Fluent Essays

marketing if u used outside source please add them as references in the last page ( websites only )....... final_examination__2_.pdf Unformatted Attachment Preview NIZWA COLLEGE OF TECHNOLOGY BUSINESS STUDIES DEPARTMENT SEMESTER -2 / ACADEMIC YEAR 2019-2020 FINAL EXAMINATION (ASSIGNMENT) COURSE CODE COURSE NAME LEVEL TUTOR(S) SECTION(S) DURATION: START END MARKS BREAK UP: No. of Questions 1 2 3 4 TOTAL MARKS INSTRUCTIONS: BAMK 1205 PRINCIPLES OF MARKETING DIPLOMA MR. BRYAN, MR. MUDASIR, MS. FARHA, MS. AMINAH 1-5 DATE MAY 21, 2020 MAY 23, 2020 TIME 9:00AM 8:00AM Marks for Each Question 10 15 10 15 50 1) The Final Assignment will be available in Moodle at 9:00 am on the date of examination. 2) This is an open resource examination; there are (05) pages. Students are allowed to refer any digital materials (Internet, Proquest, Masader, and OER) with proper referencing and citation for each answers. 3) Students has to answer the questions typewritten in MS word (.docx) format. Figures / Diagrams, equations and solving of problems can be written by hand and added to the document as a picture/image. 4) Save the assignment file using the student ID & Course code.(Example: 22s1234 – BAMK1205) 5) Students should submit the answers through the Turnitin link provided in moodle page. If any problem occurs, send an email to your lecturer. 6) Students are encouraged to upload the answers in the moodle at least two hours before the deadline to avoid any technical issues. 7) In case of any technical problem in opening or submitting your assignment please contact your course tutor through email and furnish a copy to the head of the department (nahid.shukaili@nct.edu.om) 8) Any form of cheating is punishable. Students involved in cheating will be treated according to the Plagiarism and Academic Integrity Policies of the college. 9) Students are advised to write the answers in their own words. Based on the plagiarism policy and the department approved similarity level, the marks will be deducted for the plagiarized [Copied] answers. 10) You are encouraged to provide a REFERENCE LIST at the end of your answers, as this will help you obtain higher marks. 11) Students should complete their assignment within the given time. Assignments submitted after the deadline will be marked 0. ACADEMIC INTEGRITY & PLAGIARISM POLICY: The student should be ready to prove the authenticity of the work done. If any form of plagiarism/reproduction of answers are discovered, student will be awarded zero marks. DECLARATION: I declare that the Final Exam (assignment) submitted is original and acknowledge that I am aware of the NCT’s Integrity and Plagiarism Policies (January 2011) mentioned in moodle, and the disciplinary guidelines and procedures applicable to breaches of such policy and regulations. I AGREE TO THE TERMS AND CONDITIONS: STUDENT NAME STUDENT ID DATE OF SUBMISSION MARKING SCHEME: This is how you will be marked for the entire assignment. Spend time to understand these criteria to help you get higher marks. Criteria/Scale Claim/Originality (20\%). Is the answer originally composed by the student? Analysis (50\%). Does the answer manifest that the student analyzed the scenario? Application (20\%). Did the student use applicable theories, tools and other learned principles in writing the answer? Evidence (10\%). How many references/evidences/examples were used in the whole assignment? Does not meet expectations (0-.25) Similarity percentage report for the question is more than 30\% Analysis is poorly seen or non-existent. Answer provided is far from acceptable possible answers. Nearing expectations (.50) Similarity percentage report for the question is between 21 to 29\% Generic answers were provided. Answers provided fit the acceptable possible answers but are not specific to the scenario There is no evidence of applying any theory, tools and learned principles in the answers provided. No indication of gathering or citing references, evidences or examples to support the answer. One tool, theory or learned principle was applied in the answer provided but was erroneously used. At least 1 reference, evidences or examples were given to support the answer. Meets expectations (.75) Similarity percentage report for the question is between 11 to 19\% Analysis is evident. Answers provided specifically address the requirements of the scenario. A tool, theory or principle was correctly used in the answer provided. 2 references, evidences or examples were given to support the answer. Exceeds Expectations (1.0) Similarity report is 10\% or lower Answers provided manifest critical analysis. Answers provided show that the student crosschecked and derived answers from several sources. A tool, theory, or principle was excellently applied in the answer provided. 3 or more references, evidences or examples were used to support the answer GENERAL DIRECTIONS: Read and understand these directions before answering the questions. 1. All the Scenarios/questions (4 scenarios/questions) are compulsory and hence all must be answered. 