Fluent Essays

Word Count 1,000 to 1,250 words (required), not including executive summaryGrammar Requirement Underline one sentence demonstrating semicolon useAt least 3 Sources.At least 1 Visual.Goal Create a short report that identifies a problem or area for improvement and proposes a solution to this situation.this time the essay #3 is follow up with essay#2 which we did last time, all requirements are in the essay requirement. so make sure you connect this essay with previous onethe TA said there are something missing about my essay #2, hopefully we dont make the mistake again this time as in the feedback screenshot essay2_feedback.png bus100w_essay_2.docx essay_3_prompt_1_.pdf essay_requirement.docx Unformatted Attachment Preview 1 Running Head: SUBARU CORPORATION Evaluation of Subaru Corporation DONGSHENG ZHAO BUS 100W DR. Corinne Knight Sec 026 5/8/2020 2 SUBARU CORPORATION Executive Summary This paper aims to evaluate Subaru Corporation for possible investment, dependent on its strategic position, market share, and its marketing strategies that best speak for the health of the company. Therefore, firstly, the paper provides a brief description of the company, along with its mission and core values. Secondly, it discusses and evaluates the strategic positioning of Subaru Corp. Thirdly, the marketing strategy is described in the paper. Under this section, several other strategies have been discussed: the advertising and promotion strategy, product Strategy, Pricing Strategy, and distribution Strategy. Lastly, the paper evaluates the companys strengths and weaknesses and later provides a recommendation and explains why it would be the best choice for value customers. SUBARU CORPORATION 3 Table of Contents Introduction ................................................................................................................................................... 4 Strategic Positioning ..................................................................................................................................... 4 Market share.................................................................................................................................................. 5 Marketing Strategy........................................................................................................................................ 6 Advertising and promotion strategy.......................................................................................................... 6 Product Strategy:....................................................................................................................................... 7 Price/Pricing Strategy ............................................................................................................................... 7 Place and Distribution Strategy................................................................................................................. 8 Company Strengths ....................................................................................................................................... 8 Weaknesses/challenges ............................................................................................................................. 9 Recommendations ....................................................................................................................................... 10 Work Cited .................................................................................................................................................. 11 4 SUBARU CORPORATION Introduction Subaru Corporation is a Japanese international company that manufactures and distributes automobile products. It operates within two business sectors: the automobile sector and the aerospace sector (Ng, 2019). The Automobile sector is closely identified with the manufacture, repairing, and sale of ordinary cars, small cars, mini cars, along with their parts. The aerospace sector, on the other hand, is closely identified with repairing, manufacture, and sale of spacerelated and aircraft parts and equipment. Besides, its engaged in the sale and manufacture of houses, real estate hiring business, along with the provision of repair housing services. Subaru’s mission is to strive to establish an advanced technology on a current basis and endorses its customers with characteristic products with the greatest level of customer satisfaction and quality (Shafiei et al., 2015). The company also focuses on continually promoting harmony amid the society, people, and the surroundings while it adds to societys prosperity. The company looks into the future with a worldwide aim and perspective of fostering a vibrant, advancing company. The core values for Subaru Corp consist of inclusion, diversity, and equity. These are the principles, which guide it on what the company is in the present world. Strategic Positioning Subaru’s products signify the reliability, value, and safety for savvy consumers with dynamic lifestyles that want to offer more secure transportation both for themselves and that of their folks (Ng, 2019). The