Management and Organizational Behavior - Jobs Characteristics Model (JCM) - Management
a. Read the provided materials
b. Textbook reading chapters (Optional): Robbins, S. P., & Judge, T. A. (2017). Essentials of Organizational Behavior (14th Edition). Pearson Education (US)
Chapter 3 - Attitudes & Job Satisfaction, Chapter 7 - Motivation Concepts, and Chapter 8 - Motivation: From Concepts to Applications
c. Questions: The selection ends with the following assertion by Drucker: “Each of these requirements—except perhaps the last one—is almost the exact opposite of what is needed to increase the productivity of the manual worker.” If one considers that Drucker held the Scientific Management view of job design, this could be true.
But now, consider the Jobs Characteristics Model (JCM) of Hackman and Oldham (see Chapter 8 of Robbins and Judge).
How does JCM differ from the “scientific management approach” of Frederick Taylor?
If factory jobs were designed according to JCM, what attributes of “knowledge work” would apply to them?
Would Drucker’s assertion still be valid?
Are professional degreed individuals the only ones who can be identified as knowledge workers? Why or why not?
Other requirements:
1. Be sure to read the provided materials in Lesson 3 carefully before you address this topic.
2. The paper should be 5 pages long (not including the title page and References)
Papers need to be formatted in proper APA 7th Edition style.
3. Each paper requires a minimum of at least three outside peer-reviewed sources for your references (unless stated otherwise in the guidance above).
MGT 501 Lesson 3
Motivation, Job Design, and Implications for the Work of Managing
Objectives of This Presentation
Motivation Theories
Principles of Job Design, and Their Underlying Justification
Implications for the Work of Management
Motivation Theories
From the text (Chapter 7), here are the three key elements of motivation:
Intensity: How hard a person tries
Direction: What is the person exerting his or her efforts to do? (Is this effort productive or not, relative to an organization’s goals?)
Persistence: Given the intensity of a person’s effort, how long can he or she keep it up?
If we define productive effort as effort that is directed to the goals of an organization, then we see that “motivation” as defined here is “motivation to supply productive effort.”
Motivation Theories
Some classical theories of motivation include:
Maslow (“hierarchy of needs”)
Herzberg (“hygiene” vs. “motivational” needs)
McClelland (needs for achievement, power, and affiliation dominate human motivation at work)
After reviewing these and some contemporary theories, the authors write (see next slide):
Motivating
Factors
Hygiene
Factors
Motivation Theories
“What does all this mean? For individuals, it means you should choose your job for reasons other than extrinsic rewards. For organizations, it means managers should provide intrinsic as well as extrinsic incentives. Managers need to make the work interesting, provide recognition, and support employee growth and development. Employees who feel that what they do is within their control and a result of free choice are likely to be more motivated by their work and committed to their employers.” (Robbins and Judge 2018 105)
In the remainder of this presentation, we will focus on what managers need to do to “make the work interesting.” This leads to the issue of job design...
Principles of Job Design and Their Justification
Once we have taken care of the “hygiene” issues of living, what matters to us as human beings?
We want to belong
We want to be respected
We want our achievements to be recognized
Behind these wants is a set of even more basic wants:
We want to “look good” (or at least not “bad”) to other people
We want to “look good” (or at least not “bad”) to ourselves
Principles of Job Design and Their Justification
When we give other people praise (or blame) for their actions, we assume that
They had the intention to perform the action (that is, they had a plan)
They had control over how they executed the action
If either planning or control is limited (or removed) from the performer of a task, will he or she be praised or blamed (if the action is a “bad” one)?
Why is this important to job design?
Principles of Job Design and Their Justification
Frederick Taylor and “Scientific Management”
In the early 1900s, Frederick Taylor performed experiments and published his ideas on “scientific management.” (Taylor, 1912)
Here are the fundamental principles of “scientific management”:
There is “one best way” to perform any task
But people who do the work are not generally inclined to seek this “one best way”
Therefore, the design of work processes should be taken from the worker and handed over to professionals, who specialize in job design
They used to be called “efficiency experts,” or “industrial engineers.” Nowadays their work is often called “process engineering.”
Principles of Job Design and Their Justification
The result of Taylor’s philosophy was the removal, over much of the 20th century, of the “planning” element of the jobs of people who do physical (and even clerical) work
Now, in order to be “intrinsically” motivated, we need at minimum to be able to take pride in our work, which means we need to be able to say to ourselves “I am proud of what I just did because I designed and then executed what I just did. I am not just a pair of hands without a brain.”
If the planning part of a task is taken from them, they will not be able to claim responsibility for their performance, except for one thing...
But before we determine what that “one thing” is, let’s consider an example.
Principles of Job Design and Their Justification
Example of Taylor’s Principles Gone Too Far: The Automatic Brush Welding Machine Operator*
The only decision left for the incumbent of this job is to stay awake!
For “over-engineered” jobs, the only decision the person doing the work may have left is that of how much effort to supply.
Consider: How could the operator take “pride” in a job like this?
Over-engineering jobs will reduce the productive effort supply of workers (as was discovered during the last half of the 20th century); this is illustrated in the next slide...
*Note: This is described in the video for this lesson.
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Principles of Job Design and Their Justification
This diagram is from Figure 15-2, Chapter 15 of Robbins and Judge (2018)
11
Principles of Job Design and Their Justification
The movie, “Modern Times” (1936), starring the legendary comic, Charlie Chaplin, illustrates what we have been discussing here. For your entertainment and enlightenment, you can follow the link below and watch it for few minutes...
https://www.youtube.com/watch?v=HPSK4zZtzLI
The theme of this movie is...?*
*Note: What is the “human cost” of Scientific Management?
12
Principles of Job Design and Their Justification
Hackman and Oldham’s (1980) Job Characteristics Model (JCM) was an attempt to fix the problems created by too much “Taylorism” by re-designing jobs so they would be more suitable to human beings. Here are their 5 elements of job design (see Ch. 8, section 1, p. 121):
Skill variety
Task identity
Task significance
Autonomy
Feedback
Principles of Job Design and Their Justification
Comments on Hackman and Oldham’s JCM
They at least understood that people need to take pride in their work—that we are not meant to be “just a set of hands” that exist just do the bidding of others
And while their model opens up a great conversation, it is possible to find flaws in it (this might be a good exercise for you)
Having read the book the year it was published (and then trying to apply to a real factory), here is what I learned about job design:
Principles of Job Design and Their Justification
A person will be motivated to maximize productive effort if
He understands and can explain, if asked, the connection between his daily work routines and the company’s mission, relative to its customers.
He believes the company’s products and services are worthy of his best efforts.
He understands how his actions affect those of other people who work for the company.
He gets to participate, up to his level of competence, in the design of work processes in his work unit.*
He sees himself not just as he is, but as what he is “becoming.”
These principles, if you think about them, contain almost everything mentioned in Chapter 8.
*Note: This can be called the “Fundamental Principle of Engagement.” We will return to this as the course goes on.
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Implications for Management Work
The work of management is to help subordinates to make the connections listed on the previous slide.
It involves investment of time and effort on management’s part, but the investment pays off, as is indicated by the Gallup Report of 2013 (see Chapter 7, section 5)
In order for this investment to be efficient, management has to have the “trust” of employees (more on this next lesson...)
In addition, there are “structural” decisions a management team can make that help attain these objectives:
Job rotation
The creation of “job families” (Levels of expertise are rewarded by offering higher classifications for employees who attain them)—see Chapter 8 section 5 (8.5)
Involvement in continuous process improvement activities (more on this later in the course)
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Implications for Management Work
Every teacher knows this about students: “If you do not care about me, I won’t care about what you teach.”
Every manager needs to know this too: “If you don’t care about me, why should I care about your goals?”
But if I believe you care,* I will “trust” you.
And if I trust that you care, I will provide the gift of “extra” productive effort (by the Norm of Reciprocity).
Consider this...
To what extent does it apply to you?
See you in the next lesson.
*Note: If I am a manager and I care about you, then your well-being becomes a factor in my decision-making. That is, if your well-being decreases, I will feel bad.
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End of Lesson 3—Thank You!
References
Gallup, Inc. (2013). State of the American workplace. Gallop.com.
Hackman, J. Richard, and Greg R. Oldham (1980). Work redesign. Reading, Massachusetts: Addison-Wesley Publishing Company.
