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Please send file in PowerPoint format Competency In this project, you will demonstrate your mastery of the following competency: Analyze quantitative and qualitative data to solve problems and make decisions that impact organizations and their stakeholders Scenario You have been asked to present your data findings and decision-making  modeling to the leadership panel for feedback prior to the stakeholder  meeting presentation. The panel wants to preview the charts and graphs  that will be included in your presentation based on the research you  have conducted. They would like to see how you will use the data to  inform your recommendation, and how you will tell the story of that  data. Directions Part 1: Using the research gathered in Project One, provide a visualization for each of the following, then summarize what the data is showing: The current state of the U.S. automotive manufacturing industry  Sales by fuel type (electric, hybrid, gas) Current automotive industry trends  The trend toward different types of motors for the vehicles being made and sold, such as electric and hybrid Trends in customer demands such as vehicle color, extra features, and styles Trends in the body types of vehicles sold (SUVs, trucks, sedans) Trends in the new industry  Expected growth areas Sales by type of products or services offered Trends in customer demands Then, provide a summary of all of the data visualized. Summarize the collective data about both industries as a whole. Determine what the data is not telling you about the new industry. Part 2: Analyze three decision making models and select the one model that is best suited for making your decision. Analyze and provide an overview of the following three models and select one for use. Resources are listed in the Supporting Materials section.  The Rational Model The Intuitive Model The Recognition-Primed Model Explain your choice of decision-making model.  Why does your selection make the most sense for this project? What to Submit To complete this project, you must submit a PowerPoint presentation of 12 to 15 slides with speaker notes. Sources should be cited according to APA style. September 26, 2021 BUS 225 Project One Executive Summary Problem In the workforce, diversity is essential to better understand the clients needs as well as form new ideas to accommodate the current and potential employees and clients. Some companies might not focus on the overall diversified spectrum which includes focusing on the evolution of the involving technology. New ideas on how to become more innovative, increasing sales, recognizing potential risks, and automotive competitors are the four subjects I will be targeting. Understanding the quantitative and qualitative data for the auto industry is necessary so we can target the current and new products that the auto industry is always improving and introducing to the industry. Quantitative research is a numerical and statistical analysis of statistical and numerical data (numbers and statistics). On the other hand, qualitative research deals with open-ended and non-numerical data (concepts, descriptions, meanings, words, and more) (Pickell, 2021). First is to understand how important quantitative date is in the automotive industry. Quanatative data that is defined as the value of data in the form of counts or numbers where each data-set has an unique numerical value associated with it. Automotive Manufacturing Industry Lately the automotive industry has become really innovative when it comes to gas pollution,fully electric, hybrid, different functionalities that a car will feature. The automotive industry is very broad, which includes light vehicles, heavy duty trucks/suvs and the more stylish and improved all electric cars. In the NADA Data overview of 2020 written by Manzi,its breakdown of the midyear 2020 review features the many major milestones achieved by the retail auto industry during the first half of 2020, including such highlights as:• The nation’s 16,646 franchised light-vehicle dealers sold 6 .4 million light-duty vehicles .• Total light-vehicle dealership sales topped $437 billion .• Dealerships wrote more than 125 million repair orders, with service and parts sales totaling more than $51 billion(Manzi,2020). There was a total of $2.7BN profit in the auto industry. The top 3 major players of the auto industry is Honda, Toyota and Ford motor company that brought in the most revenue. Despite the profit, there was a decline in employment growth due to pandemic slowly approaching different departments within the industry. The diversity was a major focus due to those top 3 auto companies, they included hybrid, electric and body styles. California, Texas and Pennsylvania were the most productive states that sold the most light weight cars, which are all located in three different regions of the United States. California is a huge contender on wanting to eliminate their mass air pollution. They are one of the only states to not using straws and plastic bags (they charge for each bag). The new auto industry is focusing on producing more electric vehicles. Ford has produced more electric cars and even revamped their mustang into an all electric SUV. Going electric is a very positive move forward in the industry because companies are creating more attractive looking cars. Tesla was the auto company that changed the view of electric cars. Launched in 2008, the Roadster unveiled Tesla’s cutting-edge battery technology and electric powertrain. From there, Tesla designed the world’s first ever premium all-electric sedan from the ground up – Model S – which has become the best car in its class in every category (Tesla,n.d.). Focusing on more of what the world is leaning towards, which is more electric and less gas power vehicles. Every consumer isnt able to afford an all electric vehicle so they are trying to create more affordable vehicles. The most popular body type of the electric vehicle is the sedan. Tesla brand introduce a zero emissions powered vehicle that can go 0-60 in under 5 seconds. They are also powered with auto pilot, which allows the driver to take their hands off the steering wheel. These type of features are what drives the pricing on these cars become so expensive. New Industry In each of the past three years, EVs accounted for about 2\% of the U.S. new-car market. The COVID-19 pandemic may have affected vehicle sales