company also offers superior amongst other manufactures of cars in its class due to its exceptional safety durability, features, roomy interior, and the unbeatable general cost for its reasonable price. The value proposition of the company is epitomized via their 5 SUBARU CORPORATION Confidence in Motion, which is backed or supported by there excellence in engineering, permitting its consumers further to enhance their lives via an exceptionally sustaining driving experience. The company’s position in the auto-market depends on major offerings consorted with the needs of the target markets. This is on account that it provides a more credible edge at a more credible price. Nonetheless, the Forester and Outback models posses roomy interiors, which offers comfortable rides. Generally, Subaru Corp makes use of its position within its market place by providing vehicles that offer importance and satisfaction to their consumers. Market Share Subaru has been very effective in the United States such that it outsold the mighty Volkswagen (VW) by about two to one in the year 2018. Its market share in the United States has even driven much higher from around 0.9\% (i.e.133,784 sales in the year 1997) to about 3.90\% (i.e. 680, 135 deals last year) (Rubenstein, 2017). Brand sales of VW hit more than 354,000 in the past year. However, its market price skimmed from a meager 0.34\% in 1997 to 0.90\% in the year 2018. To both the American and the European eyes, the designing of the range of sedans and SUVs seems worthy, modest, and principally understated. Message reliability and safety are quite the same. In the United States, Subaru Corp is an achievement of targeted marketing necessarily as its the triumph of relevant and good products in its portfolio (Shafiei et al., 2015). Dating back in the mid-nineties, Subaru chose to immutably position itself as a brand of the T all-wheel drive, making the standard of all-wheel drive on a whole lot of things. Until today, with the exclusion of 6 SUBARU CORPORATION a low-volume BRZ, the company is still well-distinguished from its aristocracies in providing a standard all-wheel drive. Marketing Strategy Subaru’s Marketing Mix evaluates the company. It covers the 4Ps (namely, Price, Place, Product, and Promotion), and illustrates the marketing strategy of Subaru (Amron & Mahmud, 2017). Generally, there exist multiple marketing strategies for Subaru, such as marketing investment, product/service innovation, customer experience, and so forth, that have assisted in the development of the brand. The marketing strategies primarily helps firms to accomplish business objectives and goals, along with the marketing mix and is broadly utilized to characterize the companys strategies. This section elaborates on the advertising distribution and product pricing strategies employed by Subaru Corp (Amron & Mahmud, 2017). The consistent growth and stability at the company emanate from the notion of everybody respecting one another in ways, which they appreciate others contributions. Such values help the firm to observe the strength in the discrepancies, and this rouses its development and innovativeness. Advertising and promotion strategy Subaru Corp spends an enormous amount of the revenues they earn or promotional and advertisement expenses. In other words, it spends about three percent of their incomes in the marketing mix (Amron & Mahmud, 2017). Promotional activities consist of billboards and television advertisements. Its advertisements could be seen in sports and business websites to help draw the attention of the consumers seeking to purchase new cars. Establishing good relationships with consumers is additionally executed to improve multiple acquisitions. The company engages 7 SUBARU CORPORATION in a wide array of activities of social responsibility where they aspire to offer Peace of Mind and Enjoyment to its clients. Besides, the company strives to acknowledge sustainable development as a persuasive company with a robust market presence. Product Strategy Subaru Corp is one of the most prominent car brands throughout the globe. It being a major producer of luxury automobiles makes numerous variabilities of automobiles, each with a distinct look and style (Kondou, 2019). The product width of Subaru Corp in its marketing mix presently comprises more than their models of Impreza, Legacy, Outback, Forester, WRX, and Cross trek. Every Subaru product is additionally split down into different sub-groups like the limited model and a premium model with wide-ranging features. Besides, every product of a similar category contains diverse prices. Nonetheless, the company manufactures and distributes cars for racing events and motorsports. In this particular case, they amend the current product catalog with improved performance and power, along with a new look. Subaru, at times, comes with hybrid car models that are expressly designed only for motor racing. However, these cars arent featured in the portfolio of their products. Besides, its products vary depending upon the fuel consumed. Price/Pricing Strategy The company prices all its products are nearby throughout the