Module 7 Writing Assignment - Computer Science
600 words
In order to find the best design for your documents or site it is important that you have a firm grasp on what your goals are for any piece of writing. Do you want to entertain, to sell, to perform a task, or to teach? You must also keep your rhetorical strategy in mind as you consider document design. Are you planning to focus mainly on logos, pathos, or ethos? Perhaps you are trying to balance all three. What is the age and demographic of your target audience? What are their needs in relation to the document? Do they have a disability? Do they come from a different culture?
Select a technology oriented site (examples: Apple, Amazon, Intel) and review the site in the light of the design principles
The assignment is based off chapter 11
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Chapter 11 Overview:
Designing Print and Online Documents
Goals of document design
Understanding design principles
Planning the design of print and online documents
Designing print documents
Designing print pages
Designing online documents
Designing online pages
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
You have five goals when designing documents and websites:
to make a good impression on readers
to help readers understand the structure and hierarchy of the information
to help readers find the information they need
to help readers understand the information
to help readers remember the information
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Four principles of design help you make choices for your documents and websites:
proximity
alignment
repetition
contrast
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Proximity organizes this image:
Source: U.S. Department of State, 2011 <http://future.state.gov>.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Alignment organizes this image:
Source: National Institutes of Health, 2013a: http://grants.nih.gov/grants/ElectronicReceipt/faq_full
.htm#application.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Repetition organizes this image:
Source: Excerpt from A HISTORY OF WESTERN SOCIETY, Eleventh Edition (Boston: Bedford/St. Martin’s, 2014). John P. McKay; Clare Haru Crowston; Merry E. Wiesner-Hanks; Joe Perry, p. 319.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Contrast clarifies this image:
Source: U.S. Department of State, 2013: http://eca.state.gov/impact.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
To plan a design, take these two steps:
Analyze your audience and purpose.
Determine your resources.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
For multicultural readers,
consider cultural variations in four areas:
paper size
typeface preferences
color preferences
text direction
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Determine your resources:
Time. What is your schedule?
Money. Can you afford professional designers, print shops, and online-content developers?
Equipment. Do you have graphics and web software, layout programs, and a color printer?
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Consider these four elements
when designing print documents:
size (page size and page count)
paper
bindings
accessing aids
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Select one of four
common types of binding:
loose-leaf binders
ring or spiral binders
saddle binding
perfect binding
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Consider using six typical accessing aids:
icons
color
dividers and tabs
cross-reference tables
headers and footers
page numbering
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Understand how learning
theory relates to page design:
chunking
queuing
filtering
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Use two elements
to create your page layout:
page grids
white space
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Margins have four purposes:
to limit the amount of information on the page, making the document easier to read and use
to provide space for binding and allow readers to hold the page without covering up the text
to provide a neat frame around the type
to provide space for marginal glosses
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
A document bound like a book
has these margins:
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
A multicolumn design
offers three advantages:
Text is easier to read because the lines are shorter.
Columns allow you to fit more information on the page.
Columns enable you to use the principle of repetition to create a visual pattern.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Typography includes seven topics:
typefaces
type families
case
type size
line length
line spacing
justification
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Different typefaces
make different impressions:
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Two main categories of typefaces
are serif and sans serif:
N N
serif sans serif
serifs
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
A type family includes many variations:
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Case affects readability:
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Different functions
call for different type sizes:
footnotes 8- or 9-point type
body text 10-, 11-, or 12-point type
headings 14-point type
indexes 2 points smaller than body text
titles 18 or 24 points
slides 24- to 36-point type
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Use line spacing carefully
when designing headings:
Summary
In this example, the writer has skipped a line between the heading and the text that follows it.
Summary
In this example, the writer has not skipped a line. The heading stands out, but not as emphatically.
Summary. This run-in style makes the heading stand out the least.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Use other design features
for clarity and emphasis:
rules
boxes
screens
marginal glosses
pull quotes
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
These seven principles will help you
design effective online documents:
Use design to emphasize important information.
Create informative headers and footers.
Help readers navigate the document.
Include extra features readers might need.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
These seven principles will help you
design effective online documents (cont.):
Help readers connect with others.
Design for readers with disabilities.
Design for multicultural readers.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Follow these three guidelines for emphasizing important information:
Decide what types of information are most essential for your audience.
Give all navigational features clear, informative headings.
Adhere to design principles rigorously.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Follow these five guidelines for
making your site easy to navigate:
Include a site map or index.
Use a table of contents at the top of long pages.
Help readers get back to the top of long pages.
Include a link to the home page on every page.
Include textual navigational links at the bottom of the page.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
An example of a typical site map:
Courtesy Micron Technology, Inc.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
An example of a typical table of contents:
Source: U.S. Department of Commerce, 2013: www.stopfakes.gov/faqs.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Include extra features
your readers might need:
an FAQ page
a search page or engine
resource links
a printable version of your site
a text-only version of your document
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—JMR
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Help your readers connect with others:
Direct readers to your organization’s discussion boards and blogs, if you have them.
Direct readers to your organization’s social-media sites, such as Facebook and Twitter.
Direct readers to interactive features of your organization’s website.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Consider these three types of disabilities:
vision impairment
hearing impairment
mobility impairment
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Follow these three suggestions
when designing for multicultural audiences:
Use common words and short sentences and paragraphs.
Avoid idioms, both verbal and visual, that might be confusing.
If a large percentage of your readers speak a language other than English, consider creating a version of your site in that language.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Follow these four guidelines
for designing a simple site:
Use simple backgrounds.
Use conservative color combinations to increase text legibility.
Avoid decorative graphics.
Use thumbnail graphics.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Follow these three suggestions for
making text easy to read:
Keep the text short.
Chunk information.
Make the text as simple as possible.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
Follow these three suggestions for creating
clear, informative links:
Structure your sentences as if there were no links in your text.
Indicate what information the linked page contains.
Use standard colors for text links.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
An example of an “About Us” page:
Source: National Institutes of Health, 2014: http://www.nih.gov/about/.
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Chapter 11. Designing Print and Online Documents © 2015 by Bedford/St. Martins
An example of an app designed for
a small screen:
Source: National Gallery of Art, 2013: http://apps.usa.gov/yourart.shtml.
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