Questionnaire report, **see attached file** - Business Finance
How some of the questions from this questionnaire related to consumer behaviors, what are some possible implication of this questionnaire result for companies wanting to do business in Greater China. Write 800 words, double spaced, with APA reference, no plagiarism .
online_social_media_coded_questionnaire_2020_updated__1_.docx
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China Social Media Online Questionnaire
Team No. ____
Respondent No. ____
1. How much time per day do you spend on social media platforms on average?
平均每天花在社交媒体平台上的时间是多少?
0 to <1 hour (小时)
•TMD1
1 to <2 hours (小时)
• TMD2
2 to < 3 hours (小时)
• TMD3
3 to < 4 hours (小时)
• TMD4
4 or more hours (小时)
• TMD5
2. How many times in a month, on average, do you shop on any digital platform like
the Taobao, JingDong or other website?
平均每个月,你在数字平台上比如在淘宝网,京东网或者别的一些网站购物多少次?
0 Never (我从来不网购)
•TMM1
1 to 2
3 to 4
5 to 6
More than 7
• TMM2
• TMM3
• TMM4
• TMM5
3. On a scale of 1 to 5 (see below) please indicate the extent to which you feel an
advertisement in a social media platform impacts your purchase decision?
请介绍一下您认为社交平台上的广告对对您的购买决策有什么影响?
Not at all 没有影响 [1]
•AD1
Infrequently 没有什么影响 [2]
• AD2
Regularly 有一定的影 [3]
• AD3
Frequently 有比较大的影响 [4]
• AD4
Very frequently 特别有影响 [5]
• AD5
4. Have you purchased anything based on or from social media ads?
你曾经基于社交媒体或从社交媒体里买过产品吗?
yes 是 •P1
no 否 •P2
5. What do you personally use social media for? Check all that apply. 你个人是如何使用
社交媒体的?
购物 (shopping)
• SMU1
联系 (connecting)
• SMU2
空闲 (leisure)
上学 (school)
工作 (occupational)
其他 (Other)
• SMU3
• SMU4
• SMU5
•___________________ SMU6
6. What is the MOST common reason for you to use social media (connecting, shopping,
etc.). Choose the SINGLE most important reason. 在中国,使用社交媒体最常见的原
因是什么(联系、购物等)?
购物 (shopping)
• MIR1
联系 (connecting)
• MIR2
空闲 (leisure)
上学 (school)
工作 (occupational)
其他 (Other)
• MIR3
• MIR4
• MIR5
•___________________ MIR6
7. What social media platforms have you used in the past three months? (Check all that
apply) 过去三个月内都使用过用哪些社交平台?
微信 WeChat
• P3M1
QQ
• P3M2
等 WhatsApp
• P3M3
Facebook
• P3M4
新浪微博 Blog
• P3M5
抖音. Tik Tok
• P3M6
其他 (Other)
•_________ P3M7
8. Which social media platform do you use most often? 你经常最常使用公共媒体?
微信 WeChat
• MOU1
QQ
• MOU2
等 WhatsApp
• MOU3
Facebook
• MOU4
新浪微博 Blog
• MOU5
抖音. Tik Tok
• MOU6
其他 _________. Other
9. How do you pay for things online? 当您在网上购物时,您喜欢用什么支付方式?
Alipay, 支付宝
• PY1
WeChat payment, 微信支付 • PY2
Credit card,信用卡
• PY3
Debit Card,储蓄卡
• PY4
other,其他
• PY5
10. What services do you use for communication the MOST? Choose ONE Answer.
您经常使用哪些社交软件进行通信
如 SMS
iMessage
等 WhatsApp
微信 WeChat.
QQ
Facebook
新浪微博 Blog
抖音. Tik Tok
其他 Other
• COM1
• COM2
• COM3
• COM4
• COM5
• COM6
• COM7
• COM8
• COM9
11. What would draw people to the specific social media platform?
您认为是什么吸引人们访问这些特定的社交软件?
Easy to use 使用方便
High security 很高的安全性
Interesting 趣味性
Integration with other apps 可以在其他 APP 使用
Convenient payment method 方便的付款方式
• DRW1
• DRW2
• DRW3
• DRW4
• DRW5
Friends around me are using 身边的朋友都在用
Other 其他
• DRW6
• DRW7
12. What social media app on your mobile/tablet do you use most often?
您的手机/平板电脑上使用的主要社交媒体应用程序是什么?
微信 WeChat
QQ
等 WhatsApp
Facebook
新浪微博 Blog
• TAB1
• TAB2
• TAB3
• TAB4
• TAB5
抖音. Tik Tok
• TAB6
其他 ______. Other • TAB7
13. Which form of social media do you use the most on your PC or laptop?
你在个人电脑或笔记本电脑上使用最多的社交媒体是哪种形式?
微信 WeChat
QQ
等 WhatsApp
Facebook
新浪微博 Blog
抖音. Tik Tok
其他 ______. Other
• LAP1
• LAP2
• LAP3
• LAP4
• LAP5
• LAP6
• LAP7
14. Before purchasing an item, have you ever checked a social media site for any of the
following reasons? (user reviews, promotions, substitute products)
在购买商品之前,你是否使用媒体社交平台, 由于以下的原因.
user reviews 用戶評論
promotion 促銷
substitute products 替代產品
others 其他______.
• RSN1
• RSN2
• RSN3
• RSN4
15. What time of day are you most active on social media?
你每天什么时候最频繁的使用社交媒体?
in the morning 早上 7:00-11:00AM • TME1
lunch time 中午 11:01-1:00
• TME2
in the afternoon 下午 1:01-5:00PM • TME3
in the evening 5:01-9:00PM
• TME4
at the night time 晚上 after 9:00PM • TME5
Demographic Questions
16. Please indicate your age range by checking the appropriate box.
请在适当的方格内指出您的年龄范围。
<20 •
20-29 •
30-39 •
40-49 •
50-59 •
AGE 1
AGE2
AGE 3
AGE4
AGE5
17. Please indicate your gender
请说明你的性别
>59 •
AGE6
M男 •
GDR1
F女 •
GDR2
18. Please indicate the level of education you have completed.
请说明你所完成的教育程度。
Elementary School 小学
• ED1
Junior High School 初中
• ED2
Senior High School 高中
• ED3
Trade/Technical Diploma 职业技术中专
• ED4
College Diploma/Certificate 大专
• ED5
College/university Bachelor Degree 大学本科
• ED6
Masters degree or above 硕士或以上
• ED7
19. Please indicate the type of employment you are in
请说明你从事的工作类型
Government/Military/Education 政府公务员
• EMP1
White collar - Management/Executive/Professional 白领人士 - 经理
• EMP2
White collar- Admin/Clerical 白领人士 - 办公室职员,行政人员
• EMP3
Tradesman, Labourer 蓝领人士-(工人)
• EMP4
Self-Employed/Entrepreneur 自由职业者,老伴
• EMP5
Homemaker 家庭主妇
• EMP6
Student 学生
• EMP7
Not currently employed 没有工作
• EMP8
Other: (Please specify) 其他(请注明具体):
________________
20. Please indicate your Marital Status
请说明你的婚姻状况
Single 未婚
• MST1
Married. 已婚
• MST2
Divorced/Separated 离婚/分居
• MST3
21. What is the number of people in your family household?
你家里有多少人?
1-2
•
3-4
•
5-6
•
>6
•
HH1
HH2
HH3
HH4
• EMP9
...
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