Fluent Essays

(Assuming that the proposed plan is establishing top Golf courses in the major cities of India(Bangalore and Hyderabad) with an intent to explore the market opportunity for Top Golf given the increase of Globalization in India and the country being a Multi-cultural nation.)Based on the attached Documents/templates , develop a Business Plan for your selected topic based on your proposal. Answer the following questions (in a total of 4 to 5 pages) , including:Defining the business (including, customer needs, technologies used, customer segments, products offered)Identifying key markets (including, overview of the industry and Market Analysis)Identifying key competitors (including, Economics of the Business)Checking country selection (including geographic scope)Checking core strategy (including, Management Team) capstone_bhargavtippinayani_week1.docx capstone_bhargavtippinayani_week2.docx yip_11.pdf yip_appendix.pdf helping_material_1.docx helping_material_2.docx Unformatted Attachment Preview 0 Top Golf in India Bhargav Tippinayani Capstone Dr. William Hodde 05/12/2020 PROJECT 1 What is the proposed title of your project? Top Golf Course is an ultra-modern facility that aims at providing a first-class service to golfers in the major cities of Bangalore and Hyderabad in India. The primary business is the service fees, which are paid by golfers who are willing to register as members. The charges are initial contribution paid by any person who wants to use the facility. The registration fees account for a significant portion of business revenue, but they are not the only source of revenue. The golf course is also involved in selling/renting golf clubs and other equipment, foods and beverages, lessons, and clubs, and golf cart rentals. Describe the project you are proposing? The decision to develop golf courses is to cater to the up-surging interest in golfing in India and the provision of quality golfing facilities to the upcoming golfers. Developing a new golf course is a serious business that requires significant time, finances, resources, and money. Provide a problem statement (what is the general and specific problem of your study)? One step in developing a golf course is determining whether the project is viable. Naturally, the consideration of whether the project is viable lies on whether the facility is public or private. While the project site and development program are unique, the principles and strategies are constant (Wong, 2010). The main issue that underlies the project, which way will the management help the golfers develop a culture of golfing within the cities to attract more people into the facilities. Describe the benefits that this study will provide you in your practitioner life? There are various benefits in the study that are directly linked to the practitioners life—the most significant benefit it finding time to interact with well-established business people from PROJECT 2 various companies. As a golfer, it is important to interact with people on how to help improve social standards and uplift the levels of connections in the business world. There is no other sport were allows ample time for conversations and discovery of mutual interests. This study will help understand how the Indians society can establish as a golfers city. This game that corresponds with upper-middle-class persons in society is a socialization facility that can also be used as a tourist attraction center. Golf is played in a serene surrounding. One can decide to meet with clients in an office surrounded by water, nature, and serene surrounding instead of four-wall confinement. The golfing environment provides a relaxed and friendly environment where people can do business without any form of distractions. The environment is designed in a way that specific people can meet in the confinements of their privacy for matters concerning business. In the golfing arena, one can gain a lot of business intelligence (Thoms et al., 2017). The four hours of golfing can offer a great opportunity to understand different perspectives to a business that a lifetime. An interest in golfing can lift ones friendships higher the corporate ladder. Friendships build around the golf last long because it is built on issues, and people move around new opportunities that open opportunities and new business adventures. Golf is a great way of opening doors by letting prospects and building contacts in the line of profession. Many people have built an amazing relationship around the world through the game. They were golfing as a game that fits people of all ages, backgrounds. The diversity of the game makes it an appropriate venture for both the golfers and club planners. In what ways will your project benefit the company? The club can gain money through the venture in various ways. First, taking golf lessons and buying clubs in the initial requirements of a golfer. The business can start by PROJECT 3 selling/renting the accessories to the people who want to venture to golf. The other venture is attaining income through golf course registration and training of new members. Apart from the registration of members and training of members, the establishment can initiate competition and inter and intra tournaments, which are income-generating ventures. Notably, the utilization of opportunities that come with golfing can n help the business create other related businesses that help the management expand the business to encompass other activities. Within the golfing activities are the tourism and hotel industry. The introduction of game tourism and clubbing can help to attract many people who have the same mission of enjoying golfing from different parts of the country. India being an expansive country can attract many people, especially middle-class earners, to enjoying the game as they venture to other activities. The interest of clubbing and touring helps make sure that people who enjoy golf interact extensively and help the club build its reputation as an international brand for golfers. Attracting international golfers is important for both the club owners and the registered golfers because they can create money through competitions. Describe how you will approach researching your company and topic? What kind of resources do you plan to use? A field survey is the basic research method helpful in gaining information from the public. A quantitative research method is the most appropriate approach because it quantifies data (McCarty, 2018). The approach is a sampled perspective that can project in scale to reflect a large group of society. By conducting specific polls for political trends, each respondent provides a specific answer that is accumulated and parsed. This mode of research is conclusive, objective, and definite. This approach helps to understand the interest of the people. The researches involve interviewing people and visiting golf clubs. Face to face PROJECT interviews helps understand the concept to follow when initiating a business and the possibility of a fast pickup. What skills and knowledge from your MBA program do you think you will utilize for this capstone? Most important skills attained in my MBA program that are essential is the project implementation include, leadership skills, adaptability to change, strategic thinking and planning abilities, teamwork, and global orientation. With these set of skills, I can initiate a project and oversee its raise to a fully running establishment. Knowledge in research finding and data analysis is also effective making the right decision on the type of project to initiate and how to initiate the project without incurring a lot of preventable economic costs. 