BS 620 W7 12 Paper 5 $ per page - Economics
Please see attachment
This assignment will be submitted to Turnitin®.
Instructions
Image result for strategic plan
Course Objective: Develop the skills to assess the success of the plan.
Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.
Demonstrate how to build a competitive advantage through functional level strategy
Prompt:
Prepare a strategic plan that contains the following sections:
Executive Summary
Company Overview (with NYSE or NASDAQ ticker symbol)
Company History
Products and or services
Operations
Vision
Mission Statement
Corporate Values & Culture
SWOT Analysis
Competition
Management team/Leadership
Financial Outlook
Strategies
Conclusion
Instructions:
Paper must be written in 7th Edition APA format using headers, headings, in-text references, reference page, 1 margins (use template provided below)
Make sure you use adequate, credible and reliable APA source citations to support your work.
This strategic plan will incorporate what you have learned over the past 7 weeks. Your company selection must be listed on either the NASDAQ or NYSE.
To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search
· Nasdaq Company Search
https://www.nasdaq.com/market-activity/stocks/screener
· NYSE Company Search
https://www.nyse.com/listings_directory/stock
NYSE Company Search
You may review the sample strategic plans shared below and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20\% similarity scan requirements upon submission.
Review the examples in the resource section of the course prior to submittal. ***REMINDER REVIEW THE DO NOT LIST OF COMPANIES LOCATED BELOW IN PDF**
DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.
Important Notes:
You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles)
Your paper should be in essay format; not bullet format.
Minimum 12 full pages of content (Word Document) of strategic material (does not include cover page, executive summary or reference pages); DO NOT GO OVER 14 pages of actual CONTENT (max content).
All charts, graphs and pictures are to go in appendix (not a substitute for content)
Once you submit your document to the assignment folder it will automatically be loaded to TURNTIN.COM within the course** NOTE: Strategic Plan must return a similarity scan of 20\% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper – focus on content of scan percentage) **
Please make sure you review the below links on what constitutes a paragraph, when to use a comma and the use of 1st person PRIOR to submitting your assignment:
APA 7th Edition
Grading Rubric
A rubric is provided here for your convenience that details how this assignment will be graded. Please review it carefully prior to submitting your work.
Running head: GUIDED IMAGERY AND PROGRESSIVE MUSCLE RELAXATION
2
1
Title of Paper in Bold Centered
Student Name
University
COURSE####: Course Title
Instructor Name
Due Date
Executive Summary
Begin typing your executive summary paragraph here. This paragraph should not be indented. It should range between 150 and 250 words. After typing your abstract there should be a page break and the body of the paper will begin on the next page. This should be accurate, nonevaluative, readable, and concise. This is the most important single paragraph in this paper. Tell the reader what the paper will do. This paper will analyze xyz….
Name of Company
Company Overview (stock ticker symbol)
Hit the tab key one time to begin the main body of the paper. The paragraphs of the main document are indented. The computer will wrap your text for you based upon the margin settings established by this document template. It is not necessary for you to hit the Enter or return key at the end of a line of text. Only hit the enter key (one time) when you reach the end of a paragraph.
Then hit the tab key to indent and then continue typing the paper. In APA any source that you use in your paper must have an in-text citation. In APA these citations include the author’s last name and the year of the publication in parentheses (Name, Year). Comment by Dr. C: Make sure your margins are set to 1’ all around and Times New Roman 12-point font.
Then hit the tab key to indent and then continue typing the paper. In APA any source that you use in your paper must have an in-text citation. In APA these citations include the author’s last name and the year of the publication in parentheses (Barrett, 2002). If the source you are using does not identify an author, use a shortened version of the source title rather than the author name (“E-Portfolios for Education,” 2006). Comment by Dr. Chambers: Pay attention to proper in-text references. If you have questions on certain references, outside of a book, revisit the APA Owl website.
https://owl.english.purdue.edu/owl/resource/560/02/
https://owl.english.purdue.edu/owl/resource/560/03/
Company History
Begin typing here…….
Products and or Services
Begin typing here…...
Operations
Begin typing here…….
Vision
Begin typing here…….
Mission Statement
Begin typing here…….
Corporate Values & Culture
Begin typing here…….
Strength, Weaknesses, Opportunities, & Threats (SWOT) Analysis
Begin typing here…….
Competition
Begin typing here…….
Management team/Leadership
Begin typing here…….
Financial Outlook
Begin typing here…….
Strategies
Begin typing here…….
Conclusion Comment by Dr. C: Conclusion does not go on separate page; follows essay body.
Begin to summarize the main points of your topic in three to five sentences. The conclusion of your paper should re-phrase the points of what your reader should be left remembering, nothing new, concise and to the point.
References Comment by Dr. C: There is a page break used so you do not have to worry about the reference page; it will always be on its own page.
Lastname, C. (2008). Title of the source without caps except Proper Nouns or: First word after colon. The Journal or Publication Italicized and Capped, Vol#(Issue#), Page numbers.
Lastname, O. (2010). Online journal using DOI or digital object identifier. Main Online Journal
Name, Vol#(Issue#), 159-192. doi: 10.1000/182
Lastname, W. (2009). If there is no DOI use the URL of the main website referenced. Article
Without DOI Reference, Vol#(Issue#), 166-212. Retrieved from
http://www.mainwebsite.org
**COMPANIES TO AVOID** - Week 7 - Strategic Plans
Due to the consistent duplication of companies used for the strategic plans, semester after semester, the
following companies are off limits as it relates to your week 7 strategic plans (no credit will be granted if
submit a plan written on any of the below companies):
• Amazon
• Apple
• AT&T
• Bank of America
• Berkshire Hathaway
• Best Buy
• Boeing
• Chase Bank
• Coke
• Costco
• CVS
• Delta Airlines
• Domino’s Pizza
• Exxon Mobil
• Facebook
• Ford
• GE (General Electric)
• General Dynamics
• General Motors (GM)
• GoPro
• Google
• Home Depot
• Haliburton
• IBM
• Johnson & Johnson (J&J)
• Lockheed Martin
• Lowes
• McDonald’s
• Microsoft
• Nike
• Netflix
• Pepsi
• Sams Club
• Starbucks
• Southwest Airlines
• Target
• Tesla
• Under Armour
• Walgreen’s
• Wal-mart
• Walt Disney
• Wells Fargo
• Wendy’s
• Whole Foods
Im more than confident that each of you can locate a company, publically traded company (listed on
NYSE or NASDAQ), that you can conduct your strategic analysis project. Your company selection DOES
NOT need to be approved by the instructor.
Make sure you review the resource section of the course to view the examples provided.
Additionally, please make sure you take advantage of the APUS librarian (library) which you can access
via the tab within the course labeled “APUS Library.
The assigned librarian for this course, BUSN 620, is Ms. Coleen Neary, who will be more than happy to
assist you with your research efforts. http://www.apus.edu/online-library/about-us/coleen-neary.html
Use this link to give you some ideas on other successful companies.
http://beta.fortune.com/fortune500
Here’s to a great week!
Dr. C
http://www.apus.edu/online-library/about-us/coleen-neary.html
http://beta.fortune.com/fortune500
1
SIRIUS XM HOLDINGS INC (SIRI)
Student Name
American Public University
BUSN620: Strategic Management
Instructor Name
Date
2
Executive Summary
Sirius XM Holdings Inc. (NYSE & NASDAQ: SIRI) is headquartered in New York, NY, with
4,534 employees. Sirius XM is the leading audio entertainment company that also includes its
subsidiary Pandora. Sirius XM and Pandora combined reach over 100 million customers each
month with their services. Sirius XM is an audio streaming service accessible by over 30
devices with satellite receivers. The primary way to get Sirius XM services is with a car radio
that is programmed to receive their signal, one of their proprietary receivers, or via their internet
application (app). The fees for Sirius XM services range with three different packages that vary
in the number of channels, on-demand service, and ways to stream.
3
Sirius XM Holdings Inc
Company Overview (SIRI)
Sirius XM Holdings Inc (SIRI), is the only satellite radio broadcast service in the US and
has changed the way radio is heard. Because of the new technologies that have come out of the
process of receiving radio broadcasts, the technology has changed program content (Kemppainen,
2012). Sirius XM uses three geo-synchronous satellites along with online services. To provide
this service, they take advantage of satellite digital audio services, that uses a multi-channel
algorithm (Nassar, Senega, Lindenmeier, 2018). Sirius XM experienced massive growth in 2003,
reporting $12.87 million; five years later, they made one billion (Watson, 2018). The company
offers subscription service of over 150 channels that provide everything from music, talk shows,
and sports. Their services can be heard via radio receivers or their app.
Company History
Sirius XM has a history dating back 1990, starting as Satellite CD Radio, Inc out of
Washington, D.C., by former NASA engineer Robert Briskman. This company started knowing
that they could broadcast a digital signal from specifically formatted satellites. Briskman
expanded operations by adding his partner, a Canadian venture capitalist, David Margolese, who
made a $1 million investment of the company and was named CEO. The idea of the business
was to offer a radio signal that customers paid to receive; to make that happen, they also required
a particular receiver to hear the signal. Since this was a new way for folks to listen to the radio,
it was not governed by the Federal Communications Commission (FCC), making the rode to
what is now Sirius XM a new area.
4
Satellite CD radio became the sole subsidiary of the company CD Radio Inc in 1992.
While there was new competition in 1993, CD Radio Inc spent $2 million to buy out the top
competitors Sky Highway Radio Corp. This would not be the company’s final buyout as there
most significant acquisition happened later.
Since the was a new market, the company had spent $10 million in its development,
which led to them losing $9.5 million in 1994. In an attempt to recover the $9.5 million, the
leadership team made the company publicly traded on the NASDAQ, and this brought in $7.5
million. To that money, the company had stated that for less than $10 a month, their customers
would receive, via “S-Band” radio receivers, 30 channels that would be commercial-free and
have the same sound quality as CDs, the highest commercial sound at the time.
The biggest challenge for this to work was getting the satellites into space and having the
programming, which they estimated would cost them in excess of $500 million. To get the
satellites built, the CD radio reached out to the Loral Corp, who was working on an FCC license.
The firm spent $83.3 million at an auction for the first of two FCC licenses signals; the other
licenses were sold for $89.9 million to American Mobile Satellite Corp.
In 1998, the company had its most significant shares of stock purchased at $135 million
and an option to purchase $65 million within a year from Apollo Management L.P. By May
1999, the company had a plan to launch its service with 100 channels for its subscribers by 2000.
The growth of the company called for a headquarters, so they moved to a 100,00-square-foot
location in Manhattan, NY, for $38 million that came with various broadcasting studios, a music
library, and a satellite tracking center. Along with the new home came a name change to Sirius
Satellite Radio for the most significant stat in the night sky.
5
Sirius believed that most of their customers would use the service while in the vehicles
and made deals with seven top car manufacturers to put their receivers in the cars and two
trucking companies. In need of more funding in 2000, they went to Lehman Brothers for a $150
million line of credit, and this was contingent on a successful system demo.
The company launched its first satellite from a former Soviet facility in Kazakhstan in
July of 2000, with the next two being launched by the end of December of 2000. Now having
the three satellites in place the company focused on attaining its customer base, they needed two
million customers to break even. The customers they targeted were those seeking to eliminate
the number of commercials that came along with the broadcast AM/FM radio. Before the
company had generated any revenue, it had invested more than $1.5 billion in startup costs.
Before the company started, they sold $230 million in stocks, in May of 2001, they announced
the pricing of $12.95 a month; this was an increase of $3 from what they first planned. Because
of this increase, Sirius shareholders filed a class-action lawsuit. During the time of the lawsuit
Margolese, who was with the company almost from the start, quit and was replaced by former
executive vice-president of Global Crossing Ltd., Joseph Clayton.
Launching in four states on February 14, 2002, and reaching all other stats by July 1 of
the same year, Sirius still found it was behind their top competitor, XM Radio, who launched
their service five months earlier in September 2001. By October 2002, almost in bankruptcy,
Sirius unvalued a recapitalization plan of converting $700 million in debt and $525 million in
preferred stocks into common stock for $200 million in cash from Oppenheimer Global Funds,
Blackstone Group LP, and affiliates of Apollo Management LP. In 2006, Sirius announced its
first profit of the business.
6
In 2003 and 2004, Sirius made deals that would lead to their long term success. The first
was in December with a seven-year $220 million contract with NFL to broadcast all their games,
and they had also entered into a similar type of deal with the National Hockey League. In 2004
the company made significant additions; the first was adding service to Canada. The other deal
made was a deal with DISH Networks to offer Sirius services to their selected subscribers. Their
third was a deal with both Wal-mart and Radio Shack to have their stores feature Sirius
receivers. The final and most substantial addition came in October when Sirius completed a five
year $100 million contract with Howard Stern. This deal would make Sirius the only place to
hear Stern without FCC rules.
The final part of Siriuss history was made in 2007 when the FCC approved the merger of
Sirius with XM, its sole competitor. The merger offered the combination of all customers under
one service making the new company worth $13 billion and eliminating all competition
(Schwankert, 2007).
Products and Services
The products that Sirius XM offers are two radio receivers, the first is the Onyx EZR at
$79.99. This is the newest radio that offers a ten channel preset, white on black or black on
white text display, split-screen to show what is on your favorite stations and create your own
channel with TuneMix. The other receiver is the Onyx Plus at $99.99, and this device works in
and out of the customers vehicle. The features are up to 20 channels preset, full-color display
along with album art, access to pause, rewind and replay up to 30 minutes, and create your own
channel with TuneMix. They also offer accessories for the devices, like docking stations to
listen to in the house or portable to listen while on the go.
