental reporting
How is TBL reporting accomplished?
Economic
Generally Accepted Accounting Principles
Customers
Suppliers
Employees
Social
Bribery and corruption
Political contributions
Child labor
Security practices
Indigenous rights
Training and diversity
Environmental
Energy
Water
Biodiversity
Emissions, effluents, and waste
How organizations strategically manage
CSR through triple bottom line reporting
TBL reporting enables organizations to:
Measure and manage their financial and non-financial
performance and impacts, or lack thereof
Have their performance and impacts verified
independently
Communicate effectively with consumers,
governments, investors, employees, other
stakeholders and watchdog groups
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f. Three Social Entrepreneurship Models
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American history
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Numerical analysis
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Electrical Engineering
Precalculus
Physiology
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Algebra
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Physical chemistry
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Identify a specific consumer product that you or your family have used for quite some time. This might be a branded smartphone (if you have used several versions over the years)
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Chemical Engineering
Ecology
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https://www.fnu.edu/library/
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Organic chemistry
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Topic
You will need to pick one topic for your project (5 pts)
Literature search
You will need to perform a literature search for your topic
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you been involved with a company doing a redesign of business processes
Communication on Customer Relations. Discuss how two-way communication on social media channels impacts businesses both positively and negatively. Provide any personal examples from your experience
od pressure and hypertension via a community-wide intervention that targets the problem across the lifespan (i.e. includes all ages).
Develop a community-wide intervention to reduce elevated blood pressure and hypertension in the State of Alabama that in
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Conclusions
References (8 References Minimum)
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be aware of which features their competitors are opting to include so the product development teams can design similar or enhanced features to attract more of the market. The more unique
low (The Top Health Industry Trends to Watch in 2015) to assist you with this discussion.
https://youtu.be/fRym_jyuBc0
Next year the $2.8 trillion U.S. healthcare industry will finally begin to look and feel more like the rest of the business wo
evidence-based primary care curriculum. Throughout your nurse practitioner program
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One of the first conflicts that would need to be investigated would be whether the human service professional followed the responsibility to client ethical standard. While developing a relationship with client it is important to clarify that if danger or
Ethical behavior is a critical topic in the workplace because the impact of it can make or break a business
No matter which type of health care organization
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We can mention at least one example of how the violation of ethical standards can be prevented. Many organizations promote ethical self-regulation by creating moral codes to help direct their business activities
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The inbound logistics for William Instrument refer to purchase components from various electronic firms. During the purchase process William need to consider the quality and price of the components. In this case
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The ability to view ourselves from an unbiased perspective allows us to critically assess our personal strengths and weaknesses. This is an important step in the process of finding the right resources for our personal learning style. Ego and pride can be
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CliftonLarsonAllen LLP (2013)
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The word assimilate is negative to me. I believe everyone should learn about a country that they are going to live in. It doesnt mean that they have to believe that everything in America is better than where they came from. It means that they care enough
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Single Subject Chris is a social worker in a geriatric case management program located in a midsize Northeastern town. She has an MSW and is part of a team of case managers that likes to continuously improve on its practice. The team is currently using an
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3 The first thing I would do in the family’s first session is develop a genogram of the family to get an idea of all the individuals who play a major role in Linda’s life. After establishing where each member is in relation to the family
A Health in All Policies approach
Note: The requirements outlined below correspond to the grading criteria in the scoring guide. At a minimum
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Read Connecting Communities and Complexity: A Case Study in Creating the Conditions for Transformational Change
Read Reflections on Cultural Humility
Read A Basic Guide to ABCD Community Organizing
Use the bolded black section and sub-section titles below to organize your paper. For each section
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