4 PROJECT 5 References McCarty, L. (2018). Golf Course Construction and Renovation. Golf Turf Management, 151218. Thoms, A., Mertz, I., & Christians, N. (2017). Golf Course Fairway Organic Matter Management with Fraze Mowing. Wong, Z. (2010). Human factors in project management: Concepts, tools, and techniques for inspiring teamwork and motivation. John Wiley & Sons. Running head: INTRODUCTION AND OUTLINE OF PROJECT Introduction and Outline of the Project Bhargav Tippinayani United States University 05/20/2020 1 INTRODUCTION AND OUTLINE OF PROJECT 2 Table of Contents Introduction ................................................................................................................................................... 3 I. Project Title........................................................................................................................................... 4 I. Statement of the General Problem ........................................................................................................ 5 Opportunities in the Market (Up- surging interests in golfing in India) ........................................... 5 A. B. The high level of globalization in India ........................................................................................ 5 (ii) Provision of high quality golfing services ................................................................................ 6 Requirements to Explores the Opportunity ....................................................................................... 7 Research Purpose and Specific Question .............................................................................................. 7 II. A. Research/ Project Purpose ................................................................................................................. 7 B. Specific Question .............................................................................................................................. 7 III. Background of the Problem/ Benefit of the Project .......................................................................... 8 A. Interaction with well-established business people from various companies..................................... 8 B. Understanding how Indian society can develop as a golfers city ..................................................... 8 C. Statement of the Specific Research Problem/ Rationale for the Project ........................................... 8 D. Promoting a culture of golfing to attract international golfers .......................................................... 9 IV. V. (i) Data Collection ................................................................................................................................. 9 A. Research Design................................................................................................................................ 9 B. Data Collection Method .................................................................................................................... 9 Data Analysis ........................................................................................................................................ 9 References ................................................................................................................................................... 10 INTRODUCTION AND OUTLINE OF PROJECT 3 Introduction Golf courses are one of the lucrative business opportunities in major cities throughout the world. There is entrepreneurship, franchising, employment, and other corporate independent operations aligned to the venture. It is a significant business venture in Asia, the most populous continent in the world (Top 100 Golf Courses, 2020, May 11). Although Japan, South Korea, and China are on top of the explored golf course markets, India has a significant market potential which must be explored right. In India, the golf venture has been a lucrative business with Royal Calcutta, Royal Bombay, and Bangalore Gulf Club established in 1829, 1849, and 1870s, respectively. Major cities of Bangalore and Hyderabad in India are important golf markets in the contemporary world. A golf course can be described as a teeing ground, fairway, and green piece of land with scattered obstacles in different locations either covered with grass and trees or sand lining the fairways in the deserts for golf play (Sewell, 2019). For Top Golf Course, the golf business is a lucrative venture. With an ultra-modern facility provision of first-class services to the golfers in Bangalore and Hyderabad, it will promote high sustainable development. There is an up-surging interest in a golf club in India hence an opportunity for expanding the golf courses in the cities. The provision of quality golf services is another important element in the eve of globalization. According to Jones et al. (2004), a private organization attracts more golfers through improved services to compete effectively in the market. Customer satisfaction is increasingly important in the sports service environment, particularly in the contemporary world. Establishing a community of highly satisfied customers is important by enhancing loyalty, increased service utilization, and exploring alternative products (Čáslavová et al., 2018). The increased globalization in India and INTRODUCTION AND OUTLINE OF PROJECT 4 a multicultural system also enhances a unique set of opportunities to provide high-quality services to different cultures. Top Golf Courses primary source of income is the service fees paid by the golfers’ registration to utilize the services as members. Although registration is a significant portion of the company revenue, it is not the only source of income. Top Golf Course also sells or rent golf clubs and other equipment and also sells food and beverages and golf cart rentals. For the organization to provide services in the expanding market and in better quality, it is an important investment that requires time, financial, human resources, and comprehensive knowledge of market and operations. For Top Golf Course to be competitive in the country, they must provide quality services