7
The service that Sirius XM offers are contained within three packages, the first is Mostly
Music at $10.99 a month offering a selection of ad-free music channels. The second option is
Select for $16.99 a month and has more to provide with, Sirius XM video online, On-Demand
shows, add-free channels, exclusive artist-dedicated channels like the Beatles, 24/7 comedy
channels, world-class news like Fox, some access to channels base on upgrades and receiver,
college sports, traffic, and weather. And 100 plus online Xtra channels. The final package is All
Access for $21.99 and comes everything in the Select package plus, personalized stations
powered by Pandora, Howard Stern, NFL, Nascar, MLB, NBA, NHL, and PGA Tour.
Operations
Sirius XM operations are headquartered in New City, NY, where they broadcast their signal
using three satellites. Part of their broadcast includes two exclusive channels of Howard Stern,
and commercial-free music covering many decades and genres. They also offer a large selection
of talk -shows and all major sporting events. This service comes with 10,000 hours of content that
its customers can get on-demand.
Vision
Sirius XMs vision statement is “to be a diverse, vibrant, and valued service in audio
entertainment that is vital to listeners.” The way that the accomplish that goal is by providing their
customers with music selections that cover all periods and styles. Matching the various available
music, they also have workers to match, with a mix of all races, ages, and both males and females
on their staff.
8
Mission Statement
Sirius XM’s mission statement is they are a broadcasting company in America that
provides three satellite radio and online radio services. To accomplish that mission, they provide
their customers service wherever and whenever to listen to various styles of music. The music
quality they broadcast to their customers to be the clearest possible at any location in the US or
Canada.
Corporate Values & Culture
Sirius XM values are integrity, excellence, and diversity for all its employees. The slogan
is “doing what we love and loving what we do.” To accomplish the values and slogan, they hire
workers that have qualities like creative, quick thinking and have an entrepreneurial spirit. Their
hiring covers all age and ethnical groups and sex. To get the best employees, they offer benefits
like medical, dental, vision, short and long term disability, life insurance, flex spending account,
and employee assistance plan. Some of the financial benefits they offer are 401k match, paid time
off, parental leave, pre-tax commuter benefits, identity theft protection, subscription of all access
for Sirius XM, and premium Pandora account.
To foster a creative work environment, they conduct work events like ice cream socials,
summer BBQ, fall festival, holiday part, lotteries to attend special events, bring you children to
work, and summer Fridays. These events give the workers a way to socialize with other employees
and build new relationships.
The final thing that Sirius XM does to foster their values and culture is by giving their
employees paid time off to volunteer with any registered 501c3 events. They also have a program
where they match charitable donations.
9
Strength, Weaknesses, Opportunities, & Threats (SWOT) Analysis
The SWOT analysis for Sirius XM Holdings Inc is very balanced for a company of its size.
Looking first at the strengths: distribution and reach, the company has a large number of outlets
across each state that is supported by a network distribution to reach their customers (Williamson,
2018). The next strength is the low-cost structure that allows them to produce their service at low
cost and sell for low prices to the customer; this is also back with a reliable dealer relationship that
promotes Sirius XM’s produce (Williamson, 2018). One of the ways that they can reduce cost is
with automation in different stages of their production, giving them the ability to either scale up
or down of the production as needed (Williamson, 2018). They have a more substantial social
media footprint with millions over Facebook, Twitter and Instagram, to go along with they have a
user-friendly website and a well established IT system to support both internal and external issues.
One of the biggest strengths is that they have several intellectual property rights, including various
trademarks and patents (Williams, 2018).
Some of the weaknesses are its research and development, and this is not from spending as
they spend more than the average company (Williams, 2018). One of the other weaknesses they
have it that a large part of their property is rented, this leads to the company having low levels of
assets. The next weakness area is with their workers, and they have a higher rate of turnover
driving training prices higher than the average, part of this is because of the workload each
employee has to complete, this also leads to lower morale (Williams, 2018).
Sirius XM has several opportunities; first of these is the internet; this could give the
company a place to reach more customers by streaming their services (Williams, 2018). The next
area is E-commerce, with the majority of people making purchases online, Sirius XM could move
10
more sales towards this method. The final opportunity is with social media; they can use this
platform to keep it current and possible customers updated on events.
The threats that Sirius XM faces are part of their own doing; with the merger, there is less
competition making the few remain satellite companies able to develop new technologies to
compete against their service. New streaming services that are pulling customers is a threat that
is growing as more options for commercial-free music is being created; this leads to possible
competition (Williams, 2018). The final and most significant threat is the constant development
in technology; this forces them to have to keep training for the new technology.
Competition
In the satellite radio industry, there is no competition, since the merger between Sirius and
XM. From the start, it was always competition between Sirius, or any of the other names it had,
and XM. Now that the two have merged, they have created a monopoly on satellite radio. The
merge was voted on by both company shareholders, and they voted for the merger (Warf, 2008).
The only competition that Sirius XM faces is from AM/FM radio. The most significant
difference is that AM/FM is free, and you can listen to local stations if you can tune them correctly.
As you are driving around, you will lose and gain different radio stations; this is the advantage that
Sirius XM has over AM/FM. It does not matter where you go inside the US; you will have the
same song on the station, and it will never fade out. The advantage that AM/FM radio has over
Sirius XM is that there is no fee but comes with the downfall of what stations you can hear at
location-based.
Management team/Leadership
11
Sirius XM has a management team and a board of directors. Having a board of directors
in place can be an outside voice that the top decision-makers take advice from (Yermack, 1996).
Sirius XM board of directors has ten directors, a lead independent director, chairman of the board
of directors and chief executive officer.
Sirius XM has twelve members of their management team with James Meyer, who is both
part of the management team and board of directors. Meyer holds the title of CEO and Director.
The other members of the management team are Scott Greenstein President and Chief Content
Officer, Jennifer Witz President, Sales, Marketing and Operations, David Frear Senior Executive
Vice President and Chief Financial Officer, Dara Altman Executive Vice President and Chief
Administrative Officer, and Jim Cady Executive Vice President, Chief Innovation Officer,
SiriusXM. Some of the other members are Stephen Cook Executive Vice President, Sales and
Automotive, SiriusXM, Barbara Daniel Senior Vice President and Head of Corporate Strategy,
Patrick Donnelly Executive Vice President and General Counsel, Chris Phillips Chief Product
Officer & Head of Technology, John Trimble Chief Revenue Officer, Pandora, and John
Verbrugge Executive Vice President and General Manager, Emerging Business, SiriusXM.
Financial Outlook
Sirius XM has seen an increase in their sales/revenue since 2015. They reported $4.57
billion in 2015, and have steadily increased sales to achieve 2016 $5.02 B, 2017 $5.43 B, and 2018
$5.77 B. From 2018 to 2019, the company saw the most substantial boost to $7.79B, over a 2
billion increase. They have also seen a slight increase in the cost of goods sold incl. D&A, in 2015
they had $2.65B growing to $4.37b in 2019.
12
The gross income also has grown over time in 205; they had $1.92B, increasing to $3.42B
in 2019. The net income that the company received was almost half of the numbers in the gross
income, with $509.72 million growing to $914 million in 2019. In 2018 they had the highest net
income of $1.18 billion.
Since their first offering in stocks in October of 1994 for $3.80 a share, they have had a
steady rate. The most significant fluctuation occurred in February 1997 with stocks at $5.90,
reaching its highest price of $58.40 three years later before dropping back to a steady-state in 2003.
Since 2003 their stock has gone from $1.10 to its current rate of $5.31 as of May 23, 2020. The
data from the past most shows the stock dropping 30 cents; part of this reflects the effects of
COVID-19.
Strategies
The strategy that Sirius XM has taken is a strong one with the merger of the two companies
leaving no other companies in the satellite market or compete against. To stay relevant in the
music listening industry, Sirius XM keeps the options of what music and other listening to offer to
their members. One of these was adding on-demand stations, along with videos from specific
channels.
Conclusion
Sirius XM Holding Inc is a company that offers an excellent service that also has a match
culture and values. While their journey was a long one, they are now on top of the industry with
little competition. The company has a very balanced SWOT, with most being in the strengths
and opportunities. The company is had a steady finical period and is projected to increase
13
growth while maintaining its stock prices. Sirius XM has a service that would draw in just about
any customer; they also have a workplace that the majority of people would love to work. The
final thing that Sirius XM has is that their stocks are worth investing in if you are looking to have
a safe investment, this stock could rise over time.
14
Reference
Kemppainen, P. (2012). The role of public service in digitization of radio. Journal of Media
Business Studies, 9(1), 71-83.
Nassar, A., Senega, S., & Lindenmeier, S. (2018, September). A Multi-Channel Algorithm for
Antenna Diversity of SiriusXM High Band Satellite Reception in Vehicles. In 2018 48th
European Microwave Conference (EuMC) (pp. 312-315). IEEE.
Warf, B. (2006). International competition between satellite and fiber optic carriers: a geographic
perspective. The Professional Geographer, 58(1), 1-11.
Yermack, D. (1996). Higher market valuation of companies with a small board of directors. Journal of
financial economics, 40(2), 185-211.
Investor Relations. http://investor.siriusxm.com/investor-overview/default.aspx.
Schwankert, S. (2007, February 19). Sirius acquires XM in satellite radio merger. Network
World. https://www.networkworld.com/article/2295431/sirius-acquires-xm-in-satellite-
radio-merger.html.
Company-Histories.com. Sirius Satellite Radio, Inc. -- Company History. https://www.company-
histories.com/Sirius-Satellite-Radio-Inc-Company-History.html.
Shop SiriusXM - Save more with exclusive offers on radios for your home and car. SiriusXM.
https://shop.siriusxm.com/all-radios/.
Our Packages. SiriusXM.
https://www.siriusxm.com/ourmostpopularpackages?intcmp=GN_HEADER_NEW_Subs
criptions_SubscribeNow_CompareAllPackages.
Fuller, S. Topic: SiriusXM. www.statista.com. https://www.statista.com/topics/2259/siriusxm/.
SiriusXM Mission, Vision & Values. Comparably.
https://www.comparably.com/companies/siriusxm/mission.
15
Sirius XM Radio. Sirius XM Radio. https://siriusxmradio.weebly.com/.
Sirius XM Holdings Inc. MarketWatch. https://www.marketwatch.com/investing/stock/siri.
SiriusXM Careers. https://jobs.jobvite.com/siriusxm.
Sirius Xm Competitive Strategy. Acasestudy.com. (2018, April 20).
https://acasestudy.com/sirius-xm-competitive-strategy/.
Williams, D. (2018, December 5). Sirius XM Holdings Inc SWOT Analysis / SWOT Matrix.
Essay48. https://www.essay48.com/term-paper/5363-Sirius-XM-Holdings-Inc-Swot-
Analysis.
1
Strategic Plan: Kohl’s Corporation (NYSE: KSS)
Student Name
American Public University
BUSN620: Strategic Management
Instructor name
Date
2
Executive Summary
Kohl’s strategic plan is a vital element that supports its strategic management of the
company to achieve success in its goal towards greatness as an omni-channel retailer offering a
multitude of brands, national and exclusive, to provide value for its customers. The plan covers
the history, products and services, operations, vision, mission statement, corporate values and
culture, SWOT (strengths, weaknesses, opportunities, and threats), competition, management
and leadership team, financial outlook, and strategies for the company. While many
organizations are suffering in the ongoing COVID-19 pandemic Kohl’s is without exception, but
its plan will help to recover and continue its movement towards growth and greatness.
3
Strategic Plan: Kohl’s Corporation (NYSE: KSS)
Overview
Kohl’s, established in 1962, is an omni-channel retailer that provides national and
proprietary brand merchandise that is available in six categories: footwear, accessories, women,
men, children, and home (Kohl’s Corporation, 2019). The company operates in 49 states
comprising of 1,159 retail outlets, 14 distribution centers and has more than 34,000 employees
(Kohl’s, 2020). In addition, it provides an online presence providing customers the ability and
convenience of shopping from home where the customer may have their purchases delivered to
their homes or they can pick them up from a retail location.
History
Kohl’s history began in 1962 when they opened the first store in Brookfield, Wisconsin.
In 1992 they went public with 11,100,000 shares on the New York Stock Exchange (NYSE:
KSS). When Kohl’s partnered with Estee Lauder in 2004 it made available a luxury brand of
skincare and makeup helping to provide value with quality products. Continuing the move to
enhance their product lines Chaps was added in 2005. In 2008 Kohl’s introduced a children’s
private brand Jumping Bean while continuing to add to its other clothing lines. It also added Liz
Claiborne as an exclusive line which helped to beef up its higher end apparel for women.
In 2011 the retailer announced that it will add electric vehicle charging stations at 33 of
its locations to better its social responsibility positioning by providing support for its
environmentally conscience customers (Kohl’s Corporation, 2019). Additionally, in 2011 the
company installed solar panels in 20 of its locations.
4
The year 2015 was instrumental when the company announced its multi-year strategic
initiative, the Greatness Agenda, and implemented its plan to become an omni-channel retailer
(Kohl’s Corporation, 2019).
Products and Services
Kohl’s offers a variety of products for women, men, and children that comprise national
and exclusive brands.
Products
The retailer includes national brands such as Columbia, Carter’s, Keurig, Levi’s, Nike,
Under Armour, and Polo Ralph Lauren just to name a few. It also carries several proprietary
brands such Croft and Barrow, Sonoma, Apt. 9, and Jumping Beans along with several others
(Kohl’s, 2020).
Services
To provide a well-rounded service for its customers Kohl’s offers its proprietary credit
and rewards cards along with its Kohl’s Cash program that provides extra cash determined by the
purchase amount that customers can use in addition to regular discounts (Kohl’s, 2020). In
addition customers can shop online with a smartphone application.
