Southern New Hampshire University Profile of a Successful Company Essay - Business Finance
I have attached my assignment for last week on which company I picked.For this assignment, due in Module Three, you will submit a one- to two-page document that will provide a profile of your chosen successful company. This
milestone will serve as a rough draft and must cover the six critical elements described in Part II of Prompt I. You are expected to provide a minimum of two to
three sentences for each of the six critical elements: mission and vision, strategic management plan, organizational culture, decision making, principle of ethics,
and human resources. Instructor feedback should be applied to your Final Project One submission.
Specifically, the following critical elements must be addressed: I. Profile of a Successful Company a. Explain how the company has communicated its mission and vision within the organization. In other words, explain how the company
demonstrates the importance of the mission and vision to employees and otherstakeholders.
b. Identify the role that management played in helping this company execute its strategic management plan. Justify your response. You could
consider including a specific example of a time when this management plan led the company to success. c. Describe how management has helped to positively influence the organizational culture within this company. You could consider using some
specific examples, actions, or strategies that show how management has positively influenced organizational culture. d. Explain management’s pivotal role in the decision-making process within this company. Be sure to include specific decisions made by
management based on principles of ethics. You could discuss specific decision-making models used by the company that may have helped the
company be successful. e. Evaluate how the use of the functions of management within this company has adhered to the principles of ethics. You could consider how using
the functions of management while adhering to the principles of ethics may have impacted the employees of the company. f. Explain how this company strategically uses human resources to develop its personnel. You could consider how this use of human resources has
enhanced the company’s business processes.
Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
ol_215_final_project_one_milestone_two_rubric.pdf
introduction_of_a_successful_company_southwest_airlines_company.doc
Unformatted Attachment Preview
OL 215 Final Project One Milestone Two Guidelines and Rubric
For this assignment, due in Module Three, you will submit a one- to two-page document that will provide a profile of your chosen successful company. This
milestone will serve as a rough draft and must cover the six critical elements described in Part II of Prompt I. You are expected to provide a minimum of two to
three sentences for each of the six critical elements: mission and vision, strategic management plan, organizational culture, decision making, principle of ethics,
and human resources. Instructor feedback should be applied to your Final Project One submission.
Specifically, the following critical elements must be addressed:
I.
Profile of a Successful Company
a. Explain how the company has communicated its mission and vision within the organization. In other words, explain how the company
demonstrates the importance of the mission and vision to employees and other stakeholders.
b. Identify the role that management played in helping this company execute its strategic management plan. Justify your response. You could
consider including a specific example of a time when this management plan led the company to success.
c. Describe how management has helped to positively influence the organizational culture within this company. You could consider using some
specific examples, actions, or strategies that show how management has positively influenced organizational culture.
d. Explain management’s pivotal role in the decision-making process within this company. Be sure to include specific decisions made by
management based on principles of ethics. You could discuss specific decision-making models used by the company that may have helped the
company be successful.
e. Evaluate how the use of the functions of management within this company has adhered to the principles of ethics. You could consider how using
the functions of management while adhering to the principles of ethics may have impacted the employees of the company.
f. Explain how this company strategically uses human resources to develop its personnel. You could consider how this use of human resources has
enhanced the company’s business processes.
Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
Critical Elements
Mission and Vision
Proficient (100\%)
Explains how the company has
communicated its mission and
vision within the organization
Needs Improvement (75\%)
Explains how the company has
communicated its mission and
vision within the organization but
details are either inaccurate or
cursory
Not Evident (0\%)
Does not explain how the company
has communicated its mission and
vision within the organization
Value
15
Strategic
Management Plan
Identifies how the company has
successfully executed its strategic
management plan, justifying
response
Organizational
Culture
Describes how management has
helped to positively influence the
organizational culture within this
company
Decision Making
Explains the management’s pivotal
role in the decision-making process
within this company, citing specific
decisions made by management
based on principles of ethics
Principles of Ethics
Evaluates how the use of the
functions of management within
the company has adhered to
principles of ethics
Human Resources
Explains how this company
strategically uses human resources
to develop its personnel
Articulation of
Response
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Identifies how the company has
successfully executed its strategic
management plan but does not
justify response or details are
inaccurate or cursory
Describes how management has
helped to positively influence the
organizational culture within this
company but details are irrelevant
or cursory
Explains the management’s pivotal
role in the decision-making process
within this company, citing
decisions made by management
based on principles of ethics but
details lack relevance or are cursory
or examples lack specificity
Evaluates how the use of the
functions of management within
the company has adhered to
principles of ethics but details are
irrelevant or cursory
Explains how this company
strategically uses human resources
to develop its personnel but details
are inaccurate or cursory
Submission has major errors related
to citations, grammar, spelling,
syntax, or organization that
negatively impact readability and
articulation of main ideas
Does not identify how the
company has successfully
executed its strategic
management plan
15
Does not describe how
management has helped to
positively influence the
organizational culture within this
company
Does not explain the management’s
pivotal role in the decision-making
process within this company or cite
decisions made by management
based on principles of ethics
15
Does not evaluate how the use of
the functions of management
within the company has adhered to
principles of ethics
15
Does not explain how this company
strategically uses human resources
to develop its personnel
15
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization that
prevent understanding of ideas
10
Earned Total
15
100\%
Running Head: SOUTHWEST AIRLINES COMPANY
Southwest Airlines Company
Aimee Darwin
Principles of Management OL 215-X5437
May 13, 2020
Southwest Airlines Company Overview
SOUTHWEST AIRLINES COMPANY
2
The airline industry is one of the most flourishing businesses both within the United States
and internationally. Southwest Airlines Company has been reported to be the worlds largest
low-cost carrier. The company was founded back in 1967 and had been performing quite well
since then, and has employed over 60,000 people with approximately 4000 departures daily,
which varies depending on the season. The companys performance is connected to the
mission and vision statement. The company covers the employees and the customers in the
mission statement to ensure there is success in the operations. The mission to the customers is
Dedication to the highest quality of customer service delivered with a sense of warmth,
friendliness, individual pride, and company spirit. This statement makes it clear that the
company gives the customers a key priority in the various operations and service delivery.
The mission to the employees is, We are committed to providing our employees a stable
work environment with equal opportunity for learning and personal growth. The vision is,
To become the Worlds Loved, Most Efficient and Most Profitable airline. Southwest
Airlines has been successful in the industry over the years, an achievement that has been
achieved by the complete implementation of the company vision and mission statements,
among other issues (Airlines, 2016).
The Fundamental Principles of Management Employed by the Company
There is significant competition in the airline industry in the United States. One of the main
reasons that have seen Southwest Airlines come out victorious in the industry is the strategic
application of the principles of management. Controlling the company operations is one of
the central tenets Southwest Airlines has embraced as the primary best practice to attain
success. The company has over 60,000 employees; it is essential to have a solid controlling
strategy to ensure that every individual in the workforce performs their duties as expected.
SOUTHWEST AIRLINES COMPANY
3
Southwest Airlines management body has been in a position to significantly implement the
various best practices that ensure they are in complete control of the materials and the
workforce. The company is one of the largest domestic airlines in the United States, which
means the size of the resources is quite large. It is clear, therefore, that proper operations
control principles are one of the elements that have seen the company become successful.
The management has been able to provide a detailed direction to the various organization
resources, both human and materials.
The Southwest Airlines Company has also implemented effective strategic planning as one
of the best practices that have made the organization successful. The plan is an integral
principle in any organization; Southwest Airlines has ensured the planning process is well
executed in the implementation of the organizations mission and vision statements. The
mission statement is covering both the employees and the consumers; the company has been
working quite effectively in the planning process to ensure these two stakeholders are well
served. The success of Southwest Airlines has been brought by the implementation of the
proper planning strategy in line with the company Mission Statement.
In conclusion, Southwest Airlines Company is one of the companies that have been very
successful in the domestic airline business in the United States. The effective incorporation of
the companys mission and vision statements in the strategic planning and the companys best
practices have been the main factors that have made the company succeed. The management
and the stakeholders have ensured that the customers who are the reason behind the
companys existence and the employees who provide the company operations are running
effectively (Harvey & Turnbull, 2020).
References
SOUTHWEST AIRLINES COMPANY
4
Airlines, S. (2016). Southwest airlines co. 2015 annual report to shareholders [online].
Available
from:<
http://investors.
southwest.
com/~/media/Files/S/Southwest-
IR/documents/company-reports-ar/ar-2015. pdf>[Accessed 19 September 2016].
Harvey, G., & Turnbull, P. (2020). SOUTHWEST AIRLINES. Case Studies in Work,
Employment and Human Resource Management, 80.
...
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