Fluent Essays

Word Count 1,000 to 1,250 words (required), not including executive summary Grammar Requirement Underline one sentence demonstrating semicolon use At least 3 Sources. At least 1 Visual. Goal Create a short report that identifies a problem or area for improvement and proposes a solution to this situation. cf401d7b26a1ca68bcf8458a534c3c.png essay_requirement.docx essay_3_prompt_1_.pdf bus100w_essay_2.docx Unformatted Attachment Preview Word Count 1,000 to 1,250 words (required), not including executive summary Grammar Requirement Underline one sentence demonstrating semicolon use - At least 3 Sources. - At least 1 Visual. Goal Create a short report that identifies a problem or area for improvement and proposes a solution to this situation. Skills used Writing skills, crafting coherent organization (including appropriate techniques, such as transitions, headings, and subheadings), considering both the big picture and details of company situations, using relevant and appropriate visuals, evaluating and using strong research support, building reasonable timelines and budgets. In brief： In this essay, you will propose a solution to an existing problem at your company. Treat this proposal as a preliminary report; while you do not need to account for every last day and dime in terms of time and money, you should be thorough about steps to implementation and reasonable in providing a budget and timeline. The essay will include a title page, table of contents, executive summary, and Works Cited page. Scenario Due to a twist of fate (and some brilliant networking), you now work for the company you wrote about in paper #2. You have been asked to evaluate the company’s strengths and weaknesses and make a recommendation based on your findings. Craft a proposal based on some aspect of the research and evaluation you conducted in paper #2, offering the company and its leadership real and practical suggestions to further strengthen the company. This proposal should either 1) take a company strength and offer a means to further improve upon it, or 2) address and remedy a specific company weakness. Any number of proposals could be made to satisfy this assignment, so you do have quite a bit of creative latitude here. You should focus on addressing one situation with one solution. Consider all relevant research conducted for paper #2, knowing that you may need to perform additional research to rise to the burden of proof. Stronger papers will likely include a number of secondary sources to support the framework of the proposal. Clearly identify the audience for your proposal, then use the strategies from lecture, discussion, and your textbooks to accomplish your goals. You are welcome to use a targeted SWOT analysis as part of your brainstorming, but keep in mind that this is considered pre-writing and should not be a part of your final draft. This paper should avoid “magical thinking” this proposal must be specific and needs to be reasonable, actionable, and practical for that company. Timelines and budgets must be part of this proposal, and visual aids should be used to help support your proposal. Counterarguments, in an effort to avoid the logical fallacy of slanting should also be part of the response. You are welcome to use features from the second assignment, but you must cite these materials according to MLA standards—you will cite yourself as you would any other author, both in-text and in the Works Cited page. The essay must be cited thoroughly throughout and meticulously organized and proofread. How to analyze - Market share - Benchmark with Industry average or direct competitors. - Finance - Net income (or Gross Profit), Gross margin, ROI - Ask: Are they performing better or worse compared to the industry? - Look for irregularities across years. - For example: - Fact: Nike had significantly less net income in 2018 compared to 2017, - Analysis: Due to Trumps Tax plan affecting them since they outsource manufacturing (leading to higher operating cost). Clear Proposal - How is the proposed change to be implemented? - How will the change advance the vital interests of the company? - Clear argumentative thesis - Topic sentences - Supportive evidence/analysis Developed Proposal - Primary & Secondary sources that directly defend the value of the proposal - Sources must be intimately connected to the company’s future - Must support the claims made about the process and expenses - You must include a budget & a timeline!! - Strong papers will defend with the proposal either directly with evidence supporting the importance of the proposed change or indirectly through the use of effective counter-proposals. Essay Outline - Title Page - Executive Summary - Table of Contents - Introduction - Problem Analysis - Solution Description - Counter Argument - Budget - Visual - Timeline - Visual - Conclusion Works Cited Essay Title Page - Title - Company logo - Prepared for Dr. Knight - Written for TA - Written by You - Date - Class/Section - Problem statement: The identified weakness Purpose: The offered solution Essay Introduction - Brief Company Background - Reason for proposal • Who needs it? - Why should it be accepted? - When should the company make a decision on your proposal? State objectives Essay 3: Problem Analysis - Explore problem cause - What are the detrimental effects of the problem? - Have they tried to address the problem before? • Did it fail? • How is your approach different? - State the current scale of the problem - What happens if the problem is not addressed? Essay Solution Description - - Has your solution worked for another company before? • Who did it? • Were the methods proven? Personnel involvement • New training • New hires • Fires? - Describe each step in detail on your solution. - How will you measure success? - Will your research results be observable, preservable or repeatable? Essay Counter Argument - Where can your solution fail? - What can potentially go wrong? - Essentially an argument with yourself - Have a rebuttal for you counter argument. - Strong papers address their weakness with a strong counter argument! Is your solution worth the risk? Essay 3: Conclusion - Final thoughts on severity of problem - Final thoughts on your solutions efficacy Budget - Is it within the means of your company to implement your solution? • - Check their net profit in their 10-k What are the costs you need to consider? • Advertising • New Personnel Hires • • Equipment (Research actual cost of equipment) • Rent (Research rent for that area) • Licenses and fees • Operating Expenses (Educated Guess) • Materials, Supplies (Estimate actual cost from research) • Overhead • Labor (Salary, wages) • • - Check