2. All 15 marks scenarios SHOULD BE ANSWERED in 200 words or more. 10 mark scenarios SHOULD BE answered in 150 words or more. No penalties will be given for writing more than the prescribed number of words: 3. Please follow the following formatting guidelines; a. Font style : Arial or Times New Roman b. Font size : 12 c. Line spacing : 1.5 d. Paper size : A4 4. You are encouraged to gather information and USE them to supplement or justify your answer. 5. Make sure to correctly cite your references and put a reference list at the last page of your assignment. As much as possible, the references should have these details. a. Author or organization responsible for the site, in CAPITALS b. Title of the website (in italics) c. [online] d. Place of publication and publisher e. The date the site was published or last updated f. Date you viewed the website g. The URL Example: JOHN SMITH, Journal of International Marketing,(online) International Marketing Journal Publishing Company, 2015, accessed 21 April 2020, 6. Use the chat box in the moodle or email your lecturer if you have any issues with the assignment.(elbert.vidal@nct.edu.om,farha.hassan@nct.edu.om, mudasir.shagoo@nct.edu.om, aminah.abdrazak@nct.edu.om) 7. Make sure to understand the Marking Scheme, which you can find on the second page of this final examination assignment. 8. Assignment can be uploaded in the moodle only once, so please check your answers before uploading them. SCENARIO 1: (10 MARKS) (Write 150 words or more) Mountain Dew is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. (Wikipedia). In Oman, this product enjoys huge preference from consumers. Generally speaking, carbonated drinks are doing well in Oman. The Times of Oman (2014, reported that carbonated Soft Drinks was the most consumed beverage item in Oman with 362.4 million litres recorded at the end of 2014, and a Compound Annual Growth Rate (CAGR) of 8.3 per cent over the next five years. Learn more about Mountain dew from Pespsico’s website http://www.pepsioman.com/product-list.php?product=Mountain+Dew, or from other reliable sources and answer the questions below. Questions: 1. Mountain dew can be described through different product levels. Discuss these levels using mountain dew as an example (5 MARKS) 2. Using the product levels as reference, which product level encourages consumers to drink mountain dew instead of other carbonated drinks? Explain your answer SCENARIO 2: (15 MARKS) (5 MARKS) (Write 200 words or more) Consumers in the middle-east region are changing.“ Consumers in the region are becoming more cost-conscious, less loyal to brands and rapidly shifting purchasing behaviours, according to the 2018 Middle East Sentiment Survey by McKinsey & Company. Approximately 55 per cent of consumers are now actively looking for savings across markets, with those in Saudi Arabia leading the pack. They are finding creative ways to spend less and more actively considering alternative brands than in the previous years. The survey was launched last week at the Retail Leaders Circle in Dubai by Peter Breuer and Gemma D’Auria from McKinsey & Company.” Question: 1. Based on the case above, analyze and discuss 5 macro environment variables that can explain the changes in the behavior and attitude of consumers in the Middle East. (10 MARKS) 2. Analyze and discuss 3 micro environment variables that can explain the changes in the behavior and attitude of consumers in the Middle East. (5 MARKS) SCENARIO 3: (10 MARKS) (Write 150 words or more) It is said that a product has tangible and intangible attributes. While the customers look at the tangible aspects of a product to evaluate it, there are a lot of cases when it is the intangible aspects of the product that convinces customers to buy. Moreover, these intangible benefits sometimes spell the difference between a cheap and an expensive product. Questions: 1. Identify and discuss the tangible and intangible attributes of a restaurant (5 MARKS) 2. Give and explain 3 reasons/examples of how intangible attributes become the reason why a customer buys a product. (5 MARKS) ================================================ SCENARIO 4: (15 MARKS) (Write 200 words or more) Head and Shoulders claims to be the world’s number 1 anti-dandruff shampoo. In their website, they wrote “Head & Shoulders is the world’s number one shampoo. But we’re about more than just fighting dandruff. We believe that everyone deserves greatlooking, flake-free hair and healthy scalp. So if you’re suffering from dandruff simply check out our articles for any advice you need, then get ready to live flake-free and confident.”. Learn more about this product from their website https://www.headandshoulders.co.uk/en-gb, or other reliable sources and answer the questions that follow. Questions: Based on what you have learned about this product; 1. Identify Head and Shoulder’s target market and discuss why the company decided to serve this target market. (5 MARKS) 2. What market segmentation basis does Head and Shoulders use? Justify your answer. (5 MARKS) 3. Discuss the target marketing strategy used by Head and Shoulders. Justify your answer (5 MARKS) ... Purchase answer to see full attachment