How Big Global Businesses Compare - Operations Management
PreparationSelect one global industry, such as the automobile or cell phone industry. Next, use the Internet to research three major international competitors within the chosen industry. Note how the popular international business press (newspapers, magazines, e-zines, press releases, and so on) depicts these companies.InstructionsWrite a 4–5 page paper in which you:Compare and contrast the three models of culture.Choose one of the researched international competitors and ascertain the most appropriate cultural model for that competitor.Provide a rationale for your response.Recommend the type of economic system that best relates to each of the researched international competitors.Identify three potential effects of such an economic system on the society in which the system is involved.Provide a rationale for your response.Speculate on the major reasons why certain countries have lagged behind other countries in economic development.Recommend three generic actions that the three researched major competitors could take to encourage economic progress in these countries.Provide a rationale for your response.Select one of the three researched international companies to lead and provide a rationale for your choice.Propose the necessary major steps—education, social development, community activities, bargaining skills, language skills, conflict management skills, etc.—that you would need to take to propel you from where you are today to a global leadership or management position at your chosen company.Suggest two global changes in expansion, technology, marketing, products, services, human resources, customer service, and so on, that you would make as CEO of your chosen international organization.Provide a rationale for your response.Use at least three quality academic resources in this assignment. Note: Wikipedia and other similar websites do not qualify as academic resources.This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment is:Recommend actions for the leadership of an international company that considers culture, economic systems, and economic development.
SWS Sample Paper: The Aerospace Industry
Maria Young SWS100
Professor Smith
July 31, 2020
2
The Aerospace Industry
The aerospace industry plays a critical role in the economy as it is a major mode of
transportation for professional and personal travel. According to Business Insider journalist,
Frank Holmes, there are many airline companies, and the seven largest U.S. airlines include
Delta, Southwest, American, United, Alaska, JetBlue, and Spirit (1). Although airline travel is
an efficient way for individuals to connect, with advances in technology there is some decline
in travel for business purposes. The airline industrys future is closely related to its
development of goods and services, significant technological and economic factors, and critical
industry trends.
Goods and Services
The airline industry provides a service in that it enables passengers to travel using
different types of planes and routes, based on different airlines. More airlines are also starting
to sell additional goods and services such as credit cards with airline miles, with the goal that
this will create loyalty to travel with a specific airline company. With respect to the service
provided by airlines, individuals will also see differences in price values based on their travel
preferences, such as the time of day, location of travel, type of aircraft, seating preferences
(first class versus economy), number of stops, and how early or late the flight was booked.
There are also additional factors that would impact the goods and services provided within this
industry because travel can be either domestic or international, and longer flights often provide
more services and amenities.
Economic Concepts
There are many economic concepts that relate to the airline industry, but this brief will
focus on the Law of Supply and Law of Demand. The Law of Supply would imply that airlines
3
have the goal of maximizing their profit by having more flights running and charging a more
expensive price. Also, these airline companies would not want to send empty flights, so they
would also try to find flight times that might maximize their number of passengers per flight.
The Law of Demand would imply that customers will travel more if prices decline and are
more affordable.
There are often last-minute sales from the airline companies that are posted online with
the goal of encouraging more individuals to travel, since the price was reduced. Although
airlines will not receive full price on this individual’s ticket purchase, it will still help them to
reach their flight capacity. Another important economic concept that stems from these ideas of
supply and demand is competition. As prices and travel options fluctuate, individuals may look
at different travel alternatives or different airlines to reduce costs, leading airline companies to
evaluate their prices daily in comparison with competitor’s rates.
Economic Trend
Currently, there are over “42,000 flights and 2.5 million passengers” (Federal Aviation
Administration, 2). However, one notable trend over the past decade is an overall decrease in
business travel, as seen in the visual below from Snyder (3):
4
In conclusion, as technology continues to advance, it will be interesting to see
what happens in the future, especially as both first (or business) and economy class
travel are on the decline.
5
Sources
1. Frank Holmes. 2016. These Are the 7 Biggest US Airlines.
http://www.businessinsider.com/these-are-the-7-biggest-airlines-2016-4#1-delta-7
2. Federal Aviation Administration. 2017. Air Traffic by the Numbers.
https://www.faa.gov/air_traffic/by_the_numbers/
3. Brett Snyder. 2009. December Premium Air Traffic Down More Than 13 Percent.
https://www.cbsnews.com/news/december-premium-air-traffic-down-more-than-13-
percent/
http://www.businessinsider.com/these-are-the-7-biggest-airlines-2016-4#1-delta-7
https://www.faa.gov/air_traffic/by_the_numbers/
https://www.cbsnews.com/news/december-premium-air-traffic-down-more-than-13-percent/
https://www.cbsnews.com/news/december-premium-air-traffic-down-more-than-13-percent/
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