Cotys assignment QRA - Management
Please read the instruction carefully. Combine the given and the Coty information you have inquired, try to complete the assignment
800 words in total
Due in 1.5 days
This pdf is named QRA related reading is not an accurate example, but just to help you understand the relevant mode of this assignment (as a consultant) and how QRA works. The specifics are still subject to the details of assignment instruction and Coty.
Instruction
Assignment Background: My team is playing the role of Enterprise risk management consultants for Coty Inc. to help the company address and solve risks issues. Our team is going to meet with Cotys top executives and interview them. Before the interview, we need to let Coty understand our Qualitative risk assessment (QRA), and let the senior management understand the specific steps of the QRA model and how QRA can help Coty solve the risk problem.
Requirement: The Qualitative risk assessment (QRA) steps
have been given below
, please carefully understand and combine the specific conditions of Coty, Explain steps of the QRA process. 800 words as total
Important Noticed !!!!!
· Please do not just list QRA, it must be combined with the current situation of Coty Inc. and try to explain each step of QRA one by one.
· This is a role-playing assignment, as a consultant to provide advice and help to Coty Inc. Please write in the narrative tone of the consultant
Qualitative risk assessment (QRA) steps overview
1. Identify participants
2. Send advance communication
3. Conduct qualitative risk assessment survey
4. Conduct consensus meeting
Details Introduction of QRA Steps
1. Identify Participants
· Members of C-suite (e.g., CEO, CFO, etc.)
· Heads of major business segments and one of their direct reports
· Executive risk owners (e.g., head of I/T, head of HR, head of legal, etc.)
· A couple of independent directors
· A couple of valued employees with long service
2. Send advance communication
0. Inputs needed from survey participants
–Type of key risks (e.g., large impact to company value)
–Number of key risks to provide (e.g., three to five)
–Credible worst-case scenario for each key risk
–Likelihood/severity scores for each key risk they identify and for those identified by
other participants
b. ERM background
–Describe framework; define risk by source and as deviation from baseline
strategic plan projection; etc.
c. Risks to consider (e.g., those in Risk Categorization and Definition (RCD) tool)
d. Definition of metrics
–Typical Frequency-Severity Scoring Guide for Qualitative Risk Assessment
–Clearly defining frequency and severity avoids sub- par results due to inconsistent scoring
3. Conduct qualitative risk assessment survey
a. Reiterate key points in advance communication
b. For each potential key risk, gather:
–Description of risk
–Credible worst-case scenario
–Frequency score
–Severity score
c. Keep participant on track regarding identifying:
–Only key risks, and
–Risks defined by source
d. Return to prior participants to gather their scores on risks identified subsequent to
their interview
4. Conduct consensus meeting
· Discuss any widely divergent views and arrive at a consensus
· Select key risks from among the potential key risk data set produced
ERMC 5900 PS Section H02 Fall 2021
Capstone Case Package:
Company Overview and Simulated ERM
Program for Coty, Inc.
Company Overview
Coty, Inc. (COTY) is an American multinational beauty company headquartered in
Amsterdam, Netherlands. Founded in 1904 by Francois Coty in Paris, the company is
one of the world’s largest beauty companies with an iconic portfolio of brands across
fragrance, color cosmetics, and skin and body care. Following its recent transactions
– both acquisition and divestiture - Coty is now positioned as the global leader in
fragrances, with the #2 position in prestige fragrances in the U.S. and U.K., and the
leader in Germany. It is also now ranked fourth globally in color cosmetics, with the
#2 position in mass cosmetics in the U.S., #4 position in Germany, and the top
position in the U.K. Their current continuing operations are broken down into three
geographical segments: Americas, Europe/Middle East/Africa (“EMEA”), and Asia
Pacific. Businesses across all three segments are focused in on prestige fragrances,
prestige skin care, prestige cosmetics, mass color cosmetics, mass fragrances, mass
skin care and body care products. They are supported by central marketing teams.