indeed or bureau of labor statistics website Check indeed or bureau of labor statistics website Travel Do research on a company that may have implemented your solution • Check their 10-K! Timeline - What are the steps you need to take to complete the project? - How long will each step take? - Use your best judgment - Be reasonable • - Example: It doesn’t take a week to launch a new marketing campaign You can create a free timeline with this link. • https://www.officetimeline.com/online - - - Introduction - No need for long history. - Introduce your company, what your paper is about and your thesis. (That’s it!) Budget and timeline - Where are the numbers from? Do your research. - What do those variables represent? - Why did you decide to allocated xx amount to that task? Method of measuring your recommendation. - Survey - Increase in Revenue - Number of Complaints Business 100W Assignment Three One Hundred and Fifty Points Due to SafeAssign by 5pm on Monday, May 25th Word Count: 1,000 to 1,250 words (required), not including executive summary Grammar Requirement: Underline one sentence demonstrating semicolon use Goal: Create a short report that identifies a problem or area for improvement and proposes a solution to this situation. Skills used: Writing skills, crafting coherent organization (including appropriate techniques, such as transitions, headings, and subheadings), considering both the big picture and details of company situations, using relevant and appropriate visuals, evaluating and using strong research support, building reasonable timelines and budgets. In brief: In this essay, you will propose a solution to an existing problem at your company. Treat this proposal as a preliminary report; while you do not need to account for every last day and dime in terms of time and money, you should be thorough about steps to implementation and reasonable in providing a budget and timeline. The essay will include a title page, table of contents, executive summary, and Works Cited page. Scenario: Due to a twist of fate (and some brilliant networking), you now work for the company you wrote about in paper #2. You have been asked to evaluate the company’s strengths and weaknesses and make a recommendation based on your findings. Craft a proposal based on some aspect of the research and evaluation you conducted in paper #2, offering the company and its leadership real and practical suggestions to further strengthen the company. This proposal should either 1) take a company strength and offer a means to further improve upon it, or 2) address and remedy a specific company weakness. Any number of proposals could be made to satisfy this assignment, so you do have quite a bit of creative latitude here. You should focus on addressing one situation with one solution. Consider all relevant research conducted for paper #2, knowing that you may need to perform additional research to rise to the burden of proof. Stronger papers will likely include a number of secondary sources to support the framework of the proposal. Clearly identify the audience for your proposal, then use the strategies from lecture, discussion, and your textbooks to accomplish your goals. You are welcome to use a targeted SWOT analysis as part of your brainstorming, but keep in mind that this is considered pre-writing and should not be a part of your final draft. This paper should avoid “magical thinking”: this proposal must be specific and needs to be reasonable, actionable, and practical for that company. Timelines and budgets must be part of this proposal, and visual aids should be used to help support your proposal. Counterarguments, in an effort to avoid the logical fallacy of slanting, should also be part of the response. You are welcome to use features from the second assignment, but you must cite these materials according to MLA standards—you will cite yourself as you would any other author, both in-text and in the Works Cited page. Submit your final paper to SafeAssign by 5pm on Monday, May 25th. This assignment will be formatted in the same way as essay #2, and it must be cited thoroughly throughout and meticulously organized and proofread. 1 Running Head: SUBARU CORPORATION Evaluation of Subaru Corporation DONGSHENG ZHAO BUS 100W DR. Corinne Knight Sec 026 5/8/2020 2 SUBARU CORPORATION Executive Summary This paper aims to evaluate Subaru Corporation for possible investment, dependent on its strategic position, market share, and its marketing strategies that best speak for the health of the company. Therefore, firstly, the paper provides a brief description of the company, along with its mission and core values. Secondly, it discusses and evaluates the strategic positioning of Subaru Corp. Thirdly, the marketing strategy is described in the paper. Under this section, several other strategies have been discussed: the advertising and promotion strategy, product Strategy, Pricing Strategy, and distribution Strategy. Lastly, the paper evaluates the companys strengths and weaknesses and later provides a recommendation and explains why it would be the best choice for value customers. SUBARU CORPORATION 3 Table of Contents Introduction ................................................................................................................................................... 4 Strategic Positioning ..................................................................................................................................... 4 Market share.................................................................................................................................................. 5 Marketing Strategy........................................................................................................................................ 6 Advertising and promotion strategy.......................................................................................................... 6 Product Strategy:....................................................................................................................................... 7 Price/Pricing Strategy ............................................................................................................................... 7 Place and Distribution Strategy................................................................................................................. 8 Company Strengths ....................................................................................................................................... 8 Weaknesses/challenges ............................................................................................................................. 