Krone, Charles G. (1975). Open systems redesign. From John D. Adams (ed.) (1975). New Technologies in Organizational Development: 2. La Jolla. California: University Associates.
Mead, George Herbert (1934). Mind, self, and society. Chicago: University of Chicago Press.
Robbins, S. P., & Judge, T. (2018). Essentials of organizational behavior. New York, NY : Pearson
Taylor, Frederick Winslow (1912). Scientific Management. Hanover, New Hampshire: Dartmouth College.
Essentials of Organizational Behavior
Fourteenth Edition
Chapter 3
Attitudes and Job Satisfaction
Copyright © 2018, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Copyright © 2018, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Copyright © 2018, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
1
After reading this chapter you should be able to:
Contrast the three components of an attitude.
Summarize the relationship between attitudes and behavior.
Compare the major job attitudes.
Identify the two approaches for measuring job satisfaction.
Summarize the main causes of job satisfaction.
Identify three outcomes of job satisfaction.
Identify four employee responses to dissatisfaction.
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2
Attitudes
Attitudes: Evaluative statements – either favorable or unfavorable – concerning objects, people, or events
Reflect how one feels about something
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Attitudes are statements that make an evaluation about objects, people, or events. They offer a favorable or unfavorable view that reflects how one feels about something.
3
Three Main Components of Attitudes
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Attitudes are made up of three components. The cognitive component is composed of the belief in the way things are. The affective component is the more critical part of the attitude, as it calls upon the emotions or feelings. The behavioral component describes the intention to behave in a certain way toward someone or something. These three components work together to aid in our understanding of the complexity of an attitude.
4
Attitudes Follow Behavior: Cognitive Dissonance
Cognitive dissonance: any inconsistency between two or more attitudes, or between behavior and attitudes
Individuals seek to minimize dissonance
Desire to reduce dissonance is determined by:
The importance of the elements creating the dissonance
The degree of influence the individual believes he or she has over the elements
The rewards that may be involved in dissonance
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Sometimes we observe people who will change what they say so it doesn’t contradict their behavior. When attitudes and behaviors don’t line up, individuals will experience cognitive dissonance. This incongruity is uncomfortable, and individuals will seek to reduce the dissonance to find consistency.
People are willing to live with some discomfort, but the degree to which this is true depends upon the importance of the elements, how much influence the individual has in the situation, and the rewards that are available.
5
Behavior Follows Attitudes: Moderating Variables
The most powerful moderators of the attitude-behavior relationships are:
Importance
Correspondence to behavior
Accessibility
Social pressures
Direct personal experience
Knowing attitudes helps predict behavior
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Some variables do moderate the relationship between attitude and behavior. These factors include the importance of the attitude, the correspondence of the attitude to the behavior, the accessibility of the attitude, the existence of social pressures on behavior and the personal and direct experience of the attitude.
These variables will impact the ability to estimate how a certain attitude will predict behavior.
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Major Job Attitudes
Job satisfaction
Job involvement
Psychological empowerment
Organizational commitment
Affective commitment
Continuance commitment
Normative commitment
Perceived organizational support
Employee engagement
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The field of organizational behavior focuses on how attitudes will influence the work place. There are several major job attitudes we will look at throughout the book. The first is job satisfaction, which is the positive feeling about the job resulting from an evaluation of its characteristics. The second is job involvement. Job involvement looks at the degree of psychological identification with the job. An additional job attitude is psychological empowerment, the belief in the degree of influence over the job, competence in the job, and job meaningfulness.
A very important job attitude is organizational commitment or identifying with a particular organization and its goals. There are three dimensions to this job attitude – affective, continuance, and normative. Organizational commitment has been found to have some relationship to performance and in particular for new employees. Over the years this may be losing importance as people are tending to be more loyal to their profession than to a given employer.
Employees also respond to how they perceive the organization supports them or POS. The more support they believe they are receiving, the more positive their job attitude will be. Engagement is beginning to be linked to many positive work outcomes. Evidence suggests these attitudes are highly related, perhaps to a troubling degree that makes one wonder whether there are useful distinctions to be made among them. There is some distinctiveness among attitudes, but they overlap greatly for various reasons, including the employee’s personality. If you as a manager know someone’s level of job satisfaction, you know most of what you need to know about how that person sees the organization. Recent research suggests that managers tend to identify their employees as belonging to one of four distinct categories: enthusiastic stayers, reluctant stayers, enthusiastic leavers, and reluctant leavers.
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Measuring Job Satisfaction (1 of 2)
Job satisfaction: a positive feeling about a job resulting from an evaluation of its characteristics
Measuring job satisfaction:
Single global rating method
Only a few general questions
Remarkably accurate
Summation score method
Identifies key elements in the job and asks for specific feeling about them
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Discussing job satisfaction is intuitively a good thing in an organization, as it is a concept people understand, and it is important to recognize because of its bottom line impact. However, job satisfaction is something that is not easy to measure.
One method for measure is the Single Global Rating method. This method asks one question such as “How satisfied are you with your job?” and gives options such as extremely satisfied to extremely dissatisfied. It does not go into the many facets of a job, so it does not help the organization break down where the problems are.
The Summation Score Method is more sophisticated in that it asks about the various job components and breaks down how employees are specifically feeling about the different aspects of the job; thus it offers a more comprehensive look at job satisfaction.
8
Measuring Job Satisfaction (2 of 2)
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Average Job Satisfaction by Facets
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Job Satisfaction by Country
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Evidence suggests that employees in Western cultures have higher levels of job satisfaction than those in Eastern cultures.
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What Causes Job Satisfaction?
The Work Itself – the strongest correlation with overall satisfaction
Social Component – there is a strong correlation with how people view the social context of their work
Pay – not correlated after individual reaches a level of comfortable living
Corporate Social Responsibility – it’s good for the planet and good for people
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The type of work people do and their desire to do that type of work has the strongest correlation with job satisfaction.
There is also a strong link between the social context of the work place and how people view their work. The more they enjoy the social aspects of their job, the more satisfied they are with the job.
Pay has an influence on job satisfaction but not as much as one might think. Typically, once a worker exceeds $40,000 a year, pay has limited impact on the level of satisfied workers.
Corporate social responsibility also plays a role in job satisfaction, especially for millennials. In general, if an employee’s personal values fit with those of the organization, the employee is usually satisfied.
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Impact of Job Dissatisfaction
Exit: directs behavior toward leaving the organization
Voice: includes actively and constructively attempting to improve conditions
Loyalty: passively but optimistically waiting for conditions to improve
Neglect: passively allows conditions to worsen
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When employees are dissatisfied with their jobs, they have four basic responses they can utilize. These options are divided into active and passive choices. The active options are exit and voice. If employees select to exit, they choose to leave or move in a direction of leaving the organization. In voice, the employees will work toward active and constructive attempts to improve conditions. The passive options are neglect and loyalty. Employees may choose to neglect their work and just allow conditions to worsen, or they may choose to remain loyal to the organization and just wait for change.
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Counterproductive Work Behavior
CWB: deviant behavior in the workplace, or simply withdrawal behavior
Job dissatisfaction predicts CWB
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Managers can try to mitigate CWB, using techniques such as polling to find out about employee attitudes. Avoiding mismatches between the job and the employee’s abilities and values should increase job satisfaction.
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The Benefits of Satisfaction
Better job and organizational performance
Better organizational citizenship behaviors
(OCB – Discretionary behaviors that contribute to organizational effectiveness but are not part of employees’ formal job description)
Greater levels of customer satisfaction
Generally lower absenteeism and turnover
Decreased instances of workplace deviance
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When employees are satisfied with their work, there are many positive outcomes in the workplace. However, the inverse is true as well; if employees are dissatisfied in their work, these same job outcomes will be negatively impacted.
Satisfied workers tend to have stronger performance and are more in tune with the organization’s mission and goals. As a result of that they tend to serve customers better, which translates into strong customer satisfaction.
Satisfied workers remain in the job for a longer period of time than dissatisfied workers. However, as we have seen recently, workers are willing to stay in jobs where they are not satisfied because the job market is tight due to tough economic conditions.
Dissatisfied workers are more likely to cause problems in the workplace by stealing, absenteeism, limiting productivity, and other negative work outcomes.
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Implications for Managers
Pay attention to your employees’ job satisfaction levels as determinants of their performance, turnover, absenteeism, and withdrawal behaviors.