Coty boasts 18 mass beauty and 21 prestige brands. Household brand names include
Adidas, CoverGirl, Max Factor, Nautica, Stetson, 007 James Bond, Calvin Klein, Chloe,
Gucci, Hugo Boss, Kylie Jenner, Lacoste, Lancaster, philosophy, Kim Kardashian West,
and Tiffany & Co. Brands are promoted using a variety of channels including
traditional media, in-store displays, digital and social media, collaborations, product
placements and events. The company also leverages celebrity relationships and social
influencers for product endorsements, and collaborates with retailers in cooperative
advertising which frequently utilizes in-store activities designed to engage consumers.
The company owns the trademark rights to 14 brands and licenses trademark rights to
25 other brands from third parties. All licensing agreements are exclusive to Coty and
run from 2 to 10 years in length. All licensing agreements are renewable, subject to
either minimum royalty payment from Coty, minimum sales levels achieved, or the
approval of the licensor.
Coty sells its products in approximately 130 countries employing a multi-channel
distribution strategy. Mass beauty brands are primarily sold through hypermarkets,
supermarkets, drug stores and pharmacies, mid-tier department stores, traditional
food and drug retailers, and dedicated e-commerce retailers. The prestige products
are primarily sold through prestige retailers, including perfumeries, department
stores, e-retailers, direct-to-consumer websites and duty-free shops. In addition, Coty
sells products through third-party distributors and is expanding its e-commerce and
direct to consumer platforms due to COVID-19.
https://en.wikipedia.org/wiki/United_States
https://en.wikipedia.org/wiki/Multinational_corporation
Coty lost about $201 million on more than $4.6 billion of net sales revenue in fiscal
year 2021 (Coty’s fiscal year runs from July 1 through June 30). However, this was a
significant improvement over the 2019 and 2020 fiscal years, which showed Coty
recording losses of $3.7 billion and $1.0 billion respectively. Coty produced a $2
million operating profit for 4Q21 due to increasing sales momentum and significant
cost reductions from restructuring operations. The balance sheet at June 30, 2021
showed $3.1 billion in shareholder GAAP equity and $5.4 billion in long-term debt,
resulting in a 1.76 financial leverage ratio. This ratio was 2.44 at June 30, 2020.
Coty strengthened their balance sheet during fiscal year 2021 by selling a majority
stake in its Professional and Retail Hair business to KKR. The sale generated about
$2.5 billion in cash for Coty, most of which was used to redeem debt. S&P and
Moody’s rate Coty’s debt at B- and Caa1 respectively, which are speculative grade
ratings. S&P maintains a negative outlook on its rating due to ongoing restructuring
costs and pandemic headwinds. Moody’s outlook is stable, although they express
similar concerns. Coty’s stock price is currently about $9 - $10 per share, with a
market capitalization of about $7.5 billion.
Coty employs about 11,430 workers worldwide as of June 30, 2021, a 43\% reduction
from June 30, 2018. The company’s financial struggles in recent years have driven a
series of restructurings and associated layoffs. Restructuring costs have totaled $227
million over the past three fiscal years. The company’s international business
footprint is significant, with roughly 60\% of net revenues derived from the EMEA and
Asia Pacific segments. While the company’s strategy emphasizes leveraging its
presence in existing key markets, they are prioritizing expansion in China on luxury
and select consumer beauty brands.
The company’s roots trace back to 1904 when Francois Coty “accidentally” broke a
bottle of his first fragrance, La Rose Jacqueminot, on the sales floor of a Parisian
department store while attempting to convince the manager to carry his brand. The
intoxicating scent filled the room, attracting passing shoppers who quickly emptied
him of his supply. Continued success with additional fragrances in the following years
resulted in Coty establishing a Perfume City in the suburbs of Paris during the early
1910s to handle administration and fragrance production; the site was an early
business supporter of female employees and offered benefits including child care.
During that same period the company first expanded internationally to New York,
Moscow and London. Coty’s attention to detail in all aspects of product design and
manufacturing was revolutionary in consumer products at that time. Further success
with additional beauty products including face and body powders led to expansion in
the 1920’s into Germany, Spain, Italy, and Switzerland. Coty moved the company’s
headquarters to New York and took the company public in 1925 as Coty, Inc.