of all types in 2020, making comparisons difficult. Electric vehicles are more popular in China and Europe but the US is on board with the plug in and charge (Desilver,2021). The overall value of an EV is a great invested due to paying for no gas and saving the planet. The top competitors of the EV is Tesla and Toyota. Toyota introduced the hybrid car, which takes gas and can charge as well. Toyota has been in the auto industry much longer than Tesla have. Consumers spent USD 120 billion on electric car purchases in 2020, a 50\% increase from 2019, which breaks down to a 41\% increase in sales and a 6\% rise in average prices. ... In 2020, the global average BEV price was around USD 40 000 and around USD 50 000 for a PHEV (Iea,n.d.). Electric vehicles werent anything people thought was possible. Introducing a hybrid car made consumers see that not all cars need gas to be mobile. A good long lasting battery can do the job as well. Like Tesla and Ford, they presenting more stylish looking cars for the consumer. The electric car isnt going to go anywhere anytime soon in the US, companies are always trying to find new ways to attract people and have more reliable features. Porter’s Five Forces Analysis of the New and Automotive Industry New Industry Automotive Manufacturing Industry Rivalry among existing competitors Nio, Ford and Volkswagen is Tesla biggest competitors in the EV industry. Nio is a brand that is doing really well in China. Ford recently launched their new fully electric and redesigned Mustang. Volkswagen is a German based company that is looking to surpass Tesla in sales within the next 10 years or so. Tesla still out rank those three competitors. Engines take more parts to build unlike an EV its only powered by a battery. More torque with an EV due to zero emission. There are several competitors that supply engines to companies. Threats of new entrants to the market Nio has already made big noise in China with great sales. So far it is no legal barriers of the top three competitors. Tesla parts are very pricey but dont recommend buying anything aftermarket to replace on their cars. There arent many companies prepared to take on such a huge haul of EV cars for the public. Technology must be real studied and tested before allowing just any company to have EV on the road. Devloping longer lasting batteries and quicker charge. Even though it takes engines more manpower to build, some consumer enjoy having rely on gas for their cars. Bargaining power of suppliers So far Tesla is the only company that supply their own parts for the company. Stocks of companies that make EV components and raw materials for The bargaining power of suppliers is low due to the smaller companies. A lot of the current suppliers are already working with big name car brands. So it will be hard for small batteries - has fared well, rising by about 13\% year-to-date, outperforming the stocks of EV manufacturers such as Tesla and Nio which remain down year-to- date (Team, 2021). General Motors plan on aggressively entering into the EV industry real soon by 2025. More competitors are being introduced to the already EV companies. time contenders to compete for good pricing and etc. Threat of substitute products If every competitor creates their own parts then the industry will be in a higher competitive demand. The substitute parts can be made for much cheaper but also can cause a major threat if not properly tested. The substitute products can hinder the EV industry because everyone cant afford the vehicle. Also public transportation such a bus and train are becoming environmental friendly. Public transportation and owning a car both has its perks. Owning your EV is convenient but when it comes to maintenance the owner has to take care of every problem. Public transportation doesnt have much responsibility but catch the route on time and pay the small fare. Bargaining power of buyers There will be more electric companies looking to sell their products to the EV driven companies so they can be their supplier. This will raise the stock up on electricity and power plants. The bargaining power of the buyers are usually looking for an affordable price. But since EVs arent in everyones budget, most of their buyers are already wealthy people. The price point is still important but they are also looking for more features that will not be so hard to use. Comparison of the Industries The two industries are similar due to the rivalry amongst existing customers and threats of new entrants to the market. The biggest difference of the two industries is bargaining power of buyers. Its the biggest because buyers are always looking for something different in each vehicle. Summary of Findings Analyzing the technology advancement has made the EV industry a top competitor in the auto industry. I dont see technology slowing down due to trying to a lot of elimination in the world, as mentioned is that air pollution is such a huge factor to keep in mind. Porter’s Five Forces Analysis Chart—New Industry Bargaining power of suppliers medium Bargaining power of buyers low Threat of substitute products low Threat of new entrants high Rivalry among existing competitors medium Porter’s Five Forces Analysis Chart—Automotive Manufacturing Industry Bargaining power of suppliers high Bargaining power of buyers high Threat of substitute products medium Threat of new entrants high Rivalry among existing competitors medium References About Tesla. (n.d.). Retrieved from https://www.tesla.com/about DeSilver, D. (2021, June 10). Todays electric vehicle market: Slow growth in U.S., faster in China, Europe. Pew Research Center. Retrieved September 27, 2021, from https://www.pewresearch.org/fact-tank/2021/06/07/todays-electric-vehicle-market-slow- growth-in-u-s-faster-in-china-europe/. Iea. (n.d.). Trends and developments in Electric Vehicle Markets – Global EV outlook 2021 – analysis. IEA. Retrieved September 27, 2021, from https://www.iea.org/reports/global-ev- outlook-2021/trends-and-developments-in-electric-vehicle-markets. Team, T. (2021, June 14). Ev suppliers are faring well this year. which stocks should you pick? Forbes. Retrieved September 27, 2021, from https://www.forbes.com/sites/greatspeculations/2021/06/14/ev-suppliers-are-faring-well-this- year-which-stocks-should-you-pick/?sh=78f9c0f2213a. https://www.nada.org/WorkArea/DownloadAsset.aspx?id=21474862016 https://www.g2.com/articles/qualitative-vs-quantitative-data