Measure employee job attitudes objectively and at regular intervals in order to determine how employees are reacting to their work.
To raise employee satisfaction, evaluate the fit between the employee’s work interests and the intrinsic parts of the job to create work that is challenging and interesting to the individual.
Consider the fact that high pay alone is unlikely to create a satisfying work environment.
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Attitudes are important components of the workplace and definitely influence behaviors. Managers should be aware of job attitudes and their influence on job satisfaction. The most effective way to do this is to focus on making work challenging and interesting, especially at higher-level jobs where pay is not enough to satisfy workers.
15
Copyright
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16
Essentials of Organizational Behavior
Fourteenth Edition
Chapter 8
Motivation: From Concepts to Applications
Copyright © 2018, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Copyright © 2018, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Copyright © 2018, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
After studying this chapter you should be able to:
Describe how the job characteristics model (JCM) motivates by changing the work environment.
Compare the main ways that jobs can be redesigned.
Explain how specific alternative work arrangements can motivate employees.
Describe how employee involvement measures can motivate employees.
Demonstrate how the different types of variable-pay programs can increase employee motivation.
Show how flexible benefits turn benefits into motivators.
Identify the motivational benefits of employee recognition programs.
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Motivating by Job Design: The Job Characteristics Model
Job characteristics model: jobs are described in terms of five core dimensions:
Skill variety
Task identity
Task significance
Autonomy
Feedback
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The job characteristics model looks at describing any job in terms of five core job dimensions. These job dimensions include skill variety, which is the degree to which the job incorporates a number of different skills and talents. Task identity is another dimension that looks at the degree to which the job requires the completion of a whole and identifiable piece of work. Task significance is included and looks at how the job impacts the lives of others. Autonomy, the fourth dimension, identifies how much freedom and independence workers have over their jobs. And finally, feedback is how much the job generates direct and clear information about the worker’s performance.
3
The Job Characteristics Model
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Much evidence supports the JCM concept that the presence of a set of job characteristics—variety, identity, significance, autonomy, and feedback—does generate higher and more satisfying job performance.
4
Designing Motivational Jobs
JCM-designed jobs give internal rewards
Individual’s growth needs are moderating factors
Motivating jobs must:
Be autonomous
Provide feedback
Be meaningful
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JCM creates motivational jobs, as they are designed to give internal rewards. Positive outcomes are moderated by individual growth needs, as each individual will respond differently. In order for the jobs to increase motivation, there should be a high degree of autonomy, feedback, and a least one meaningfulness factor such as significance, identity, or variety. Note that because the JCM is relatively individualistic, job enrichment strategies might not have the same effect in collectivistic cultures as they do in individualistic cultures like the United States.
5
Redesigning Jobs: Job Rotation
Job Rotation
The periodic shifting of an employee from one task to another
Also called cross-training
Increases job satisfaction and organizational commitment
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There are some helpful ways to redesign a job to increase the motivation of the employees. In job rotation, which is also called cross-training, an organization will shift the employee to different tasks with similar skill requirements but all at the same organizational level.
Research shows that job rotation increases job satisfaction and organizational commitment. However, it can decrease the efficiency of decision making, increase training costs, reduce overall productivity, and require more involvement from supervisors.
6
Redesigning Jobs: Relational Job Design
Relational Job Design
Designing work so employees are motivated to promote the well-being of the organization’s beneficiaries
Relate stories from customers who have benefited from the company’s products or services
Connect employees directly with beneficiaries
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Contemporary research is focusing on how to make jobs more prosocially motivating to people. In other words, how can managers design work so employees are motivated to promote the well-being of the organization’s beneficiaries – their customers, clients, patients, or employees?
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Using Alternative Work Arrangements to Motivate
Flextime
Some discretion over when worker starts and leaves
Job Sharing
Two or more individuals split a traditional job
Telecommuting
Work remotely at least two days per week
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There are some alternative work arrangements that have been successful in helping increase the motivation of workers. These arrangements give workers more control over their work and thereby can increase their level of motivation. An example of this is flextime. Flextime is short for flexible work hours and allows workers to choose what hours they work within a set time period. So, for example, if the worker needs to work 8 hours a day, the manager may say he or she can choose 8 hours between 6am and 8pm. That flexibility may allow a mom to be home when her kids are coming home from school. Flextime has become popular both within and outside the United States.
Another alternative work arrangement is job sharing, where two workers split a job and each works part time. This is becoming more popular in Japan where it allows employers to avoid layoffs due to overstaffing.
Telecommuting is another alternative work arrangement that has been utilized. This allows employees to work from home at least 2 days a week.
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Employee Involvement
Employee involvement: A participative process that uses the input of employees to increase their commitment to the organization’s success
Two types:
Participative management
Representative participation
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Employee involvement is defined as a participative process that uses employees’ input to increase their commitment to the overall success of the organization. Depending on the country involved, it may be necessary to modify employee involvement programs to reflect the local culture. Some examples of programs that help with employee involvement are participative management and representative participation.
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Participative Management
Participative management: Subordinates share a significant degree of decision-making power with superiors
To be effective:
Followers must have confidence and trust in leaders
Leaders should avoid coercion and stress organizational consequences of decisions
Only a modest influence on productivity, motivation, and job satisfaction
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Participative management occurs when managers include employees in the decision-making process.
Participative management has, at times, been considered a panacea for poor morale and low productivity. In reality, for participative management to be effective, followers must have trust and confidence in their leaders. Leaders should refrain from coercive techniques and instead stress the organizational consequences of decisions to their followers.
This type of employee involvement program has shown itself to have limited impact on productivity, motivation, and job satisfaction.
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Representative Participation
Representative participation: Workers are represented by a small group of employees who participate in decisions affecting personnel
Works councils
Board membership
Redistribute power within an organization
Does not appear to be very motivational
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Representative participation tries to redistribute power by putting labor on a more equal footing with the interests of managers and stockholders. This is achieved by letting workers be represented by small groups of employees who participate in decisions. Nearly every country in Western Europe requires companies to practice representative participation.
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Using Pay to Motivate Employees
Major strategic rewards decisions:
What to pay employees
How to pay individual employees
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As we saw in previous chapters, money is not the primary driver for job satisfaction. However, it does motivate individuals, and companies often underestimate its impact in keeping top talent.
It is critical to figure out what to pay and to establish a pay structure that makes sense for your industry and organization. Then it is imperative that the organization utilizes this pay system and applies it to the pay of individual employees.
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What to Pay
Establishing a pay structure
Balance between:
Internal equity – the worth of the job to the organization
External equity – the external competitiveness of an organization’s pay relative to pay elsewhere in its industry
A strategic decision with trade-offs
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Setting pay levels can be complex and requires a balance of internal and external pay equity. Internal equity looks at the worth of the job to the organization and compares it with what others are making within the organization. External equity looks at external competitiveness of an organization’s pay relative to pay elsewhere.
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How to Pay
Variable-Pay Programs
Base a portion of the pay on a given measure of performance
Piece-rate pay plan
Merit-based pay
Bonuses
Profit-sharing plans
Employee-stock ownership plan (ESOP)
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Some types of variable-pay programs include piece-rate, merit-based, bonuses, profit-sharing, and employee-stock ownership plans. Globally, about 80 percent of companies offer some type of variable-pay plan.
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Variable-Pay Programs
Piece-Rate Pay: workers are paid a fixed sum for each unit of production completed
Merit-Based Pay: pay is based on individual performance appraisal ratings
Bonuses: rewards employees for recent performance
Employee Stock Ownership Plans (ESOPs) – plans in which employees acquire stock, often at below-market prices
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Some types of variable-pay programs include piece-rate, merit-based, bonuses, and skill-based pay. Piece-rate pay plans pay a fixed amount of money for each unit of production. Merit-based pay plans are similar, paying based on performance. However, it is not necessarily tied to production because in some jobs, output is not as easy to measure. Bonuses are another method that is becoming increasingly popular. Bonuses are a lump sum at the end of a set period of time. The amount of the bonus is typically dependent upon the performance of the individual or the organization or some combination of both. Finally, ESOPs are a method used to motivate the employees toward the organizational goals. As part of their benefits package they are able to earn or purchase company stock, often at below-market rates. This encourages them to work toward the overall profitability of the organization, as they have ownership in it and will gain as the company gains.
It is important to remember that while it is often thought that pay increases productivity, it is not true that everyone responds positively to variable-pay plans.