After Francois Coty passed away in 1934, his family maintained control of Coty, Inc.
until the 1960’s. By that time, it had established itself as the largest player in
fragrances and a key player in the lipstick market in the U.S. Revenues grew rapidly
during most of that time although profitability was frequently low. Much of the
bottom line struggles were attributed to high advertising costs and emerging
competitors such as Revlon. The top line and brand success led to Coty, Inc. being
acquired by biopharmaceuticals giant Pfizer, Inc. in 1963 for $26 million. Pfizer’s
initial stewardship of Coty resulted in a revitalization in product development.
Between 1965 and 1974, Coty successfully introduced several new products to market
including Imprevu perfume, Coty Originals and Dina Merrill makeup products, Bacchus
men’s aftershave lotion and cologne, Styx, Sweet Earth, and Wild Musk fragrances,
and Equatone beauty treatment line. The unit struggled for profitability during this
time and Pfizer was gauging outside interest in selling the business.
Coty’s results improved during the 1980’s despite continuing intense competition.
Notable contributors were the introduction of the highly successful Stetson (1981) and
Lady Stetson (1986) fragrance collections, and marketing innovation through the
company’s point of purchase Image Awareness (1984) and Ingenious Solutions (1985)
sales campaigns. Coty ranked first in mass-market mens fragrance sales in 1991, with
a 22.6\% share, and first in womens, with a 16.4\% share, and total sales of about $280
million.
In 1992, Coty was sold by Pfizer to Joh. A. Benckiser (now known as JAB Holding
Company). The acquisition made strategic sense for JAB, which had another beauty
subsidiary (Quintessence) and an international distribution network. The following
year Peter Harf, chairman and CEO of JAB since 1988, was named Cotys CEO and the
business was merged into Quintessence, which was famous for its Jovan brand musk
oil. In 1996, Lancaster Group was made a division of Cody. Lancaster had been
previously acquired by JAB in 1990 from SmithKlineBeecham and consisted of the
cosmetics brand of that name and an Isabella Rossellini line, and a number of designer
and prestige fragrances, including Davidoff, Jil Sander, and VivienneWestwood. The
beefed up Coty portion of JAB boasted $1.5 billion in revenues. The remainder of the
1990’s saw the Lancaster division acquire Yue-Sai, the leading Chinese cosmetics
brand and Rimmel, a London-based cosmetics brand, while Coty introduced The
Healing Garden and Minitherapy for Feet herbal aromatherapy fragrance lines, Adidas
Moves men’s fragrance, Jovan body splash, and Dulce Vanilla fragrance, and Isabella
Rossellini launched a new cosmetics collection called Manifesto.
During the 2000s, the company focused on marketing celebrity-endorsed fragrances,
including David Beckham, Céline Dion, Jennifer Lopez, Mary-Kate and Ashley
Olsen, Sarah Jessica Parker, and Shania Twain. Coty supplemented this strategy with
purchasing additional licenses for Calvin Klein, Cerruti, Chloé, Lagerfeld, and Vera
Wang from Unilever in 2005, entering into license agreements with Balenciaga in 2008
and Bottega Veneta in 2009, and adding the Sally Hansen and NYC New York Color
brands through the acquisition of DLI Holding Corp.
The last decade witnessed Coty once again becoming a publicly traded company. The
2013 initial public offering (IPO) raised $1 billion from investors, making it the largest
consumer goods IPO at that time. The company has continued to grow primarily by
acquisition. Transactions included the acquisition of nail polish maker OPI Products,
https://en.wikipedia.org/wiki/Celine_Dion
https://en.wikipedia.org/wiki/Mary-Kate_and_Ashley_Olsen
https://en.wikipedia.org/wiki/Mary-Kate_and_Ashley_Olsen
https://en.wikipedia.org/wiki/Sarah_Jessica_Parker
https://en.wikipedia.org/wiki/Shania_Twain
https://en.wikipedia.org/wiki/Cerruti
https://en.wikipedia.org/wiki/Vera_Wang
https://en.wikipedia.org/wiki/Vera_Wang
https://en.wikipedia.org/wiki/Balenciaga
https://en.wikipedia.org/wiki/Bottega_Veneta
skin care brand philosophy, French cosmetics company Bourjois, Hypermarcas beauty
and personal care business, and digital marketing technology agency Beamly.