Operations
Critical to the success of any retail outfit is its operations strategy which entails getting
the merchandise from the manufacturer to the store (Wheelen et al., 2015), and eventually the
customer. As an omni-channel retailer providing the flexibility through the customary brick and
mortar facility, the ability to shop online and either have the merchandise shipped to their home
or to a local retail store, the company ensures that their operations are an integral part of their
success. Kohl’s utilizes nine retail distribution centers located throughout the country with
5
several vendors delivering directly to the stores (Kohl’s, 2020). Deliveries are made to the retail
outlets several times during the week.
Kohl’s takes its social and environmental responsibility serious and this is an integral part
of its operations strategy. Kohl’s has realized that there is a “correlation” between its corporate
culture, employees, and customers which helps to provide a positive image for the company and
its shared values (Inabinett and Ballaro, 2014, p. 55). There has been an increased focus on a
company’s efforts towards philanthropy, environmental sustainment, safety and security,
diversity and inclusiveness, and especially the organization’s adherence to its values, ethics, and
governance policies.
Vision
A company’s vision statement describes where the company wants to be in the future, or
its long-term goals, basically where does it want to be several years later (Papin and Kleiner,
1998). This helps the employees, executives and shareholders understand the strategy employed
to reach this goal. It also helps to give customers a picture of how the company will provide
desirable services and products. The vision statement for Kohl’s, we not only offer the best
merchandise at the best prices, but were always working to make your shopping experience
enjoyable” (Comparably, 2020), is simple, succinct and easily understood so that the employees
support Kohl’s future opportunities and helps their customers feel that they can obtain value
from the business.
Mission Statement
An organization’s mission statement is an important part of defining its strategy because
it describes the purpose of an organization, basically the who, what, where, when, and how a
6
company exists. It identifies an organization’s products and services through explicit descriptions
(Wheelen et al., 2015). Kohl’s mission statement:
At Kohls, our mission is to inspire and empower families to lead fulfilled lives. For more
than 50 years, Kohls has enjoyed a history of strong leadership. Our leadership team
continues to move the company forward on the path to greatness (Comparably, 2020).
The first line clearly describes what Kohl’s provides its customers and how its organization
through its leadership will fulfil that mission.
Corporate Values and Culture
Kohl’s takes its social responsibility seriously in many ways to ensure that their
customers will find value in Kohl’s offerings. Kohl’s has four values that provide the company’s
employees a unified focus to ensure everything they do supports the organization’s responsibility
to its customers, employees, and investors: put customers first, act with integrity, build greater
teams, and drive results (Kohl’s Ethics, 2020). It is worthwhile to mention that Kohl’s was
recognized for 2019 and 2020 as one of the world’s most ethical companies (Ethisphere, 2020).
Put Customers First
First and foremost, for any business it to focus on its customers since they are the reason
for the existence of the organization. Kohl’s sees their customers as not only a source of revenue
but a means to gain innovative and supportive efforts for the company to succeed. The
company’s attitude is to say “yes we can” which helps to include the customers as important
players (Kohl’s Ethics, 2020).
Act with Integrity
Integrity is an important consideration for a successful and Kohl’s has realized that trust
is important by ensuring that their commitments are met. They make sure that their employees
7
understand that another important element of their integrity is to “treat others with respect and
fairness (Kohl’s Ethics, 2020). Their actions to ensure that integrity is a main part of their
organization involves their decision-making process that focuses on the company’s reputation.
Build Great Teams
An organization’s success depends on the quality of its teams that comprise the
company’s leadership and employees. Tatarusanu and Onea (2013) state that values for
organizational sustainment include the “care for employees, respect for others, honesty,
openness, and respect for fundamental human rights” (p. 705). Kohl’s understands this by
ensuring that communication is open and respects diverse perspectives, that their employees are
empowered and fully engaged through continuous developmental processes and recognized for
their positive efforts and individual successes (Kohl’s Ethics, 2020).
Drive Results
The fourth element of their approach to instilling values in the fabric of the organization
is to ensure that employees are always timely in their work while continuously being accountable
for their actions (Kohl’s Ethics, 2020). Employees are encouraged to ask questions to help with
making the right decisions and to go above and beyond what is expected to offer ideas and
suggestions to help the company become more successful.
Strengths, Weaknesses, Opportunities, and Threat (SWOT) Analysis
The SWOT analysis for Kohl’s is important for effective strategic management because it
helps an organization identify factors, internal that are within the organization, and external that
exist from outside the business, that can affect its success (Wheelen et al.,2015). The
environment for Kohl’s as a retailer is important to understand and involves an analysis of its
strengths, weaknesses, opportunities, and threats.
8
Strengths
One of Kohl’s strengths is its omni-channel presence (Kohl’s Corporation, 2019). This
strategy is intended to reach multiple channels such as retail stores, internet shopping and access
via mobile devices such as smartphones (Kohl’s Corporation, 2019). This allows the company to
reach their customers in many ways which helps to provide an increase of sales and revenue
(Kushwaha and Shankar, 2013). Another strength that Kohl’s can benefit from is its exclusive
brand offerings which helps to mitigate any competition.
Weaknesses
One major weakness that Kohl’s has is its limited geographic presence due to a lack of
any global retail ventures unlike some of its competitors (Kohl’s Corporation, 2019).
Opportunities
Kohl’s can benefit from leveraging opportunities such as any increase in consumer
spending, growth in any of its clothing lines, and by an increase in online shopping (Kohl’s
Corporation, 2019). Through creative approaches of discounts for loyal shoppers it can hopefully
take advantage of the expected surge in shopping in a post COVID-19 era.
Another excellent opportunity for Kohl’s to reinforce its omni-channel presence is garner
a partnership with the Amazon Go program which will enhance the products by including a
bistro type offering so that its customers can relax while having a snack while shopping (Walton,
2020).
Threats
Like most retail firms it faces major threats from other like firms such as Target, Macy’s,
Nordstrom, Inc., and The Gap (Kohl’s Corporation, 2019). If Kohl’s continues to maintain its
exclusive brand offerings while continuing to add new brands it should be able to mitigate these
9
threats. Another threat that the retailer faces is the level of employment due to COVID-19, but
once the threat of the virus subsides this unemployment threat can be turned into an opportunity.
Competition
As mentioned in the SWOT analysis competition is the main threat that Kohl’s faces on a
continuous basis. The retail clothing industry is an extremely competitive market and Kohl’s
omni-channel marketing approach helps to provide an avenue for them to maintain their
viability. Some of their top competitors are J. C. Penney Company, Inc., Macy’s, Inc., and Gap,
Inc.
J. C. Penney Company, Inc.
J. C. Penney offers a wide selection of clothing that is available in their retail outlets and
online. The company is in the process of a financial restructuring and is experiencing a dramatic
low in their stock price (OTC: US: JCPNQ) which closed at $0.28 September 17, 2010 (JCPNQ,
2020). The added impact of COVID-19 will certainly have a drastic effect on their ability to
compete and overcome their financial problems. This company is not a serious threat to Kohl’s.
Macy’s, Inc.
Macy’s touts itself as “America’s leading retail experience” (Macy’s, 2020). As an omni-
channel retailer their offering of discounts, online shopping, and large selection of brands makes
them a serious competitor for Kohl’s. Their stock (NYSE: M) closed on September 17, 2020 at
$6.86 compared to their 52-week high of $18.57 (Macy’s stock, 2020).
Gap, Inc.
The Gap retailer focuses on strictly clothing that is comprised of their own brand and
several other name-brands. As a competitor to Kohl’s while they offer in-store and online
shopping their limited brand-name products makes them a moderate competition threat. Unlike
10
Kohl’s they also compete on a global scale which garners a larger retail base. Their stock
(NYSE: GPS) closed on September 17, 2020 at $16.90 (Gap, 2020).
Management and Leadership
Kohl’s leadership is headed by a diverse group of individuals that have extensive
experience in many areas that help to solidify the strategic management team consisting of the
following: chief executive officer (CEO), chief financial officer (CFO), chief merchandising
officer, chief technology officer (CTO), chief marketing officer (CMO), chief people officer
(CPO),and the chief strategy officer (CSO).
CEO
Michelle Gass, the CEO has been with the company in different capacities since 2013. She has
been instrumental in partnering with Amazon and Under Armour (Kohl’s, 2020).
CFO
The chief financial officer for Kohl’s is Jill Timm, and serves as the senior executive vice
president, has been with Kohl’s since 1999 having held several leadership roles during this time
(Kohl’s, 2020).
Chief Merchandising Officer
To support the operational facet of the company is the chief merchandising officer which
is Doug Howe. He joined Kohl’s in 2018 and previously had merchandising leadership roles
with companies such as QVC, Gap Inc., Walmart, and May department stores (Kohl’s, 2020).
CTO
The CTO for Kohl’s is Paul Gaffney and provides an important role in the development
and operation of the company’s technology which is important in today’s digital environment
(Kohl’s, 2020).
11
CMO
Greg Revelle is the CMO and joined the company in 2017 with previous experience with
Best Buy, Expedia and as an investment banker at Credit Suisse (Kohl’s, 2020).
CPO
The CPO for Kohl’s is Marc Chini and plays a vital role ensuring that all the human
resource efforts are supportive of the company’s strategic initiatives (Kohl’s, 2020). The title
which refers to people vice human resources shows Kohl’s commitment to creating a value
centric environment.
CSO
Vivien Yeung helps to bring support for the company’s enterprise strategy to help Kohl’s
be successful and competitive in a competition rich environment (Kohl’s, 2020).
Financial Outlook
Kohl’s had an increased revenue trend for the past several years until 2019 (Kohl’s,
2020). Like many other retailers the impact of the COVID-19 virus along with the necessary
preventive practices put in place have limited customer’s ability to shop in person and in effect
resulting in less sales which decreased by 1.3\% for 2019 (Kohl’s, 2020).
Kohl’s stock remains lower, but at a level that can recover in a post COVID-19
environment. It had a 52-week high of 59.28 and a low of 10.89 but seems to be maintaining a
presence around 23.4 (Kohl’s stock price, 2020). With Kohl’s omni-channel presence the
company realized a 10.4\% growth during the previous three months which is good for the
company considering that the entire industry only realized a 3.8\% growth for the same period
12
(Zacks, 2020). Hopefully with the abatement of the COVID-19 pandemic the company will be
able to recover and return to pre-pandemic levels.
Strategies
Kohl’s strategy has its primary focus on providing value for the customer and ensuring
that everything results in a positive experience (Kohl’s purpose and values, 2020). The company
has created a greatness agenda for its strategic focus that includes a framework consisting of five
areas: “amazing product, incredible savings, easy experience, personalized connections and
winning teams” (Kohl’s purpose and values, 2020).
Amazing Product
Kohl’s has garnered many brands, national and exclusive to provide their customers a
great selection of quality merchandise. Many of the brands that are recognized nation-wide such
as Nike, Columbia, Hurley, Converse, Chaps, Levi’s, Carters, Nine West, Polo, and Calvin Klein
are seen by many customers as equating to quality and value.
Incredible Savings
Synonymous with value is cost savings and Kohl’s strategy with multiple customer
focused programs such as Kohl’s Cash where the customer receives a $10 coupon for every $50
spent helps the customer realize the value in shopping at Kohl’s. These can be used the same as
cash and are earned regardless of how the customer pays for their purchase (Kohl’s, 2020). Like
many other retailers Kohl’s also provides their own charge card that when used during certain
times can provide an additional discount on the purchase. The retailer also provides its Yes2You
Rewards program so that the customer earns one point for every dollar spent and once they have
earned 100 points can be used as a $5 reward on the purchase.
Easy Experience
13
Kohl’s strategy to reach greatness includes a focus on the customer’s ability to easily
shop whether in the store or online. Providing a “seamless shopping experience” attests to the
focus on the customer as a part of the Kohl’s family (Kohl’s, 2020).
Personalized Connections
When you enter a Kohl’s store it is readily apparent that the employees meet each
customer with great care and are pleasant and ever helpful. Bringing a personal touch to the
interface between customer and employee helps to further the company’s goal towards greatness.
Winning Teams
Another element of the retailer’s strategy to reach greatness is with their employee
relationships. Kohl’s embrace of diversity and inclusion ensures that customers and employees
feel safe and secure in the Kohl’s environment and maximizes its efforts to instill their corporate
values and ethics throughout the company (Kohl’s, 2020).
Conclusion
Kohl’s has embarked on a serious and meaningful path with its strategic plan and well-
designed strategic management initiatives that will help it to continue its success and sustainment
into the future. Understanding that they are operating in a highly competitive environment their
planning efforts will help to mitigate any problems. They continually focus on providing the
customer value through affordable prices and cost saving programs, providing a wide selection
of quality merchandise, and including a continued focus on its social and corporate
responsibilities.
14
References
Comparably. (2020). Kohls mission, vision &
values. https://www.comparably.com/companies/kohl-s/mission
Ethispere. (2020). Ethisphere announces the 2020 world’s most ethical companies. Ethisphere
Institute. https://ethisphere.com/ethisphere-announces-the-2020-worlds-most-ethical-
companies/
Walton, C. (2020). It’s time for Amazon & Kohl’s to consummate their relationship with an
Amazon Go partnership. Forbes.
https://www.forbes.com/sites/christopherwalton/2020/08/25/its-time-for-amazon--kohls-
to-consummate-their-relationship-with-an-amazon-go-partnership/#3687a8775d5c
Inabinett, J., & Ballaro, J. (2014). Developing an organization by predicting employee retention
by matching corporate culture with employee’s values: A correlation study. Organization
Development Journal, 32(1), 55–74.