15
Using Benefits to Motivate
Benefits are both an employee provision and an employee motivator
Individual employees value the components of benefits packages differently
A flexible benefits program turns the benefits package into a motivational tool
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Flexible benefits allow employees choices between different benefits. This allows them to customize their options and create a plan that best meets their needs and situation. This increases their motivation because they realize the organization has their best interest in mind.
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Using Intrinsic Rewards to Motivate
Employee recognition programs
Can be as simple as a spontaneous comment
Can be formalized in a program
Recognition is the most powerful workplace motivator – and the least expensive – but fairness is important
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A method of motivation that has been highly successful is employee recognition programs. This idea recognizes the importance of coupling extrinsic and intrinsic methods to help motivate employees. Recognition is an intrinsic motivation technique that can range from giving an employee the proverbial pat on the back to a more public recognition ceremony. Recognition programs are highly effective and cost very little to administer. There are critics of such programs, however, who say that they can be politically motivated and if the perception is that they are applied unfairly, they can cause more harm than good.
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Implications for Managers
Recognize individual differences
Use goals and feedback
Allow employees to participate in decisions that affect them
Link rewards to performance
Check the reward system for equity
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The motivational theories presented in this chapter and the last chapter set forth the following overarching ideas. It is important to recognize individual differences when designing and applying motivational programs. Managers will get better results if they use goals and feedback and allow employees to participate in the decisions that impact them. Finally, by linking rewards to performance and making sure the system is equitable, better results will follow.
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Copyright
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Essentials of Organizational Behavior
Fourteenth Edition
Chapter 7
Motivation Concepts
Copyright © 2018, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Copyright © 2018, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
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1
After studying this chapter you should be able to:
Describe the three key elements of motivation.
Compare the early theories of motivation.
Contrast the elements of self-determination theory and goal-setting theory.
Demonstrate the differences between self-efficacy theory, reinforcement theory, equity theory, and expectancy theory.
Identify the implications of employee job engagement for managers.
Describe how the contemporary theories of motivation complement one another.
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What Is Motivation?
Motivation: The processes that account for an individual’s intensity, direction, and persistence of effort toward attaining an organizational goal
Intensity: the amount of effort put forth to meet the goal
Direction: efforts are channeled toward organizational goals
Persistence: how long the effort is maintained
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It is easy to see that some individuals are more motivated than others. However, the reasons for that motivation are more difficult to determine. When defining motivation, it is important to look at the interaction between the individual and the situation. There are three key elements that help us define motivation. The first is intensity, or how hard the person tries to accomplish the task. The second is direction, or the effort that is channeled toward organizational goals. The final element is persistence, or how long a person can maintain the effort.
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Early Theories of Motivation
Maslow’s Hierarchy of Needs Theory
Herzberg’s Two-Factor (Motivation-Hygiene) Theory
McClellan’s Theory of Needs (Three Needs Theory)
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There are a number of theories of motivation that help us gain a better understanding of the concept. Some of the earlier theories are not entirely valid anymore, but they are still used by many managers.
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Hierarchy of Needs Theory (1 of 2)
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The Hierarchy of Needs Theory was developed by Abraham Maslow in the 1950s. His theory states that with every individual there is a hierarchy of five needs. As each need is met or satisfied, the next need becomes dominant. His theory posits that individuals are stuck in their existing need level until it is satisfied, and then they can move on to the next level. For example, until their safety needs are met they will not be able to move on to the social level. The organization of these need levels may vary across cultures.
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Two-Factor Theory
Not Dissatisfied
Dissatisfied
Satisfied
Not Satisfied
Quality of supervision
Pay
Company policies
Physical working conditions
Relationships
Job security
Hygiene Factors
Promotional opportunities
Opportunities for personal growth
Recognition
Responsibility
Achievement
Motivation Factors
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Herzberg’s Two-Factor theory is another one of the earlier developed theories. This theory sets forth that satisfaction and dissatisfaction are not opposites, but two separate ideas. There is a set of factors that when present will help to avoid dissatisfaction in workers. This elements of this group are called hygiene factors and include such things as salary, working conditions, and company policies. There is another set of factors that will help to cause satisfaction in workers. The elements of this group are called motivators and include things such as growth, responsibility, and achievement. These sets are distinct, and the presence of hygiene factors does not cause satisfaction; it just helps avoid dissatisfaction.
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Hierarchy of Needs Theory (2 of 2)
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The opposite of “satisfaction” is “no satisfaction,” and the opposite of “dissatisfaction” is “no satisfaction.”
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McClellands Theory of Needs
Need for Achievement (nAch)
The drive to excel
Need for Power (nPow)
The need to make others behave in a way they would not have behaved otherwise
Need for Affiliation (nAff)
The desire for friendly and close interpersonal relationships
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The final earlier theory of needs we will look at is McClelland’s need theory. He bases his theory on the idea that people are motivated in the workplace by three main needs. The first need is the need for achievement or the drive to excel in relation to a set of defined standards. The second is the need for power, to make others behave in a way that they would not have behaved otherwise. The final need addressed in this theory is the need for affiliation. Affiliation looks at the relationship aspect and the desire for close relationships. People will have varying levels of these needs, which makes this theory difficult to measure.
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McClellands High Achievers
High achievers prefer jobs with:
Personal responsibility
Feedback
Intermediate degree of risk (50/50)
High achievers are not necessarily good managers
High nPow and low nAff is
related to managerial success
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The need that has received the most attention by researchers is the need for achievement. Achievers will carefully measure the odds and try to take on activities that are challenging, but not too high risk. They tend to be motivated in jobs that are more individualistic in nature and provide regular and effective feedback.
Achievers tend to not make good managers because they have more of a personal focus. Strong managers have a higher level of need for power and a lower level of need for affiliation as they are trying to motivate a team to move toward a given direction.
The view that a high achievement need acts as an internal motivator presupposes two cultural characteristics – willingness to accept a moderate degree of risk and concern with performance. This combination is found in Anglo-American countries such as the United States, Canada, and Great Britain, and much less in more collectivistic societies like Chile and Portugal.
Of the early theories on motivation, McClelland’s theory has the best research support, but it has less practical effect than the others.
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Contemporary Theories of Motivation
Self-Determination Theory
Goal-Setting Theory
Management by Objectives
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There are a number of contemporary theories of motivation that have utilized the older theories to provide us with a deeper understanding of motivation in the workplace.
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Self-Determination Theory
Self-determination theory: People prefer to have control over their actions so when they feel they are forced to do something they previously enjoyed, motivation will decrease
Cognitive evaluation theory: Proposes that the introduction of extrinsic rewards for work (pay) that was previously intrinsically rewarding tends to decrease overall motivation
Self-concordance: Considers how strongly people’s reasons for pursuing goals are consistent with their interests and core values
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The self-determination theory states that people prefer to have control over their actions. So, anything that makes a previously enjoyed task feel more like an obligation than a freely chosen activity will diminish their motivation.
Cognitive evaluation theory sets forth that in the workplace intrinsic and extrinsic rewards are not independent of one another. In fact, the presence of extrinsic rewards may decrease the intrinsic rewards. In addition to extrinsic rewards, managers need to realize the importance of using goal setting and verbal rewards as a method to increase motivation.
Self-concordance considers how strongly people’s reasons for pursuing goals are consistent with their interests and core values. Across cultures, if individuals pursue goals because of intrinsic interest, they are more likely to attain goals, are happier when they do, and are happy even when they do not.
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Goal-Setting Theory
Goals increase performance when goals are:
Specific
Difficult, but accepted by employees
Accompanied by feedback: self-generated feedback is best
Contingencies in goal-setting theory
Goal commitment: public goals better
Task characteristics: simple and familiar is better
National culture: Western culture suits best
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Edwin Locke developed what is called the goal-setting theory. The idea behind this theory is that goals that are specific and effectively difficult can lead to higher performance if they include self-generated feedback. A difficult goal will help the individual to focus and direct attention as well as energize them to work harder. The difficulty of the goal will increase persistence and force people to be more effective and efficient.
The relationship between goals and performance depends on how committed the individual is to the goal as well as how specific the tasks are. Most of the research has been done in the United States so the applicability of this theory to other cultures is suspect.