variants within its marketing mix. Hence, Subaru Corp plays a mind game with its customers. This makes them contemplate on the larger trade-offs with the price, luxury, and performance (Kondou, 2019). The price cost of the BRZ product-line is approximately $27,500 and $ 25,000 for limited and premium editions, respectively. Impreza ranges from about $18,500 to $ 25,500. The prices of WRX models differ 8 SUBARU CORPORATION from between $26500 and $40,100. The expense of the Legacy line of cars is about $28,500. The pricing range of its Forester, a sports utility car, is between $22700 and $34400 for high-end models. Enacting differential models of pricing helps the company, in general, redeem the paying capacities of its consumers at various degrees. Place and Distribution Strategy Subaru Corp cars have an international presence. This is on account that its products could be bought from different platforms. Its car dealership with multiple retailers assists them in having a broad reach out with the consumers. Besides, its products could be purchased from sanctioned dealers. The company also contains a good network of distributors and dealers that help its clients make a more comfortable purchase (Shafiei et al., 2015). The sales group is belligerently identified with the company’s retailers that help consumers with suitable quotations. They also detail the vehicles to the companys consumers, hence assisting consumers in making sound and right purchase decisions. Subaru Corps website offers an all-inclusive platform when its consumers could create their cars by itemizing the requirements and specifications about the same. Nevertheless, Subaru Corp also issues financial help while purchasing exclusively via its legal dealers. Company Strengths Strengths of a company are characterized as what every enterprise does best in its range of operations that could give it the advantage of its competitors. Subaru Corp strengths are as follows: • The leading market in the United States. The majority of the car dealers in the universe try what they can best to acquire the foothold in the U.S. market and has been a useful model in the general market (Ng, 2019). 9 SUBARU CORPORATION • Clear-segmentation Subaru Corp targets a clear segment, and since the majority of these cars cater to rougher terrains and longer drives, the typical client should be a physically dynamic individual and a lover of the outdoor practices. • Cars with rich/great features: Just the same as different carmakers in Japan, Subaru Corp additionally manufactures superior vehicles that are feature-rich. The cars made by the company are dependable, high in terms of performance, and durable as well as different and stylish. However, Subaru Corp has several weaknesses. These weaknesses are discussed in the section below. Weaknesses/challenges Issues of certification: Recently, Subaru had to pull out about 25,000 cars from its market due to testing and certification issues. The reason expressed by a firm was that they didn’t have proficient professionals for conducting the testing. Increase in the volume of sales. Subaru has encountered an unexpected surge in several consumers, together with the present production and infrastructure capacities. Therefore, it would be challenging to satisfy augmenting demand (Ng, 2019). Besides, there exist no needs for future research to comprehend the needs of a consumer better. Also, there exists a need for an extensive service network. Repositioning of the company: Another factor that may pose as a challenge to the investors is that Subaru Corp is trying to reposition itself, and theres the feedback that consumers in legroom insufficient and the seating uncomfortable. However, the firm is trying to improve on such aspects in an attempt to enhance its approval by aiming at these factors within its promotional activities. 10 SUBARU CORPORATION Dealer relations: The firm is trying very hard to keep its dealer in a loop and therefore has to center on establishing ties with them. Theyre attempting to incentivize these dealers better and identify their incentives with the sales from one another that, in turn, is demonstrating to be costly for the organization. Recommendations Generally, Subaru Corp, as a brand for cars, is performing well. This is on account that it has a clearly defined target market and uses the accurate Market Strategy that focuses on its value proposition. However, I think that the company has areas for enhancement via the expansion of its target market. This is on account that it has been effective at targeting the Family Life-cycle groups, the middle-aged employees, and the children. Still, it could enhance past this customer segment to profit the companys bottom line. Subaru Corp has established itself as a brand with great equity, accentuating the rumination of a driving experience provided by a car. Though, I have the conviction that they could enhance their strategy of marketing by placing a more robust emphasis on intergenerational transfer. Therefore, from my perception, Subaru Corp is an excellent choice for the value investors since its difficult to surpass its incredible statistics lineup on this front. Besides, the formidable rank of the industry further supports the stock’s growth potential. 