Gap. (2020). MarketWatch: Stock Market News - Financial News -
MarketWatch. https://www.marketwatch.com/search?q=gap
Kohls stock price. (2020).
Google. https://www.google.com/search?sxsrf=ALeKk00OIXYyKV81ICkKRSa0BVwo
ySW1qA\%3A1600446473219&ei=CeBkX6z-DMm1ggf-
o7HwCw&q=kohl\%27s+stock+price&oq=kohl\%27s&gs_lcp=CgZwc3ktYWIQARgDM
gwIIxAnEJ0CEEYQ-
gEyBAgjECcyBAgjECcyBQgAEJECMgQIABBDMgoIABCxAxAUEIcCMgoIABCxAx
AUEIcCMgUIABCSAzICCAAyBwgAELEDEEM6CAgAELEDEIMBOgUIABCxAzoH
CCMQJxCdAlCusv4vWPXE_i9gmt7-
https://www.comparably.com/companies/kohl-s/mission
https://ethisphere.com/ethisphere-announces-the-2020-worlds-most-ethical-companies/
https://ethisphere.com/ethisphere-announces-the-2020-worlds-most-ethical-companies/
https://www.forbes.com/sites/christopherwalton/2020/08/25/its-time-for-amazon--kohls-to-consummate-their-relationship-with-an-amazon-go-partnership/#3687a8775d5c
https://www.forbes.com/sites/christopherwalton/2020/08/25/its-time-for-amazon--kohls-to-consummate-their-relationship-with-an-amazon-go-partnership/#3687a8775d5c
https://www.marketwatch.com/search?q=gap
https://www.google.com/search?sxsrf=ALeKk00OIXYyKV81ICkKRSa0BVwoySW1qA\%3A1600446473219&ei=CeBkX6z-DMm1ggf-o7HwCw&q=kohl\%27s+stock+price&oq=kohl\%27s&gs_lcp=CgZwc3ktYWIQARgDMgwIIxAnEJ0CEEYQ-gEyBAgjECcyBAgjECcyBQgAEJECMgQIABBDMgoIABCxAxAUEIcCMgoIABCxAxAUEIcCMgUIABCSAzICCAAyBwgAELEDEEM6CAgAELEDEIMBOgUIABCxAzoHCCMQJxCdAlCusv4vWPXE_i9gmt7-L2gAcAF4AIABhAGIAccEkgEDNS4xmAEAoAEBqgEHZ3dzLXdpesABAQ&sclient=psy-ab
https://www.google.com/search?sxsrf=ALeKk00OIXYyKV81ICkKRSa0BVwoySW1qA\%3A1600446473219&ei=CeBkX6z-DMm1ggf-o7HwCw&q=kohl\%27s+stock+price&oq=kohl\%27s&gs_lcp=CgZwc3ktYWIQARgDMgwIIxAnEJ0CEEYQ-gEyBAgjECcyBAgjECcyBQgAEJECMgQIABBDMgoIABCxAxAUEIcCMgoIABCxAxAUEIcCMgUIABCSAzICCAAyBwgAELEDEEM6CAgAELEDEIMBOgUIABCxAzoHCCMQJxCdAlCusv4vWPXE_i9gmt7-L2gAcAF4AIABhAGIAccEkgEDNS4xmAEAoAEBqgEHZ3dzLXdpesABAQ&sclient=psy-ab
https://www.google.com/search?sxsrf=ALeKk00OIXYyKV81ICkKRSa0BVwoySW1qA\%3A1600446473219&ei=CeBkX6z-DMm1ggf-o7HwCw&q=kohl\%27s+stock+price&oq=kohl\%27s&gs_lcp=CgZwc3ktYWIQARgDMgwIIxAnEJ0CEEYQ-gEyBAgjECcyBAgjECcyBQgAEJECMgQIABBDMgoIABCxAxAUEIcCMgoIABCxAxAUEIcCMgUIABCSAzICCAAyBwgAELEDEEM6CAgAELEDEIMBOgUIABCxAzoHCCMQJxCdAlCusv4vWPXE_i9gmt7-L2gAcAF4AIABhAGIAccEkgEDNS4xmAEAoAEBqgEHZ3dzLXdpesABAQ&sclient=psy-ab
https://www.google.com/search?sxsrf=ALeKk00OIXYyKV81ICkKRSa0BVwoySW1qA\%3A1600446473219&ei=CeBkX6z-DMm1ggf-o7HwCw&q=kohl\%27s+stock+price&oq=kohl\%27s&gs_lcp=CgZwc3ktYWIQARgDMgwIIxAnEJ0CEEYQ-gEyBAgjECcyBAgjECcyBQgAEJECMgQIABBDMgoIABCxAxAUEIcCMgoIABCxAxAUEIcCMgUIABCSAzICCAAyBwgAELEDEEM6CAgAELEDEIMBOgUIABCxAzoHCCMQJxCdAlCusv4vWPXE_i9gmt7-L2gAcAF4AIABhAGIAccEkgEDNS4xmAEAoAEBqgEHZ3dzLXdpesABAQ&sclient=psy-ab
https://www.google.com/search?sxsrf=ALeKk00OIXYyKV81ICkKRSa0BVwoySW1qA\%3A1600446473219&ei=CeBkX6z-DMm1ggf-o7HwCw&q=kohl\%27s+stock+price&oq=kohl\%27s&gs_lcp=CgZwc3ktYWIQARgDMgwIIxAnEJ0CEEYQ-gEyBAgjECcyBAgjECcyBQgAEJECMgQIABBDMgoIABCxAxAUEIcCMgoIABCxAxAUEIcCMgUIABCSAzICCAAyBwgAELEDEEM6CAgAELEDEIMBOgUIABCxAzoHCCMQJxCdAlCusv4vWPXE_i9gmt7-L2gAcAF4AIABhAGIAccEkgEDNS4xmAEAoAEBqgEHZ3dzLXdpesABAQ&sclient=psy-ab
https://www.google.com/search?sxsrf=ALeKk00OIXYyKV81ICkKRSa0BVwoySW1qA\%3A1600446473219&ei=CeBkX6z-DMm1ggf-o7HwCw&q=kohl\%27s+stock+price&oq=kohl\%27s&gs_lcp=CgZwc3ktYWIQARgDMgwIIxAnEJ0CEEYQ-gEyBAgjECcyBAgjECcyBQgAEJECMgQIABBDMgoIABCxAxAUEIcCMgoIABCxAxAUEIcCMgUIABCSAzICCAAyBwgAELEDEEM6CAgAELEDEIMBOgUIABCxAzoHCCMQJxCdAlCusv4vWPXE_i9gmt7-L2gAcAF4AIABhAGIAccEkgEDNS4xmAEAoAEBqgEHZ3dzLXdpesABAQ&sclient=psy-ab
https://www.google.com/search?sxsrf=ALeKk00OIXYyKV81ICkKRSa0BVwoySW1qA\%3A1600446473219&ei=CeBkX6z-DMm1ggf-o7HwCw&q=kohl\%27s+stock+price&oq=kohl\%27s&gs_lcp=CgZwc3ktYWIQARgDMgwIIxAnEJ0CEEYQ-gEyBAgjECcyBAgjECcyBQgAEJECMgQIABBDMgoIABCxAxAUEIcCMgoIABCxAxAUEIcCMgUIABCSAzICCAAyBwgAELEDEEM6CAgAELEDEIMBOgUIABCxAzoHCCMQJxCdAlCusv4vWPXE_i9gmt7-L2gAcAF4AIABhAGIAccEkgEDNS4xmAEAoAEBqgEHZ3dzLXdpesABAQ&sclient=psy-ab
15
L2gAcAF4AIABhAGIAccEkgEDNS4xmAEAoAEBqgEHZ3dzLXdpesABAQ&sclient=
psy-ab
JCPNQ. (2020). MarketWatch: Stock Market News - Financial News -
MarketWatch. https://www.marketwatch.com/search?q=jcpnq
Kohls. (2020). 2019 Kohls Fact Book. Kohls corporate website.
https://corporate.kohls.com/content/dam/kohlscorp/investors/landing-
page/2019\%20Kohls\%20Fact\%20Book.pdf
Kohls Ethics. (2020). Kohls corporate website. https://corporate.kohls.com/investors/ethics
Kohl’s Corporation. (2019). In Kohl’s Corporation MarketLine Company Profile (pp. 1–37).
Kohls purpose & values. (2020). Kohls corporate website.
https://corporate.kohls.com/company/purpose-and-values
Kushwaha, T., & Shankar, V. (2013). Are multichannel customers really more valuable? The
moderating role of product category characteristics. Journal of Marketing, 77(4), 67–85.
https://doi.org/10.1509/jm.11.0297
Macys. (2020, September 15). Macys, Inc. https://www.macysinc.com/?cm_sp=navigation-_-
bottom_nav-_-corporate_site&lid=glbbtmnav_corporate_site-us
Macys stock. (2020). MarketWatch: Stock Market News - Financial News -
MarketWatch. https://www.marketwatch.com/search?q=m
Papin, M., & Kleiner, B. (1998). Effective strategic management in the aerospace
industry. Aircraft Engineering and Aerospace Technology, 70(1), 38–44.
https://doi.org/10.1108/00022669810196064
Reuters. (2019). KSS - Kohls Corporation profile. Reuters business & financial
News. https://www.reuters.com/companies/KSS
https://www.google.com/search?sxsrf=ALeKk00OIXYyKV81ICkKRSa0BVwoySW1qA\%3A1600446473219&ei=CeBkX6z-DMm1ggf-o7HwCw&q=kohl\%27s+stock+price&oq=kohl\%27s&gs_lcp=CgZwc3ktYWIQARgDMgwIIxAnEJ0CEEYQ-gEyBAgjECcyBAgjECcyBQgAEJECMgQIABBDMgoIABCxAxAUEIcCMgoIABCxAxAUEIcCMgUIABCSAzICCAAyBwgAELEDEEM6CAgAELEDEIMBOgUIABCxAzoHCCMQJxCdAlCusv4vWPXE_i9gmt7-L2gAcAF4AIABhAGIAccEkgEDNS4xmAEAoAEBqgEHZ3dzLXdpesABAQ&sclient=psy-ab
https://www.google.com/search?sxsrf=ALeKk00OIXYyKV81ICkKRSa0BVwoySW1qA\%3A1600446473219&ei=CeBkX6z-DMm1ggf-o7HwCw&q=kohl\%27s+stock+price&oq=kohl\%27s&gs_lcp=CgZwc3ktYWIQARgDMgwIIxAnEJ0CEEYQ-gEyBAgjECcyBAgjECcyBQgAEJECMgQIABBDMgoIABCxAxAUEIcCMgoIABCxAxAUEIcCMgUIABCSAzICCAAyBwgAELEDEEM6CAgAELEDEIMBOgUIABCxAzoHCCMQJxCdAlCusv4vWPXE_i9gmt7-L2gAcAF4AIABhAGIAccEkgEDNS4xmAEAoAEBqgEHZ3dzLXdpesABAQ&sclient=psy-ab
https://www.marketwatch.com/search?q=jcpnq
https://corporate.kohls.com/content/dam/kohlscorp/investors/landing-page/2019\%20Kohls\%20Fact\%20Book.pdf
https://corporate.kohls.com/content/dam/kohlscorp/investors/landing-page/2019\%20Kohls\%20Fact\%20Book.pdf
https://corporate.kohls.com/investors/ethics
https://corporate.kohls.com/company/purpose-and-values
https://doi.org/10.1509/jm.11.0297
https://www.macysinc.com/?cm_sp=navigation-_-bottom_nav-_-corporate_site&lid=glbbtmnav_corporate_site-us
https://www.macysinc.com/?cm_sp=navigation-_-bottom_nav-_-corporate_site&lid=glbbtmnav_corporate_site-us
https://www.marketwatch.com/search?q=m
https://doi.org/10.1108/00022669810196064
https://www.reuters.com/companies/KSS
16
Tatarusanu, M., & Onea, A. (2013). Organizational culture and values for corporate
sustainability. Anale. Seria Stiinte Economice. Timisoara, 19, 700–707.
http://search.proquest.com/docview/1471950375/
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2015). Concepts in strategic
management and business policy (14th ed.). Prentice Hall.
Zacks. (2020, September 20). Kohls looks poised on solid online sales & partnerships. Zacks
Investment Research. https://www.zacks.com/stock/news/1049032/kohls-looks-poised-
on-solid-online-sales-amp-partnerships?cid=CS-ZC-FT-analyst_blog|industry_focus-
1049032
http://search.proquest.com/docview/1471950375/
https://www.zacks.com/stock/news/1049032/kohls-looks-poised-on-solid-online-sales-amp-partnerships?cid=CS-ZC-FT-analyst_blog|industry_focus-1049032
https://www.zacks.com/stock/news/1049032/kohls-looks-poised-on-solid-online-sales-amp-partnerships?cid=CS-ZC-FT-analyst_blog|industry_focus-1049032
https://www.zacks.com/stock/news/1049032/kohls-looks-poised-on-solid-online-sales-amp-partnerships?cid=CS-ZC-FT-analyst_blog|industry_focus-1049032
1
Twitter, Inc. (Twtr.N) Strategic Plan
Student Name
American Public University
BUSN620: Strategic Management
Instructor Name
Date
2
Executive Summary
Twitter Inc. pioneered the use of the hashtag and instant delivery of real-time news. Despite
starting as an innovative company in 2006, presently, the company has a weak financial footing
and needs to realign its strategies to survive in the social media industry. Internal weaknesses
resulting from the high turnover of executive leaders, as well as macroeconomic factors, such as
security concerns, continue to worsen the future of the company. Twitter has fierce competitors,
most of which comprise social media networks plus news media companies. Nevertheless,
Twitter has a distinct competitive advantage because of differentiated market segments, and also
the millions of active users. Such a competitive edge gives Twitter an upper hand to distinguish
itself from its competitors if it can realign its strategies and also adopt additional revenue growth
strategies. By leveraging its value proposition and strengths, Twitter Inc. can improve its market
position and become a leader in news delivery and also social media networks.