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Management by Objectives
Management by objectives (MBO): Converts overall organizational objectives into specific objectives for work units and individuals
Common ingredients:
Goal specificity
Explicit time period
Performance feedback
Participation in decision making
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An implementation of the goal-setting theory is Management by Objectives, better known as MBO. MBO is a systematic way to utilize goal-setting theory in which goals are set jointly by managers and employees. The goals must be tangible, verifiable, and measurable in order to be effective. The manager helps to break down the organizational goals into smaller, more specific goals for the employee. In order for MBO to be effective, the goals must be specific, the employees must participate in the goal setting, there must be a defined time period, and feedback must be incorporated into the process.
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Cascading of Objectives
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This exhibit shows the organization’s overall objectives translated into specific objectives for each level (divisional, departmental, individual).
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Other Contemporary Theories of Motivation
Self-Efficacy Theory
Reinforcement Theory
Equity Theory
Organizational Justice
Expectancy Theory
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Self-Efficacy Theory (1 of 2)
Self-efficacy theory: An individual’s belief that he or she is capable of performing a task
Also known as social cognitive theory or social learning theory
Self-efficacy increased by:
Enactive mastery: gain experience
Vicarious modeling: see someone else do the task
Verbal persuasion: someone convinces you that you have the skills
Arousal: get energized
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Another theory of motivation is the self-efficacy theory developed by Albert Bandura. This theory is based on an individual’s belief that he or she is capable of performing a task. This theory is a complement to the goal-setting theory, as it incorporates goals into the process. Higher efficacy is related to greater confidence, greater persistence in the face of difficulties, and responding to negative feedback by working harder, not shutting down.
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Self-Efficacy Theory (2 of 2)
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Goal-setting theory and self-efficacy theory don’t compete; they complement each other. As this exhibit shows, employees whose managers set difficult goals for them will have a higher level of self-efficacy and set higher goals for their own performance. Why? Setting difficult goals for people communicates your confidence in them.
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Reinforcement Theory
Reinforcement theory: Behavior is a function of consequences
Operant conditioning theory
Behaviorism
Social- learning theory and reinforcement
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In contrast to goal setting, reinforcement theory suggests that behavior is a function of consequences. Reinforcement strengthens a behavior and increases the chances it will be repeated. The most relevant component of reinforcement theory, is operant conditioning theory which argues that people learn to behave a certain way to either get something they want or to avoid something they don’t want.
The view that we can learn by observing and direct experience is called social-learning theory.
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Equity Theory (1 of 2)
Equity theory: Employees weigh what they put into a job situation (input) against what they get from it (outcome)
They compare their input-outcome ratio with the input-outcome ratio of relevant others
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Adam’s equity theory utilizes the perception theory that we looked at in previous chapters. The idea is that employees compare their ratios of outcomes to inputs of others they see as relevant. When they see the ratios as equal, there is a perceived state of equity and no tension arises. However, when they perceive the ratios to be unequal, they may experience anger or guilt depending on the result of the equity analysis, and then tension can arise. This tension can motivate people to act in a way that brings the situation into a more equitable state.
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Equity Theory (2 of 2)
Equity theory suggests employees who perceive inequity will make one of six choices:
Change inputs
Change outcomes
Distort perceptions of self
Distort perceptions of others
Choose a different referent
Leave the field
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Some of these propositions have been supported, but others haven’t. First, inequities created by overpayment do not seem to significantly affect behavior in most work situations. Second, not everyone is equity-sensitive.
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Model of Organizational Justice
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Increasingly, we think of equity as organizational justice, a larger perception of what is fair in the workplace. Employees perceive their organizations as just when they see that what they receive matches what they have put in.
One key element of organizational justice is distributive justice. Employees tend to perceive their outcomes are fairest when they are distributed equitably. Procedural justice examines the perceived fairness of the process used to determine the distribution of rewards.
Beyond outcomes and procedures, research shows that employees care about two other forms of fairness that have to do with the way they are treated during interactions with others.
The first type is informational justice, which reflects whether managers provide employees with explanations for key decisions and keep them informed of important organizational matters.
The second type is interpersonal justice, which reflects whether employees are treated with dignity and respect.
These three components make up an individual’s view of justice within the organization.
Equity theory is popular in the United States because U.S. style reward systems assume that employees are highly sensitive to equity in reward allocation. Research shows, however, that in other cultures inputs and outputs may be valued differently. Managers need to determine what is considered “fair” in a particular culture. Managers need to be transparent, consistent, and unbiased in their decision making.
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Expectancy Theory (1 of 2)
Three key relationships:
Effort-performance: perceived probability that exerting effort leads to successful performance
Performance-reward: the belief that successful performance leads to desired outcome
Rewards-personal goals: the attractiveness of organizational outcome (reward) to the individual
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The most commonly used and widely accepted theory of motivation is Victor Vroom’s Expectancy Theory. This theory argues that the strength of a tendency to act in a certain way is dependent on the strength of the expectation that they will receive a given outcome and that the outcome is desired.
Employees are willing to work harder if they believe that their actions will get them an outcome they desire. For example, employees are willing to work long and hard hours if they know that they will be rewarded through promotion, recognition, or pay in response to their hard work.
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Expectancy Theory (2 of 2)
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Expectancy theory helps explain why a lot of workers aren’t motivated on their jobs and do only the minimum necessary to get by.
Questions employees need to answer in the affirmative if their motivation is to be maximized:
If I give a maximum effort, will it be recognized in my performance appraisal?
If I get a good performance appraisal, will it lead to organizational rewards?
If I’m rewarded, are the rewards attractive to me?
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Job Engagement
Job Engagement: The investment of an employee’s physical, cognitive, and emotional energies into job performance
Organizations where employees are highly engaged have:
Higher levels of productivity
Fewer safety incidents
Lower turnover
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Research shows that highly successful organizations tend to have more engaged employees than average organizations. Highly engaged employees believe it is meaningful to work, are inspired by their leaders, and have similar values to those of the organization.
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Integrating Theories
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This exhibit integrates much of what we know about motivation.
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Implications for Managers
Make sure extrinsic rewards for employees are not viewed as coercive, but instead provide information about competence and relatedness.
Consider goal-setting theory. Clear and difficult goals often lead to higher levels of employee productivity.
Consider reinforcement theory regarding quality and quantity of work, persistence of effort, absenteeism, and accident rates.
Consult equity theory to help understand productivity, satisfaction, absence, and turnover variables.
Expectancy theory offers a powerful explanation of performance variables such as employee productivity, absenteeism, and turnover.
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Copyright
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STATE OF
THE AMERICAN
WOR KPLACE
EMPLOYEE ENGAGEMENT INSIGHTS FOR U.S. BUSINESS LEADERS
TO WIN CUSTOMERS — and a bigger share of the marketplace — companies must first
win the hearts and minds of their employees. If you are a business leader serious
about implementing proven engagement strategies for growth at your organization,
contact Stephanie Holgado at +1-202-715-3101 or [email protected]
COPYRIGHT AND TRADEMARK STANDARDS
This document contains proprietary research, copyrighted materials, and literary property of Gallup, Inc. It is for your
guidance only and is not to be copied, quoted, published, or divulged to others. All of Gallup, Inc.’s content, unless
otherwise noted, is protected by copyright © 2013. All rights reserved. This document is of great value to Gallup, Inc.
Accordingly, international and domestic laws and penalties guaranteeing patent, copyright, trademark, and trade secret
protection safeguard the ideas, concepts, and recommendations related within this document.
No changes may be made to this document without the express written permission of Gallup, Inc.
Gallup®, Q12®, Clifton StrengthsFinder®, StrengthsFinder®, Engagement Creation Index™, HumanSigma®, Gallup
Panel™, Gallup-Healthways Well-Being Index®, and CE11® are trademarks of Gallup, Inc. All rights reserved. All other
trademarks and copyrights are the property of their respective owners.
The Q12 items are protected by copyright of Gallup, Inc., 1993-1998. All rights reserved.
ABOUT
THIS
REPORT
The State of the American Workplace: Employee
Engagement Insights for U.S. Business Leaders
report highlights findings from Gallup’s ongoing study
of the American workplace from 2010 through 2012.
This is a continuation of Gallup’s previous report on
the U.S. workplace covering 2008 through 2010. This
latest report provides insights into what leaders can do
to improve employee engagement and performance
in their companies. It includes an overview of the
trend in U.S. employee engagement, a look at the
impact of engagement on organizational and individual
performance, information about how companies can
accelerate employee engagement, and an examination
of engagement across different segments of the U.S.
working population.