The company also acquired 41 beauty brands called “Galleria” from Proctor and
Gamble, which include Clairol, CoverGirl, Gucci, Hugo Boss, Max Factor, and Wella.
Coty also acquired a majority stake in the peer to peer digital beauty company
Younique. It is worth noting that a majority stake of Galleria was subsequently sold
to KKR in November 2020 and the majority stake in Younique was subsequently sold
back to the original owner in August 2019.
More recent high profile transactions include Coty’s purchase of a $600 million stake
in Kylie Cosmetics, owned by media personality and model Kylie Jenner, and a $200
million stake in KKW Beauty, owned by Kim Kardashian West, Kylie Jenner’s sister.
The plethora of acquisitions has strained Coty’s financial resources; this has been
exacerbated by the impacts of COVID-19. As a result, Coty announced in 2019 a
restructuring plan which included targets for reducing the cost base. Efforts in FY21
resulted in savings of over $330 million, exceeding the Companys initial plan for the
year by over $100 million. Coty remains on track to generate roughly $600 million of
savings by FY23, and is in the process of identifying additional savings opportunities
beyond that time frame. At the same time, Coty now expects one-time cash costs
associated with the cost savings program to come in approximately $100 million less
than the original target.
Coty has also incorporated sustainable business practices into its corporate goals. The
company entered into a long-term partnership with the international advocacy
group Global Citizen to tackle prejudice and discrimination based on gender, sexual
orientation, disability, or ethnicity, and to promote self-expression. Coty has also
joined other beauty companies to launch the Responsible Beauty Initiative to
encourage sustainability within the industry, and signed the United Nations Global
Compact, a UN initiative to encourage businesses to adopt sustainable and socially
responsible policies.
During the past year, Coty announced its partnership with Lanzatech, becoming the
first company in the fragrance industry to introduce sustainable ethanol into its
fragrance products with the goal of having the majority of its fragrance portfolio using
carbon-captured ethanol by 2023. On the cosmetics side, Coty has been leading with
clean, vegan and cruelty-free formulations across brands such as CoverGirl, Sally
Hansen, and Kylie Cosmetics. This has solidified Coty as the #2 player in clean
cosmetics, as tracked by U.S. Nielsen.
While Coty has a strong track record as a good corporate citizen, an impressive list of
household names in beauty and positive brand recognition, it has also dealt with some
public controversy. In summer 2020, then-CEO Pierre Laubies stepped down after
Forbes disclosed that Kylie Jenner gave the magazine false financial information
about her Kylie Cosmetics product line.
https://en.wikipedia.org/wiki/Global_Citizen_(website)
https://en.wikipedia.org/wiki/United_Nations_Global_Compact
https://en.wikipedia.org/wiki/United_Nations_Global_Compact
https://en.wikipedia.org/wiki/United_Nations
https://en.wikipedia.org/wiki/Corporate_social_responsibility
https://en.wikipedia.org/wiki/Corporate_social_responsibility
In a related matter, Seed Beauty co-founders John and Laura Nelson, which
manufacture Kylie Cosmetics and KKW Beauty, filed lawsuits against Coty, Kylie
Cosmetics, and KKW Beauty to prevent the misappropriation of trade secrets. The
suits allege that Kylie Cosmetics knowingly shared Seed Beauty’s trade secrets and
Coty knowingly accepted them. Seed Beauty won a temporary injunction against KKW
Beauty. Both suits have since been settled out of court and the actions dropped.
The company is also involved in multiple class action shareholder lawsuits alleging
breach of fiduciary duties, unjust enrichment, abuse of control, gross
mismanagement, and waste of corporate assets by certain current and former officers
and directors of the Company. The class actions allege violations of the U.S.
securities laws in connection with the P&G beauty brands acquisition and the Kylie
Brands transaction. The cases remain unresolved as of this date.
Description of Simulated Enterprise Risk Management (ERM) Program
Coty’s (fictional) ERM program was formally initiated in 2010 in response to the
Securities and Exchange Commission (SEC) requirements that boards of public
companies have oversight responsibility of companies’ ERM programs.