11 SUBARU CORPORATION Works Cited Amron, A., & Mahmud, M. (2017). Developing a Marketing Strategy in Property Insurance Business. International Business Management, 11(1), 177-182. ATSUMI, T. (2017). A review of Japanese voluntary export restraint (VER) on automobiles. Kondou, T. (2015). U.S. Patent Application No. 29/481,699. Ng, S. S. (2019). An Analysis of the External and Internal Factors Affecting Subaru Corporation’s Performance. Rubenstein, J. M. (2017). The impact of Japanese investment in the United States. In Restructuring the global automobile industry (pp. 114-142). Routledge. Shafiei, E., Thorkelsson, H., Ásgeirsson, E. I., Davidsdottir, B., Raberto, M., & Stefansson, H. (2015). An agent-based modeling approach to predict the evolution of the market share of electric vehicles: A case study from Iceland. Technological Forecasting and Social Change, 79(9), 1638-1653. Business 100W Assignment Three One Hundred and Fifty Points Due to SafeAssign by 5pm on Monday, May 25th Word Count: 1,000 to 1,250 words (required), not including executive summary Grammar Requirement: Underline one sentence demonstrating semicolon use Goal: Create a short report that identifies a problem or area for improvement and proposes a solution to this situation. Skills used: Writing skills, crafting coherent organization (including appropriate techniques, such as transitions, headings, and subheadings), considering both the big picture and details of company situations, using relevant and appropriate visuals, evaluating and using strong research support, building reasonable timelines and budgets. In brief: In this essay, you will propose a solution to an existing problem at your company. Treat this proposal as a preliminary report; while you do not need to account for every last day and dime in terms of time and money, you should be thorough about steps to implementation and reasonable in providing a budget and timeline. The essay will include a title page, table of contents, executive summary, and Works Cited page. Scenario: Due to a twist of fate (and some brilliant networking), you now work for the company you wrote about in paper #2. You have been asked to evaluate the company’s strengths and weaknesses and make a recommendation based on your findings. Craft a proposal based on some aspect of the research and evaluation you conducted in paper #2, offering the company and its leadership real and practical suggestions to further strengthen the company. This proposal should either 1) take a company strength and offer a means to further improve upon it, or 2) address and remedy a specific company weakness. Any number of proposals could be made to satisfy this assignment, so you do have quite a bit of creative latitude here. You should focus on addressing one situation with one solution. Consider all relevant research conducted for paper #2, knowing that you may need to perform additional research to rise to the burden of proof. Stronger papers will likely include a number of secondary sources to support the framework of the proposal. Clearly identify the audience for your proposal, then use the strategies from lecture, discussion, and your textbooks to accomplish your goals. You are welcome to use a targeted SWOT analysis as part of your brainstorming, but keep in mind that this is considered pre-writing and should not be a part of your final draft. This paper should avoid “magical thinking”: this proposal must be specific and needs to be reasonable, actionable, and practical for that company. Timelines and budgets must be part of this proposal, and visual aids should be used to help support your proposal. Counterarguments, in an effort to avoid the logical fallacy of slanting, should also be part of the response. You are welcome to use features from the second assignment, but you must cite these materials according to MLA standards—you will cite yourself as you would any other author, both in-text and in the Works Cited page. Submit your final paper to SafeAssign by 5pm on Monday, May 25th. This assignment will be formatted in the same way as essay #2, and it must be cited thoroughly throughout and meticulously organized and proofread. Word Count 1,000 to 1,250 words (required), not including executive summary Grammar Requirement Underline one sentence demonstrating semicolon use - At least 3 Sources. - At least 1 Visual. Goal Create a short report that identifies a problem or area for improvement and proposes a solution to this situation. Skills used Writing skills, crafting coherent organization (including appropriate techniques, such as transitions, headings, and subheadings), considering both the big picture and details of company situations, using relevant and appropriate visuals, evaluating and using strong research support, building reasonable timelines and budgets. In brief： In this essay, you will propose a solution to an existing problem at your company. Treat this proposal as a preliminary report; while y ... Purchase answer to see full attachment