Leaders,
Here’s something they’ll probably never teach you in business school: The single biggest decision you
make in your job — bigger than all of the rest — is who you name manager. When you name the
wrong person manager, nothing fixes that bad decision. Not compensation, not benefits — nothing.
At Gallup, we’ve studied the impact of human nature on the economy for decades. We’ve now
reviewed more than 25 million responses to our employee engagement survey, the Q12. And what
we found out about managers and employees has serious implications for the future of American
companies and the world.
Of the approximately 100 million people in America who hold full-time jobs, 30 million (30\%)
are engaged and inspired at work, so we can assume they have a great boss. At the other end of the
spectrum are roughly 20 million (20\%) employees who are actively disengaged. These employees,
who have bosses from hell that make them miserable, roam the halls spreading discontent. The other
50 million (50\%) American workers are not engaged. They’re just kind of present, but not inspired by
their work or their managers.
Here’s what you need to know: Gallup research has found that the top 25\% of teams — the best
managed — versus the bottom 25\% in any workplace — the worst managed — have nearly 50\% fewer
accidents and have 41\% fewer quality defects. What’s more, teams in the top 25\% versus the bottom
25\% incur far less in healthcare costs. So having too few engaged employees means our workplaces
are less safe, employees have more quality defects, and disengagement — which results from terrible
managers — is driving up the country’s healthcare costs.
FROM THE CEO
4
Gallup research also shows that these managers from hell are creating active disengagement costing
the U.S. an estimated $450 billion to $550 billion annually. If your company reflects the average in
the U.S., just imagine what poor management and disengagement are costing your bottom line.
On the other hand, imagine if your company doubled the number of great managers and
engaged employees. Gallup finds that the 30 million engaged employees in the U.S. come up
with most of the innovative ideas, create most of a company’s new customers, and have the most
entrepreneurial energy.
When leaders in the United States of America — or any country for that matter — wake up one
morning and say collectively, “Let’s get rid of managers from hell, double the number of great
managers and engaged employees, and have those managers lead based on what actually matters,”
everything will change. The country’s employees will be twice as effective, they’ll create far more
customers, companies will grow, spiraling healthcare costs will decrease, and desperately needed
GDP will boom like never before.
This isn’t impossible. It’s doable. And Gallup is working with some of the world’s biggest and best
companies to make it happen.
Jim Clifton
Chairman and CEO
5
TABLE OF CONTENTS
EXECUTIVE SUMMARY
Although the state of the U.S. economy has changed substantially since 2000, the state of
engagement within the American workplace has not. Engaged employees provide the vital
competitive advantage U.S. companies need to regain their stature in the global marketplace.
U.S. WORKFORCE ENGAGEMENT STAGNANT — HOLDING
BACK ECONOMY
Seven in 10 American workers are “not engaged” or “actively disengaged” in their work,
meaning they are emotionally disconnected from their workplaces and less likely to
be productive.
A CLOSER LOOK AT UNEMPLOYMENT IN THE U.S., 2010-2012
Gallup began measuring employment trends daily in 2010 and developed a unique metric to
track full-time employment among the U.S. adult population that is unaffected by shifts in
the nation’s workforce size.
HOW GALLUP MEASURES EMPLOYEE ENGAGEMENT
Gallup’s Q12 metric shows that employee engagement is measurable, manageable,
and improvable.
HOW EMPLOYEE ENGAGEMENT DRIVES GROWTH
Gallup’s recent meta-analysis confirms employee engagement’s well-established links to nine
essential performance outcomes, and additional research connects employee engagement to
higher earnings per share.
WORKPLACE PERKS NO SUBSTITUTE FOR ENGAGEMENT
Engagement has a greater impact on employees’ wellbeing than perks such as vacation time
and flexible hours.
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EMPLOYEES ALLOWED TO WORK REMOTELY ARE MORE ENGAGED
When workers have the opportunity to work off-site, they are slightly more engaged and log more
hours at work each week.
MAGIC NUMBERS: HOW ORGANIZATION SIZE AND TEAM SIZE
AFFECT ENGAGEMENT
Employee engagement flourishes in smaller, tight-knit environments.
DIFFERENT TYPES OF WORKERS DEMAND DIFFERENT ENGAGEMENT
STRATEGIES
Learn how occupation, tenure, age, education, and gender play a role in employees’
engagement levels.
THREE WAYS TO ACCELERATE EMPLOYEE ENGAGEMENT
Gallup helps organizations boost engagement levels with strategies to hire the right employees,
develop their strengths, and enhance their wellbeing.
1. Select the Right People
2. Develop Employees’ Strengths
3. Enhance Employees’ Wellbeing
LINKING EMPLOYEE ENGAGEMENT TO CUSTOMER GROWTH
Employee engagement is not an end in itself. The moment an employee connects with a customer
is a source of untapped power that has profound implications for a company’s profitability.
WHAT THE BEST DO DIFFERENTLY
Despite a challenging business environment and stagnant engagement levels nationally, many
organizations that partner with Gallup are finding success by making employee engagement the
focus of their growth strategies.
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54
59
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While the state of the U.S. economy has changed substantially since 2000, the
state of the American workplace has not. Currently, 30\% of the U.S. workforce is
engaged in their work, and the ratio of engaged to actively disengaged employees is
roughly 2-to-1, meaning that the vast majority of U.S. workers (70\%) are not reaching
their full potential — a problem that has significant implications for the economy
and the individual performance of American companies. Gallup’s research shows
that employee engagement remains flat when left unmanaged. However, there are
pockets of organizations in the U.S. that have figured out engagement, and some, like
Gallup’s Great Workplace Award winners, are reaping the benefits of having more
than five times the ratio of engaged to actively disengaged employees.
This report includes an overview of the trend in U.S. employee engagement, a look at
the impact of engagement on organizational and individual performance, information
about how companies can accelerate employee engagement, and an examination of
engagement across different segments of the U.S. population. Findings from what the
strongest organizations do differently provide insights into what any company can do
to improve employee engagement and performance.
Through decades of research with hundreds of organizations and more than
25 million employees, Gallup leads the world in its unparalleled understanding of
engagement’s impact on the workplace.
EXECUTIVE SUMMARY
STATE OF THE AMERICAN WORKPLACE
E M P L O Y E E E N G A G E M E N T I N S I G H T S F O R U . S . B U S I N E S S L E A D E R S
8
ENGAGEMENT MAKES A
DIFFERENCE TO THE BOTTOM LINE
• Engaged workers are the
lifeblood of their organizations.
Work units in the top 25\% of
Gallup’s Q12 Client Database
have significantly higher
productivity, profitability, and
customer ratings, less turnover
and absenteeism, and fewer
safety incidents than those in the
bottom 25\%.
• Organizations with an average of
9.3 engaged employees for every
actively disengaged employee
in 2010-2011 experienced 147\%
higher earnings per share (EPS)
compared with their competition
in 2011-2012. In contrast,
those with an average of 2.6
engaged employees for every
actively disengaged employee
experienced 2\% lower EPS
compared with their competition
during that same time period.
• Gallup estimates that active
disengagement costs the U.S.
$450 billion to $550 billion
per year.
MANAGERS AND LEADERS PLAY A
CRITICAL ROLE
• Managers and executives
emerged from the Great
Recession with the most
momentum in the workplace.
More than one-third (36\%)
of managers and executives
were engaged in 2012, up 10
percentage points from 2009. By
contrast, professional workers
overall saw a modest two-point
increase in engagement levels
from 2009 to 2012.
• Gallup has found that
managers who focus on their
employees’ strengths can
practically eliminate active
disengagement and double the
average of U.S. workers who are
engaged nationwide.
DIFFERENT TYPES OF WORKERS
NEED DIFFERENT ENGAGEMENT
STRATEGIES
• The generations near the end
of their careers tend to be
more engaged than those at
the beginning of their careers,
according to Gallup’s research.
• Millennials are most likely of all
generations to say they will leave
their jobs in the next 12 months
if the job market improves.
• Women have slightly higher
overall engagement than men.
• Employees with a college degree
are not as likely as those with
less education to report having
a positive, engaging workplace
experience.