While Coty’s Board oversees risk, management is responsible for assessing and
managing risk on a day-to-day basis. Certain departments, such as treasury, legal and
internal audit, compliance, and individuals within other departments, focus on
specific risks associated with different aspects of the business, from regulatory,
environmental and financial risks to commercial and strategic risks. Senior members
of management responsible for risk management report regularly to the Board or its
committees as appropriate.
The company decided to build its ERM program by leveraging and combining three
existing risk management programs already well established within the Finance
function and reporting to the SVP of Finance. These programs are:
1) Traditional Risk Management – Charged with coordinating the management of
many of the company’s operational risk exposures. Responsibilities include:
Leading negotiations and managing all insurance programs including, but not
limited to: Property & Casualty, Directors & Officers, Fiduciary, Employment
Practices, Employed Lawyers, Cyber and Marine Transportation.
Promoting collaboration through relationship building with external and
internal partners globally including Legal, Finance, Human Resources,
Operations, Procurement, Insurance Brokers, Consultants and Insurers.
Coordinating and managing all loss control inspections for manufacturing sites
and distribution centers globally.
Supporting and approving all engineering/fire protection improvements.
Analyzing and allocating worldwide risk management costs to business units;
managing the risk management budget and all premium liability audits.
Reviewing leases, licenses and other legal contracts in conjunction with the
legal department; recommending acceptable insurance and liability language
to eliminate or minimize risk.
Identifying trends to prevent or mitigate potential future losses.
Directing the administration of serious, complex litigated and non-litigated
liability claims globally with legal, R&D and other business units.
Quantifying reserves and providing settlement authority to claims managers.
Governing all workers’ compensation and automobile liability staff in the
mandatory administration of claim processing.
Overseeing due diligence projects on mergers & acquisitions; managing the
integration of acquired entities.
Managing corporate travel risk policies and procedures.
Serving as a consultative resource on insurance and loss prevention
2) Financial Risk Management – Led by the Corporate Treasurer, this program is
charged with assessing financial risks and implementing risk mitigation tools
and techniques. This covers:
Foreign Currency Exchange Risk Management – Coty operates in multiple
functional currencies and therefore has exposure to the impact of foreign
currency fluctuations created by exposures that primarily relate to receivables,
inventory purchases and sales, payables and intercompany loans. The Company
uses derivatives to manage the earnings and cash flow volatility arising from
foreign currency exchange rate fluctuations. In July 2021, the Company
entered into foreign exchange forward contracts to hedge up to 80\% of its euro
denominated external debt as part of managements strategy to minimize the
impact of currency movements on those debt instruments. Exchange gains or
losses are also partially offset through the use of qualified derivatives under
hedge accounting, for which accumulated gains or losses are recorded in
Accumulated Other Comprehensive Income (AOCI) until the underlying
transaction occurs at which time the gain or loss is reclassified into the
respective account in the Consolidated Statements of Operations.
Interest Rate Risk Management - Coty is exposed to interest rate risk primarily
due to the Company’s debt, which is affected by changes in the general level
of the interest rates in the U.S. and Europe. The Company periodically enters
into interest rate swap agreements to manage this risk. These agreements are
designated as cash flow hedges and, accordingly, results in the application of
hedge accounting. The effective changes in fair value of these agreements are
recorded in AOCI, net of tax, and ineffective portions are recorded in current-
period earnings. Amounts in AOCI are subsequently reclassified to earnings as
interest expense when the hedged transactions are settled. Management
expects that both at the inception and on an ongoing basis, the hedging
relationship between any designated interest rate hedges and underlying
variable rate debt will be highly effective in achieving offsetting cash flows
attributable to the hedged risk during the term of the hedge. If it is
determined that a derivative is not highly effective, or that it has ceased to be
a highly effective hedge, the Company will discontinue hedge accounting with
respect to that derivative prospectively. The corresponding gain or loss position
of the ineffective hedge recorded to AOCI is then reclassified to current-period
earnings.
Derivatives Risk Management and Hedging Activities – Coty uses derivatives to
manage foreign currency exchange fluctuations and interest rate volatility
resulting from Coty’s global operations. Natural offsets are used to the fullest
extent possible in order to identify net exposures. Established policies and
procedures are employed to manage these net exposures using a variety of
financial instruments. Derivative financial instruments are never used for
trading or speculative purposes.