3
TWITTER, INC.
Company Overview (TWTR.N)
Twitter, Inc. (TWTR.N) is a microblogging service for the distribution of instant message
technologies. It incorporates aspects of social networking websites such as Facebook and
Myspace to create a network of users who can communicate with brief tweets or messages. Users
can also choose to track a specific topic, thereby creating dialogues through twitter feeds.
In addition to providing message services, Twitter also embraces third-party developers
and offers versatile applications. In 2010, Twitter moved to incorporate advertisements as an
avenue for revenue generation. By 2013, Twitter was described as the SMS of the internet and
was ranked as the most visited website. As of 2019, twitter had 321 million active users and
generated revenues amounting to $3.46 billion (Reuters Inc., 2020). Nevertheless, despite the
popularity and the number of active users, Twitter has been marred by privacy issues, and a
decrease in active users, which has seen it lag in comparison to a social media company like
Facebook.
Company History
Twitter was developed by Biz Stone and Evans Williams in 2006. Both Williams and
Stone previously worked at Google, but later left to launch the podcasting venture known as
Odeo. Williams began experimenting with one side project, a short message service (SMS),
which was then named Twttr. Williams later bought out Odeo and created Obvious Corp
(History Editors. Com, 2020). Engineer Dorsey and Jack joined the management team and
helped complete the version of Twitter. Thanks to venture capital Twitter was debuted in March
2007, at Austin Texas. In April, Twitter Inc. was created as a corporate entity.
4
Twitter was primarily established as a free SMS platform with an element of social
networking. Therefore, it lacked a clear revenue stream that was common in other sites that had
membership fees and banner advertisements. By 2009, Twitter users had increased 1300 percent
(Meyer, 2019). However, it remained unclear whether Twitter could achieve financial
independence from its venture investor and make profits similar to Facebook, which has done so
in only a year.
Out of the need to monetize content to earn revenues, Twitter unveiled promoted Tweets
as the primary source of revenue in 2010. In the same year, Twitter collected more than one
million followers when the Actor Ashton Kutcher emerged the winner in a race with CNN. The
mass following was attributed to celebrity e-watching. Soon businesses began using the services
for promotions. Twitter was used in the political scene in the US presidential elections
(Encylopaedia Brittanica, 2020). Generally, Twitter usage spiked during prominent events such
as the FIFA World Cup 2010, NBA games, and other national events.
Over the years, Twitter made significant acquisitions and strategic alliances. It partnered
with Yandex, a Russian search engine in February 2012. Twitter acquired and launched Vine, a
video clip company in January 2013 (Meyers, 2019). Vine has released a standalone mobile app
that allows users to create and share six seconds of videos. Vine allowed for people to take short-
form videos. However, Instagram’s introduction of short videos and later Snapchat Snap soon
followed. Twitter failed to differentiate the services, and soon competitors shifted to new
platforms forcing Twitter to shut down Vine in 2016. In June of 2013, Twitter acquired
Crashlytics to develop its mobile products. Twitter also acquired Trenndrss and MoPub in the
same year. Some significant acquisitions that were made in 2014 include the purchase of Namo
Media, a firm that specializes in advertisements for mobile devices, Snappy TV a video editing
5
service, and Cardspring. Cardspring offered coupons that could be automatically synced to user’s
credit cards offering discounts when shopping in physical stores. Following security concerns,
twitter acquired a password security start-up called Mitro. In 2015 Twitter acquired an
advertising network for users of social media known as Niche; Twitter also acquired Periscope,
live streaming, Tellapart, a commerce ad tech firm, and an artificial intelligence start-up known
as Magic pony (Bruns & Burgess, 2016). As Twitter continued to acquire small start-ups, it also
developed spam problems that present a challenge to date.
A significant milestone for Twitter came in 2013 when Twitter becomes a public
company. Its Initials Offering raised $ 1.8 billion, giving the company a market value of $ 31
billion. On the first day of trading, the shares opened at $ 26.00 and closed at $ 44.90. In
February 2014, Twitter published its first public annual financial statements reporting a loss of $
511 Million. Twitter’s stock prices remained stagnant until 2016, when the shares rose by 20\%
following rumors of a takeover by Alphabet (formerly Google), Microsoft, Verizon, and
Salesforce. However, no sales have been made to date. For fiscal 2019 Twitter’s revenues stood
at $3. 459 Billion, with net incomes of $1. 212 Billion (Economic Times, 2020). Ultimately, a
combination of user engagement initiatives and stable revenue growth and competitive
advantage against its peers, albeit enjoying higher valuations, suggests that the future may be
brighter for the company.
Products and or Services
Twitter provides services to advertisers, users, and data partners. Some of the products
comprise of the Twitter messaging platform, Periscope; Twitter promoted Tweets and Promoted
Trend headlines. Twitter messaging is a social media for public conversation and explanation in
real-time. Initially, the platform was limited to 140 characters. However, in 2017, Twitter
6
doubled the number of characters to 280. Periscope broadcasts can be viewed through the
desktop or mobile Web browser (Meyer, 2019). Its promoted products amplify the visibility of
the company’s products and brands and also extend the conversations around the advertising
campaigns. Twitter’s promoted trends appear as the top list of trended topics for an entire day on
a global and country basis. Lastly, the MoPub and the Twitter audience platform are both
mobile-focused advertising exchange platforms.
Operations
According to Twitter’s annual report, the company has a single operating segment.
However, it reports its revenues in the following two categories; (i) advertising service, and (ii)
data advertising, and others. With this said, Twitter gains customers through their vast online
presence and registration of clients into their social networking platform. The model is almost
similar to other social networking platforms but differs in terms of competitive advantage. For all
of Twitter’s runaway success in attracting users, a hounding question after its mainstream
breakthrough has been on how it will make money. Twitter could secure funding without a hitch.
Nevertheless, for years its revenues stood at $0. Its first brush with profitability came in 2009
when Twitter sold the right for its tweets to become viewable on the search engines of Bing and
Google for the respective sums of $10 and $15 million.
However, this did not offer a consistently profitable model. The question was on how to
introduce advertising that can generate revenues and also with limited obstructiveness. The
founders collectively did not want to imitate the overt commercials of other social media
networks such as Facebook. In 2010, the company settled for promoted tweets. To date, this
continues to account for roughly 85\% of Twitter’s revenue, and it consists of a company paying
so that a tweet, account, or trend (such as a particular hashtag) will show up on people’s feeds,
7
with money paid out on a per-click and per-retweet basis. In 2015, this model generated around
$400 million in revenue. Although Twitter’s model was initially designed to make money
through banner advertising and sales from data, forces in the global internet market made them
shift their business model to focus on video content (Twitter Plc, 2020). Twitter also makes
significant revenues from data licensing. Twitter sells subscriptions to public data to developers
and companies that want to access and analyses real-time and historical data. Data is sold on
enterprise and premium levels. Twitter also makes money through service fees that are collected
from users that use the ad exchange app known as MoPub. Lately, video content has registered
more customer engagement capability than banner and text advertisements. Through the model,
Twitter makes money by sharing revenue with incentive video makes on a scale of 70 \% to 30
\%, where the content creators are the greater beneficiaries. The organization is also pushing for
bringing live streaming for events like the NFL into its revenue bracket. This is a new business
model that may help the organization increase its revenue base and are significant measures
towards enhancing the existing business model.
Vision
Twitter’s vision statement is “believing in free expression and the thought that every
voice has the power to impact the world (Twitter Plc, 2020a).” From the vision, it is clear that
Twitter prioritizes people ability to speak freely. The platform not only seeks to encourage
people to speak freely but also ensure that they give their voices to issues that can impact the
world. Simply put, there is no monopoly of ideas and tweets from anyone across the world can
start a global conversation on specific issues.
8
Mission Statement
The company’s mission is “to give everyone the power to create and share ideas and
information instantly without barriers.” Additionally, Twitter adds that “business and revenue
will always follow that mission in ways that improve – and do not detract from – a free and
global conversation.” More specifically, the company’s sole purpose is to communicate
people’s ideas; even if revenues fall, the company would rather lose revenue that forfeits its
purpose. For Twitter, open discussion by the users on issues is far essential than the receipts it
gets from the ad revenues. Conceivably, this explains why Twitter has been operating without
profits for a while.
Corporate Values & Culture
Twitter’s Core Values are as follows; “civic engagement, political action, and
transparency.” As you will note, Twitter value is not to make profits, and this what sets it apart
from the other social media platforms (Mission Statement Academy, 2019). Twitter intends to
promote newsworthy conversations and to make the site entertaining. Looking at each value
separately will help to see the critical nature of the values.
a) Civic engagement refers to Twitter’s engagement with multiple stakeholders, ensuring
that the platform is relevant and suitable to its users. Stakeholders, in this case, refer to
policymakers, civic communities, and even ordinary users.
b) Political Action; although people use Twitter for multiple reasons, political action is one
of the major reasons for its use. Twitter has created an awareness of political issues, and
this helps explain the dominance of Twitter on political matters. More specifically,
Twitter values political action, and over the years, the company has promoted political
action in a plethora of ways. For example, Twitter hashtags for political events, including
9
presidential elections, seek to increase public participation around discussed around
trending issues.
c) Transparency; Transparency refers to openness. Plausibly, Twitter values openness, and
this is demonstrated through biannual transparency reports that contain details such as
legal requests by companies and email privacy practices, among other privacy concerns.
Concerning the company culture, Twitter was ranked 25th on Glassdoor as the best
company to work (Huddleston, 2014). True to the company, the website reveals that Twitter
values, diversity, teamwork, and collaboration. Twitter has a purpose-driven environment that
fosters collaborative ream oriented spaces that allows employees to work together to create value
that they want. Aside from a corporate culture that values the employees, Lee et al. (2013) argue
that the mantra of corporate social responsibility starts with open communication and
transparency. Without a doubt, social media channel like Twitter does not fall short of such
credibility. Twitter organizes sustainable discussions hashtags that cover topics relating to
employee engagement, supply chain issues, corporate philanthropy, and human rights issues. The
hourly sessions attract several participants, including industry watchdogs, consultants, and
corporate executives. Beyond merely promoting good deed, CSR practitioners are also using
Twitter to stay abreast of the latest news and also build networks with peers.
Strength, Weaknesses, Opportunities, & Threats (SWOT) Analysis
Twitter Inc.’s main strength is its extensive customer base that consists of about 321
million active subscribers. The organization has a customer base of about 68 million active users
in the US alone. Additionally, Twitter’s strong brand image has enabled it to earn the first
player’s advantage in the real-time sharing field. Twitter’s powerful brand image was pioneered
in the promotion of hashtags (Bhasin, 2018). The real-time nature of tweets also gives it one of
10
its strengths, which is its unique value proposition. The organization has also emerged as the
leading news platform
Internal instability is Twitter’s main weakness. The organization has, in the recent past,
suffered from high turnover rates among top executives and the company’s stock prices were the
biggest victims of the turnover. The turnover amounted to 40\% and is one of the organization’s
top weaknesses. Another significant shortcoming of Twitter, which has resulted in frequent
security threats, is their ineffective user verification framework. This has led to the rise in the
number of bolt accounts, currently amounting to about 23 million accounts (). Such types of
threats are harmful to the organization’s business strategy and negatively impact revenue.
Twitter Inc.’s SWOT analysis reveals the opportunity of becoming a service offering
platform for organizations. Twitter can explore the prospect of being a useful tool that
organizations can use to offer real-time services to their organizations (Marr & DeWaele, 2015).
Another opportunity for Twitter in the social network platform is the chance to integrate with
other platforms to gain the experience of sharing customers. Twitter should also exploit the
opportunity of becoming a search engine and explore the market.
One of Twitter’s most significant threats is the organization’s no-profit business model.
Twitter Inc.’s current business model, albeit some changes in 2010, has not achieved significant
returns. Twitter is also threatened by the rise of fake accounts and the hacking incidents that have
impacted the financial value of the company’s data, which is among the company’s significant
sources of revenue (Bhasin, 2018). Another significant threat to Twitter’s business model is
competition from social networks like Facebook and Tumblr, Snapchat, and Instagram, which
have almost similar business models. The organization also faces the growing innovative social
media companies, which come up with new and convenient business models.
11
Competition
Some of Twitter’s Major competitors include Facebook, Tumblr, Pinterest, and LinkedIn
Facebook is by far the largest social networking site, and advertising channel some of its
subsidiaries include Whatsapp, Instagram, and the Messenger. Tumblr is slowly gaining
popularity, albeit targeting different users from those of Twitter. Tumblr is also a microblogging
platform, which also allows users to post videos, images in simple words. On the other hand,
LinkedIn is a professional platform that promotes professional networking where potential job
seekers could meet recruiters (Twitter, Inc, 2019). LinkedIn users create profiles and invite
others to join the network, thus providing a leveraged platform for businesses to communicate
with the audience about the launch of a product. Similar to Twitter, Linkedln also has
professional discussions on topics, albeit the focus is on professional development. LinkedIn is
giving Twitter a fierce competition.
Lastly, Pinterest was launched in 2010 and is slowly becoming popular. It has more than
175 million active users allowing users to reach a vast number of people from different countries
across the globe. The software is a collection and storage tool for images, videos, and some
GIFs. Some other notable competitors include snap chat and Instagram, which drove Vine out of
the market. Instagram has a more enhanced user interface than Twitter. Users can apply inbuild
digital filters to images and also include geotags before sharing the images on the platforms. The
geotags allows people to know the locations of the business or clients. Instagram also
incorporates hashtags, which allows users to link previously shared content on their sites.