SOME OF GALLUP’S MOST IMPORTANT FINDINGS INCLUDE:
STATE OF THE AMERICAN WORKPLACE
E M P L O Y E E E N G A G E M E N T I N S I G H T S F O R U . S . B U S I N E S S L E A D E R S
9
ENGAGEMENT HAS A GREATER
IMPACT ON PERFORMANCE THAN
CORPORATE POLICIES AND PERKS
• Although certain policies such
as hours worked, flextime,
and vacation time do relate to
employee wellbeing, engagement
levels in the work environment
eclipse corporate policies.
• Despite not always having a
manager nearby to monitor their
productivity, remote workers
actually log more hours at their
primary job than do their on-site
counterparts.
• Only 22\% of U.S. employees are
engaged and thriving. When
employees are engaged and
thriving in their overall lives,
they are more likely to maintain
strong work performance — even
during difficult times.
EMPLOYEES ARE NOT PREPARED
TO ENGAGE CUSTOMERS
• Only 41\% of employees felt that
they know what their company
stands for and what makes
its brand different from its
competitors’ brands.
• Engagement levels among service
employees — those workers
who are often on the front line
serving customers — are among
the lowest of any occupation
Gallup measured and have
declined in recent years, while
engagement for every other job
category increased.
STATE OF THE AMERICAN WORKPLACE
E M P L O Y E E E N G A G E M E N T I N S I G H T S F O R U . S . B U S I N E S S L E A D E R S
10
WHAT COMPANIES CAN DO TO IMPROVE EMPLOYEE ENGAGEMENT
Use the right employee engagement
survey. The employee engagement metrics
companies use can affect their ability to
create changes in performance. Often,
organizations make the mistake of using
employee surveys to collect data that are
irrelevant or impossible to act on. When
a company asks its employees for their
opinions, they expect action to follow.
Gallup’s Q12 employee engagement metric
was designed with this expectation in
mind — the data the Q12 survey collects
are specific, relevant, and actionable for
any team at any organizational level, and
they are proven to affect key performance
metrics. Why? Because the Q12 measures
employees’ emotional engagement, which
ties directly to their level of discretionary
effort — their willingness to go the extra
mile for their company.
Focus on engagement at the enterprise
and local levels. Transformation occurs
at the local level, but it only happens
when the tone is set from the top down.
Companies realize the most benefit
from engagement initiatives when
leaders weave employee engagement into
performance expectations for managers
and enable them to execute on those
expectations. Managers and employees
must feel empowered by leadership to
make a significant difference in their
immediate environment.
Select the right managers. Whether
hiring from the outside or promoting
from within, organizations that
scientifically select managers for the
unique talents it takes to effectively
manage people greatly increase the odds
of engaging their employees. Instead of
using management jobs as promotional
prizes for all career paths, companies
should treat these roles as unique with
distinct functional demands that require
a specific talent set. They should select
managers with the right talents for
supporting, positioning, empowering, and
engaging their staff.
Coach managers and hold them
accountable for their employees’
engagement. Gallup’s research has found
that managers are primarily responsible
for their employees’ engagement levels.
Organizations should coach managers
to take an active role in building
engagement plans with their employees,
hold managers accountable, track their
progress, and ensure they continuously
focus on emotionally engaging their
employees. Gallup’s Great Workplace
Award winners consistently make
employee engagement part of their
formal review process, and most use
these improvements as a criterion
for promotions.
Define engagement goals in realistic,
everyday terms. While the overall
organization may set lofty goals for
engagement, leaders must make these
objectives meaningful to employees’ day-
to-day experiences to bring engagement
to life. Ensure that managers discuss
employee engagement elements at weekly
meetings, impact planning sessions, and
in one-on-one sessions with employees to
weave engagement into daily interactions
and activities.
Find ways to connect with each
employee. As this report clearly
illustrates, each person has different
needs and expectations regarding
employee engagement. Managers
should know that age, gender, tenure,
and other variables all play a vital role
in shaping a team member’s workplace
experience. Managers should also
know that every interaction with an
employee has the potential to influence
his or her engagement and inspire
discretionary effort.
STATE OF THE AMERICAN WORKPLACE
E M P L O Y E E E N G A G E M E N T I N S I G H T S F O R U . S . B U S I N E S S L E A D E R S
11
Since the global recession of 2007-2009,
the American workforce has struggled
to adapt to the new economic climate’s
uncertainties in a period marked by
sluggish growth, persistently high
unemployment, and sharp spending cuts
by businesses and consumers.
Despite the toll the Great Recession
has taken on the economy, which was
documented at length in Gallup’s 2008-
2010 State of the American Workplace
report, Gallup found employee
engagement levels holding steady among
U.S. workers during that interval. This
trend continued through the 2010-2012
period of Gallup’s latest report. Gallup
defines “engaged” employees as those who
are involved in, enthusiastic about, and
committed to their work and contribute
to their organization in a positive manner.
In 2010, 28\% of American workers were
engaged. By the end of 2012, as the
U.S. inched toward a modest recovery,
that number increased slightly to 30\%,
matching the all-time high since Gallup
began tracking the employee engagement
levels of the U.S. working population
in 2000.
These latest findings indicate that
70\% of American workers are “not
engaged” or “actively disengaged” and
are emotionally disconnected from
their workplaces and less likely to be
productive. Currently, 52\% of workers are
not engaged, and worse, another 18\% are
actively disengaged in their work. Gallup
estimates that these actively disengaged
employees cost the U.S. between $450
billion to $550 billion each year in lost
productivity. They are more likely to steal
U.S. WORKFORCE
ENGAGEMENT
STAGNANT
HOLDING BACK ECONOMY
70\%
OF AMERICAN WORKERS
ARE “NOT ENGAGED” OR
“ACTIVELY DISENGAGED.”
12
from their companies, negatively influence their coworkers, miss workdays, and drive
customers away.
Having the vast majority of American employees not engaged with their workplaces is
troublesome as the country attempts to recover ground lost during the financial crisis
and get back on track to pre-recession levels of prosperity. Even more troubling is that
workplace engagement levels have hardly budged since Gallup began measuring them
in 2000, with fewer than one-third of Americans engaged in their jobs in any given year.
Gallup’s extensive research shows that engagement is strongly connected to business
outcomes essential to an organization’s financial success, including productivity,
profitability, and customer satisfaction. And engaged employees are the ones who are
the most likely to drive the innovation, growth, and revenue that their companies
desperately need. These engaged workers build new products and services, generate
new ideas, create new customers, and ultimately help spur the economy to create more
good jobs.
0\% 100\%
30
29
28
28
29
30
30
26
29
28
30
30
26
52
52
53
54
51
50
55
59
54
55
53
54
56
18
19
19
18
20
20
15
15
17
17
17
16
182000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
EMPLOYEE ENGAGEMENT AMONG THE U.S. WORKING POPULATION
ACTIVELY DISENGAGED NOT ENGAGED ENGAGED
13
ENGAGEMENT AMONG
WORKERS, STATE BY STATE
Although engagement has remained flat overall in the U.S., Gallup researchers found slight variation in
engagement among workers state by state. Louisiana leads the country with the highest percentage of
engaged workers, at 37\%, followed closely by Oklahoma at 36\%. South Dakota, Georgia, Arkansas, and South
Carolina each have 34\% of engaged workers. Thirty-three percent of workers are engaged in Texas, Nevada,
Wyoming, Alabama, North Dakota, and Florida. At the far end of the range is Minnesota, which has the lowest
number of engaged workers, at 26\%.
Gallup found that at the opposite end of the engagement spectrum, more than one in five (21\%) workers in
Rhode Island are actively disengaged, as are 20\% of employees in New Jersey, Connecticut, Pennsylvania, New
York, Michigan, Vermont, Kentucky, and Illinois. When looking at the range of actively disengaged employees,
Idaho had the lowest percentage of this type of worker, at 14\%.
Percentage of engaged workers
14
0\%
10\%
20\%
30\%
40\%
50\%
43
34
21
0\%
10\%
20\%
30\%
40\%
50\%
13
20
30
“ORGANIZATION IS HIRING”
0\%
10\%
20\%
30\%
40\%
50\%
43
34
21
0\%
10\%
20\%
30\%
40\%
50\%
13
20
30
“ORGANIZATION IS LETTING GO”
ENGAGED WORKERS REPORT TWICE AS MUCH JOB CREATION
The national unemployment rate has served as a key indicator
of progress — or lack thereof — in what many economists
have characterized as a “ jobless recovery” after the recession
years. Economists widely agree that the U.S. needs more jobs
to bolster the country’s fragile economic recovery. In a recent
study, Gallup found that engaged employees are twice as likely
to report that their organization is hiring new workers as those
who are actively disengaged. In contrast, those who are actively
disengaged are nearly three times more likely than those who are
engaged to report that their organization is shedding jobs. This
is regardless of overall U.S. job creation holding steady during
the survey period.