Credit Risk Management - Coty minimizes credit exposure to counterparties by
entering into derivative contracts with counterparties that have an “A” credit
rating or higher. The counterparties to these contracts are major financial
institutions. Exposure to credit risk in the event of nonperformance by any
counterparty is limited to the fair value of contracts in net asset positions.
3) Financial Reporting Risk Management - Led by Coty’s Controller, this involves
the review of annual audited financial statements and quarterly financial
statements. This includes, as needed, a review of analyses prepared setting
forth significant issues and judgments made in connection with the preparation
of the financial statements, including analyses of the effects of alternative
GAAP methods on the financial statements, and a review of the effect of
regulatory and accounting initiatives, as well as off-balance sheet structures.
Includes review of the quality and adequacy of the Company’s internal
controls, including any material weaknesses or significant deficiencies and
significant changes. This includes (a) the reliability of financial reporting; (b)
compliance with applicable codes, policies, laws, and regulations; and (c)
preservation of the Company’s assets. This also includes any significant matters
and regulatory concerns, including any fraud, whether or not material, that
involves management or other employees who have a significant role in the
Company’s internal control over financial reporting.
In addition, the Traditional Risk Management team, under the purview of the SVP of
Finance, receives quarterly risk updates from the following corporate areas of the
company: a) Information Security and Privacy, b) Supply Chain Management, c) Legal
and Compliance, d) Human Resources, e) Sustainability, and f) Transformation. Most
reporting is customized to the nature of the activities, processes, and risks associated
with each corporate area (this also applies to the three risk management programs in
Finance described above).
However, in a modest attempt to capture some consistency across the company, a
representative of each corporate area must also update a risk register template with
that area’s list of risks and corresponding assessments. For each risk identified, the
following information must be included:
Risk identification number – If this is a new risk, Risk Management will
assign one
Risk description – Brief summary of the risk
Process – What business process (e.g. supply chain) does the risk affect?
Step – What step in the business process (e.g. product transport) does the
risk affect?
Impact description – What will happen if the risk is not mitigated or
eliminated?
Impact level – Rating from 0 (low) to 10 (high)
Timing – When will the impact take place – Rating from 0 (many years into
the future) to 10 (almost immediately)
Priority level – Product of Impact and Timing ratings – ranges from 0
(lowest) to 100 (highest)
Description of existing control(s) and mitigation(s)
Description of possible addition control(s) and mitigation(s)
Risk owner
The results are compiled from all of the templates by the Traditional Risk
Management team, who then produce heat map reports from the information at the
total company level, with further breakouts by corporate area and business process.
A risk priority ranking table is also constructed showing the company’s top 100 risks,
including the migration of risk priorities over the past 5 quarterly updates.
Traditional Risk Management also includes a summary of material changes in risk
controls and mitigations in its reporting from the risk templates.
All risk information is shared quarterly by the SVP of Finance with Coty’s Executive
Leadership Team (ELT), which includes the following individuals:
Chief Executive Officer
Chief Legal Officer and General Counsel
Chief Financial Officer
Chief Transformation Officer
Chief Corporate Affairs Officer
President, Luxury Brands
Chief Procurement Officer
Chief Human Resources Officer
Chief Digital Officer
Chief Commercial Officer, Luxury
Chief Brands Officer, Consumer Beauty
Chief Commercial Officer, Consumer Beauty
EVP, Americas and CEO Kylie Jenner Beauty Brands
The SVP of Finance is allotted 30 minutes quarterly at the ELT meeting to present on
the latest results and highlight any areas of concern or progress. The presentation
and subsequent question and answer session do not usually result in any definitive
actions by the ELT on Coty’s risk profile, but do informally influence strategic and
operational decisions being contemplated by the team. The greatest influence of the
risk information and analysis is on communication with investors as to earnings
guidance and adjustments to the strategic plan.
In addition, Coty’s Legal Team uses the information to update and modify the
Company’s risk disclosures in the 10-K and 10-Q.
Coty Inc. Board’s Role in Risk Oversight
The Board of Coty, Inc. oversees, with management, the various risks faced by the
Company. The Board and management consider risks in all facets of the Company,
including strategy and all lines of business.