and promote a strong brand within the most profitable markets. Despite the fact that the financial and expertise demands are high, the development of a new golf course is an important venture that Top Golf Course needs to explore and perform it effectively. This project focuses on developing a new golf course in Bangalore and Hyderabad by Top Golf Course to enhance high competitiveness. There is a need to effectively assess and determine the viability of the investment and the growth and sustainability opportunities. Outline I. Project Title A. Top Golf Course Ultra-Modern Facility to provide First-Class Services to Golfers in Bangalore and Hyderabad, India o Establishing a new golf course in the city o Promoting high-quality services through ultra-modern facilities o Top Golf Course establishing a culture of golfing in the city INTRODUCTION AND OUTLINE OF PROJECT 5 o Top Golf Course providing a wide product portfolio that includes the use of the facility, selling/renting golf clubs and other equipment, foods and beverages, lessons, and clubs, and golf cart rentals. I. Statement of the General Problem A. Opportunities in the Market (Up- surging interests in golfing in India) (i) The high level of globalization in India • Creates opportunities for golf business in the large cities. • Global influence on tastes and preferences, especially for the emerging new middle class (Zhang et al., 2009) • Increased exposure of citizens to global information, and especially the middle class, leads to a significant shift in interests as the middle-class move from psychological needs to conspicuous needs. • Globalization increases the populations desire to have a status and demonstrate delicacies and taste, wealth and prestige (Zhang et al., 2009). • There has been a significant emergence of golfers in China. India is another country that has experienced rapid economic growth through globalization. • There is also a significant change in culture and consumption patterns. • High level of globalization indicates there is a significant opportunity for expansion of golf services in India, as has been INTRODUCTION AND OUTLINE OF PROJECT 6 demonstrated in China following changes in citizens tastes and consumption patterns and high disposable income. (ii) Provision of high quality golfing services • To the incoming new golfers in the large cities of India • Customer satisfaction is a significant factor in establishing competitiveness in the golf market. • Customer satisfaction has a direct implication on the growth and sustainability of a golf course for several reasons. In other words, when the golfers are satisfied: ❖ There is high loyalty for a long period ❖ They explore and buy new products introduced in the organization. ❖ They talk favorably on the quality and type of services available in the organization, enhancing expansion. ❖ Less focus on competing services and insensitivity to premium prices (Čáslavová et al., 2018). ❖ Provide the organization with ideas to enhance the improvement of the services. • Must understand the quality improvement opportunities to leverage the level of ultra-modern facilities. (iii). There is an opportunity to create a culture of golfing in the city. ❖ Golfing is a lifestyle that must be promoted to the upcoming generations. INTRODUCTION AND OUTLINE OF PROJECT 7 B. Requirements to Explores the Opportunity o Exploring the new opportunities create critical demand for business o The requirements for establishing a golf course are widespread, including financial resources, human resources, among other critical requirements. II. Research Purpose and Specific Question A. Research/ Project Purpose o The general statement of purpose for the research is to determine whether opening a new golf course in the large cities of India is viable o The viability of a project is focusing on exploring whether the problem in the market can be solved successfully (feasibly) through the proposed solution. o Privatization of golf services is one of the most feasible opportunities in enhancing the provision of high quality golfing services that are aligned to citizens tastes and preferences. o There are constant principles and strategies in establishing new ventures and promoting a culture of golfing in a community (Wong, 2010). B. Specific Question ▪ Which way will the management help the golfers develop a culture of golfing within the cities to attract more people into the facilities? o What are the population (customers) interests in golfing services that the organization must satisfy to be successful in its venture? INTRODUCTION AND OUTLINE OF PROJECT 8 III. Background of the Problem/ Benefit of the Project A. Interaction with well-established business people from various companies o Golfing helps promote a social environment for people who are well established in different business ventures. o A project is an important tool for improving social standards and improving the connection between different people in the city. o The game allows ample time for conservation and understanding the mutual interests. B. Understanding how Indian society can develop as a golfers city o This is by exploring the tastes and preferences of the middle-class people o Highlight community resources and opportunities, which can include building a tourist attraction center. A. Acquiring business intelligence o The project is an opportunity for privacy to meet and discuss different matters concerning business (Thoms et al., 2017). B. Lifting the friendship higher the corporate ladder o Create new opportunities for friendships which are relatively stable C. Statement of the Specific Research Problem/ Rationale for the Project A. A significant source of revenue for the company to enhance profitability o Membership fees, selling accessories, and promote inter and intra tournaments. o Expansion of the product portfolio through creation of closely related services INTRODUCTION AND OUTLINE OF PROJECT 9 D. Promoting a culture of golfing to attract international golfers o Opportunity for game tourism and clubbing to attract golfers from different regions o The project will help attract new people in India and outside the country into a gaming community, establishing a competitive brand. IV. Data Collection A. Research Design o Utilize a quantitative study design to utilize a small sample to represent a larger group. B. Data Collection Method o A field survey o Interviewing people from the clubs (face to face) o Utilize different data finding techniques V. Data Analysis o This project requires utilizing skills on different quantitative analysis technique acquired in the MBA program o Descriptive statistics such as mean, median and mode will be utilized to illustrate the most common interests and preferences in the community. o Inferential statistics such as T-test will help compare different variables to establish relationships ... Purchase answer to see full attachment