Further, Twitter enables marketers and businesses to upload videos publicly and privately.
12
Management team/Leadership
Over the years, Twitter has shuffled its leaders and reorganized its organizational
structure to capture evolving business dynamics. For the most part, Twitter has struggled with
high turnover among the chief executive leaders. The following discussions capture the
appointments and resignation of leaders over time. Dorsey was the first CEO who saw venture
capital funding that backed the establishment of the company. In 2008 Dorsey became the
chairman, and Williams took over the role of the CEO (Enclopaedia Brittanica, 2020). However,
Williams stepped down in October 2010 and became a member of the board. Dick Costolo was
appointed in 2009. Costolo introduced promoted tweets as an avenue for revenue generation.
In 2012, October Twitter hired Matt Derella, as the new director of business agency
development. Matt Derela was a former Google Executive (Meyers et al., 2019). In 2014 the
former Goldman Sachs was named the company’s CFO. In 2015 Omid Kordestani became
executive chairman, replacing Dosey, who has been the CEO. Leslie Berland was appointed as
the chief marketing officer. Antony Nono was appointed as the CFO in 2016 after Adam Bain
announced his resignation. In the same year, Antony Nano was appointed as the CFO but left in
the year that followed.
Following the trouble in the management team, as well as weak financials, Elliott
Management Corporation announced it had acquired a stake in Twitter. Paul singer, a supports of
the Republican Party and activist shareholder, proposed the removal of Dorsey, the founder as
the CEO. To date, there is no news of the resignation of Dorsey as the CEO (History editors.
Com, 2019). However, following the acquisition, the company agreed to appoint new board
members and an independent director. In addition, the company agreed to approve $ 2 billion in
the repurchase of stock.
13
Financial Outlook
Overall, Twitter revenues have been rising over the years. The company reported
revenues of $ 2.4 in 2017 because of security scandals that surrounded the company. However,
in 2019, Twitter’s annual revenues came to $ 3.46 Billion, a year on year increase of around 7.4
\% from 2018 revenues of $ to $3 billion (Economic Times, 2019). Net incomes for 2017 were
negative, but the company reported positive income for the first time in 2018 and has continued
thereof, revealing that the company is struggling to monetize the platform. An analysis of the
balance sheet metrics shows favorable balances for assets versus liabilities. Twitter has about
three times more assets than liabilities.
On the other hand, the efficiency ratios have been, for the most part, stagnant over the
three years, except for the receivable turnover ratio that has been increasing. Unfortunately, the
ratios are lower than the industry averages (Investing.com, 2020), except for the previous year’s
gross margin and net profit margin. The leverage ratios hit a five year low of 1.5 in Dec 2019
(CSI market.com, 2020). However, other companies achieved lower leveraged ratios within the
internet service and social media industry. Investment returns, such as the dividend yield and
payout ratios, are also null.
In totality, the financial metrics are not favorable. However, the company has made
significant strides in the last two years. A combination of user engagement initiatives and stable
revenue growth and competitive advantage against its peers, albeit enjoying higher valuations,
suggests that the future may be brighter for the company.
Strategies
Doubling on the focus of being the go app for real-time information and news, Twitter
decided to turn things around to monetize the value it collects. The initial lack of a profitable
14
business model is to blame for a slow pace growth for Twitter (McMillan & Madden, 2018). As
a result, the company sought alternative strategies an imminent course to grow its revenues. Over
the years, Twitter has considered numerous strategies to grow its revenue. To begin with, Twitter
started to monetizing its tweet database. Over the years, Twitter has massed trillion tweets,
which analytics firms have used to identify useful trends for organizations such as multinational
companies, news agencies, political parties, and environmental groups. Twitter grants access to
tweet databases for a fee (Twitter, Inc, 2020a). Additionally, Twitter charges interested parties’
data analytics fee for services given. Other avenues for improving revenues include Twitter
expanding network platforms to add live-streaming capabilities, a move that is likely to grow the
popularity of the platform based on streaming services.
Twitter also announced its strategy to monetize Daily Active Usage (mDAU), a crucial
measure of the company to generate additional revenue (Meyers et al., 2019). This comes in as
the company decided to control the conversations on its platforms. In response to this concern
and also privacy issues, Twitter has, over the years, acquired start-up companies to revamp
security measures. The company announced the strategy to make Twitter healthier and
conversational. Over the years, Twitter has relied on artificial intelligence to detect abuse and
quickly remove offending messages. Twitter has also cemented its security measures, making it
difficult for spammers to access and open accounts. The company also removes identified tweets
that appear to violate Twitter’s rules and policies. Additionally, the company launched
moderated replies in select regions.
Conclusion
Twitter Inc. has a distinct advantage due to its real-time nature. Developed in 2006, the
company has grown from a primary SMS based platform to revenue ad generation business.
15
Twitter Inc. has also taken up video content and third party licensing to generate additional
revenues. Because of the lack of a profitable business model from the start, the company has
struggled to remain profitable. Dick Costolo introduced promoted tweets as an avenue for
revenue generation. Since then, the company has continued with the strategy of growing
revenues, including making acquisitions of start-ups. Internal factors such as turnover of
executives and security concerns continue to be a challenge. In retrospect, it is recommended that
Twitter should hire a competent team of executive leaders to drive the company towards the right
strategic direction. With competent leadership, Twitter Inc can improve its financial outlook and
also dominate the market.
16
References
Bhasin, H. (2018). SWOT analysis of Twitter. Marketing 91,
https://www.marketing91.com/swot-analysis-twitter/.
Bruns, A., & Burgess, J. (2016). Methodological innovation in precarious spaces: The case of
Twitter. Digital methods for social science (pp. 17-33). Palgrave Macmillan, London.
CSImarket.com. (2020).Twitter Inc’s Leverage Ratio. Retrieved from
https://csimarket.com/stocks/singleFinancialStrength.php?code=TWTR&Le
Deems, R. E. (2016). Corporate Social Responsibility on Twitter. Journalism Undergraduate
Honors Theses. 4. Retrieved from http://scholarworks.uark.edu/jouruht/4
Economic Times. (April 3030, 2020).Twitter swings to 1Q loss despite revenue growth as costs
up. Economic Times. Retrieved from
https://economictimes.indiatimes.com/news/international/business/twitter-swings-to-1q-
loss-despite-revenue-growth-as-costs-up/articleshow/75472974.cms?from=mdr
Encyclopedia Brittanica. (2020). Twitter. Retrieved from
https://www.britannica.com/topic/Twitter
History.com Editors. (June 28, 2019). Twitter launches. History. Publisher A&E Television
Networks. Retrieved from https://www.history.com/this-day-in-history/twitter-launches
Huddleston, T. (August 22, 2014). Twitter tops all in culture and values, employees say.
Fortune. Retrieved from https://fortune.com/2014/08/22/twitter-tops-list-company-
culture/
Kwak, H., Lee, C., Park, H., & Moon, S. (2010, April). What is Twitter, a social network, or a
news media?. In Proceedings of the 19th international conference on World Wide
Web (pp. 591-600). ACM.
17
Lee K., Oh W.Y. & Kim N. (2013). Social media for socially responsible firms: Analysis of
Fortune 500’s Twitter profiles and their CSR/CSIR ratings. Springer Journal of Business
Ethics, 118(4): 791-806.
Mission Statement Academy. (2019). Twitter Mission and vision statement Analysis. Retrieved
from https://mission-statement.com/twitter/
McMillan, A., & Madden, L. (2018). Using Twitter to Apply Concepts from a Strategy
Course. Journal of Strategic Management Education, 14.
Meyer, J. (June 18, 2019). History of Twitter: Jack Dorsey and The Social Media Giant. The
Street. Retrieved from https://www.thestreet.com/technology/history-of-twitter-facts-
what-s-happening-in-2019-14995056
Reuters. (2020). Twitter IncTWTR.N. Retrieved from
https://www.reuters.com/companies/TWTR.N/financials
Twitter, Inc. (2019). Form 10-K for the fiscal year ended December 31, 2019. Retrieved from
http://d18rn0p25nwr6d.cloudfront.net/CIK-0001418091/b353de9c-2664-4e81-8acb-
52e9031e4836.pdf
Twitter, Inc. (2020a). About Twitter. Retrieved from https://help.twitter.com/en/rules-and-
policies/twitter-limits
Twitter, Inc. (2020b). Our Culture. Retrieved from
https://about.twitter.com/en_us/company/our-culture.html
1
Intel Corp Inc
Student Name
American Public University
BUSN620: Strategic Management
Instructor Name
Date
2
Executive Summary
Intel is a 52-year-old company that operates on a global scale producing semiconductor
components for technology devices. The company has focused purely on microprocessors for the
first years of operation though through extensive success the company has had the capability of
diversifying its products and services. Intel has since then expanded and retracted from the
mobile industry and furthermore has expanded its company into the internet of things industry
and the big data industry. Many of the products produced by the company is utilized in any
device that processes data in order to function. The microprocessors produced by Intel are
considered the brain of the computer we all know well today. Intel has used their power and
positioning to support innovation and social justice. A common believe in the work environment
is to ensure that products developed by intel create a better world for tomorrow.
3
Intel Corp Inc
Company Overview (INTEL)
Intel Corp, Intel for short, is a company that designs and produces computer products
such as microprocessors and other computer components. Intel is a global corporation that is
considered the world’s highest valued semiconductor chip manufacturer. Intel participates in
many different segments, such as internet of things (IoT), computing, artificial intelligence,
networking, and much more.
With an extremely successful background the company prides itself on focusing on
innovation and working as a team with consumers, shareholders, and employees in mind. The
company has a strong emphasis on making the world a better place. This is expressed through
the company’s vision and mission statements. In addition, this is practiced by the entire
executive management team of Intel.
Company History
Gordon Moore and Robert Noyce started Intel Corp Inc in 1968 after leaving Fairchild
Semiconductor Company (Bellis, 2020). After typing up a general idea of the company Robert
Noyce convinced Art Rock, a venture capitalist, to invest in the new journey. In addition, he was
able to secure $2.5 million dollars by selling convertible debentures (Bellis, 2020). The two then
decided upon using Intel as the name of the company which was short for Integrated Electronics.
Intel began producing static random-access memory (SRAM) in 1969, called the 3101
Schottky TTL bipolar 64-bit (Bellis, 2020). This memory was twice as fast as the memory being
released by the Fairfield Semiconductor Company at the time. In the same year, 1969, the
company produced the first commercial metal-oxide-semiconductor transistor called the 256
1101 SRAM (Bellis, 2020). This was the beginning of everything for Intel.
4
Within a few years, the company went public at $23.50 per share with a market cap of
$8.225 million (Duggan, 2019). In 1972, Intel produced the first ever 8-bit microprocessor
calling it the 8008 (Bellis, 2020). Within just two years the company then produced the 8080
which ended up being 10 times more powerful than the previous processor produced in 1972
(Bellis, 2020). The 70’s were huge for the company landing them on the Fortune 500 list and
being named one of the top ten best triumphs of the seventies (Intel, 2020).
In 1981, Intel produced the 8088 16-bit microprocessor which became the standard for
the market competing with the Motorola 68000, eventually IBM picks up the 8088 as their
processor of choice for their personal computers being developed (Tedlow, 2006). In 1983, Intel
introduced complementary high-performance metal-oxide semiconductor (CHMOS) technology
(Intel, 2020). This benefits the power of the PC while also decreasing how much power the PC
consumed. In the same year, the company finally surpassed $1 billion in revenue for the first
time (Intel, 2020). In 1985, Intel began entering the supercomputer world. This is when they
introduced the iPSC/1 which utilized multiple microprocessors working at the same time in order
to solve problems (Intel, 2020). The processors used in the supercomputer were the Intel 286
microprocessors. In two years, 1987, Intel launched its second-generation super computers called
the iPSC/2 (Intel, 2020). These were based on the Intel 386 and Intel 80387 processors (Intel,
2020).
The 90’s started off terrible learning of the loss of Bob Noyce due to a sudden heart
attack. The company quickly turned this around by launching the NetPort print servers allowing
printers to connect to local area networks allowing them to be used by multiple computers (Intel,
2020). The company quickly becomes a household name. In 1992, Intel became the largest
semiconductor company by sales in the entire world (Duggan, 2019). Intel became the third most
5
valuable brand in the world according to Financial World (Intel, 2020). Finally, by 1994 and
1995, Intel processors powered approximately 85\% of all desktop computers and even used on
the Space Shuttle Endeavor for PC-based conferencing from space (Intel, 2020). By the end of
the 90’s Intel had rolled out many new processors including the Pentium 1, 2, and 3, and the Intel
StrongARM technology. Intel ended the 19th century by being added to the Dow Jones Industrial
Average (Intel, 2020).
Intel did not slow down in the beginning of the 20th century. They began with releasing
the Intel Pentium 4, which had an initial speed of 1.5gigahertz, the first processor made by Intel
started at 108 thousand gigahertz (Intel, 2020). The growth was quite substantial. However,
during the 2000’s, AMD began picking up quite a bit of market share mainly in low-end and
mid-end processors whereas Intel held the high-end market. With this in place, Intel continued
development in processors but also tried to diversify their products and services. In 2003, Intel
introduced a new cellular processor, the Intel PXA800f, that combined key components in a
single piece of silicon (Intel, 2020). Later in 2006 and 2007, Intel produced the world’s first
quad-core processor and began developing the classmate PC which was a small child-friendly
computer that was designed to teach children in remote regions (Intel, 2020).