The Board dedicates a portion of one meeting each year to evaluating and discussing
risk, risk mitigation strategies and the Company’s internal control environment. At
this meeting, the Board considers an enterprise risk management analysis. Topics
examined in the enterprise risk management analysis include, but are not limited to,
strategic, operational, financial and compliance risks. The Board’s risk oversight also
includes a comprehensive annual review of the strategic plan. Because overseeing risk
is an ongoing process and inherent in Coty’s strategic decisions, the Board also
receives input from senior management and considers risk at other times in the
context of specific proposed actions.
In addition to the Board’s risk oversight responsibility, the Board’s committees are
also charged with overseeing risks within their areas of responsibility and reviewing
significant risks identified by management and management’s response to those risks.
The Audit and Finance Committee (“AFC”) is responsible for oversight of accounting,
auditing and financial-related risks, as well as the Company’s compliance program and
its cybersecurity and privacy programs. The Remuneration and Nomination Committee
(“RNC”) is responsible for overseeing the management of legal and regulatory risks as
they relate to the Company’s corporate governance structure and processes, as well
as risks related to employee compensation policies and practices. In fiscal year 2020,
the RNC reviewed compensation policies and practices to determine whether they
encouraged excessive or inappropriate risk taking. Following such evaluation, the RNC
determined that such compensation policies and practices do not encourage excessive
or inappropriate risk taking that could result in a material adverse effect on Coty.
During the COVID-19 crisis, which began to impact the Company’s business in the third
quarter of fiscal 2020, the Board has exercised oversight of the Companys response
and risk management through periodic meetings and regular communications with
management on business performance, employee health and safety, risk mitigation
efforts, and long-term planning.
Audit and Finance Committee’s Role in Risk Management. Reviews and discusses the
Company’s practices with respect to risk assessment and risk management, and
oversees and evaluates the Company’s risk management policies in light of the
Company’s business strategy and capital strength. The Committee also evaluates on a
periodic basis the Company’s investment and derivatives risk management policies,
including the internal system to review operational risks, procedures for derivatives
investment and trading, and safeguards to ensure compliance with procedures. The
Committee also evaluates on a periodic basis the Company’s cybersecurity and …
Qualitative Risk Assessment Advance Communication
Letter
Dear Colgate-Palmolive Executive,
Hope you are doing very well.
On behalf of the Enterprise Risk Management consultants authorized by the Board of Colgate-Palmolive,
we are writing to sincerely invite you to attend the Qualitative Risk Analysis (QRA) interview session this
Thursday. We would like to specify the related information, such as the objectives
of this event, the process of QRA, the expectations of participating in this event, and the outputs from
the processes, as follows.
The Purpose of the QRA in the New ERM Approach
A Qualitative Risk Analysis is a formal and systematic management tool to improve Colgate-
Palmolive’s ERM program by identifying critical assumptions and risk driving elements, estimating the
likelihood and consequences of risk events, and expressing the results qualitatively to senior
management and the board.
The main objectives of QRA are:
1. To assess and evaluate the characteristics of individually identified risk and prioritize them
based on the agreed-upon characteristics;
2. To identify and assess the effects of uncertainties and assumptions;
3. To get an analysis of potential risk scenarios, including changes in processes and each
business segment, initiating and controlling factors, and consequences;
4. To suggest possible preventive and mitigation methods based on the results of QRA in order
to reduce the risk as low as reasonably practicable.
QRA provides advanced qualitative means to supplement other risk identification, analysis,
assessment and management methods to identify the potential risks and to evaluate control strategies.
The QRA Process
For the process of QRA, our team will use a Probability/Impact Matrix to rate probability and
impact. The probability if the likelihood that a risk will occur, and the impact is the consequence or effect
of the risk associated with cost, scope, or quality.
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Especially, in the interview, we will identify around 15 participants, who are members of the
Board and the senior management, directors of major business segments, executive risk owners, and
valued employees. During the interview, you will be asked to rate the likelihood, severity of such credible
worst-case scenarios. We will provide the probability/impact matrix to help you score each risk event.
We will also have a consensus meeting with all survey participants and relevant members of the ERM
Program to enhance the level of consensus for qualitative scores and to review the rankings and discuss
the highly ranked risks. Finally, we will get output results based on the QRA. We will input the risk scores
for each risk event into a risk analysis model to get quantitative results in the next stage.