Gallup researchers surmise that job creation partially may
be a by product of the economic climate as a whole, but it is
also likely a function of a business’ own success, driven by its
workplace environment, performance, and leadership.
How leaders manage their employees can substantially affect
engagement levels in the workplace, in turn influencing the
company’s bottom line. Gallup’s analysis suggests that the most
successful organizations effectively engage their employees,
leading to higher productivity and better financial outcomes.
These organizations appear to move the job market in the
right direction.
By comparison, workplaces that disengage their workers suffer
from lower productivity, are less likely to create new jobs, and
are more likely to be reducing their workforce.
These findings suggest a link between engagement and job
creation. And if American companies do not find a way to
engage more of their workers, they will struggle to create more
jobs, making it difficult for the U.S. to achieve real, sustainable
economic growth in the near future.
ENGAGED NOT ENGAGED ACTIVELY DISENGAGED
15
A CLOSER LOOK AT UNEMPLOYMENT IN THE
U.S., 2010-2012
In reviewing the state of the U.S. workplace, it is important to consider
the broader impact of unemployment on the country’s workforce.
Gallup’s unemployment rate averaged 9\% from 2010-2012. It peaked at
10.9\% in January 2010 and remained above 10\% for three consecutive
months through March of that year. The lowest unemployment level
Gallup measured during this period was in October 2012 when it dipped
to 7\%, likely as a result of seasonal holiday hiring, although it quickly
bounced back up to 7.8\% a month later. While Gallup did not begin
tracking unemployment until 2010, according to the U.S. Bureau of Labor
Statistics (BLS), the pre-recession unemployment rate was 5\% in late
2007 and had remained more or less stable at that rate for 30 months.
Gallup measures unemployment in a
method similar to what the BLS uses;
however, Gallup does not seasonally
adjust its unemployment metric and it
reflects daily interviewing. The BLS, on
the other hand, collects and analyzes
data for one week of each month and
adjusts the data according to seasonal
trends. As Gallup began tracking daily
unemployment numbers during recovery
from the recent economic downturn,
it became clear that this conventional
unemployment metric only told part of
the story.
To fully understand the economic
backdrop of this recovery period, Gallup
developed a Payroll to Population (P2P)
rate and an “underemployment” rate.
P2P measures the percentage of the U.S.
adult population aged 18 and older who
are employed full time by an employer
for at least 30 hours per week. Gallup’s
underemployment rate measures the
combined percentage of U.S. adults who
are unemployed in the workforce with the
percentage of those who are working
part time but looking for full-time work.
These measures are unique to Gallup
and paint a more complete picture of the
U.S. employment situation than can the
unemployment rate alone.
16
Unlike unemployment rates, which can
actually improve if people drop out of
the workforce, P2P is a true reflection
of the labor force. P2P is also highly
correlated with GDP per capita and
wellbeing. Gallup tracked the country’s
highest P2P rate from the 2010-2012
period in October 2012 at 45.7\%. The
lowest reading of 41.7\% came in February
2011. The overall average for this period
was 43.8\%, although by December 2012
the P2P rate was up to 44.4\%. Similar
to other employment metrics, P2P is
subject to seasonal hiring fluctuations,
but in general, P2P has improved since
2010, and many months in 2012 saw
month-over-month improvements. The
employment situation seems to be
steadily improving, though it is still
in a fragile state.
201220112010
40\%
50\%
DecNovOctSepAugJulJunMayAprMarFebJanDecNovOctSepAugJulJunMayAprMarFebJanDecNovOctSepAugJulJunMayAprMarFebJan
201220112010
5\%
10\%
15\%
DecNovOctSepAugJulJunMayAprMarFebJanDecNovOctSepAugJulJunMayAprMarFebJanDecNovOctSepAugJulJunMayAprMarFebJan
GALLUP PAYROLL TO POPULATION RATE TREND, 2010-2012
GALLUP UNEMPLOYMENT RATE TREND, 2010-2012
17
HOW GALLUP
MEASURES
EMPLOYEE
ENGAGEMENT
Gallup measures employee engagement based on workers’ responses to its
Q12 survey, which consists of 12 actionable workplace elements with proven
links to performance outcomes. To identify these elements, Gallup spent years
conducting thousands of interviews at every level of various organizations, in
most industries, and in several countries. Since Gallup finalized the Q12 question wording
in the late 1990s, the survey has been administered to more than 25 million employees in
195 different countries and 70 languages. The following items are the ones that emerged
from Gallup’s pioneering research as the best predictors of employee and
workgroup performance.
18
01
I know what is
expected of me
at work.
07
At work, my opinions
seem to count.
02
I have the materials
and equipment I need
to do my work right.
08
The mission or purpose
of my company makes
me feel my job
is important.
03
At work, I have the
opportunity to do what
I do best every day.
09
My associates or
fellow employees are
committed to doing
quality work.
04
In the last seven
days, I have received
recognition or praise
for doing good work.
10
I have a best friend
at work.
05
My supervisor, or
someone at work,
seems to care about
me as a person.
11
In the last six months,
someone at work has
talked to me about
my progress.
06
There is someone at
work who encourages
my development.
12
This last year, I have
had opportunities
at work to learn and
grow.
GALLUP’S Q12®
19
FOUR STAGES OF EMPLOYEE ENGAGEMENT
In addition to discovering the 12 items, Gallup also found that the order of the items is important.
The 12 items represent the four stages of a hierarchy that an employee goes through on the path to
complete engagement. Items 1 and 2 represent employees’ primary needs. When employees start a
new role, their needs are basic. They ask, “What do I get from this role?”
In the second stage, encompassing items 3 through 6, employees think about their own individual
contributions and consider how others view and value their efforts. Manager support is most
important here because managers typically define perceptions of value.
Once employees advance through the first two stages of the hierarchy, their perspective begins
to widen and they evaluate their connection to the team and the organization. In the third
stage, encompassing items 7 through 10, employees ask themselves, “Do I belong?” Then, during
the fourth and most advanced stage, composed of items 11 and 12, employees want to make
improvements, learn, grow, innovate, and apply their new ideas.
The four stages help managers evaluate workgroup performance and concentrate their efforts on
areas most relevant to where their team is at on the journey to complete engagement.
25M
EMPLOYEES IN
195
DIFFERENT COUNTRIES AND
70
LANGUAGES
SINCE THE Q12 QUESTION …
CATEGORIES
Economics
Nursing
Applied Sciences
Psychology
Science
Management
Computer Science
Human Resource Management
Accounting
Information Systems
English
Anatomy
Operations Management
Sociology
Literature
Education
Business & Finance
Marketing
Engineering
Statistics
Biology
Political Science
Reading
History
Financial markets
Philosophy
Mathematics
Law
Criminal
Architecture and Design
Government
Social Science
World history
Chemistry
Humanities
Business Finance
Writing
Programming
Telecommunications Engineering
Geography
Physics
Spanish
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Communication on Customer Relations. Discuss how two-way communication on social media channels impacts businesses both positively and negatively. Provide any personal examples from your experience
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Develop a community-wide intervention to reduce elevated blood pressure and hypertension in the State of Alabama that in
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One of the first conflicts that would need to be investigated would be whether the human service professional followed the responsibility to client ethical standard. While developing a relationship with client it is important to clarify that if danger or
Ethical behavior is a critical topic in the workplace because the impact of it can make or break a business
No matter which type of health care organization
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While you must form your answers to the questions below from our assigned reading material
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The word assimilate is negative to me. I believe everyone should learn about a country that they are going to live in. It doesnt mean that they have to believe that everything in America is better than where they came from. It means that they care enough
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Single Subject Chris is a social worker in a geriatric case management program located in a midsize Northeastern town. She has an MSW and is part of a team of case managers that likes to continuously improve on its practice. The team is currently using an
I would start off with Linda on repeating her options for the child and going over what she is feeling with each option. I would want to find out what she is afraid of. I would avoid asking her any “why” questions because I want her to be in the here an
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A Health in All Policies approach
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Read Connecting Communities and Complexity: A Case Study in Creating the Conditions for Transformational Change
Read Reflections on Cultural Humility
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