In 2010, Intel purchased McAfee which was security software and services for computers
(Intel, 2020). This was a key acquisition for Intel as it supports their goal for providing excellent
security for hardware features and software on all of the Intel platforms available. Intel also
introduced AppUp in 2010, in hopes that it would spread to not only laptops, but computers,
mobile devices, televisions, and eventually smart phones (Intel, 2020). With this software, users
were able to look through a wide variety of applications to buy and or use for free depending on
the price. These applications came in a wide variety of categories from books and business to
6
games and music. The application was eventually closed in 2014 due to the company wanting to
focus on other areas of the business (Intel, 2020). In 2013, Intel announced the Intel Quark which
is a small processor used to power Internet of Things (IoT) devices and wearable devices
(Hollister, 2016). This processor was just one-fifth of the size when compared to other existing
Atom cores. In addition, it only used about one-tenth of the power of current cores. The
company’s goal here is to continue growth to lead every segment of computing. Interestingly
however, Intel decided to pull out of the smartphone market completely in 2016 (Savov, 2016).
This was due to a number of failed devices that the company had developed in the smartphone
market. This is probably for the best due to competition already ruling these markets with an
extreme amount of market share. In 2018, Intel took a large hit on their stock value as it fell 8.8
percent due to the CEO announcing that the processor technology, they planned on releasing
being delayed to 2019 (King, 2018). In 2019, Intel announced the 10th Gen Intel Core processors
and Intel’s new innovation program called Project Athena which brought the bar up for computer
processing in all facets (Intel, 2019).
Products and or Services
The primary product that Intel produces is microprocessors for computers that are
manufactured by many well-known manufacturers such as Apple and Dell. In addition, Intel also
produces motherboard chipsets, complete systems, graphic cards, software, modems, memory
hardware, and even drones. The processor is the part of a computer that executes computer
programs and pretty much tells the computer what to do. This is known as the brain of the
computer. The company started with the Intel 4004, a single chip microprocessor using a silicon-
gate technology to the 10th generation Intel Core i9-10980HK with 8 cores, 16 threads, and up to
5.3GHz processing speed.
7
Many devices now-a-days require a processor in order to execute instructions passed
through it to perform the duties that a product was designed to do. Therefore, due to IoT, Intel
has begun to find itself participating with many varieties of products because more and more
products are becoming connected requiring the processing of information (Whitmore et al.,
2014). With that, the company continues to develop processors focused in the area of IoT and
computing to continue to stay relevant and continue technological growth. While doing so as the
leading company in the microprocessor industry.
Operations
Intel focuses on the design of their products around their consumers and the way work and
life is conducted. Utilizing the newest possible technologies, Intel develops products with that
included in the design and ensures that the products are provided throughout the world. In addition
to designs of goods, quality management is another large operation for Intel. Ensuring that the
products and services meet the needs and expectations of not only the shareholders, but the
consumers as well is high on Intel’s priority list. Supply chain management is another operation
Intel has perfected. A sufficient supply chain can make or break Intel’s operations. Intel utilizes
automation software to identify areas in which adjustments are required to ensure operations run
smoothly. Inventory management is an operation that Intel has struggled with over the years. They
often find themselves flooding the market which ultimately hurts the price of processors. This is
often due to the high demand upon a products release. However, Intel continues to optimize this
operation to this date.
Vision
Intel’s original vision statement was “If it is smart and connected, it is best with Intel”
(Intel, 2020). This has multiple indications and can be broken up into two different segments to
8
explain the companies’ vision in a whole. First, “If it is smart and connected”, in this part of their
vision statement they are referring to devices that are capable of performing autonomous
computing and are capable of connecting to other devices through wireless connectivity allowing
data to be transferred between the devices. Therefore, Intel is stating the type of products and
services that they work provide. This can be any device from mobile computing to Internet of
Things. The second part of the vision statement, “it is best with Intel”, refers to how much the
company truly believes that they are the top producers of said products and services. This is
necessary when entrusting a company to produce high quality products and services, they must
believe in what they are doing in order to produce top quality services.
Since then, the company has adjusted their vision to “We are on a journey to be the trusted
performance leader that unleashes the potential of data” (Intel, 2020). This vision statement has a
much more clearly defined goal. It states that the company will not settle for second when it comes
to providing the most powerful product when dealing with data. By this, specific speeds are not
discussed, but rather the entire potential of data as a whole more so then how fast data can be
transferred.
Mission Statement
The mission statement of Intel is stated as “Delight our customers, employees, and
shareholders by relentlessly delivering the platform and technology advancements that become
essential to the way we work and live” (Intel, 2020). There are two key components to their mission
statement that state exactly what the company’s plans are in order to succeed. The first component
refers to the way we work and live. Intel focuses their products development on how the product
or service is going to affect the end user. The second component of the mission statement refers to
how the company is constantly delighting the customers, employees, and shareholders by
9
continuously providing technology advancements. The company has always been focused on
innovation and continues to pride themselves on that through their mission statement.
Corporate Values & Culture
At Intel, the values brought by the company are fearlessness, inclusion, customer obsessed,
one Intel, truth, transparency, and quality (Intel, 2020). Being fearless, Intel is not afraid to take
risks. They have shown this in the past diversifying their products and services and learning from
failures. This has supported growth for the company and continues to push the limits of innovation.
Inclusion and one Intel are similar mindsets. The two create a family like culture and support team-
based contributions. This allows employees to work at their fullest potential which also supports
individual growth which results in higher quality products and services. Customer obsession in
business is not a bad thing. Focusing on the wants and needs of customers is what Intel does best.
This allows them to deliver products that consumers are happy with. Afterall, they live by the
saying, “our customers’ success is our success” (Intel, 2020). Being customer obsessed falls
straight into being honest and transparent. Intel prides themselves on being honest and ethical with
information and customers. Lastly, quality is what it is, quality. Intel strives to ensure safe
workplaces and to deliver quality that no other company can top. They instill discipline in their
employees and partners to provide products and services that everyone can always rely on.
Strength, Weaknesses, Opportunities, & Threats (SWOT) Analysis
Strengths
One of the key strengths for Intel is that they are a global leader in technology and the
mastermind behind processor development. The products produced by Intel are used in pre-built
computers, laptops, many other IoT devices, and have been a major focus of the gaming
industry. Intel is the 2nd top semiconductor sales leader as of 2018 (Manners, 2018). This plays
10
as a huge strength for Intel as it creates a barrier of entry for competitors and allows Intel to
benefit in other areas such as research and development. Branding is another strength that the
company has had tremendous success with. Their brand value currently sits at 12th, with a value
of $39.5 billion (Intel Newsroom, 2020). With that brand value comes brand recognition.
Fortune ranked Intel as the 3rd most admired company within the semiconductor industry
(Lbelanger, 2020). The branding has built trust with consumers so much that it is a no brainer to
expect Intel to participate in leading technological advances such as artificial intelligence.
Having a strong free cash flow is another strength that is allowing Intel to participate in
diversification by investing in new projects (Macrotrends, 2020). With that, the last strength to
mention is Intel’s ongoing research and development. Intel is ranked the 19th most innovative
company in the world (Columbus, 2020). The company continues to innovate and create new and
improved processors for computers and other devices which continue to support growth in the
entire world.
Weaknesses
Intel’s major weakness is the fact that the company is largely dependent on a single facet
of business. Being so invested in microprocessors has made the company successful however,
this holds back the potential of the business with the free cash flow that the company has to be
able to expand further. While Intel continues to attempt to diversify their products to reach more
of the other IoT devices, it remains largely dependent on the computer industry. The company
has recently stopped participating in the mobile market which pushes them further into a singular
strategy. In addition, this weakness will truly show if the computer market takes a hit as it
directly relates to the business that Intel provides, therefore Intel’s revenues will be directly
impacted and the company will not have other means to make up the difference of the revenue
11
lost. Intel prides itself on quality and with high quality comes high prices. This is another
weakness of Intel. Due to their higher quality product, the company often times remains one of
the higher costing products within the market. While this has not stopped them in the past, in
recent years AMD has been making gains against the company proving that this is a true
weakness where consumers are concerned (Cooper, 2008).
Opportunities
Internet of Things, big data, and artificial intelligence (AI) are going to be the three
largest opportunities for Intel. Regarding IoT, there are five different categories of devices,
consumer, commercial industrial, infrastructure, and military IoT (Maayan, 2020). Being the
masterminds behind processing data it only makes sense for Intel to participate in research and
development of IoT. These five categories give Intel a wide area in which the company can
participate with IoT and really excel their businesses participation in the industry. It is estimated
that in 2020, there will be 31 billion IoT devices (Maayan, 2020). Every single IoT device will
require a processor of some sort in order to process data, therefore there is a need for Intel’s
processors in every single device.
Big data science jobs are estimated to grow 364,000 jobs by the end of 2020, a 28\%
increase (Milenkovic, 2020). With the mind set of improving everyone workplace and living
space, Intel is surely needing to take advantage of big data and use it to improve those areas.
Intel can dive into this field by utilizing the research and development the company is well
known to have to create processors in which completely benefit the processing of big data that
supports analysts. In addition, the company can take it a step further and make complete chipsets
and systems designed to process big data.
12
If Intel plans on diving into big data, then they might as well step into the artificial
intelligence world as well. AI has an impeccable ability to work with data analytics that it should
be implemented when processing big data. The company can develop software that analyzes big
data using AI. A step further, Intel can develop systems designed around allowing AI to work
with IoT while analyzing big data to support the performance of the IoT devices. Overall, the
trio, AI, big data, and IoT, is a must for any technologically innovative company to research and
develop.
Threats
Advanced Micro Devices (AMD) provides the most significant threat towards the
company. AMD is their largest competitor when it comes to microprocessors and the
semiconductor industry. In addition to AMD, the microprocessor market alone can be considered
a threat towards Intel considering that the company is so focused on this sole sector. If the
company was more diverse in products and services, then the microprocessor market would not
be as much of a threat, though if the market becomes so volatile then it can affect the company in
a negative manner. High expectations are another threat towards the company. More so towards
the company’s brand than the actual value of the product, however, the company has always
marketed their products with such high expectations and most of the time pulls through.
However, this is a large threat with the rise of AMD as the average Intel consumer always
expects that whatever is developed by Intel must be better performing than what AMD can
produce.
Competition
Intel’s number one competitor is AMD. AMD is a company that participates in the
semiconductor industry developing computer processors, graphic cards, chip sets, and other
13
electronic goods just like Intel. In competition when it comes to computer processors, the two have
gone back and forth when it comes to pricing and power however, it as been a general theme that
Intel has always produced the higher priced higher quality device (Kobylecky, 2016). As of recent,
AMD has made strides in their processor development while maintaining lower prices than Intel
(Kobylecky, 2016). This has increased the amount of competition towards Intel.
Qualcomm is the second competitor for Intel. While Qualcomm focuses more on the
mobile device and Intel does not, they still produce semiconductor components and software for
other devices such as modems, laptops, vehicles, and even watches (Qualcomm, 2020).
Mentioning Qualcomm as a competitor is important with the expansion of IoT devices. Qualcomm
has been focusing on smart homes, smart cities, and even artificial intelligence. While the company
is much newer than Intel, it still puts up a tremendous amount of competition.
The third competitor to Intel is going to be Arm Holdings (ARM). ARM is a semiconductor
and software development company based in the UK. ARM is known for developing the
architectures that are licensed out to other companies that use the architecture in development of
memory, interfaces, and radios (ARM, 2020). ARM has also dabbled in the development of
microprocessors. Google has given ARM quite a bit of attention in including their processors in
Chromebook laptops and Apple has also given ARM the attention including their processors in the
infamous iPhone (ARM, 2020).
Leadership
Intel is headed by Robert H. Swan, the current CEO of Intel. Mr. Swan has been apart of
the spear head when it comes to the saying “One Intel”. He has been pushing for the entire
company to be more open when it comes to communicating issues and problems within the
company. Mr. Swan participated as the CEO during the companies strongest performing quarter
14
in late 2019 where their revenue reached $19.19 billion (Stank, 2019). The optimism coming from
Mr. Swan has supported the culture change within Intel to this day. Along side Mr. Swan is George
S. Davis, one of Intel’s Executive Vice Presidents (EVP) and the Chief Financial Officer (CFO).
Mr. Davis come from Qualcomm Inc. where he worked as the EVP and CFO as well. He is
responsible for the global finance organization where internal audits, tax, reporting, and investor
relations are dealt with (Intel, 2020). Intel’s executive management team is made up of 21 different
vice presidents and the CEO himself. Each vice president is a general manager of a separate aspect
of the business.
Financial Outlook
Intel currently sits at the second highest market cap within the semiconductor industry at
around $210,141 billion (Macrotrends, 2020). The revenue for 2019 was $71.965 billion
(Macrotrends, 2020). Since 2009, the company has experienced a steady growth in revenue at the
end of each year. Between 2016 and 2019 the company experienced a steep growth of $20 billion
in revenue alone (Macrotrends, 2020). By the end of the quarter in June 2020 Intel was at a 19.53\%
increase year-over-year (Macrotrends, 2020). The companies stock price history had a high of
$69.29 per stock and a low of $43.63 per stock (Macrotrends, 2020). The average stock price is
around $56.92 per stock but the highest ever was back in August 2000 where the stock price
reached $74.88 per stock (Macrotrends, 2020).
Strategies
Intel has had winning strategies since the conception of the company. In order to continue
growth Intel has focused on research and development as a primary source of that growth
(Rowland, 2017). Ensuring the company is staying on top of technology developments and trends
has been vital for the company to ensure that they stay as a leader in the technology industry.
15
Secondly, the company has maintained many partnerships and other deals with technology
companies that ensures the company maintains a significant market presence (Rowland, 2017).