Expectations of Those Participating in the QRA
To save your time and make sure the process could smoothly go through. We prepared the
following suggestion to ensure your better participation during the interview and we appreciate your
time and effort in this interview.
In the interview, we will ask you that the top two risks that you think Colgate-Palmolive is facing.
Please give the likelihood and severity score for each risk you mentioned. In addition, please decide the
likelihood and severity scores based on the credible worst-case scenario. The definition of credible
worst-case scenario, a credible worst-case scenario tends to ensure a reasonable level of consistency in
scoring yet is not overly prescriptive to the point of impinging upon survey participants’ freedom to
provide their own input. A credible worst-case scenario is not the most unlikely of events, but neither is
it a common event. It is somewhat in between but still representing a fairly pessimistic scenario with a
severe impact. For your convenience and to have a comprehensive understanding of the credible worst-
case scenario, we provided a figure to illustrate the credible worst-case.
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For your convenience, we provided the RCD tool format to help you select the key risks for
Colgate-Palmolive. This tool categorized the risks into 3 categories which are financial, strategic, and
operational. For each of the categories, there are some subcategories along with the definition of those
subcategories that help you to better understand. Using this tool, you can put different risks into each
category. Also, this RCD tool can also help you group the risks by sources that may avoid the
overemphasized of those risks. You may provide some risks that are not a key risk, in other words, the
impact of which may be negligible, where you may consider as negligible any risk with a potential impact
on a companys market capitalization value of less than $300M (i.e., a severity score of “1” / see below).
The table below is called the likelihood and severity table. We are expecting you to think about
what are the potential key risks that are linked to Colgate-Palmolive and assign them to the frequency
and severity table. The following illustrated are the criteria we suggest you use while you scored those
key risks.
Likelihood Severity (Impact on
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Market Capitalization)
5
More frequently than 1-in-10 years
(>10\%)
5 > $10B
4
1-in-10 years (10\%) 4 $5B - $10B
3
1-in-20 years (5\%) 3 $1B - $5B
2
1-in-50 years (2\%) 2 $300M - $1B
1
1-in-100 years (1\%) or less frequently 1 < $300M
In addition to likelihood and severity, another key thing for you to know is that you should score
the risks based on the time horizon. You may provide likelihoods corresponding to a variety of time
horizons, some are short-term and some are long-term. For example, Risk 1 may have a 5\% chance of
occurring next year, but Risk 2 may have a 5\% chance of occurring in 10 years. In this case, these
likelihoods cannot be compared directly. Therefore, it is not an apples-to-apples basis comparison.
Despite allowing a different time horizon score can still work, it requires combining two pieces of data,
both time horizon and likelihood, to properly interpret. As two risks have the same severity but will
occur in different time horizon is very difficult to compare. We would like you to list the risks based on a
near-term event in which the risks will happen in the next three years. For any risk event, you believe will
happen in for a longer-term, please assign it in the lowest likelihood score.
Tangible Outcome
In general, there are three main tangible outcomes of our QRA process. The first tangible
outcome is QRA process helps Colgate-Palmolive’s identify its key risk. Many risk factors affect the
operation of Colgate-Palmolive. However, not all risks are equally important to the ERM department to
deal with it. With the help of the QRA process, our ERM department will identify the top 10-15 key risks
Colgate-Palmolive will face in the future. QRA process not only enhances the efficiency of Colgate-
Palmolive’s ERM system but also guarantees the sustainability of Colgate-Palmolive. The second tangible
outcome is QRA process let Colgate-Palmolive can quantify the effect of risks. In the past, quantify risks
be regarded as one of the most important things to the ERM department. By quantifying the risk either
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the positive or negative risk effect, Colgate-Palmolive can base on the risk effect to modify its company
policy and formulate operation strategy. The third tangible outcome is QRA process is a tool for Colgate-
Palmolive to monitor the change of risks. QRA process provides a list of risks with likelihood-severity
scores. The change in risks will also reflect on this list. As a result, the QRA process helps our
management team understand the difference of each risk’s severity and find other unknown risks.
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