9 Recommendations ....................................................................................................................................... 10 Work Cited .................................................................................................................................................. 11 4 SUBARU CORPORATION Introduction Subaru Corporation is a Japanese international company that manufactures and distributes automobile products. It operates within two business sectors: the automobile sector and the aerospace sector (Ng, 2019). The Automobile sector is closely identified with the manufacture, repairing, and sale of ordinary cars, small cars, mini cars, along with their parts. The aerospace sector, on the other hand, is closely identified with repairing, manufacture, and sale of spacerelated and aircraft parts and equipment. Besides, its engaged in the sale and manufacture of houses, real estate hiring business, along with the provision of repair housing services. Subaru’s mission is to strive to establish an advanced technology on a current basis and endorses its customers with characteristic products with the greatest level of customer satisfaction and quality (Shafiei et al., 2015). The company also focuses on continually promoting harmony amid the society, people, and the surroundings while it adds to societys prosperity. The company looks into the future with a worldwide aim and perspective of fostering a vibrant, advancing company. The core values for Subaru Corp consist of inclusion, diversity, and equity. These are the principles, which guide it on what the company is in the present world. Strategic Positioning Subaru’s products signify the reliability, value, and safety for savvy consumers with dynamic lifestyles that want to offer more secure transportation both for themselves and that of their folks (Ng, 2019). The company also offers superior amongst other manufactures of cars in its class due to its exceptional safety durability, features, roomy interior, and the unbeatable general cost for its reasonable price. The value proposition of the company is epitomized via their 5 SUBARU CORPORATION Confidence in Motion, which is backed or supported by there excellence in engineering, permitting its consumers further to enhance their lives via an exceptionally sustaining driving experience. The company’s position in the auto-market depends on major offerings consorted with the needs of the target markets. This is on account that it provides a more credible edge at a more credible price. Nonetheless, the Forester and Outback models posses roomy interiors, which offers comfortable rides. Generally, Subaru Corp makes use of its position within its market place by providing vehicles that offer importance and satisfaction to their consumers. Market Share Subaru has been very effective in the United States such that it outsold the mighty Volkswagen (VW) by about two to one in the year 2018. Its market share in the United States has even driven much higher from around 0.9\% (i.e.133,784 sales in the year 1997) to about 3.90\% (i.e. 680, 135 deals last year) (Rubenstein, 2017). Brand sales of VW hit more than 354,000 in the past year. However, its market price skimmed from a meager 0.34\% in 1997 to 0.90\% in the year 2018. To both the American and the European eyes, the designing of the range of sedans and SUVs seems worthy, modest, and principally understated. Message reliability and safety are quite the same. In the United States, Subaru Corp is an achievement of targeted marketing necessarily as its the triumph of relevant and good products in its portfolio (Shafiei et al., 2015). Dating back in the mid-nineties, Subaru chose to immutably position itself as a brand of the T all-wheel drive, making the standard of all-wheel drive on a whole lot of things. Until today, with the exclusion of 6 SUBARU CORPORATION a low-volume BRZ, the company is still well-distinguished from its aristocracies in providing a standard all-wheel drive. Marketing Strategy Subaru’s Marketing Mix evaluates the company. It covers the 4Ps (namely, Price, Place, Product, and Promotion), and illustrates the marketing strategy of Subaru (Amron & Mahmud, 2017). Generally, there exist multiple marketing strategies for Subaru, such as marketing investment, product/service innovation, customer experience, and so forth, that have assisted in the development of the brand. The marketing strategies primarily helps firms to accomplish business objectives and goals, along with the marketing mix and is broadly utilized to characterize the companys strategies. This section elaborates on the advertising distribution and product pricing strategies employed by Subaru Corp (Amron & Mahmud, 2017). The consistent growth and stability at the company emanate from the notion of everybody respecting one another in ways, which they appreciate others contributions. Such values help the firm to observe the strength in the discrepancies, and this rouses its development and innovativeness. Advertising and promotion strategy Subaru Corp spends an enormous amount of the revenues they earn or promotional and advertisement expenses. In other words, it spends about three percent of their incomes in the marketing mix (Amron & Mahmud, 2017). Promotional activities consist of billboards and television advertisements. Its advertisements could be seen in sports and business websites to help draw the attention of the consumers seeking to purchase new cars. Establishing good relationships with consumers is additionally executed to improve multiple acquisitions. The company engages 7 SUBARU CORPORATION in a wide array of activities of social responsibility where they aspire to offer Peace of Mind and Enjoyment to its clients. Besides, the company strives to acknowledge sustainable development as a persuasive company with a robust market presence. Product Strategy Subaru Corp is one of the most prominent car brands throughout the globe. It being a major producer of luxury automobiles makes numerous variabilities of automobiles, each with a distinct look and style (Kondou, 2019). The product width of Subaru Corp in its marketing mix presently comprises more than their models of Impreza, Legacy, Outback, Forester, WRX, and Cross trek. Every Subaru product is additionally split down into different sub-groups like the limited model and a premium model with wide-ranging features. Besides, every product of a similar category contains diverse prices. Nonetheless, the company manufactures and distributes cars for racing events and motorsports. In this particular case, they amend the current product catalog w ... Purchase answer to see full attachment