One of the key partnerships that has just recently ended for Intel was the partnership with Microsoft
as an example. The third and fourth strategies used by Intel is market development and
diversification (Rowland, 2017). While it may seem odd to bring these strategies forward as Intel
announces that they are pulling out of the mobile industry, the company still practices these
strategies. This can be seen by the expansion into IoT devices and maintaining the development of
small microprocessors for these tiny devices that are apart of the family of IoT.
Conclusion
Intel has experienced growth since the beginning of its creation in 1968. The company
has a strong emphasis on innovation and togetherness. This has helped support the research and
development that the company has continued to use to fulfill their vision and mission. The goal
of the company is not just to make money, but to make the world a better place as a whole by
increasing the capability of processing data and allowing data to be used to its fullest potential.
Intel has had tremendous success in doing just that throughout the years it has existed and
continues to plan to do so in multiple other areas rather than just within computers.
16
References
ARM. (2020). Architecting a Smarter World. Retrieved September 16, 2020, from
https://www.arm.com/
Bellis, M. (2020, Aug 26). Intel Company History. Retrieved from
https://www.thoughtco.com/intel-history-1991923
Columbus, L. (2020, June 28). The Most Innovative Companies Of 2020 According To BCG.
Retrieved September 15, 2020, from
https://www.forbes.com/sites/louiscolumbus/2020/06/28/the-most-innovative-companies-
of-2020-according-to-bcg/
Cooper, R. (2008). AMD v. Intel: An Assault on Price Competition. Retrieved from:
https://www.intel.com/pressroom/legal/docs/Cooper_GCP_Mar08.pdf
Duggan, W. (2019, Jul 18). This day in market history: Intel founded. Benzinga Newswires
Retrieved from https://search-proquest-
com.ezproxy2.apus.edu/docview/2259314447?accountid=8289
Hollister, S. (2013, September 10). Intel introduces Quark, a tiny chip for the internet of things
and wearable computing. Retrieved September 15, 2020, from
https://www.theverge.com/2013/9/10/4715514/intel-quark-internet-of-things-wearable-
computing
Intel. (2019). Intel Brings the Most Integrated Platform-Wide Leadership to PCs with New 10th
Gen Intel Core Processors and Project Athena at COMPUTEX 2019. (2019, May 27).
Retrieved September 15, 2020, from https://newsroom.intel.com/news-releases/2019-
computex-intel-disclosures/
17
Intel. (2020). Intel Timeline: A History of Innovation. Retrieved September 14, 2020, from
https://www.intel.com/content/www/us/en/history/historic-timeline.html
Intel. (2020). What Is Intels Purpose, Mission, Vision and Values? Retrieved September 15,
2020, from
https://www.intel.com/content/www/us/en/support/articles/000015119/programs.html
Intel Newsroom. (2020, July 29). Intel Named One of Forbes Worlds Most Valuable Brands of
2020. Retrieved September 15, 2020, from https://newsroom.intel.com/articles/intel-
named-forbes-worlds-most-valuable-brands-2020/
King, I. (2018, July 27). Intel Shares Tumble as New Chip Technology Seen Pushed Out.
Retrieved September 15, 2020, from https://www.bloomberg.com/news/articles/2018-07-
27/intel-shares-tumble-as-new-chip-technology-seen-pushed-out-later
Kobylecky, L. (2016, August 02). AMD vs. Intel: Techs Oldest Rivalry Explained. Retrieved
September 16, 2020, from https://www.pastemagazine.com/tech/intel/amd-vs-intel-the-
truth-behind-techs-oldest-compute/
Lbelanger. (2020, January 21). Intel. Retrieved September 15, 2020, from
https://fortune.com/worlds-most-admired-companies/2020/intel/
Macrotrends. (2020). Intel Free Cash Flow 2006-2020: INTC. Retrieved September 15, 2020,
from https://www.macrotrends.net/stocks/charts/INTC/intel/free-cash-flow
Manners, D. (2018, November 14). Top Ten (+5) Semiconductor Companies 2018. Retrieved
September 15, 2020, from https://www.electronicsweekly.com/blogs/mannerisms/ten-
best/top-ten-5-semiconductor-companies-2018-2018-11/
18
Maayan, G. (2020, January 13). The IoT Rundown For 2020: Stats, Risks, and Solutions.
Retrieved September 16, 2020, from https://securitytoday.com/Articles/2020/01/13/The-
IoT-Rundown-for-2020.aspx?Page=1
Milenkovic, J. (2020, July 21). 30 Eye-Opening Big Data Statistics for 2020: Patterns Are
Everywhere. Retrieved September 16, 2020, from
…
CATEGORIES
Economics
Nursing
Applied Sciences
Psychology
Science
Management
Computer Science
Human Resource Management
Accounting
Information Systems
English
Anatomy
Operations Management
Sociology
Literature
Education
Business & Finance
Marketing
Engineering
Statistics
Biology
Political Science
Reading
History
Financial markets
Philosophy
Mathematics
Law
Criminal
Architecture and Design
Government
Social Science
World history
Chemistry
Humanities
Business Finance
Writing
Programming
Telecommunications Engineering
Geography
Physics
Spanish
ach
e. Embedded Entrepreneurship
f. Three Social Entrepreneurship Models
g. Social-Founder Identity
h. Micros-enterprise Development
Outcomes
Subset 2. Indigenous Entrepreneurship Approaches (Outside of Canada)
a. Indigenous Australian Entrepreneurs Exami
Calculus
(people influence of
others) processes that you perceived occurs in this specific Institution Select one of the forms of stratification highlighted (focus on inter the intersectionalities
of these three) to reflect and analyze the potential ways these (
American history
Pharmacology
Ancient history
. Also
Numerical analysis
Environmental science
Electrical Engineering
Precalculus
Physiology
Civil Engineering
Electronic Engineering
ness Horizons
Algebra
Geology
Physical chemistry
nt
When considering both O
lassrooms
Civil
Probability
ions
Identify a specific consumer product that you or your family have used for quite some time. This might be a branded smartphone (if you have used several versions over the years)
or the court to consider in its deliberations. Locard’s exchange principle argues that during the commission of a crime
Chemical Engineering
Ecology
aragraphs (meaning 25 sentences or more). Your assignment may be more than 5 paragraphs but not less.
INSTRUCTIONS:
To access the FNU Online Library for journals and articles you can go the FNU library link here:
https://www.fnu.edu/library/
In order to
n that draws upon the theoretical reading to explain and contextualize the design choices. Be sure to directly quote or paraphrase the reading
ce to the vaccine. Your campaign must educate and inform the audience on the benefits but also create for safe and open dialogue. A key metric of your campaign will be the direct increase in numbers.
Key outcomes: The approach that you take must be clear
Mechanical Engineering
Organic chemistry
Geometry
nment
Topic
You will need to pick one topic for your project (5 pts)
Literature search
You will need to perform a literature search for your topic
Geophysics
you been involved with a company doing a redesign of business processes
Communication on Customer Relations. Discuss how two-way communication on social media channels impacts businesses both positively and negatively. Provide any personal examples from your experience
od pressure and hypertension via a community-wide intervention that targets the problem across the lifespan (i.e. includes all ages).
Develop a community-wide intervention to reduce elevated blood pressure and hypertension in the State of Alabama that in
in body of the report
Conclusions
References (8 References Minimum)
*** Words count = 2000 words.
*** In-Text Citations and References using Harvard style.
*** In Task section I’ve chose (Economic issues in overseas contracting)"
Electromagnetism
w or quality improvement; it was just all part of good nursing care. The goal for quality improvement is to monitor patient outcomes using statistics for comparison to standards of care for different diseases
e a 1 to 2 slide Microsoft PowerPoint presentation on the different models of case management. Include speaker notes... .....Describe three different models of case management.
visual representations of information. They can include numbers
SSAY
ame workbook for all 3 milestones. You do not need to download a new copy for Milestones 2 or 3. When you submit Milestone 3
pages):
Provide a description of an existing intervention in Canada
making the appropriate buying decisions in an ethical and professional manner.
Topic: Purchasing and Technology
You read about blockchain ledger technology. Now do some additional research out on the Internet and share your URL with the rest of the class
be aware of which features their competitors are opting to include so the product development teams can design similar or enhanced features to attract more of the market. The more unique
low (The Top Health Industry Trends to Watch in 2015) to assist you with this discussion.
https://youtu.be/fRym_jyuBc0
Next year the $2.8 trillion U.S. healthcare industry will finally begin to look and feel more like the rest of the business wo
evidence-based primary care curriculum. Throughout your nurse practitioner program
Vignette
Understanding Gender Fluidity
Providing Inclusive Quality Care
Affirming Clinical Encounters
Conclusion
References
Nurse Practitioner Knowledge
Mechanics
and word limit is unit as a guide only.
The assessment may be re-attempted on two further occasions (maximum three attempts in total). All assessments must be resubmitted 3 days within receiving your unsatisfactory grade. You must clearly indicate “Re-su
Trigonometry
Article writing
Other
5. June 29
After the components sending to the manufacturing house
1. In 1972 the Furman v. Georgia case resulted in a decision that would put action into motion. Furman was originally sentenced to death because of a murder he committed in Georgia but the court debated whether or not this was a violation of his 8th amend
One of the first conflicts that would need to be investigated would be whether the human service professional followed the responsibility to client ethical standard. While developing a relationship with client it is important to clarify that if danger or
Ethical behavior is a critical topic in the workplace because the impact of it can make or break a business
No matter which type of health care organization
With a direct sale
During the pandemic
Computers are being used to monitor the spread of outbreaks in different areas of the world and with this record
3. Furman v. Georgia is a U.S Supreme Court case that resolves around the Eighth Amendments ban on cruel and unsual punishment in death penalty cases. The Furman v. Georgia case was based on Furman being convicted of murder in Georgia. Furman was caught i
One major ethical conflict that may arise in my investigation is the Responsibility to Client in both Standard 3 and Standard 4 of the Ethical Standards for Human Service Professionals (2015). Making sure we do not disclose information without consent ev
4. Identify two examples of real world problems that you have observed in your personal
Summary & Evaluation: Reference & 188. Academic Search Ultimate
Ethics
We can mention at least one example of how the violation of ethical standards can be prevented. Many organizations promote ethical self-regulation by creating moral codes to help direct their business activities
*DDB is used for the first three years
For example
The inbound logistics for William Instrument refer to purchase components from various electronic firms. During the purchase process William need to consider the quality and price of the components. In this case
4. A U.S. Supreme Court case known as Furman v. Georgia (1972) is a landmark case that involved Eighth Amendment’s ban of unusual and cruel punishment in death penalty cases (Furman v. Georgia (1972)
With covid coming into place
In my opinion
with
Not necessarily all home buyers are the same! When you choose to work with we buy ugly houses Baltimore & nationwide USA
The ability to view ourselves from an unbiased perspective allows us to critically assess our personal strengths and weaknesses. This is an important step in the process of finding the right resources for our personal learning style. Ego and pride can be
· By Day 1 of this week
While you must form your answers to the questions below from our assigned reading material
CliftonLarsonAllen LLP (2013)
5 The family dynamic is awkward at first since the most outgoing and straight forward person in the family in Linda
Urien
The most important benefit of my statistical analysis would be the accuracy with which I interpret the data. The greatest obstacle
From a similar but larger point of view
4 In order to get the entire family to come back for another session I would suggest coming in on a day the restaurant is not open
When seeking to identify a patient’s health condition
After viewing the you tube videos on prayer
Your paper must be at least two pages in length (not counting the title and reference pages)
The word assimilate is negative to me. I believe everyone should learn about a country that they are going to live in. It doesnt mean that they have to believe that everything in America is better than where they came from. It means that they care enough
Data collection
Single Subject Chris is a social worker in a geriatric case management program located in a midsize Northeastern town. She has an MSW and is part of a team of case managers that likes to continuously improve on its practice. The team is currently using an
I would start off with Linda on repeating her options for the child and going over what she is feeling with each option. I would want to find out what she is afraid of. I would avoid asking her any “why” questions because I want her to be in the here an
Summarize the advantages and disadvantages of using an Internet site as means of collecting data for psychological research (Comp 2.1) 25.0\% Summarization of the advantages and disadvantages of using an Internet site as means of collecting data for psych
Identify the type of research used in a chosen study
Compose a 1
Optics
effect relationship becomes more difficult—as the researcher cannot enact total control of another person even in an experimental environment. Social workers serve clients in highly complex real-world environments. Clients often implement recommended inte
I think knowing more about you will allow you to be able to choose the right resources
Be 4 pages in length
soft MB-920 dumps review and documentation and high-quality listing pdf MB-920 braindumps also recommended and approved by Microsoft experts. The practical test
g
One thing you will need to do in college is learn how to find and use references. References support your ideas. College-level work must be supported by research. You are expected to do that for this paper. You will research
Elaborate on any potential confounds or ethical concerns while participating in the psychological study 20.0\% Elaboration on any potential confounds or ethical concerns while participating in the psychological study is missing. Elaboration on any potenti
3 The first thing I would do in the family’s first session is develop a genogram of the family to get an idea of all the individuals who play a major role in Linda’s life. After establishing where each member is in relation to the family
A Health in All Policies approach
Note: The requirements outlined below correspond to the grading criteria in the scoring guide. At a minimum
Chen
Read Connecting Communities and Complexity: A Case Study in Creating the Conditions for Transformational Change
Read Reflections on Cultural Humility
Read A Basic Guide to ABCD Community Organizing
Use the bolded black section and sub-section titles below to organize your paper. For each section
Losinski forwarded the article on a priority basis to Mary Scott
Losinksi wanted details on use of the ED at CGH. He asked the administrative resident